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Marketing Trends 2022
Marketing Trends 2022
TRENDS
2022
The marketing playbook is always being
rewritten. 2022 is no different so let’s get stuck
into what we should prepare for in 2022.
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01 DIGITAL NOMADS
COVID 19 has altered human behaviour in multiple ways. As
many have discovered, working coffee shops to mountain
tops, no longer are we restricted to the confines of a single
office space. This means the world has opened up for job
seekers as it doesn’t matter where they choose to reside. As a
brand it is important to know how to reach this rising high
value audience, whose shift in lifestyle will impact how you
form marketing strategies and messages.
02 E-COMMERCE
If Humans don’t function like they used to then neither do
businesses. The Internet has made it easy for anyone to start
their own business while the pandemic has helped many
online shopping experiences grow. Everyone has a brand or a
persona that they are trying to market. With more D2C
businesses, there is more competition. To survive, businesses
need to stand out. There is no room for making mistakes.
eCommerce brands need to provide a seamless experience.
04 ARTIFICIAL INTELLIGENCE
Artificial Intelligence is growing at rapid rates. AI is present in many
places where people might not even realise. Marketing Automation and
AI, especially around targeting and personalisation, will remain key
trends.
07 INVASION OF PRIVACY
With Google planning to block third-party cookies in Chrome by
2023 and some browsers already blocking them plus iOS pulling
back very heavily on tracking, it is high time that marketers consider
re-evaluating their policies and make sure they are up to code.
08 INFLUENCER'S MARKET
The worldwide influencer marketing industry has expanded
from around $1.7 billion to over $14 billion in the last five years.
This field is lucrative not only for influencers but also marketers,
as collaborating with smaller influencers will lead to cost-
effective marketing.
10 STRATEGIC MARKETING