Media

and
Information
Languages
Learning Targets:
I can understand media and information codes,
conventions, and messages in relation to
consumers, producers, and other stakeholders.

I can examine and identify pertinent media and

information codes, conventions and messages given
a visual resource.
Concept Map
Conventions

Codes

Message
 Focus Question

“How media languages can affect our

understanding of information?
 ENGAGE

Kindly give what is being asked.

1. 4 Major types of Library
 2.
______ is unique to a specific
culture or society; most often it is
not written down.
3.
Information is said to be ______ if
it aids the user in making or
improving decisions.
EXPLORE
Divide the class into 4 groups.
On a 1 whole sheet of paper, create a company
name and DRAW its SYMBOL/SIGN/ICON.
Make sure that it is UNIQUE.
EXPLORE

How a logo/symbol/code can send a message?

 Media Languages
Are codes, conventions, formats,
symbols, and narative structures that
indicate the meaning of media messages
to an audience.
CODES
-Are system of signs that when put
together create meaning.

Semiotics - Study of Signs

TYPES of CODES

Symbolic codes
Written codes
Technical codes
Symbolic Codes
Show what is beneath the surface of what
we see (Object, Setting, body language,
clothing, color etc.) or iconic symbols that
are easily understood.
What does a Red Rose
symbolizes?

A red rose may

convey Romance or
Love
Clenched Fist?

A clenched fist
may convey
Anger
Colors in traffic lights
symbolize?

Red - STOP
Yellow - READY

Green - GO
Written Codes

Use of language style and textual layout

(headlines, captions, speech bubbles,
language style, etc.)
Headlines
Captions
Technical codes
Are ways in which equipment is use to tell a
story.

These includes sounds, camera angles, types of

shot and Lightning.
 Camera Shots
Extreme Long shot
Long shot
Full shot
Medium close shot
Close-up shot
Extreme close-up shot
Extreme Long shot
 Extreme Long shot
Also called extreme wide shots
such as a large crowd scene or a
view of scenery as far as the
horizon.
Long Shot
 Long Shot

A view of a situation or a
setting from a distance
Full Shot
 Full Shot
A view of a figure's entire body in
order to show action and/or a
constellation group of
characters.
Medium Close shot
Medium Close shot

Shows a subject down to

his/her chest/waist
Close Up Shot
 Close Up Shot
A full-screen shot of a subject's
face showing the finest nuances
of expression.
Extreme Close up shot
 Extreme Close up shot
A shot of a hand, eye, mouth or
any objects in detail.
 Convention
Conventions are repeated ways of constructing media
works, using codes that, over time, have become
accepted by audiences. (e.g. a fade to black indicates
time has passed; a scene of a car chase will include
dramatic music) The meanings that are constructed by
codes and conventions are culturally determined.
MESSAGE

The information sent to a receiver

from a source.
AUDIENCE

The group of consumers for whom the

media message was construted as well as
anyone else who is exposed to the
message.
PRODUCERS

People engaged in the process of

creating and putting together media
content to make a finished media
product.
stakeholders

Libraries, archives, museums,

internet, and other relevant
information providers.
Learning Targets:

I can understand media and information codes,

conventions, and messages in relation to
consumers, producers, and other stakeholders.

I can examine and identify pertinent media and

information codes, conventions and messages given
a visual resource.
 Focus Question

“How media languages can affect our

understanding of information?
 Core Values
Diversity: The learners will become good
examiners of their own biases or
behaviors

Innovation: The learners will become

advocates of technology and emerging
techniques or trends.
Thank
you!!