BUSINESS PRESENTATION

Supporting Lecturer:
Lesna Sari, S.Pd, M.Pd

CREATED BY:
Hillery Akasiah (16220000010)
Nazywa Trida Nareswari (16220000005)

PHARMACY STUDY PROGRAM

FACULTY OF HEALTH
UNIVERSITY OF INDONESIA MAJU
2022
 PREFACE

First of all, thanks to Allah SWT because of the help of Allah, the writer
finished writing the paper entitled “Business Presentation” right in the calculated
time. The purpose of writing this paper is to fulfill the assignment given by Mrs.
Lesna Sari, S.Pd, M.Pd. as a lecturer in English.

In arranging this paper, the writer truly gets lots of challenges and
obstructions but with help of many individuals, those obstructions could pass.
writer also realized there are still many mistakes in process of writing this paper.

Because of that, the writer says thank you to all individuals who helps in the
process of writing this paper. Hopefully, Allah replies to all help and blesses you
all. the writer realized that this paper is still imperfect in arrangement and content.
then the writer hopes the readers' criticism can help the writer perfect the next
paper. last but not least, this paper can help the readers gain more knowledge about
Business presentations.

Jakarta, December 31st, 2022

Author

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 TABLE OF CONTENTS

PREFACE......................................................................................................................................ii
TABLE OF CONTENTS.............................................................................................................iii
CHAPTER I INTRODUCTION..................................................................................................1
1.1 Background....................................................................................................................1
1.2 Formulation of The Problem..........................................................................................1
1.3 The Purpose of Business Presentation...........................................................................1
1.4 The Function of Business Presentation..........................................................................2
CHAPTER II THEORY AND DISCUSSION............................................................................3
2.1 Definition of Business Presentation..............................................................................3
2.2 Features of Business Presentation.................................................................................3
2.3 Types of Business Presentation.....................................................................................4
2.4 Preparation of Business Presentation............................................................................5
2.5 How to Make a Business Presentation..........................................................................6
2.6 Business Presentation Example...................................................................................10
2.7 Benefit of Business Presentation.................................................................................16
CHAPTER III CONCLUSION..................................................................................................18
3.1 Conclusion...................................................................................................................18
BIBLIOGRAPHY........................................................................................................................19

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 CHAPTER I
INTRODUCTION

1.1 Background

Presentation is an activity of speaking in front of a large audience. In contrast to speeches

which are more often given at official events and political events, presentations are more
often given at business events. The purpose of presentations varies, for example, to persuade
(usually delivered by a salesperson), to provide information (usually by an expert), or to
convince (usually delivered by someone who wants to argue with a particular opinion).
To be good at presenting, people often learn from presentation experts. Also, many
famous speakers are often observed by those who want to be good at public speaking. The
ability to speak in front of an audience is very important for anyone who wants to get ahead.
Many presidents, managers, salespeople, and educators have become successful and famous
through their presentation skills.
The purpose of presentations of all types, for example, is to persuade, inform, or
persuade. To be good at presenting, people often study presentation experts. Also, many
famous speakers are often observed by people who want to know how to speak in public.

1.2 Formulation of The Problem

1. What is the definition of Business Presentation?

2. What are the features and types of Business Presentations?
3. How to make a Business Presentation?
4. What is the benefit of a Business Presentation?

1.3 The Purpose of Business Presentation

In the business world, presentations on various important events such as the submission
of new project proposals, new product development, market expansion, etc., are nothing new.
A good business presentation will also have a good impact on the institution or institution.
1. Informing Business Messages To Audiences
2. Entertaining the Audience
3. Touching the Audience’s Emotions
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 4. Motivate Your Audience To Action

1.4 The Function of Business Presentation

1. Delivering Information Or Material

Presentations are made by company people when there is important information to be
conveyed, be it ordinary information or very important information. Usually, in making
presentations, companies will invite people who are considered important to know the
message or information.
2. Do Promotion
This is usually associated with companies that promote their products. Usually, the
company will assign tasks to certain employees to carry out product promotions to
prospective buyers. Before making a presentation, employees are given insight or
knowledge about the product to be promoted.

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 CHAPTER II
THEORY AND DISCUSSION
2.1 Definition of Business Presentation

Business presentation means communicating by speaking in public verbally or

with the help of writing conveying a business message in a way that attracts the attention
of the audience.
A business presentation is a purpose-led summary of key information about your
company's plans, products, or practices, designed for either internal or external audiences.
Project proposals, HR policy presentations, and investor briefings are a few common
presentations.
Compelling business presentations are key to communicating important ideas,
persuading others, and introducing new offerings to the world. Hence, why business
presentation design is one of the most universal skills for any professional.
Business presentations are the delivery of information about business activities
(product development, project proposals, market expansion, etc.) by speakers to the
audience present in business forums. Presentations in business are very important because
they have goals to be achieved.
Presentations are a form of communication in conveying ideas, thoughts, or
information to others, which can be business, social, religious, or whatever, and with a
specific purpose or benefits for ourselves and others. other. According to the term, a
broadcast is an event, depicting, or explaining something to a group of people. In
everyday terms, presentation is presenting something, such as an idea, thought, or
suggestion to a group of people orally. For example, students show research proposals,
show product sales, teachers present lessons, lecturers deliver lecture material and the
like.

2.2 Features of Business Presentation

1. Usually done formally.

2. Usually carefully arranged and planned.
3. Usually a time, place, and material have been determined.
4. Usually assisted by props and presentation ads.
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 5. Usually guided by a moderator.
6. Usually followed by a question and answer session.
7. Usually have specific goals and targets.

2.3 Types of Business Presentation

1. Informative Business Presentation

The purpose of an informative presentation is to discern the knowledge you have to
explain what you know. It’s the most common type of business presentation out there.
Examples of informative presentations:
 Team briefings presentation
 Annual stakeholder report
 Quarterly business reviews
 Business portfolio presentation
 Business plan presentation
 Project presentation
2. Persuasive Business Presentation
This type of presentation aims to persuade your audience of your point of view
and convince them of what you believe is right. Developing business presentations of
this caliber requires a bit more copywriting mastery and expertise in public speaking.
Unlike an informative business presentation, your goal here is to sway the audience’s
opinions and prompt them toward the desired action.
Examples of persuasive presentations:
 Pitch deck/investor presentations
 Sales presentation
 Business case presentation
 Free business proposal presentation
3. Informative Business Presentation
The purpose of an informative presentation is to discern the knowledge you have to
explain what you know. It’s the most common type of business presentation out there.
Examples of informative presentations:
 Team briefings presentation

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  Annual stakeholder report
 Quarterly business reviews
 Business portfolio presentation
 Business plan presentation
 Project presentation
 Persuasive Business Presentation

2.4 Preparation of Business Presentation

In any field, success can be achieved if done with good preparation, as well as
business presentations. In this case, the necessary preparations for a business presentation
include:
a. Mastery of the Topic or Material to be Presented Mastery of the material to be
presented so that the objectives to be conveyed to the audience can be achieved.
b. Mastery of Various Presentation Aids Well In addition to good mastery of the
material, what is also important is how a speaker can use various business
presentation tools to achieve the desired goals. For example whiteboards, markers,
OHPs, slides, computers, charts, cameras, charts, videos, and more.
c. Analyzing the Audience Through a questioning approach using question words such
as: what who, where, when, why, and how, a speaker will be able to identify who the
intended audience is so that they can make various anticipatory preparations.
d. Analyzing Various Location Environments or Places for Presentations Understanding
the environment or atmosphere of a location for business presentations will make it
easier for a speaker to arrange presentation aids according to the atmosphere of that
location. for example, whether the location used for the presentation matches the
atmosphere.

2.5 How to Make a Business Presentation

A business presentation consists of two parts, is a slide deck and a verbal speech.
1. Get your presentation opening right
a. You have several ways how to start a business presentation:
 Use a general informative opening

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 A summative slide, sharing the agenda and main points of the discussion.
 Go for a story opening
A more creative, personal opening, aimed at pulling the audience into your
story.
 Try a dramatic opening
A less apparent and attention-grabbing opening technique meant to pique
the audience’s interest.
b. Standard Informative Opening
To manage the audience’s expectations and prepare them for what’s coming next,
you can open your presentation with one or two slides stating:
 The topic of your presentation
A one-sentence overview is enough.
 Persuasive hook
Suggesting what’s in it for the audience and why they should pay
attention.
 Your authority
The best technique to establish your credibility in a business presentation
is to share your qualifications and experience upfront to highlight why you
are worth listening to.
c. Opening best suited for
 Formal business presentations such as annual reports and supporting
presentations to your team/business stake ers.
- Story Opening
The benefit of this presenting technique is that it enables speakers to
establish quick rapport and hold the listener's attention.
Storytelling, like no other tool, helps transpose the audience into the
right mindset and get concentrated on the subject you are about to
discuss. A story also elicits emotions, which can be a powerful ally
when giving persuasive presentations.
 Personal and business pitches, sales presentations, and other types of
persuasive presentations.

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 - Dramatic Opening
Using a dramatic opening helps secure the people’s attention and
capture their interest. You can then use storytelling to further drill down
your main ideas.
 Marketing presentations, customer demos, training presentations, and
public speeches.
2. Get Your PowerPoint Design Right
Surely, using professional business PowerPoint templates already helps
immensely with presentation deck design since you don’t need to fuss over slide
layout, font selection, or iconography.
Even so, you’ll still need to customize your template(s) to make them on-brand
and better suited to the presentation you’re about to deliver.
 Use Images, Instead of Bullet Points
Researchers found that information delivered in visuals is better retained
than words alone.
So if your goal is to improve the memorability of your presentation, always
replace texts with images and visualizations when it makes sense.
 Fewer Slides are Better
a long PowerPoint presentation becomes tiring at some point. People lose
focus and stop retaining information. Thus, always take some extra time to
trim the fluff and consolidate some repetitive ideas within your
presentation.
quick tips to shorten your slides:
- Use a three-arc structure featuring a clear beginning (setup), main
narrative (confrontation), and ending (resolution). Drop the ideas that
don’t fit into either of these.
- Write as you tweet. Create short, on-point text blurbs of under 156
symbols, similar to what you’d share on Twitter.
- Contextualize your numbers. Present any relevant statistics in a context,
relevant to the listeners. Turn longer stats into data visualizations for
easier cognition.

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  Consistency is Key
To achieve such consistency apply the same visual style and retain the
same underlying message throughout your entire presentation.
Use the same typography, color scheme, and visual styles across the deck.
But when you need to accentuate a transition to a new topic (e.g. move
from a setup to articulating the main ideas), add some new visual element
to signify the slight change in the narrative.
3. Make Your Closure Memorable
We best remember the information shared last. So make those business
presentation takeaways stick in the audience’s memory.
Strategies for making the closure memorable:
 Use the Rule of Three
The Rule of Three is a literary concept, that suggests that we best
remember and like ideas and concepts when they are presented in threes.
The Rule of Three works because three is the maximum number of items
most people can remember on their first attempt.
 Try the Title Close Technique
Another popular presentation closing technique is “Title Close” — going
back to the beginning of your narrative and reiterating your main idea (title)
in a form of a takeaway.
Doing so helps the audience better retain your core message since it’s
repeated at least two times. Plus, it brings a sense of closure — a feel-good
state our brains love. Also, a brief one-line closure is more memorable than
a lengthy summary and thus better retained.
 Ask a Question
If you want to keep the conversation going once you are done presenting,
you can conclude your presentation with a general question you’d like the
audience to answer.
Alternatively, you can also encourage the members to pose questions to
you. The latter is better suited for informational presentations where you’d
like to further discuss some of the matters and secure immediate feedback.

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2.6 Business Presentation Example

1. N26 Digital Bank Pitch Deck

This is a fine business pitch presentation example, hitting all the best practices. The
deck opens with a big shocking statement that most Millennials would rather go to the
dentist than step into a bank branch.

2. WeWork Pitch Deck

WeWork went with a more formal business presentation. It starts with laying down
the general company information and then transitions to explaining its business
model, current market conditions, and the company’s position in the market.
3. Redfin Investor Presentation

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 For number-oriented investors, this is a great deck design to use.

4. Google Ready Together Presentation

An innovative way to create engaging, interactive presentations of customer case

studies.
5. Salesforce Business Presentation

This is a great informational presentation, made by the Salesforce team to share their
research on customer experience (CX) with prospects and existing customers.

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 Overall, this deck is a great example of how you can build a compelling narrative
using different statistics.

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with
unusual background images and major data points on the growth of populations, POS
systems, and payment methods used in the upcoming decade.

7. McKinsey Diversity & Inclusion Presentation

This fresh business slide deck from McKinsey is a great reference point for making
persuasive business presentations on complex topics such as D&I. First, it recaps the
main definitions of the discussed concepts — diversity, equity, and inclusion — to
ensure alignment with the audience members.
Next, the business presentation deck focuses on the severity and importance of the
issue for businesses, represented through a series of graphs and charts. After

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 articulating the “why”, the narrative switches to “how” — how leaders can benefit
from investment in D&I. The main points are further backed with data and illustrated
via examples.

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck short. Yet the team packs a
punch within each slide by using a mix of fonts, graphical elements, and color for
highlighting the core information. The presentation copy is on the longer side,
prompting the audience to dwell on reading the slides. But perhaps this was meant by
design as the presentation was also distributed online — via the company blog and
social media.

9. Amazon Web Services (AWS) Technical Presentation

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 Giving an engaging technical presentation isn’t an easy task. You have to balance the
number of details you reveal on your slides to prevent overwhelm, while also making
sure that you don’t leave out any crucial deets.

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of

the company’s overall brand and positioning. After briefly recapping what they do,
the slide deck switches to discussing the company’s financials and revenue streams.
This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design
elements. But it has a strong unified theme of showing the audience Snapchat’s
position on the market and projected vector of business development.

11. Visa Business Acquisition Presentation

If you are working on a business plan or M&A presentation for stakeholders of your
own, this example from Visa will be helpful. The presentation deck expertly breaks

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 down the company’s rationale for purchasing Plaid and subsequent plans for
integrating the startup into its business ecosystem.

12. Pinterest Earnings Report Presentation

Annual reports and especially earnings presentations might not be the most exciting
types of documents to work on, but they have immense strategic value. Hence, there’s
little room for ambiguities or mistakes.

2.7 Benefit of Business Presentation

1. Structured Presentation Material

With presentations, communication activities will be more effective. This is because
the material to be presented has been prepared which is considered to be easily
understood by the communicants.
2. Auxiliary Media in Presentation
Previously, exposure was considered as something boring, like an oral presentation.
The definition of oral presentation is the activity of conveying information using
only speech, not using body movements, visualization, and so on. But with a
structured presentation, exposure activities are more enjoyable. This is because there
are presentation complementary components such as projectors, microphones, and so
on.
3. Creating the Impression of a More Exclusive Presentation
In an effective presentation, not a few devices or components are used to support the
activity. Not a few costs are incurred to prepare these components, for example
renting buildings, projectors, making interesting materials, and so on. A complete

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 presentation component will give the impression of a more exclusive presentation
activity.
4. More understanding
With supporting materials such as pictures, videos, and audio in presentation
activities, in addition to giving a more exclusive impression, it will also be able to
provide more understanding to the communicants (message recipients). this is
because the communicator receives messages not only with one of the five senses but
more that will be able to easily understand the things that are explained.

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 CHAPTER III
CONCLUSION
3.1 Conclusion

Business presentations are the delivery of information about business activities

(product development, project proposals, market expansion, etc.) by speakers to the
audience present in business forums. Presentations in business are very important because
they have goals to be achieved. In everyday terms, presentation is presenting something,
such as an idea, thought, or suggestion to a group of people orally. For example, students
show research proposals, show product sales, teachers present lessons, lecturers deliver
lecture material and the like.
Features of Business Presentation is usually done formally, usually carefully
arranged and planned, usually a time, place, and material have been determined, usually
assisted by props and presentation aids, usually guided by a moderator, usually followed
by a question and answer session, and usually have specific goals and targets. Types of
Business Presentation is informative Business Presentation, persuasive Business
Presentation, and supporting Business Presentation. How to make Business Presentation
is to get your presentation opening right, get your PowerPoint design right, and make
your closure memorable.
The benefit of Business Presentation is Structured Presentation Material,
Auxiliary Media in Presentation, Creating the Impression of a More Exclusive
Presentation, and More understanding.

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 BIBLIOGRAPHY

Bradbury, A. J. (2006). Successful presentation skills (Vol. 111). Kogan Page Publishers.

Fitri Rahmawati, M. P. Teknik Presentasi yang Baik.

Tidar, U. (2020). Presentasi Bisnis. Di ambil kembali dari studocu:

https://www.studocu.com/id/document/universitas-tidar/komunikasi-pemasaran/presentasi-
bisnis/40618546

Business Presentation. (2021). Di ambil kembali dari slidemodel.com: https://slidemodel-

com.translate.goog/business-presentation-examples/?
_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=sc

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