“CYCLE PURE AGARBATTIES” Ad Film

Written by CHETAN T. PATIL : 77589 70046

Synopsis:

The ad-film opens with a man offering agarbatties to a deity with a sad expression, expressing his
disappointment with God's recent behavior. Cut to scenes of the man's interactions with his wife,
where he complains about the challenges he faces both at work and at home. Feeling frustrated, he
turns back to the deity, questioning if God has truly changed. Suddenly, he hears God's voice, blaming
him for his own troubles and suggesting he upgrade his lifestyle, including his choice of agarbatties.

In subsequent scenes, the man reflects on the impact of inflation on his life and realizes the
importance of choosing a pocket-friendly yet effective agarbatti. He decides to switch to Cycle Pure
Agarbatties, known for their divine fragrance and affordability.

Opening Scene:

Scene 1 : Day 1

[A soft music is playing in the background, a man is offering Agarbatties to a mighty with a sad
expression.]

MAN (Sighs) (to God)

Bhagwan, aap badal gaye!

Kya ho gaya hain aapko in dino?

CUT TO

Scene 2 : Day 2

[Living room with wife]

WIFE (to husband)

Pahle to logo ki bhagwan se complaint karte the, ab khud bhagwan ki unhi se complaint karne lag
gaye ho!

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 MAN (to Wife)

To kya karu?

Pahle sah kuch theek tha. Jab main bhagwan ki Dil se pooja kiya karta tha, tab ghar se lekar office tak
sab prasannit lagta tha. Ab ek taraf office mein Boss ki Zhik-zhik aur ghar pe tumhari.

[Wife gives angry look to him.]

CUT TO

Scene 3 : Day 3

[Husband turns back to the mighty God]

MAN
Bhagwan, aap ko nahi lagta aap sach mein badal gaye ho?

[Suddenly he hears God's voice in angry tone.]

GOD

Khamosh! Ye sab tumhara hi Kiya dhara hain. Tumne apni lifestyle to upgrade kar li, meri agarbatti ka
kya. Ab tak wahi purani agarbatti! Majburan mujhe bhi badalna pada.

CUT TO

Scene 4 : Day 4

[Husband mention how his life's affected by inflation.]

MAN

Bhagwan, aapko to pata hain na, Mehengai kitni badh gayi hain.

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 GOD

Bewakoof, ye baat thi to pahle batana chahiye tha na. CYCLE PURE AGARBATTIES le aana.

Iski pocket friendly price teri jeb ko na behkaaye aur iski effective fragrance tere Ghar ko mehkaye.

Closing scene:

Scene 5 : Day 5

[Man happily lighting Cycle Pure Agarbatti]

[Cycle Pure Agarbatti Logo is displaying on screen with below Voiceover.]

VOICEOVER

Experience divine fragrance, Choose Cycle Pure Agarbatties.

FADEOUT

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