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Sales Meeting Worksheet
Sales Meeting Worksheet
MEETING
WORKSHEET
The Sales Meeting Worksheet walks you through the 5 steps
necessary to pass the first test with important accounts. You can
take it with you to the meeting to help you stay on track and on
message.
Primary Business: What industry are they in and how do they help their customers?
Business Unit/Division: How the company is divided? Where’s the best fit?
Financial Position: Are they growing or shrinking? Borrowing money or cash rich?
Customers: Who are some of their customers and what are their success stories?
Key Strategic Initiatives: What specific objectives are they trying to achieve?
Industry Trends: What is the growth pattern? How are the buying patterns changing?
How are they handling things without your product or service? What is their status quo?
What kinds of challenges might they face because of how they’re currently doing things?
What gaps might exist between where they are today versus where they want to be?
What are the potential business implications of these gaps and challenges?
If this company used your products or services, what business value would they realize?
How will you position your offering so that it’s most enticing to your prospect?
Idea #1:
Idea #2:
Idea #3:
List your top 10 questions. Make sure to asking insightful, provocative ones that will get
your prospect talking about important matters.
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10.
(Note: Times are based on a 1-hour meeting. With less time, adjust your agenda accordingly.)