EXECUTIVE SUMMARY

Bageliciouz is a company offering a unique New York-style bagel burger that appeals to
consumers, particularly Filipinos, by providing high-quality bagels and side dishes. The
Veggie Bagel Burger features a banana blossom patty, lettuce, onion, tomato, and
mayonnaise, offering a delicious and healthy food option at an affordable price. The company
aims to promote healthy eating habits while satisfying consumer cravings.

Daumin Su Gambil, a culinary arts master's degree holder specializing in baking and cooking,
leads Bageliciouz as the owner and CEO. The idea for the business stemmed from a desire to
create a healthier burger option without compromising on flavor. With Gambil's culinary
expertise, they developed a unique bagel burger using banana blossom as a meat patty
substitute, catering to health-conscious consumers looking for tasty alternatives.

Bageliciouz plans to set up its business outside the Southwestern University PHINMA main
gate near Uncle Brew to target a consumer base that includes students and individuals
frequenting the area. This strategic location ensures visibility and accessibility, making it an
ideal spot to sell their Veggie Bagel Burger and attract potential customers interested in
healthier food choices.

The business requires an estimated funding of 500,000 to 600,000 pesos to cover startup costs,
working capital, hiring employees, investing in machinery, and business development.
Bageliciouz aims to operate through a collaborative structure involving various stakeholders,
including general, limited, and unlimited industrialists, partners, and capitalists, all working
towards the company's vision, mission, and revenue goals. By focusing on efficient operations
and supply chain management, the company aims to meet consumer demands and achieve
business success.

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In conclusion, Bageliciouz's innovative approach to offering a healthier bagel burger option,
led by a culinary expert, and strategically located near a university campus, demonstrates a
promising business venture. With a clear focus on quality, affordability, and consumer
satisfaction, the company aims to carve a niche in the food industry and establish a strong
presence in the market. Financial analyses show that the company will have both a positive
cash flow and profit in the first year.

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 COMPANY DESCRIPTION

OVERVIEW OF THE BUSINESS

Veggie Bagel Burger will be located at Aznar Street, Sambag 2, Cebu City, 6000,
Philippines it is outside of the Southwestern University PHINMA main gate near 7Eleven
and Uncle Brew. It is close to places where consumers are present, such as students, which is
very favorable for the business. It is a perfect spot to sell the Veggie Bagel Burger.
Bageliciouz is a company that offers a New York-style bagel burger that will pique the
interest of consumers, particularly Filipinos, in purchasing the goods. We founded this
company to provide our consumers with high-quality, delicious bagels and the best side
dishes. Banana Blossom, also known as "Puso ng Saging," is used as a meat patty
substitute in our company. Our product, Veggie Bagel Burger, is more than simply a bagel;
it is a fusion of a bagel bun stuffed with a banana blossom patty, lettuce, onion, tomato, and
mayonnaise, that will not only fulfill a consumer's hunger at a low price but will also
stimulate healthy consumption of food.

Figure 1. Road Map of Aznar Street

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 PRODUCTS AND SERVICES PLAN

Our business introduces New York-style veggie Bagel Burgers with a unique twist to
the cutthroat business world. The "Puso ng Saging" or banana blossom used in the Veggie
Bagel Burger is served in replacement of the beef patty, and it is packed with fresh vegetables
to give it a savory flavor. It is fantastic for a go-to snack because it may already satisfy
hunger plus the fact that Filipinos like burgers. In addition, the Veggie Bagel Burger is a high
nutrient-dish because it is made with wholesome, vegetarian-friendly ingredients like
cucumbers, onions, lettuce, tomatoes, and pepper.

We will face competition from Meta Burger, a burger joint site in front of our Kiosk

location. They offer a variety of burgers at different price points, including a buy one, take

one deal for 40 pesos. Additionally, we have the well-known fast-food chain Jollibee,

which is located about 2 kilometers away from our planned business site. At Jollibee, we

proudly present a diverse selection of burgers, each thoughtfully priced between 45 and

80, complete with a satisfying combo option. Additionally, this fast food chain has gained

widespread recognition. We have developed a unique product that provides a healthier

alternative to traditional burgers, setting us apart from our competitors. Our product is

currently priced at 85 pesos, which falls within the average range of our competitors'

prices.

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PRICING STRATEGY

Ingredients Reference Price Per Total Price

Measurement Measurement
Bagel Burger
Water 320ml 5/L 1.6
Yeast 10g 161/kg 1.61
Sugar 23g 45/kg 1
Bread Flour 500g 19/kg 9.5
Salt 6g 10/kg 0.06
White Sesame 15g 78/kg 1.17

Seeds
Black Sesame 10g 86/kg 0.86
Seeds
Flaky Sea Salt 5g 1,206/kg 6.03
Tomato (Medium) 1pc 17/pc 17
Lettuce (Medium) 1pc 14/pc 14
Cucumber 1pc 5.6/pc 5.6
(Medium)
Onion (Large) 1pc 24.82/pc 24.82
Mayonnaise 100ml 62/L 6.2
Ketchup 100ml 61/L 6.1
Veggie Patty
Eggs (Large) 2pc 7/pc 14
All Purpose Flour 64g 19/kg 19
Pork Savor 2.84g 115/kg 0.33
Banana Blossom 1pc 78/kg 78
(Large)
Butter 32g 214/kg 6.85

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Oyster Sauce 10g 191/kg 1.91
Garlic Powder 10g 215/kg 2.25
Ground Pepper 5.69g 125/kg 0.71
TOTAL COST 243.32
COST PER 40.55
BURGER

Table 1.1 Ingredients

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EQUIPMENTS/MATERIALS NEEDED
• Water
• Yeast
• Sugar
• Bread Flour
• Salt
• White sesame Seeds
• Black Sesame Seeds
• Flaky Sea Salt
• Tomato (Medium)
• Lettuce (Medium)
• Cucumber (Medium)
• Onion (Large)
• Mayonnaise
• Ketchup
• Eggs (Large)
• All-purpose flour
• Pork Savor
• Banana Blossom (Large)
• Butter
• Oyster Sauce
• Garlic Powder
• Ground Pepper
• Cutting board
• Knife
• Stainless steel cooking pot
• Stainless steel bowl
• Stove
• Stainless steel skillet
• Wooden spatula
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• Plastic wrap
• Refrigerator
• Baking sheet
• Oven
• Parchment paper
• Burger box
• Hairnet
• Apron

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COMPANY’S POSITION
Our company is in Aznar Street, Sambag 2, Cebu City. This is located outside of the
Southwestern University PHINMA main gate near 7Eleven and Uncle Brew, we are fortunate
to be placed in an area with a high volume of student traffic, as well as employers.
Furthermore, the location is conducive to sales since it is surrounded by students, employers,
and many dwellings that are adjacent to one another. Our product, on the other hand, is of
high quality for a low price. This demonstrates that it will not be a financial strain for our
consumers because the price is justified by the product's quality. The product they are tasting
is new to the market than what is typically offered in the area, implying a greater effect in the
eyes of our consumers.

Figure 1. Road Map of Aznar Street

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 MISSION AND VISION STATEMENT
MISSION
To provide affordable, nutritious, and delicious sandwich options to students, fostering
a sense of community and convenience within our school environment. To prepare bagel
burgers faster and in a cleaner environment than our opponents. We want people to enjoy
their food without being concerned about how much fat they consume. To provide
wholesome food at fair prices, serve quickly in tempting scenarios, and treat our staff,
business partners, and community with respect.

VISION
Promote healthy eating habits while supporting the academic pursuits of students by
offering a convenient dining option that fits within their budget constraints

GOALS
 To ensure peak-quality products and services at a price range that is within reach of the
masses.
 Create products that are guaranteed to be nutritious and healthier, following our mission
and vision.
 To create an environment that encourages camaraderie and nurtures a safe and secure
working area

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 INDUSTRY OVERVIEW/MARKET ANALYSIS AND COMPETITIVE ANALYSIS

INDUSTRY OVERVIEW

Region: REGION VII (Central Visayas) Code: 070000000

Province: Cebu Code: 072200000
Municipality/City: CEBU CITY (Capital) Code: 072217000

Income Classification: 1st Class Registered Voters: 733, 044

Population: 3,325,385 (2020)
District: 2 LD

Barangays

Name Code Urban/Rural Population

Sambag I 0730600064 Urban 11, 526
Sambag II 0730600065 Urban 12, 173

As of 2020, there were 23,699 residents in Barangay Sambag, and by 2024, it is

anticipated that this number will have already begun to rise. Due to the proximity of several
housing units, businesses, and students, the location is favorable for sales. Conversely, our
product offers great quality at an affordable price. This indicates that our customers won't
experience financial hardship because the cost corresponds with the quality of the goods.
Since the product they are tasting is newer to the market than what is usually available in the
area, our customers may view it as having a stronger impact.

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 TREND IN THE INDUSTRY
Burgers have been in the industry for a long time now and have always been beloved
all over the world. There is even a twist in the buns, using bagels as a replacement. Using a
toasted bagel as a bun alternative allows for many flavor options, including sesame seed,
cheesy jalapeno, or even the classic plain. But burgers have a problem: they contain a lot of
cholesterol and saturated fat, and in this day and age, most people have become self-
conscious about their diet. With that being said, the product we have created is a healthier
alternative to burgers, keeping the twist of using bagel buns. Furthermore, this product was
invented to be something new and has a special approach to it.

CONSUMER ANALYSIS
The business will be conveniently located near the main entrance of Southwestern

University PHINMA, near Uncle Brew. Given the location, Veggie Bagel Burger

Bageliciouz is expected to appeal to health-conscious individuals, such as students who

value nutritious eating, as well as vegetarians and non-Catholic students. We extend an

open invitation to gym enthusiasts, educators, and university staff in the vicinity, as well

as to all customers who wish to join our establishment.

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SWOT ANALYSIS
STRENGHTS
 The geographical area and the residents of
Urgello itself.
 Offers the best prices for bagels.
 Veggie Bagel Burger is a vegan product, so
it is available to anyone regardless of their
preferences.
 We are bringing in something new as we are
selling bagels that happen to be burgers too.
 Staff are adequately trained and trusted.
OPPORTUNITIES
 Being located in a student-heavy area, the
Veggie Bagel Burger can market itself as
a must try destination for students.
 We can continuously add new menu items
to keep customers interested and coming
back.
 If the business does well, we can expand by
franchising our concept to other locations,
increasing our brand awareness and revenue.
WEAKNESSES
 Financial issues as of the moment
because the business is still new.
 There are a lot of food stalls in Urgello
due to the fact that many schools are
located in nearby areas.
 Freshly-baked bagels have a limited
shelf life, and if not sold, may go to
waste, leading to financial losses.
THREATS
 Rivalry from other large and small
independent businesses. The competition
can make it difficult for us to establish our
brand and attract customers.
 The cost of high-quality ingredients used in
bagel making can fluctuate, especially for
items such as flour and yeast. The rising cost
can cut into profit margins and make it
difficult to maintain affordable prices.
 Dietary trends are constantly changing and
it could be difficult to keep up with the
latest trends, leading to a change in
customer preferences.
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COMPETITIVE ANALYSIS
In spite of unanticipated events that can interfere with regular business operations,
Bageliciouz Burger is dedicated to maintaining uninterrupted operations. The tactics and
procedures to be used in the event of an emergency, a disaster, or any other situation that
would threaten the ongoing operations of our company are described in this contingency plan.

Risk Assessment:
Determine possible dangers and hazards to the company, such as but not restricted to:
Natural catastrophes (such as earthquakes, floods, and fires); technological malfunctions
(such as power outages, equipment malfunctions); emergencies pertaining to public health
(such as solid waste, food safety concerns); economic downturns (such as recessions, market
swings); and human problems (such as theft, accidents)

Important People and Contact Details:

Assign essential individuals the task of carrying out the backup plan. Keep an up-to-
date contact list containing each team member's phone number, email address, and roles and
responsibilities. Additionally, make certain that every worker knows who to contact in an
emergency.

Steps for Responding to Emergencies:

Establish precise protocols for handling various emergency situations. Additionally,
put in place an escape strategy for staff members and clients in case of a fire or other dire
circumstances. Employees should also receive emergency protocol training, which should
cover first aid and safety measures.

Communication Plan:
Create a communication structure to guarantee that information is distributed in a
timely manner during emergencies. Use a variety of communication channels (such

14
as social media, email, and the phone) to connect with stakeholders, suppliers, workers, and
other parties. Additionally, assign a spokesperson to manage public relations and media
requests during emergencies.

Strategies for Business Continuity:

Determine which business operations are essential, then give them top priority when
there are disruptions. Reduce downtime by putting redundancy and backup solutions in place.
Provide employees the option to work remotely, if at all possible. To lessen supply chain
interruptions, keep up ties with other vendors and suppliers. Additionally, create a financial
backup plan to deal with cash flow issues in case of emergency.

Communication Plan:
Create a communication structure to guarantee that information is distributed in a
timely manner during emergencies. Use a variety of communication channels (such as social
media, email, and the phone) to connect with stakeholders, suppliers, workers, and other
parties. Additionally, assign a spokesperson to manage public relations and media requests
during emergencies.

Strategies for Business Continuity:

Determine which business operations are essential, then give them top priority when
there are disruptions. Reduce downtime by putting redundancy and backup solutions in place.
Provide employees the option to work remotely, if at all possible. To lessen supply chain
interruptions, keep up ties with other vendors and suppliers. Additionally, create a financial
backup plan to deal with cash flow issues in case of emergency.

Recovery and Restoration:

Create a step-by-step plan for returning regular business operations after an emergency.
Be sure to verify the efficacy of the contingency plan through frequent

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drills and exercises. Additionally, record the lessons discovered from previous situations to
enhance reaction times in the future. Offer assistance and counseling to staff members who
have experienced traumatic events.

Examine and Update:

Review and update the contingency plan frequently to account for modifications to the
regulatory landscape, technological advancements, and business environment. It is necessary
to hold regular training sessions to make sure that every employee is aware of their duties.
And to find out where improvements are needed, get input from stakeholders.

To sum up, Bageliciouz Burger is dedicated to upholding the greatest standards of

security and fortitude in the face of difficulty. Through the implementation of this
contingency plan and the promotion of a readiness culture, we can protect our customers,
staff, and business operations against unanticipated difficulties.

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 MARKETING PLAN

A small business called Bageliciouz Bagel Burger uses bagels as buns to provide a
distinctive take on the classic burger. Located outside the Southwestern University PHINMA
campus, our goal is to serve everyone, but especially SWUdents, with affordable, but high-
quality ingredients and creative flavours. The goals of this marketing campaign are to
increase brand recognition, draw in consumers, and position Bageliciouz Bagel Burger as the
go-to place for mouthwatering and unique burgers. Our main target market consists of
working adults, college students, and families looking for reasonably priced but delicious
dining options. Additionally, we'll go after health-conscious customers searching for fast food
substitutes. Although the neighbourhood is home to several classic burger restaurants and
bagel businesses, none of them combine the two ideas as well as Bagel Burger. This unique
proposition gives us a competitive edge. We will create an easy-to-use website with our
menu, an online ordering mechanism, and details about our brand story for digital marketing.
Use social media sites like Facebook, Twitter,Tiktok, and Instagram to run promotions,
interact with fans, and display mouthwatering culinary pictures. Additionally, we would like
to work together for cross-promotional opportunities with neighbouring businesses, like
coffee shops or brewers, like Uncle Brew and Don Macchiato. As a way to show our support
for the neighbourhood and raise awareness, we will sponsor community events, sports teams,
and school functions. Funds for website construction, social media advertising, event
sponsorships, and promotional materials will all be allocated. We'll also track each marketing
initiative's return on investment over time and modify the budget as necessary. In conclusion,
Bageliciouz Bagel Burger may successfully market its distinctive products, draw clients, and
establish a solid reputation in the neighbourhood by putting these tactics into practice. Long-
term success in a cutthroat industry will require ongoing assessment and adjustment.

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 OPERATIONAL AND ORGANIZATIONAL PLAN

Bageliciouz Bagel Burger is a small business specializing in crafting delicious and

innovative bagel burgers. Our operational and organizational plan outlines our strategies for
efficient daily operations and the structure of our business to ensure success.Bageliciouz
Bagel Burger is located outside Southwestern University PHINMA. We offer a diverse menu
of bagel burgers made from fresh, locally sourced ingredients. Our target market includes
individuals seeking convenient and satisfying meal options, including students, professionals,
and tourists.

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PERSONNEL SUMMARY

CASHIER
 Responsible for accurately processing customer transactions, handling cash, and
providing excellent customer service in a retail or service-oriented environment.

BAKER
 Prepare and bake a variety of products, including bread, pastries, and desserts, according
to established recipes.
 Uphold hygiene and sanitation standards in compliance with health regulations.
 Proven experience as a baker in a professional kitchen environment.
 Proficient knowledge of baking techniques, ingredients, and equipment.
 Formal culinary training or relevant certification is a plus.

COOK
 Execute the preparation and cooking of menu items by established recipes and quality
standards.
 Maintain a clean and organized kitchen environment, adhering to sanitation and safety
protocols.
 Adaptable to various cooking techniques and styles based on menu
requirements.
 Previous experience as a cook in a professional kitchen.
 Knowledge of culinary techniques, food safety, and sanitation practices.

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OPERATIONAL PLAN

Menu Development
Continuously innovate and update our menu with new and exciting bagel burger creations to
keep customers engaged and coming back for more.

Supply Chain Management

Establish relationships with local suppliers to ensure consistent access to high-quality
ingredients. Implement efficient inventory management practices to minimize waste and
control costs.

Food Preparation
Adhere to strict food safety standards and protocols in our kitchen. Implement standardised
recipes and training programs to maintain consistency in food quality and presentation.

Customer Service
Provide exceptional customer service by training staff to be knowledgeable about our menu
offerings and attentive to customer needs. Implement systems for gathering feedback and
addressing customer concerns promptly.

Quality Control
Regularly assess the quality of our products and services through taste tests, customer
feedback, and internal evaluations. Take proactive measures to address any issues and
continually improve our offerings.

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ORGANIZATIONAL PLAN

Owner/Manager
Responsible for overall business operations, including strategic planning, financial
management, and staff supervision.

Kitchen Staff
Prepare food items according to established recipes and maintain cleanliness and
organization in the kitchen.

Front-of-House Staff
Greet customers, take orders, and ensure a positive dining experience. Handle cash
transactions and maintain cleanliness in the dining area.

Marketing and Sales

Develop marketing strategies to attract and retain customers. Manage social media accounts,
promotions, and partnerships to increase brand awareness and sales.

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PERSPECTIVE/OUTCOME OF THE BUILDING

22
DIMENSION OF THE BUILDING

23
 FINANCIAL PLAN

EXHIBIT A

Business operating hour 6:00 A.M. - 3:30 P.M.

Investment
Building Renovation ₱280,000.00
Product services cost %mark-up profit sales

100 burgers ₱106, 105.8333 110% 116,310.8333 ₱222,416.6667

Equipment: ₱150,000
Total investment: ₱ 536,105.8333

Expenses:
Salary 34,215.49
Contributions 5,278.50
Permits 9,260
Utilities 22,183.20
Maintenance 4,636.56
Miscellaneous 294,950
TOTAL EXPENSES: ₱370,523.75
Net profit 141,023.75

Cost % Markup Profit Sales

100 Burger 106,105.833 110% 116,310.833 22,416.6667
TOTAL 106,105.833 110% 116,310.833 22,416.6667

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 EXHIBIT B

INCOME STATEMENT

INCOME/REVENUE

Per month Per year

Sales (exhibit aa1) 222,416.6667 x12 2,669,000
Cost (exhibit a2) 106,105.8333 x12 1,273,270
Profit (exhibit a3) 116,310.8333 x12 1395,730

Expenses:
Salary 34,215.49
Contributions 5,278.50
Permits 9,260
Utilities 22,183.20
Maintenance 4,636.56
Miscellaneous 294,950
TOTAL EXPENSES: 370,523.75

Total Operating Expenses (Exhibit

A4) 370,523.75 x12 4446285

Net income before tax (Exhibit A5)

141,023.75 x12 1,692,285.00

Less: Tax (3%) 4230.7125 x12 50,768.55

Net income after tax 136,793.04 x12 1641516.48

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ROI = Original Investment
Net Income
= 536,105.8333
1,641,516.48
= 3.06 or 3 years

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 GROWTH PLAN

Growth is crucial in every business, it is a challenge to keep a business running for a

long period of time. Competitive business requires being able to cope with this fast- paced
world. By setting clear goals and actionable strategies, a growth plan provides direction and
focus for marketing efforts. It enables businesses to allocate resources effectively, minimize
risks, and maximize returns on investment. There are many different ways to manage and
keep the business moving and our business plans to bring you a healthy, leafy bagelicious
bagel burger hat will not run out in the long run as we will go through every phase of trends
and to ensure our quality and delectable bagel burger that looks forward to expanding and
having more branches.

Brand Equity
Our brand has its unique way of bringing you satisfaction, with this unique name,
convenient place and admirable service. Our product offers a different variety of what it is
commonly known, a great taste made with quality ingredients, fresh, hale and hearty.

Target Customers
Our business serves every customer equitably, but since our business will be near the
school mostly students, teachers and those within the community will be our main customers.
That being the case we will maintain our price friendly for everybody, and to make sure our
products are not limited to every being.

Location Expansion
Bagelicious wants to start near Southwestern University PHINMA, but if it does well,
he might look into expanding to other key spots in the region. Future branches could be put in
places with a lot of foot traffic, like business areas or malls.

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Offer Quality Products
Definitely refined from fresh and quality sources /suppliers, our product will be
vegetable based and so we will make sure that customers will receive and get what is worth
their share.

Invest in Quality Equipment

Investing in the equipment is worth the investment, for it will not only help us in a
short span of time but quality equipment will last and improve our business as we move
forward toward our growth.

Social Media Marketing

In making our plan possible we are open to any social media platforms like Facebook,
Instagram, and TikTok for engaging content, promotions, and customer interaction, to bring
the best out of our business. Explore delivery partnerships with popular food delivery
services to reach a broader audience.

Setting Up Your Google Maps Profile

To guide you, our business will make sure to give you a convenient and easy access
location, a pin point to where you can find us.

Partnering with Other Brands

Partnering with other brands such as brand of quality ingredients, delivery services that
are known and reliable.

Provide Great Customer

Serving food is our forte, but not only that. Our crew would be trained to treat you
well, serve you with utmost concern and sincerity, we hope what is best for both customer
and staff.

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Offer Promotions and Discounts.
Part of our strategic marketing plan is to offer discounts and promotions. To ensure
growth of our business we would be flexible and responsive to the request of the customer.

Financial Management
As part of our strategic marketing plan, we will continue to track financial performance
and adjust budgets. To maintain growth and viability, examine expenses, income streams, and
profitability regularly.

These are some of our growth plans and we are invested in expanding. We will be having
flexible time and as much as possible give the customers satisfaction.

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 BUSINESS CONTINGENCY PLAN

PROBLEM DEFINITION ACTION

Make backup plans to get Check and fix machines to
Kitchen Accidents important things if there are big stop accidents.

problems.

Follow strict rules to keep Train staff a lot and watch

Food Safety food safe from dirt and obey how food is made.
health laws.

Keep check of money that goes Get good insurance to

Budget out and in to make sure cover any bad events.
money is safe.

Get supplies from many Evaluate and assess the

Ingredients or Supplies places to avoid problems with situation quickly to prevent

suppliers. downturn of the business

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