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Airline Economics: An Empirical Analysis of Market Structure and Competition in The US Airline Industry 1st Edition Giovanni Alberto Tabacco (Auth.)
Airline Economics: An Empirical Analysis of Market Structure and Competition in The US Airline Industry 1st Edition Giovanni Alberto Tabacco (Auth.)
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Airline Economics
Giovanni Alberto Tabacco
Airline Economics
An Empirical Analysis of Market Structure
and Competition in the US Airline Industry
Giovanni Alberto Tabacco
Swansea University
Swansea, United Kingdom
vii
viii PREFACE
First of all, I would like to express gratitude to two anonymous referees for
their valuable comments and helpful suggestions which have greatly
improved this research monograph, and also to give a big thank you to
the editors, in the persons of Laura Pacey, for great support and encour-
agement, and Amber Husain, for efficient and helpful editorial assistance.
During the journey of this research project, from developing the
research idea to its completion, I have been helped by many people.
First of all, I owe gratitude to several colleagues: Steve Davies and Bruce
Lyons, for valuable discussions, suggestions and encouragement; and
Franco Mariuzzo, for precious suggestions and extremely helpful insights
on econometric issues related to Chap. 4 of this research monograph.
In travelling to conferences I have had the privilege not just to benefit
from thoughtful comments and suggestions, but also, more importantly,
to meet, even for only a few days, gracious people like Ivan Barreda-
Tarrazona, Roberta Longo, Laura Rondi, Neil Gandal, Regine Oexl,
Andrea Conte, Bradley Ruffle, Letizia Giorgetti, Quazi Shahriar, Claudio
Panico, Emanuele Tarantino, Theresa Veer, Martina Sartori, Federico Etro,
Emanuele Forlani, Georgi Burlakov, Lapo Filistrucchi, David Henriques,
Claudio Piga, Tom Barbiero, Marco Alderighi, Alberto Gaggero, Gianluigi
Pelloni, Joanna Poyago-Theotoky and Miguel Flores.
Life along my academic endeavour for the research embodied in this
book has been illuminated by friendships that have endured since my
earliest studies. I am grateful to Rod, Mark, Olivier, Sabrina, Okan,
Fabiola, Jesus, Chris, Luca, Peter, Key and Federica. Also, more recently,
my journey has been made much more joyful and rich than it could have
ix
x ACKNOWLEDGEMENTS
been thanks to both close friendships and more occasional relations and
interactions, with the following: Stephen and Chiyuki, Fr. Mark, Tony,
Marcelo, Marion, Fabio, Fan, Daniel, Carlo, Paul, Eowyn, Samsoh, Luis,
Katerina, Hope, Alimi, Gabor, Hoy, Sam and Ken, Hassan, Davide,
Kathy, Mario, Fr. Carlito, Kevin and Giulia.
Finally, I thank my family for all their love, financial and moral support
and encouragement and also for their trust in me. I wish to dedicate this
research monograph to my parents, and in particular to the memory of my
dear father, Alberto.
CONTENTS
1 Introduction 1
References 4
xi
xii CONTENTS
5 Conclusion 73
5.1 Summary of Results 73
5.2 Directions for Future Research 74
Reference 75
Index 77
LIST OF FIGURES
xiii
LIST OF TABLES
xv
CHAPTER 1
Introduction
Abstract This chapter provides the main objectives, plan and results of
the whole project, and also highlights the gap in the literature.
This book comprises original research in the field of the industrial orga-
nization of airline markets. The research is applied in nature, and it
proposes a set of new empirical results on a classic theme in applied
industrial organization: market structure and competition. The research
is motivated by how markets work and how firms behave in the specific
instance of the US airline industry. The underlying analytical theme of the
whole project is to infer the competitive process at work from the nature of
market concentration. Very intriguingly, from the observed market struc-
ture we can draw back to competitive forces which have generated the
structure we actually observe. As a result, the research embodied in this
book lends support to the following thesis: much may be learnt about the
nature of competition from an empirical investigation of the relationship
between market concentration and market size. From this follow some
important implications, as one may deduce the competitive processes in a
given industry even without having access to data on prices, output,
(1) city pair markets appear to be natural oligopolies (that is, the number
of airline carriers is unaffected by market size) as well as evidence that
airport presence hence number of destinations linked to endpoints of each
city pair markets causes the industry to be a natural oligopoly; (2) evidence
about the determinants of firm numbers and entry decisions; (3) evidence
of what factors determines market shares’ asymmetry; and (4) some evi-
dence consistent with market-sharing agreements. The findings in this
book can be of interest to academic researchers and research postgraduates
working in the same field. Secondly, as this monograph has some implica-
tions for competition policy, particularly in reference to the analysis in
Chap. 4, may be relevant for competition authorities and antitrust practi-
tioners. Third, this research project entails providing evidence of the
underlying nature of competition and hence the mode of conduct of
airline firms; as a result, it may be of some interest to business managers
within the industry. Fourth, the topic addressed in the project may also be
of interest to postgraduate students in both Master’s and PhD programs in
economics departments and business schools, meaning that the results of
the research can be disseminated as supplemental reading into teaching
classes in modules of industrial organization and corporate strategy, as well
as potential specialist modules on airline economics. Additionally,
although the empirical research of this project is based on data that relates
to the US market, research questions and results may also be of relevance
for airline industry within the European Union.
The plan of the book is as follows. After this brief introduction, Chap. 2
proposes empirical evidence that the industry is a natural oligopoly: each
airline market is dominated by between one and three airline carriers,
regardless of market size. Furthermore, I develop an econometric model
of entry and market structure to explain the economic driving forces that
make airline city pair markets natural oligopolies. Estimates suggest evi-
dence that a rival’s airport presence lowers an airline carrier’s own city pair
profitability. As a result, this piece of econometric evidence indicates that
city pair market’s entry, and hence concentration, declines. In other words,
airline carriers for means of enlarging number of destinations flown out of
origin and destination points of each city pair market lead to a very con-
centrated market structure. To the best of the author’s knowledge, this is
the first piece of empirical evidence to analyse airline markets as natural
oligopolies. In addition, this result helps to uncover the nature of the
competitive process; city pair markets as natural oligopolies are consistent
with airline carriers competing on quality dimensions. Consequently, it
4 AIRLINE ECONOMICS
REFERENCES
Aguirregabiria, V., & Chun-Yu, H. (2010). A dynamic game of airline network
competition: Hub-and-spoke networks and entry deterrence. International
Journal of Industrial Organization, 28, 377–382.
Alderighi, M., Nicolini, M., & Piga, C. (2015). Combined effects of capacity and
time on fares: Insights from the yield management of a low cost airline. Review
of Economics and Statistics, 97, 900–915.
Berry, S. (1992). Estimation of a model of entry in the airline industry.
Econometrica, 60, 889–917.
1 INTRODUCTION 5
Berry, S., & Jia, P. (2010). Tracing the woes: An empirical analysis of the airline
industry. American Economic Journal: Microeconomics, 2, 1–43.
Borenstein, S. (1989). Hubs and high fares: Dominance and market power in the
U.S. Airline industry. RAND Journal of Economics, 20, 344–365.
Borenstein, S. (1991). The dominant-firm advantage in multi-product indus-
tries: Evidence from the U.S. Airlines. Quarterly Journal of Economics, 106,
1237–1266.
Brander, J., & Zhang, A. (1990). Market conduct in the airline industry: An
empirical investigation. RAND Journal of Economics, 21, 567–583.
Ciliberto, F., & Tamer, E. (2009). Market structure and multiple equilibria in the
airline industry. Econometrica, 77, 1791–1828.
Emerald Group Publishing Limited. (2006–2016). Advances in airline economics.
Vols 1–5. Bingley: Author.
Evans, W., & Kessides, I. (1993). Localized market power in the U.S. Airline
industry. Review of Economics and Statistics, 75, 66–75.
Evans, W., & Kessides, I. (1994). Living by the ‘Golden Rule’: Multimarket
contact in the U.S. Airline industry. Quarterly Journal of Economics, 109,
341–366.
Gaggero, A., (2010). Airline pricing and competition: The J Curve of airline fares.
Germany: Lambert Academic Publishing.
Goolsbee, A., & Syverson, C. (2008). How do incumbents respond to the threat
of entry? Evidence from the major airlines. Quarterly Journal of Economics, 123,
1611–1633.
Lederman, M. (2007). Do enhancements to loyalty programs affect demand? The
impact of international frequent flyer partnerships on domestic airline demand.
RAND Journal of Economics, 38, 1134–1158.
Lederman, M. (2008). Are frequent flyer programs a cause of the hub premium?
Journal of Economics and Management Strategy, 17, 35–66.
Reiss, P. C., & Spiller, P. T. (1989). Competition and entry in small airline
markets. Journal of Law and Economics, 32, 179–202.
CHAPTER 2
2.1 INTRODUCTION
A main motivation of this chapter comes from the observation of how little
is known about competitive forces that have generated the current struc-
ture in the airline industry. Indeed, the literature on the economics of
competition in air transportation1 takes industry structure as a given,
2.2 DATA
2.2.1 Coverage of the Sample
Empirical analysis for this chapter, and the subsequent ones, focuses on a
data set about US airline city pairs. Market shares and concentration data
are for 2006 collected from the US Transportation Bureau (BTS); whilst,
demographic variables (population) refer to year 2000 obtained from the
US Census.
2 AIRLINE CITY PAIR MARKETS AS NATURAL OLIGOPOLIES 9
2.2.2 Airports/Cities
The Federal Aviation Administration (FAA) defines a large hub as ‘a
commercial service airport that has at least 1% of the passenger boardings’.
In this work I adhere to this legal/institutional definition to identify the
large hub cities (those containing at least one hub airport).
Table 2.1 provides distribution of cities’ population in our data set,
whilst Table 2.2 gives the distribution of large hub cities’ population. The
concept of city adopted throughout this research book refers narrowly to
the urban area rather than the Metropolitan Statistical Area (MSA).
One strategy for identifying tourist city pairs could be that of collecting
data on the number of hotels in each city and establishing an arbitrary
threshold of them, in order to classify the airline city pair markets as being
0–100.000 16
100.001–500.000 23
500.001–1.000.000 10
> 1.000.000 9
Total 58
10 AIRLINE ECONOMICS
100.001–500.000 3
500.001–1.000.000 5
> 1.000.000 8
Total 16
either tourist or not. In contrast, the criterion followed here is simpler and
does not require further data. Essentially, I follow Berry (1992), where
tourism is motivated mainly by reaching seaside resorts which are located
in California and Florida. As a result, in the empirical analysis throughout
this chapter and those that follow, I introduce a dummy equal to 1 for all
markets with at least one endpoint city located either in California or
Florida, in addition to adding two more locations, Aspen and Colorado
Springs, which are snow and ski resorts located in the State of Colorado.
2.2.3 Airlines
The data set contains 58 airlines (by coincidence, these are as many as the
cities). One distinction used in the analysis which is applied throughout
the book is between legacy and non-leader airlines in base of number of
routes serviced within the data set. Table 2.3 below illustrates how the
Non-leaders 666
American 136
Delta Airlines 113
Southwest 107
Continental 77
US Airways 69
United Airlines 68
Northwest 65
Top seven airlines 635
2 AIRLINE CITY PAIR MARKETS AS NATURAL OLIGOPOLIES 11
city pair markets. Specifically, the use of regional jets with different plane
sizes and those that involve lower labour costs allow airlines to serve
nonstop city pairs. In the light of all of this, there appears to be very little
harm in focussing attention on nonstop city pair markets.
Consistent with previous literature about the industrial organization
in the airline industry, I define the relevant market at the city pair level,
and precisely the city pair markets are non-directional (e.g. Los Angeles
—Miami is integrated with Miami—Los Angeles) since market shares are
determined not directionally. We can mention several examples of con-
tributions where economic investigation focuses on single city pairs, with
each of them being treated as a separate market.6 In support of this,
competition authorities normally pursue investigations considering the
relevant market at route level. In addition, Brueckner et al. (2010)
develop a market definition methodology for the airline industry, con-
cluding that the most appropriate market definition is at the city pair
level.
Concentration is measured by the Hirschman–Herfindahl index. For
robustness purposes, concentration ratios, C1, C2 and C4, are tried in
formal analysis of subsequent chapters.
The sample
consists of 58 US cities leading to a potential sample of
1653 ¼ 58572 origin-destination markets, of which, 661 have at least one
firm with a positive output. Consistently with the previous literature, we
define the relevant market at the city pair level.
The Bureau of Transportation Statistics compute firm’s market shares
using ‘passenger miles’, that is, the number of passengers multiplied by
the distance travelled. Therefore, each firm’s market share is given by the
number of passengers who have travelled on its flights on a given route
multiplied by the distance between the origin and the destination of that
route. In addition, firms with market shares equal to or lower than 0.01
are excluded in the computation of the concentration measure. Such
exclusion is motivated by the fact that these values identify firms posing
irrelevant competitive pressure to rivals and may even constitute coding
errors.
Market size is measured following Berry (1992), that is, it is defined
as the product of population of the two endpoint cities for each city pair.
Alternative measures have been tried, including the sum of populations
of the two endpoints, and the population of the less populated city of
the city pair. However, the choice of the product is felt to be better
because of the fact that transportation demand is related to the
2 AIRLINE CITY PAIR MARKETS AS NATURAL OLIGOPOLIES 13
2.2.5 Variables
Relevant variables for the following econometric analysis are:
Recall that, according to the FAA, large hub airports are defined as those
carrying at least one percent of the total annual passenger boardings.
14 AIRLINE ECONOMICS
1
.8
.6
.4
.2
0
0 .2 .4 .6 .8 1
0 .2 .4 .6 .8 1
less, symmetric; in between, our sample includes genuine, but still rather
asymmetric, duopolies. The triopoly triangle, along as a limited number
of symmetric triopolies, shows many markets with considerable market
share asymmetries. Furthermore, there are triopolies dominated by one
very big firm. Finally, Fig. 2.4 proposes the triangle for the 80 oligopolies
with more than three firms. All markets inside the triangle are dominated
by at most two firms; thus, they have a small third (and following) firms.
In contrast, below the triangle we envisage around 30 markets with more
than two leading airlines; these are mainly triopolies and a few
quadropolies.
In Fig. 2.5 I provide the scatter plot of concentration (market structure)
and market size. It suggests no clear relationship or pattern between the
two variables, so market size appears to affect market structure only rather
weakly. In other words, high concentration can be present in both small
and large markets; similarly, low concentration may appear even in some
small markets.
I can derive the following stylized facts:
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CHAPTER LIV.
THE EGYPTIAN TURTLE.
Cum ventre humano tibi negotium est, qui nec ratione mitigatur, nec prece ullâ
flectitur.—Livy.
Ancient Alexandria left its mark on the world. Its history, however,
appears to connect it rather with great names than with great events.
Fancy is pleased with the picture of the greatest of the Greeks,
Philip’s godlike son, Aristotle’s pupil, who carried about with him his
Homer in a golden casket, the Conquistador of Asia, and the heir of
the Pharaohs, tracing, with the contents of a flour-bag, the outlines of
the nascent city, which was to bear his name of might, and to
sepulchre his remains.
The trade of Phœnicia revived in its harbours, and on its quays. It
became the Heliopolis, as well as the Thebes, of Hellenic Egypt.
Even the Hebrew part of the population caught the infection of the
place, and showed some capacity for philosophy and letters. Here it
was that their sacred Scriptures were, in the Septuagint translation,
first given to the educated world. And Plato, too, was soon more
studied in the schools of Alexandria than in his native Greece.
Here fell the Great Pompey. And here, in pursuit of him, came the
Cæsar, who bestrode the world like a Colossus; to be followed in our
own time by the only modern leader of men, whose name, if he had
possessed the generous magnanimity of the two captains of Greece
and Rome, history might have bracketed with theirs.
Here ‘the unparalleled lass,’ rather, perhaps, of the greatest of
poets than of history, having beguiled to his ruin the soft triumvir,
preferred death to the brutalities of a Roman triumph.
Matters, however, of this kind—and they might be multiplied—are
only bubbles on the surface. They interest the fancy, but have no
effect on the great current of events. We, at this day, are neither the
better nor the worse for them. But of the theology of Alexandria we
must speak differently. It is through that that it affected, and still
affects, the whole of Christendom. Sixteen hundred years have
passed, and Alexandrian thought still holds its ground amongst us.
It would help us to a right understanding of what this thought was,
and how it came to be what it was, if we knew something about the
city, the times, the country, and the mental condition of its
inhabitants. Alexandria, like Calcutta and New Orleans, having been
called into existence by the requirements of commerce, had been
obliged, for the sake of a harbour, to accept a singularly monotonous
and uninteresting site. This alone must have had much influence on
the cast of thought of its inhabitants. All who visit it will, I think, feel
this. One cannot imagine a healthy and vigorous literature springing
up in a place where Nature has neither grandeur nor beauty. Being
mainly a commercial city, its inhabitants—as must be the case in all
large commercial cities in the East—were composed of many
nationalities. They had brought with them their respective religions
and literatures, as well as manners and customs. It also contained
the most brilliant Greek Court in the world, in which we might be
certain that Greek inquisitiveness, and mental activity, would not be
extinguished. This will account for the libraries and the schools of
Alexandria.
We must understand why it never could become anything in the
world of action. It was not because the Egypt of the Ptolemies was
inferior to the Egypt of the Pharaohs. It might have been its superior
in every particular of power and greatness, and yet have been
unable to do anything in the outer world. What kept it quiet was a
consciousness of moral and intellectual inferiority to the people time
had at last educated and organized on the northern shores of the
Mediterranean.
The mental activity of the Alexandrians was all connected with
their libraries and schools. The work they did belongs to a condition
of mind which can use libraries and schools, but which really
originates nothing. It was all work upon other people’s work. They
never produced anything of their own. They never could have had an
Æschylus, or an Aristophanes; a Thucydides, or an Aristotle. The
genius that can originate implies vigour, freedom, individuality,
irrepressible impulse—in two words, expansive humanity. Nothing of
this kind could have been the growth of Alexandria. The possession
it was of these qualities which made the Greeks original, and great in
everything they undertook: in art, in war, in government, in
colonization, in philosophy, in poetry, in history. The genius which
showed itself in their literature was only the same genius which
showed itself in other forms and directions, as needs required: which
showed itself in everything Greek. Alexandria could not have
produced a Pericles, or a Phidias, or an Alexander, any more than a
great writer. It would have taken the same mental stuff to make one
of these, as to make a poet, an historian, or a philosopher. They all
work with the same motive power. The main conditions, too, are the
same in all. It is the object only to which the work is directed that
varies. The Greeks were, emphatically, men. It was this that made
them creative. Humanity was the soul of everything they created; the
stamp upon everything they did; and this it is that gives to their work
its eternal value.
The mind of Alexandria was a parasitical plant. It fastened itself on
the work of others; and endeavoured to extract from it what they had
already assimilated, and which its own limited capacities disqualified
it from extracting, first hand, for itself from the rich store-house of
Nature. It could live upon their work, and turn it to its own narrowly-
bounded purposes. For instance, the Greek language had been
perfected by the long series of generations who had used it, and who
had known nothing of grammars and dictionaries: but at Alexandria it
was studied for the sake of the grammar and of the dictionary.
Homer had been loved in the Greek world, because he spoke, as a
man, to men’s hearts and imaginations. He was valued at
Alexandria, not for his poetry—the men and women he had created
—but because he supplied a text to comment on. So with the divine
dreams of Plato: their use, at Alexandria, was that they supplied
some materials for the construction of systems.
It was exactly in this spirit that the Gospel was laid on the
dissecting tables of Alexandria. The object proposed was to set up a
skeleton to be called Christian Theology; and to inject and arrange
certain preparations, to be called Christian doctrines. Here was a
strange perversion. Never were the uses to which a thing had been
ingeniously turned so thoroughly alien to its real nature and design.
The objects of the Gospel were moral and religious. Its appeals were
addressed to the ordinary conscience, and to the ordinary
understanding: in them its philosophy is to be found. But the
systematizers of Alexandria had no taste for dealing with such
materials. The Christian religion, as presented to us in their theology,
has not one particle of the Gospel in it: no heart, no soul; no human
duties, no human motives—nothing human, nothing divine. It is
something as hard, and as dry, as a mummy; and would be as dead,
were it not for its savage, truculent spirit. It is an attempt to construct
a material god, mechanically, of body, parts, and passions—the
Egyptian passions of the day; such as burnt, volcanically, in the
hearts of the crocodile haters, and crocodile worshippers, of Ombos
and Tentyra, and impelled them to eat each other’s still quivering
flesh, and drink each other’s blood hot. The watch-word, the source,
the main-spring, of Christ’s religion, the one word that fulfils it, is
absent from this travesty of it.
This anatomical Christianity, in which there is no Gospel, this
systematic divinity, in which there is nothing divine, this mechanical
theology, which contradicts the idea of God, Alexandria had the chief
hand in inflicting on the world, and a grievous infliction they were.
Christendom is still suffering from it. It is the anatomy of a body from
which the heart, the blood, the flesh, the muscles, all that rendered it
a living power, and made it beautiful and beneficent, have been
removed. It is the systematization of a Hortus Siccus. It is a theology
that kills religion, in order that it may examine it. The religion that is
fixed and formulated; a matter of definitions, and quantitive
proportions; that can be handled, and measured, and weighed; that
can be taken to pieces, and put together again by a monk in his cell,
just as if it were a Chinese puzzle; cannot be the living growth of
minds whose knowledge is ever being extended, and of consciences
that are ever becoming more sensitive. It cannot indeed, as far as
these things go, be a religion at all. A religion, though burdened with
them, and perpetually dragged by them into the sphere of formalism,
controversy, and passion, may, and will, live on in spite of them; for
nothing can kill religion: still the two are antagonistic and
incompatible.
The Alexandrian theologians interpreted Christianity in accordance
with the criticism, the knowledge, the ignorance, the mind, and the
conscience of their day. They could hardly have done otherwise.
They came from caves in the desert, and from old tombs, and they
returned to them for fresh inspiration. They had a right to interpret
things according to the light that was in them. So have we. Our light,
however, is somewhat different from theirs. ‘The New
Commandment’ was not one that at all commended itself to their
sepulchral, troglodytic minds. It finds no place in their creeds. We,
however, give it the first place in ours. The perfect law of liberty was
unintelligible to them: their only thought about it was to make it
impossible: to us it is as necessary as the air we breathe. They held
that man is for the creed: we that the creed is for man. Which is right
makes much difference.