Tania Chaaya

Dubai, UAE tania_chaaya@hotmail.com

+971 58 6878190 / +961 3 038716 linkedin.com/in/taniachaaya

A highly enthusiastic marketing professional with more than 10 years of experience encompassing the implementation
of a comprehensive marketing strategy while working in cross-functional teams. Proficiency in resolving problems by
providing quick resolution. Able to work under pressure as part of a team or individually to meet challenging objectives.

Experience
2022-07 - Regional Brand Manager (Lansinoh/Weleda) – GCC
Present Areen Middle East – Dubai, UAE
▪ Handled the marketing strategy of the two brands along with forecasting and ordering
▪ Managed the relationships between the Brand Principal and the distributors in the GCC region
▪ Enabled marketing activities in the region and targeted the healthcare sector (HCP) and end-consumers
▪ Worked with Operations and Legal for ordering, tracking shipment, repackaging and registering the products
▪ Worked closely with the digital agency on strategy and content development
▪ Planned for introduction of the brands to new markets such as Saudi Arabia and Bahrain

2022-02 - Regional Brand Manager (Pigeon) – GCC

2022-06 Areen Middle East – Dubai, UAE
▪ Worked with agencies such as Nielsen and IPSOS to conduct market research to study brand awareness and
equity as well as consumer perception towards the brand vs. competition (TOM)
▪ Developed new e-commerce on website with digital agency and structured the online consumer journey for an
ultimate user experience
▪ Collaborated with different distributors in the GCC region to provide marketing support and guidance.
▪ Handled budgeting (A&P) and constantly reviewed Sales & Stock Report (SSR)
▪ Worked with agencies for services such as digital marketing, creatives, events and market research

2019-03 - Regional Brand Manager – MENA

2021-04 Novalac Nutrition & Health – Beirut, Lebanon
▪ Planned and executed the marketing strategy to increase brand equity and market share in the MENA countries
▪ Reviewed monthly sales, inventory and budget reports and actively responded to challenges when necessary
▪ Developed and managed the digital and social media strategy and campaigns as well as content creation
▪ Collaborated with agencies on social website development, branding activation material, app development, etc.
▪ Developed an Automated Event Registration System and a Check-in App to digitally collect data during events
and provide a better customer experience

2018-02 - Senior Marketing Communications Specialist – EMEIA

2019-02 National Instruments (NI) – Beirut, Lebanon
▪ Assigned as a Project Manager for the Academic & Research Forums in EMEIA
▪ Planned and executed several marketing activities/events in different countries in EMEIA
▪ Set up initiative targets in alignment with sales teams and evaluated results through Salesforce CRM Software
▪ Acted as a trusted advisor to key stakeholders in different regions through the establishment of strong
multicultural relationships
▪ Participated in the ‘Insight Discovery for Personal Effectiveness Workshop’ in Munich, Germany

2016-03- Marketing Communications Specialist – MEA

2018-01 National Instruments (NI) – Beirut, Lebanon
Nominated for the ‘Leadership’ & ‘Evangelism’ categories at the EMEIA Marketing Awards Ceremony 2017
▪ Established strategic relationships across all marketing departments and applied business strategy to manage
the deployment of integrated activity plans
 ▪ Participated in workshops in Budapest and Munich for the implementation of a new global Event Automation
System (Certain) and provided training to the marketing teams in India, Russia and MEA
▪ Analyzed qualitative/quantitative data (Tableau Software) to identify the most relevant strategies and
systematically tackled pending issues
▪ Performed as a trusted expert in IndRAA (India, Russia, Arabia & Africa) region and Europe.

2015-04 - Marketing Communications Coordinator – Arabia

2016-02 National Instruments (NI) – Beirut, Lebanon
Nominated for the ‘Rookie of the Year’ & ‘Evangelism’ categories at the EMEIA Marketing Awards Ceremony 2016
▪ Managed lead process to increase marketing and sales effectiveness and efficiency and achieve targets
▪ Achieved an 88% growth year-over-year of abstract submissions for the company’s Student Design
Competition through the planning of a 360-degree promotional plan
▪ Worked in Advertising & PR with external agencies to reach new publications and increase coverage
▪ Planned and organized regional seminars and conferences in MEA region (Beirut, Egypt, UAE, Tunisia, Turkey)

2012-08 - Core Customer Operations Representative

2015-03 National Instruments – Beirut, Lebanon
▪ Processed customer purchase orders from multiple sales channels with consistent speed and accuracy
▪ Provided optimal customer experience by effectively resolving customer operational issues in a timely manner
▪ Handled customers’ past due payments and accounts

Education
2016-03 - Masters in Marketing & Communication
2018-01 ESA Business School – Beirut, Lebanon / ESCP Europe Business School – Paris, France
2014-03 - Professional Courses in Marketing
2014-08 Morgan International – Beirut, Lebanon / Chartered Institute of Marketing – Maidenhead, UK
2009-10 - Business Administration - Emphasis in Marketing
2012-06 American University of Beirut (AUB) – Beirut, Lebanon

Certifications
2020-09 Digital Marketing Analytics
MIT Sloan School of Management (US) – Beirut, Lebanon
2020-04 The Fundamentals of Digital Marketing
Google Digital Garage – Beirut, Lebanon
2018-05 Comprehensive Digital Marketing
AstroLabs (UAE) – Beirut, Lebanon
2017-11 People Development Series 2
National Instruments – Bangalore, India
2016-09 People Development Series 1
National Instruments – Milano, Italy

Skills
▪ Languages: Arabic, English and French (Read, Write, Speak)
▪ Computer Skills: MS Office (Excel, Word, Power Point); Interne-based research, Certain Event
Management System, Tableau Software, knowledge of Oracle ERP and Salesforce
▪ Personal Skills: Communication and presentation skills; leadership skills; writing and content creation
skills; strong time and project management; ability to work under pressure