IBS Hyderabad

(2022-2024)

SUMMER INTERNSHIP PROGRAM

2022-2024

Interim Report
On
UNDERSTANDING DARK STORE MODEL
OF DISTRIBUTION AT ITC

By
Sumanth Reddy Kamsani
22BSPHH01C1227

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Interim Report
On
UNDERSTANDING DARK STORE MODEL OF
DISTRIBUTION AT ITC

By
Sumanth Reddy Kamsani
22BSPHH01C1227

ITC LIMITED
Hyderabad

A report submitted in partial fulfilment of the requirements of MBA

program of IBS Hyderabad.

Company Guide Faculty Guide

Mr. Venkat Shri Ram Dr. Ranajee
Manager IBS Hyderabad
ITC Hyderabad

13th April,2023

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AUTHORISATION

I, Sumanth Reddy Kamsani, here by state that this project work entitled “Understanding Dark

Store Model of Distribution At ITC” is an original piece of work done and submitted by me

towards partial fulfilment of the requirement of MBA program of IBS HYDERABAD. The

findings and conclusions expressed in this report are genuine and for academic purpose. It is

our own and it has neither been submitted nor published anywhere before any resemblance to

earlier project or research work and is purely coincidental. It is totally based on our field work

and creativity.

Sumanth Reddy Kamsani

22BSPHH01C1227.
MBA (2022-2024).
IBS Hyderabad.

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ACKNOWLEDGEMENT

Today I decide to live with appreciation for the love that makes me exuberantly pleased, the
harmony that rests inside my soul, and the voice of trust that expresses everything is
conceivable. The fulfilment, which goes with the fruitful finish of any undertaking, is
fragmented without the notice of names of those individuals who made it conceivable, on the
grounds that achievement is exemplification of difficult work, persistence, energy, assurance
and the most uplifting direction and exhortation which fills in as a guide of light and crowns
our endeavours with progress. Consequently, it becomes basic to express gratitude toward them
by recognizing their significant sources of info.

I wish to express my gratitude to ITC Limited, Hyderabad, for giving me an opportunity to be

a part of their esteemed organization and enhance my knowledge by granting permission to do
summer training project under their guidance.

I am extremely obliged to, Mr. Venkat Shri Ram and Mr. Shaik Ahmed for providing me a
platform where I have gathered sufficient knowledge which will be useful throughout my life.

A special thanks to my faculty guide Dr. Ranajee who has been the chief facilitator of this
project and given suggestions & guidelines from time to time. He has ensured an absolute
convenience and support from the college’s end.

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S.NO TITLE PAGE NO

- Authorisation 3
- Acknowledgement 4
1 Abstract of the work done 6
2 Introduction – ITC Limited 7
3 Description of the project 8
3.1 Objective of the project 8
3.2 Methodology 8
4 Industry Analysis 9

4.1 Market Overview 9

4.2 Market Driver 9
4.3 Market Trend 10
4.4 Market Challenge 10
5 Company Overview 11

5.1 History 12
5.2 Vision And Mission 12
6 ITC Order Fulillment Process 13
6.1 ITC Operations Model 13
7 Internship Study 14
7.1 Work Assigned and Completed 14
7.2 Digital platform for Distribution – STACK BOX 15
8 Findings And Suggestions 16
9 Conclusion 17
10 References 17

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1. ABSTRACT OF THE WORK DONE

As a part of the MBA curriculum with an intent of making the students industry ready and
helping them to get an exposure of the corporate world. I am doing my internship at ITC
Limited. As being new to the practical and corporate world, every hour spent in the internship
was a new learning and experience. This internship report highlights the accumulation of the
work that I have done till now as a part of the Summer Internship Program.

ITC Ltd is one of India's foremost private sector companies. ITC has a diversified presence
in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agribusiness, Packaged
Foods & Confectionery, Information Technology, Branded Apparel, Personal Care,
Stationery, Safety Matches and other FMCG products

I joined ITC Limited on 27rd February 2022. On my orientation day, I got acquainted with
my company guide Mr. Venkat Shri Ram, Mr. Shaik Ahmed & other superiors. At first, I
was allocated the project of going through the Distribution system of the company. Our guide
explained the workings of the department.
The project allotted to us “Understanding Dark Store Model of Distribution” is mainly
divided into Three categories & important segments of marketing and supply chain i.e.,
Documentations, MFC (Micro fulfilment Center) Operations, and Cross Dock – Retail
Dispatch.

Talking about the important segment of the project Cross Dock retail Distribution operations
Maintained By Third party Hyundai Glovis Co., Ltd. is a logistics company with technical
support given by StackBox. We understood the activities done at Cross Dock and D+1
Deliver model and associated with Delivery Boys, DLO. The project required engaging with
customers (Retailers) along with delivery boy and observe activities like how he behaves
with customers and what are the tactics and skills he employs while dealing with distribution
and monitoring his activities. Then we were asked to prepare a Deliver Boy Training Module
and explainer video which demonstrates the delivery process and App (StackBox) used by
Delivery boys.

The next stage of the project MFC Operations. We had an opportunity to visit Micro
fulfilment Center during night time where actual operations take place and observe all the
activities, we understood MFC inbound operations, warehouse operations, planning
palletizing and internal management activities.

Till now, I learned a lot about the workplace culture I not only received a great deal of
knowledge, but I also had the opportunity to practise my abilities in a professional setting
I've gained is the communication skills I've been taught through presentations,
discussions with supervisors, field experts, and other team members.

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2. INTRODUCTION
ITC Limited is an Indian conglomerate company. ITC Limited diversified with businesses
spanning Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and
Cigars, Education & Stationery Products, Incense Sticks and Safety Matches; Hotels,
Paperboards and Packaging, Agri Business and Information Technology. The company has 13
businesses in 5 segments. It exports its products in 90 countries. Its products are available in 7
million retail outlets its Products reaching over 200 million households in India. ITC Has over
200+ Manufacturing Units, 113 Hotel Properties, 25+ World-class Indian Brands, over 900
Patents Filed
The Company was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. In 1925 Packaging & Printing Business was set up as a
strategic backward integration in recognition of the ITC's multi-business portfolio
encompassing a wide range of businesses, the full stops in the Company's name were removed
effective September 18, 2001. The Company now stands rechristened 'ITC Limited,' where
'ITC' is today no longer an acronym or an initialised form.
ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels,
Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its
businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and
Stationery. ITC’s wholly owned information technology subsidiary ITC Infotech India Ltd,
provides IT services and solutions to leading global customers.
ITC ranks among India’s 10 Most Valuable Brands published by economic times. ITC also
ranks among Asia’s 50 best performing companies compiled by Business Week. ITC included
in the Dow Jones Sustainability Emerging Markets Index. Sustained ‘AA’ rating by MSCI for
the 4th consecutive year. As one of India's most valuable and respected corporations, ITC is
widely perceived to be dedicatedly nation-oriented. "A Commitment Beyond the Market” is
source of inspiration. ITC believes that its aspiration to create enduring value for the nation
provides the motive force to sustain growing shareholder value. ITC practices this philosophy
by not only driving each of its businesses towards international competitiveness but by also
consciously contributing to enhancing the competitiveness of the larger value chain.
ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers
of growth anchored on its time-tested core competencies: unmatched distribution reach,
superior brand-building capabilities, effective supply chain management and acknowledged
service skills.
ITC had an annual turnover of US$10.74 billion and a market capitalisation of US$35 billion.
In December 2022, their market cap stood at ₹4,22,447.30 crore. 59,101 cr Gross Revenue It
employs 36,500 people at more than 60 locations across India. 4 million Farmers Empowered
through E-Choupal. Collecting and Sustainably Managing 54,000 tonnes of Plastic Waste.
Around 42% of ITC's Energy from Renewable Sources.

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3. DESCRIPTION OF THE PROJECT

“Understanding Dark Store Model of Distribution At ITC”

This project Revolves around the research work on the distribution model. Company Facing
issue regarding Delivery to the retailers from company’s MFC, Cross Dock. Company wants
to ensure fastest delivery of goods with less sales return. Converting (D+2) to (D+1) model.

3.1 OBJECTIVE
• To gain an overall knowledge of how the business works and what strategies are
required to survive in the market.
• To Understand the Distribution channel of the ITC FMCG segment and
to improve its operation and supply chain management.
• Identify ethical issues involved with D+1 Distribution.
• To interact with the retailers in order to understand the issues they face with respect to
the delivery, products, order placement etc.
• To identify the challenges faced by the retailers and distribution systems and provide
suggestions to mitigate them.
• To mention the comparisons between the D+1 and D+2 model and list out the
improvements.
• To measure the engagement of Delivery boys and DLO’s.
• To educate the delivery boys about the usage of the StackBox application.
• To develop different training modules.
• To summarize the responses and display the result to management.

3.2 METHODOLOGY
• Sampling and survey are the method used for this project. The main aim was to collect
all the required data primary as well as secondary data.
• Primary data is collected by doing market research, from visiting outlets and interacting
with retailers and potential customers. secondary data was collected through existing
company data.
• A delivery boy training module was prepared which was used as guide.
• Analysing the compiled data using analytics tool from the field survey.
• Reporting the findings and conclusions of the study to the branch manager and provide
insights and suggestions to improve delivery.

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4. INDUSTRY ANALYSIS
4. 1 MARKET OVERVIEW
Fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector and has been
expanding at a healthy rate over the years as a result of rising disposable income, a rising youth
population, and rising brand awareness among consumers. With household and personal care
accounting for 50% of FMCG sales in India, the industry is an important contributor to India’s
GDP.
There are three main segments in the sector — food and beverages, which accounts for 19% of
the sector; healthcare, which accounts for 31% of the share; and household and personal care,
which accounts for the remaining 50% share. The urban segment contributes to about 55% of
the revenue share, while the rural segment accounts for 45%. Rise in rural consumption will
drive the FMCG market. Packaging is a very important factor in the production process. The
logistics and distribution systems often require secondary and tertiary packaging to maximize
efficiency. The unit pack or primary package is critical for product protection and shelf life,
and also provides information and sales incentives to consumers. FMCGs are sold in large
quantities, so they are considered a reliable source of revenue. This high volume of sales also
offsets the low profit margins on individual sales as well.

The Indian FMCG industry grew by 16% in CY21 a 9- year high, despite nationwide
lockdowns, supported by consumption-led growth and value expansion from higher product
prices, particularly for staples.

FMCG logistics is the process of transporting daily usable consumer products from one place
to other. Proper management through the supply chain activities in each region, storage and
transportation services helps this industry to achieve their business goal.

Owing to the increasing consumer demand, the FMCG industry needs to achieve rapid supply
chain cycles. Yet, at the same time, the industry has to exert tight price monitoring to compete
and manage fluctuating warehousing needs caused by seasonal trends. With fierce competition
among consumer goods, the logistics companies are required to provide cost-effective and
professional logistics solutions to supply chain operations.

4.2 MARKET DRIVER

Rising Use of Advanced Technology in logistics To Drive Market Growth, Changing

Consumer Habits and Lifestyles Coupled with Rising Disposable Income to
Boost Market Growth, Emergence of Logistics Automation Coupled with Last-Mile
Deliveries. The growing preference for e-commerce and D+1 distribution is one of the key
drivers supporting the fast-moving consumer goods (FMCG) market growth. Fundamentally,
e-commerce platforms allow consumers to collect information and compare various food and
beverages, personal care, skincare, cosmetics, and hair care products available on the website.
Similarly, FMCG vendors also provide reviews of prior consumers on their products on their
official websites. This trend of sharing reviews and feedback on products through e-commerce
platforms influences the purchasing behaviour of new consumers. Therefore, with the growing
trend of online retailing, the sales of FMCG products through online channels are expected to
increase globally during the forecast period.

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4.3 MARKET TREND

New innovations and technology driven market. The rising consumption of ready-to-eat food
products is one of the key fast-moving consumer goods market trends fueling the market
growth. For instance, according to research issued in 2020 by Standard Process Inc., a US-
based food supplements firm, processed foods accounted for nearly 70% of the American diet.
Moreover, during the pandemic in 2020, there was a massive increase in demand for ready-to-
eat food products as most individuals were working from home and countries were under
lockdowns. In 2022, one of India's online grocery stores, Blinkit, reported a 17% increase in
sales in the ready-to-eat category, a 31% increase in readymade meals and mixes, and a 41%
increase in frozen food, indicating a sudden consumer shift from home-cooked food to ready-
to-eat food products. Thus, it can be predicted that this shift in consumer behaviour will
significantly boost the global FMCG market during the forecast period.

4.4 MARKET CHALLENGE

The lack of proper infrastructure and distribution network in emerging economies is one of the
factors hampering the fast-moving consumer goods (FMCG) market growth. Despite having
high demand, lacks the proper distribution network for storing and manufacturing food
processing ingredients like preservatives, emulsifiers, enzymes, and others. These ingredients
need proper handling and care in terms of maintaining a specific temperature for their storage
and preventing them from contamination as it may lead to changes in their chemical
compositions. The storage and manufacturing facilities are not only needed at the final site
where they are sold but also during the supply chain to retain their original properties.
Moreover, the technologies used for delivering and control the supply chain are not as advanced
as compared with those used in developed nations such as the US and Canada. Distribution
Problems may hinder the fast-moving consumer goods (FMCG) market growth during the
forecast period.

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5. COMPANY OVERVIEW

ITC Ltd. is a holding company, which engages in the manufacture and trade of consumer
products. It operates through the following segments: Fast Moving Consumer Goods (FMCG)
Cigarettes; FMCG Others; Hotels; Paperboards, Paper and Packaging, and Agri Business. The
FMCG Cigarettes segment markets and sells tobacco and cigars. The FMCG Others segment
distributes packaged foods, clothes, school and office supplies, safety matched, agarbattis, and
personal care products. The Hotels segment manages and operates hotel and restaurant chains.
The Paperboards, Paper and Packaging segment produces and supplies specialty boards,
graphic boards, and printing papers. The Agri Business segment exports feed ingredients, food
grains, processed fruits, coffee, and seafood.

ITC is the country's leading FMCG marketer, the clear market leader in the Indian Paperboard
and Packaging industry, a globally acknowledged pioneer in farmer empowerment through its
wide-reaching Agri Business, a pre-eminent hotel chain in India that is a trailblazer in
'Responsible Luxury'. ITC's wholly-owned subsidiary, ITC Infotech, is a specialized global
digital solutions provider.

Over the last decade, ITC's new Consumer Goods Businesses have established a vibrant
portfolio of 25 world-class Indian brands that create and retain value in India. ITC's world-
class FMCG brands including Aashirvaad, Sunfests, yippee, Bingo, B Natural, ITC Master
Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Papercraft, Mangaldeep,
Aim, and others have garnered encouraging consumer franchise within a short span of time.
While several of these brands are market leaders in their segments, others are making
appreciable progress.

ITC has articulated an extensive strategy reset titled ITC Next, putting in place structural
drivers that will ensure that the enterprise remains future-ready, consumer-centric and agile.
The key tenets of ‘ITC Next’ include leveraging ITC’s institutional synergies and power
brands, a future-ready portfolio to create strong growth platforms

ITC’s FMCG Businesses are well poised for rapid scale up. The product portfolio has been
strengthened in alignment with new opportunities and enterprise strengths with sharper focus
on fortifying the core, addressing adjacencies through world-class mother brands and building
categories of the future to power growth. To scale up presence in the fast-growing D2C
channel, ITC has acquired a minority stake in ‘Mother Sparsh’, a premium ayurvedic and
natural personal care startup.

ITC’s Paperboards and Packaging Businesses are moving to the ITC Next horizon by scaling
up the Value-added Products portfolio, enabling pulp import substitution for superior products,
and pioneering innovative fibre-based solutions, leveraging its existing proprietary R&D
platforms and global collaborations. The Paperboards and Specialty Papers Business offers
next generation sustainable packaging solutions.

ITC leverages digital technologies and platforms to deliver delightful and personalised brand
experiences. ITC’s ‘Sixth Sense’ Marketing Command Centre and Consumer Data Hub, an AI
powered hyper-personalised platform, gains insights on market trends and consumer behaviour
and synthesises the same to craft hyper-personalised brand communication and product
development.

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5.1 HISTORY

The Company was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. Though the first six decades of the Company's existence were
primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco
businesses, ITC's Packaging & Printing Business was set up in 1925 as a strategic backward
integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house.
In 1975, the Company launched its hotels business with the acquisition of a hotel in
Chennai ITC chose the Hotels business for its potential to earn high levels of foreign exchange,
create tourism infrastructure and generate large scale direct and indirect employment. In 1985,
ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. In 1990,
ITC set up the Agri Business Division for export of agri-commodities. The Division is today
one of India's largest exporters. In 2003 launched line of premium range of notebooks
classmate. In 2000, ITC entered into information technology business into a wholly owned
subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in
this area. Today ITC Infotech is one of India's fastest growing global IT and IT-enabled
services companies.

ITC Entered to Branded Packaged Foods in 2001 and continued their expansion in food
products. In just over a decade and a half, the Foods business has grown to a significant size
under numerous distinctive brands, with an enviable distribution reach, a rapidly growing
market share and a solid market standing ITC entered the Personal Care Business in 2005 and
the portfolio progressively extended nationally.

5.2 VISION AND MISSION

Sustain ITCs position as one of India s most valuable corporations through world class
performance, creating growing value for the Indian economy and the Company s stakeholders

To enhance the wealth generating capability of the enterprise in a globalising environment,

delivering superior and sustainable stakeholder value.

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6. ITC ORDER FULILLMENT PROCESS

SIFY Syncing cut-off by WD

WSP stock Handover to MFC

Order data synced with Stackbox

Delivery and Vechile planning

Palletization based on last mile

Loaded vechile sent to cross dock

Cross Docking Completion to last mile delivery

Delivery Execution

POD, Cash Collection

Crates , full & partial return invoices consolidated at XDC

Truck Returned to warehouse with SRN and Damaged Stock

6.1 ITC OPERATIONS MODEL

ITC Documentation

MFC Operations

Cross Dock - Retail Dispatch

Retail Store Delivery Completion

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7. INTERNSHIP STUDY

S. No Particulars Status
1. Understanding Delivery and distribution process completed
2. MFC Operations Going On
3. Understanding salesman Model Yet to complete

7.1 Work assigned and Completed:

The internship at ITC Ltd. has enabled me to perform an industry analysis using primary and
secondary data received from the company and my interactions with the retailers. The focus of
this report is inclined towards D+1 delivery pattern, reducing SRN Stock in different areas of
Hyderabad and analysis of the purchase behaviour of retailers, market position and comparative
analysis of merchandise benefits of smart Kirana to ITC trade distribution.

1st day: Briefing about the company and ongoing projects.

1st ,2nd and 3rd week: Field training with delivery boy in delivering goods and understanding
the challenges faced by delivery boys and retailers in delivery process, to identify the
challenges faced by the retailers and distribution systems and provide suggestions to mitigate
them. Prepared delivery boy training module which is used as guide.
4th and 5th week: Understanding the stack box App that is being used by the delivery boys to
ensure smooth and fast delivery. Delivery boys have been trained and made understand to apply
right reasons for failed delivery this will be helpful the management to understand the right
reasons for partial delivery and can be resolved. Prepared explainer video which demonstrates
the App (StackBox).
6th – 8th week: Visited the MFC (micro fulfilment centre) and understood about the operations
like linear sorting, SRN mixing, LMS updating, and IRA updating. MFC operations require
both manual and automation work. There are many challenges faced by MFC, like manpower,
time management, difference between manifest report, physical stock Inventory Accuracy.
Time Motion Study of activities done by MFC man power.
To understand the issues faced in the delivery process from MFC to retail shops. It began with
understanding of the product offerings and various segments which are being made to
diversified product ranges. The initial interaction with wholesalers and retailers was done
through market visits with the delivery boys working in the allotted area. This market
interaction over a period of around eight weeks enabled us to understand the ground level
distribution and delivery functions and the type of strategies implemented by the company to
ensure fast delivery (D+1) with less returns (SRN). This research is conducted with the help of
observation and responses collected from two categories of people, namely, the delivery boys
and the retailers. The purpose of the study is to ensure to encounter the reasons for failed
delivery, sales returns, and delayed delivery.
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7.2 Digital platform for Distribution – STACK BOX

StackBox is a technology company that provides B2B distribution services to grocery stores.
Through their distribution technology, they are able to help FMCG companies, brands,
distributors, wholesalers, cash and carry retailers distribute their products to retail stores in the
most efficient way.
After pandemic ITC appointed third party vendor StackBox to ensure safe distribution Kirana
and general store retailers, which ensured last-mile availability of essential products to
consumers ITC Limited has already developed digital tools like Unnati application, a specially
developed state retailer application that enables the Kirana store operator to directly place
online orders with ITC Ltd.
StackBox application is exclusively for delivery boys through which they can identify products
their quantity in Crates, geographical location and photo of retail shop, value of the invoice
anytime anywhere, any stock due from MFC. With this app he can make change done during
the delivery and give proper reason for the failure this feature enable management to identify
and solve problems. Delivery boys can also check their monthly performance every day. with
Admin User ID DLO and management can check the status of delivery, can track the vehicle,
no of delivery, etc.

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8. FINDINGS AND SUGGESTIONS

• Traditional supply chain focuses only on production and provision to distributors and
follows single pathway whereas Modern supply chain focuses on the needs of the
customers in general, also aims to improve the value of the product delivered directly
to the customer and follows multiple pathways. Modern supply chain allows faster
progression than the traditional supply chain.

• Retailers are satisfied with new delivery D+1 Model.

• In General trades orders are taken by salesperson whereas in few retail stores a purchase
order is made through Unnati Apply the retailer of store/mart.

• It is found that many e-commerce platforms like jio mart provide huge discounts and
offers which attract retailers.

• ITC provides different modes of payment facility to its retailers cheque, credit and cash
transactions, to clear the bill and salesman will collect the bill amount next day.
Whereas platforms like Udaan provides 15-20 days of time, Jio Mart provides a time
span of 10 days.

• Based observation and responses collected by us shows that wrong orders are high
during month end because salesman places wrong order to achieve his monthly target
which leads to higher stock return.

• Few Retailers are required to satisfy the demand and are not happy with the services
provided by the sales man and Cross dock.

• Stock due, No free products, Damage, Expiry and Near to Expiry of the products.

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9. CONCLUSION

The above learning is derived by conducting continuous market research and surveys with the
help of observation and responses collected by Following two categories of people, namely,
the delivery boys and the retailers. Here, the company’s customers are the retailers and
wholesalers whereas the consumers are the people who are the end users of the product.

Although there are many competitors in the market in different categories, the observations
suggest that the existing market of ITC’s Aashirvaad products like Aata, spices, salt and
25+products are good. The major focus as a part of my project and internship has been to drive
the D+1 distribution model. ITC Limited through StackBox deliver to retailers in the market
but along with this my focus has also been on understanding ITC’s food division distribution
chain and various market trends along with factors affecting the return goods and reasons for
failed deliveries. Interactions with retailers helped me to better understand the issues faced by
the customers in the market.

It is observed and inferred that the market does not remain constant throughout. It keeps
changing continuously based on consumer behaviour, demand, time and various other factors.
In order to adapt with the changes and keep going with the market we need different strategies
and schemes to attract our customers, outlets or retailers to carry out the business with us in the
same or even a better manner. After my eight weeks of working in the market, for and about
ITC Limited’s products and application, StackBox it can be concluded that company with
greater retailer base and willing to have efficient and effective distribution system. The D+1
distribution model can Increase in credibility of company; Reduced costs of warehouse
Improve inventory management system.

10. REFERENCES

• https://www.itcportal.com/about-itc/

• https://en.wikipedia.org/wiki/ITC_Limited

• https://www.ibef.org/industry/Fmcg-presentation

• https://bstrategyhub.com/swot-analysis-of-itc/

• https://www.stackbox.xyz/

• https://www.glovis.net/Eng/main/index.do

• https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp

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