TUGASAN 1 / TASK 1: KAJIAN KES / CASE STUDY

MPU 3232 ASAS KEUSAHAWANAN

SEMESTER FEBRUARI 2023/2024
Instructions:
a. Students are required to prepare only ONE article for publish each group with the following
conditions;
 Font “Times New Roman”, size 12, and “Justified” whole page except for article topic
 All table, picture, diagram, chart, figure etc. must complete with caption and numbering
 The using of colour for caption material is allowed and pages number not less than 10
pages
 The content of paper consist of;
- Title
- List of member’s name, faculty and email (affiliation)
- Abstract statement and key words
- Introduction, contents, sub contents and Conclusion
- References (APA format)
 Make your task is original and do not imitate or copy from previous works
Examples:
i. Main topic and affiliation,

ii. Abstract and keywords

iii. Content and subcontent

iv. Caption for sources

 v. References eg. APA Style

b. The topic of each group as follows;

Group Article Topic
Number
1 TOPIC: FUNDAMENTALS OF ENTREPRENEURSHIP
Subtopics:
- Definition of traders, entrepreneurs and entrepreneurship.
- Differences between traders, entrepreneurs and entrepreneurship.
- The role of entrepreneurs in social and economic development
- Features of entrepreneur competence.
2 TOPIC: CREATIVITY AND INNOVATION
Subtopics:
- Definition of Creativity and Innovation
- Processes and Factors Affecting Creativity
- Creativity techniques
- Types and sources of Innovation
- Basic Characteristics of Innovation
- Barriers to Creativity and Innovation
3 TOPIC: MARKETING STRATEGY
Subtopics:
- Market segmentation and target customers.
- Search engine optimization (SEO)
- Copywriting techniques
- Marketing using social media platforms:
i. Facebook marketing
ii. Instagram marketing
- Closing sales techniques
4 TOPIC: BUSINESS IDEA AND PRODUCT DEVELOPMENT IN SOCIAL BUSINESS
Subtopics:
- Source of business ideas.
- Techniques to generate business ideas.
- Business ideas according to market needs.
- Products based on business ideas.
- Business model canvas (BMC)
5 TOPIC: BUSINESS IDEA AND PRODUCT DEVELOPMENT IN SOCIAL BUSINESS
Subtopics:
- Unique selling proposition (USP)
- Product price
- Pricing method
- Types of costs
- Profit margin
6 TOPIC: ADVANCE HUMAN RIGHTS AND SOCIAL, ECONOMIC AND ENVIRONMENTAL
JUSTICE
Subtopics:
- Business qualification plans that address the root causes of social problems.
- Benefits of entrepreneurial efforts
- Involvement in the community
- Sustainability agenda
 7 TOPIC: ADVANCE HUMAN RIGHTS AND SOCIAL, ECONOMIC AND ENVIRONMENTAL
JUSTICE
Subtopics:
- Distribution channel requirements:
a. Producer to consumer.
b. Manufacturer to retailer to consumer.
c. Manufacturer to wholesaler to retailer to consumer.
d. Manufacturers to agents to retailers to consumers.
8 TOPIC: INNOVATION IN PRODUCTS AND PROCESSES
Subtopics:
- Benefits to the community
- Innovative solutions for social problems
- Benefits to the community
- Innovative solutions for social problems.
9 TOPIC: BUSINESS AND SOCIAL RISK MANAGEMENT
Subtopics
- Business operations and social environment.
- Entrepreneurial innovation
- Social entrepreneurship risk management
10 TOPIC: EVALUATION OF ENVIRONMENT-BASED SOCIAL ENTREPRENEURSHIP
PRACTICES
Subtopics:
- Implementation of the business plan
- Strengths and weaknesses of social entrepreneurship
- Practical implementation of business
11 TOPIC: EVALUATION OF ENVIRONMENT-BASED SOCIAL ENTREPRENEURSHIP
PRACTICES
Subtopics:
- Financial records
a. Manage project implementation costs.
b. Sales and stock records
c. Cash flow statement and profit and loss statement.
12 TOPIC: BUSINESS START-UP FUNDING OPPORTUNITIES
Subtopics:
- Opportunities for start-up funds
business and assistance by government agencies.
- Application methods and conditions related to business assistance
- Simulating the application and preparation of business support requirements.

Sekian, terima kasih.

Thank you.