BUSINESS PLAN PROPOSAL Final

A Business Plan Presented to the
College of Engineering and Computer Studies

Holy Name University
Tagbilaran City, Bohol
REVOLUTIONIZING HOME LIVING:

SUSTAINABLE SOLUTIONS THROUGH
CONTAINER HOUSES
In partial Fulfillment of the Requirement for the Course
Technopreneurship
SUBMITTED BY:
John Fedric Refugio
Joevelyn Sabas
Erika Sagliba
Leighnate Subaan
Eldie Rey Temon
Mefer June Tenio
Eunice Mae Tumanda
Second Semester S.Y. 2023-2024
SUBMITTED TO:
Engr. Benedicto Macol
Table of Contents
1.0. EXECUTIVE SUMMARY .................................................................................................... 4
1.1. BUSINESS OBJECTIVES ............................................................................................... 4

1.2. MISSION STATEMENT ................................................................................................... 5
1.3. GUIDING PRINCIPLES ................................................................................................... 5
1.4. KEYS TO SUCCESS....................................................................................................... 6
3.0. COMPANY DESCRIPTION ................................................................................................ 7
3.1. OWNERSHIP .................................................................................................................. 8

3.2. LEGAL FORM ................................................................................................................. 8
3.3. START-UP SUMMARY ................................................................................................... 8
4.0. PRODUCTS ........................................................................................................................ 9
4.1. PRODUCTS/SERVICES DESCRIPTION ........................................................................ 9

4.2. COMPETITIVE COMPARISON ......................................................................................12
4.3. PRODUCT/SERVICE SOURCING .................................................................................13
4.4. Inventory Management .................................................................................................14
4.5 WAREHOUSING AND FULFILLMENT ...........................................................................16
4.6. FUTURE PRODUCTS/SERVICES .................................................................................17
5.0. MARKET ANALYSIS .........................................................................................................19
5.1. MARKET SIZE ...............................................................................................................19

5.1.1 INDUSTRY PARTICIPANTS.....................................................................................20
5.1.2. MAIN COMPETITORS .............................................................................................21
5.1.3. MARKET SEGMENTS .............................................................................................21
5.2 MARKET TESTS.............................................................................................................22
5.3. TARGET MARKET SEGMENT STRATEGY ..................................................................23
5.3.1 MARKET NEEDS .....................................................................................................24
5.3.2. MARKET TRENDS ..................................................................................................24
5.3.3. MARKET GROWTH ................................................................................................25
5.4. POSITIONING ............................................................................................................25
6.0. MARKETING STRATEGY AND IMPLEMENTATION ........................................................26
6.1. SWOT ANALYSIS ........................................................................................................26
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6.2. STRATEGY PYRAMID ...............................................................................................27
6.3. UNIQUE SELLING PROPOSITION (USP) .................................................................28
6.4. COMPETITIVE EDGE ................................................................................................29
6.6. SALES STRATEGY .......................................................................................................32
6.6.1. SALES FORECAST ................................................................................................33
6.6.1SALES PROGRAM ...................................................................................................33
6.7. LEGAL ...........................................................................................................................33
6.8. MILESTONE ..................................................................................................................34
6.9. EXIT STRATEGY ...........................................................................................................34
7.0 ORGANIZATION AND MANAGEMENT .............................................................................35
8.0. FINANCIAL PLAN .........................................................................................................41
8.1. IMPORTANT ASSUMPTION..........................................................................................41

8.2. START-UP COSTS ........................................................................................................43
8.3. SOURCE AND USE OF FUNDS ....................................................................................44
8.4. PROJECTIONS ..............................................................................................................45
7.4.1. PROJECTED PROFIT AND LOSS ..........................................................................45
8.4.2. PROJECTED CASH FLOW .....................................................................................46
8.4.3. PROJECTED INCOME STATEMENT .....................................................................48
8.4.4. PROJECTED BALANCE SHEET ............................................................................49
8.5. BREAK-EVEN ANALYSIS ............................................................................................50
8.6. BUSINESS RATIOS .......................................................................................................52
FINANCIALS.........................................................................................................................52
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OVERVIEW OF THE BUSINESS PLAN:
● What is the business plan all about?
The business plan focuses on revolutionizing home living through sustainable

solutions, specifically by promoting the construction and utilization of container houses.
● Who are the target customers?

The target customers include environmentally conscious individuals, those
seeking affordable housing alternatives, and those interested in modern, modular living
spaces.
● How to make the business profitable?

To make the business profitable, key strategies may involve offering customizable
container house designs, implementing cost-effective construction methods, and
establishing partnerships with sustainable material suppliers. Additionally, marketing the
friendly aspects of eco-and energy efficiency of container houses can attract a broader
customer base.
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1.0. EXECUTIVE SUMMARY
EcoHives Homes is a pioneering venture aimed at transforming the residential landscape
by introducing innovative container house solutions. Our mission is to redefine conventional
notions of home construction, promoting sustainability, affordability, and adaptability. Through
cutting-edge design, eco-friendly materials, and streamlined construction processes, Eco Hive
Homes aims to provide individuals and communities with access to high-quality, customizable
homes that minimize environmental impact while maximizing comfort and functionality. With a
focus on modular design and energy-efficient systems, our container houses offer an un
unparalleled blend of style, sustainability, and affordability, revolutionizing the way people live and
interact with their environment.
1.1. BUSINESS OBJECTIVES

● Revolutionize Residential Construction: Lead the transformation of the residential
landscape by pioneering innovative container house solutions that challenge conventional
construction methods.
● Promote Sustainability: Prioritize the use of eco-friendly materials and sustainable building
practices to minimize environmental impact throughout the construction process and the
lifecycle of each home.
● Enhance Affordability: Make high-quality, customizable homes accessible to individuals
and communities by optimizing construction processes, reducing costs, and offering
flexible financing options.
● Ensure Adaptability: Design homes that adapt to the evolving needs of homeowners,
allowing for easy modifications, expansions, and relocations as circumstances change.
● Ensure Quality and Safety: Maintain stringent quality control standards and adhere to all
safety regulations to deliver homes that meet or exceed industry standards for durability,
safety, and longevity.
● Drive Innovation: Continuously explore new technologies, materials, and design concepts
to stay at the forefront of sustainable residential construction and inspire positive change
in the housing industry.
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1.2. MISSION STATEMENT
Enabling sustainable living through cutting-edge container house solutions, our mission is
to redefine the paradigm of home living. We are committed to pioneering eco-friendly and efficient
housing alternatives, catalyzing a greener future for individuals seeking modern, sustainable, and
sophisticated living spaces.
1.3. GUIDING PRINCIPLES
At the core of our enterprise are unwavering guiding principles that steer our decisions
and actions. These principles underscore our commitment to excellence, sustainability, and
customer satisfaction:
• Working Together with the Experts: Work together with engineers, designers,
architects, and other experts to produce superior container homes that surpass
customer expectations.
• Sustainability: Giving Ecologically Friendly; Things Priority through the container
house's lifecycle, from procurement of materials to building and continuing
maintenance.
• Innovation: Allow an innovative culture to continuously enhance and modify
company procedures, building techniques, and container home designs. Keep up
with new developments in sustainability, building, and architecture to provide
clients with creative solutions.
• Assurance of Quality: Conduct high standards of quality control all through the
building process to guarantee that the safety, functionality, and beauty of every
container home meet or surpass the demands of the market.
• Customer Centricity: Prioritize client requirements and satisfaction in all aspects
of business operations. By providing individualized design alternatives, open
communication, dependable customer assistance, and a flawless shopping
experience, strive to comprehend and beyond client expectations.
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1.4. KEYS TO SUCCESS
EcoHive Homes lies in several crucial factors. Firstly, impeccable design and
craftsmanship are essential. Container homes are popular because of their distinctive design
and usefulness, so it's critical to make sure every construction is both aesthetically pleasing and
sound structural. Secondly, efficient project management is vital to meeting deadlines and
maintaining customer satisfaction. From purchase to construction, effective coordination of
resources and timelines is critical. Additionally, marketing and branding play a significant role in
attracting clients. Utilizing various platforms to showcase previous projects and highlight the
benefits of container living can generate interest and drive sales. Finally, providing excellent
customer service and support throughout the entire process, from initial inquiry to post-
construction maintenance, fosters trust and encourages repeat business and referrals. By
focusing on these aspects, a container house business can thrive in a competitive business.
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2.0 REVIEW OF RELATED LITERATURE
As described by Adrian Robinson (2017), the development of prototype designs could
help optimize future design processes that are currently quite irregular. Robinson and Smith
(2011) also substantiated that pre-design and building design prototyping practices have a role
in improving construction by employing standardization.
Based on the study conducted by Josefina Santos de Asis (2012), Container Housing
is a feasible solution for Low-Cost Housing in the Philippines since it performs well as a
conventional Medium-Rise Housing unit. Asis focused on 4 categories in terms of
container house evaluation namely: (1) Engineering Details, (2) Thermal Comfort, (3)
Alteration Issues, and (4) Tentative construction Cost. However, the methodology of the study
was mostly done in terms of documentary analysis, recommending further studies to be
made particularly in gauging the actual performance of container units. Furthermore, Asis also
recommended the generation of actual or empirical data to better assess the performance in
terms of thermal comfort, structural integrity, and construction of a prototype unit.
According to Oloto and Adebayo (2011), the growth of the population in the urban
areas of Lagos resulted in an acute shortage of housing. The idea of using ISO shipping
containers to address the need for increased building output, quality, and speedy erection
of houses was examined. It has been found that for shipping containers to be viable as
construction materials for modular house units, Public-Private Partnership should be properly
executed, Building code regulations should be modified considering shipping containers as
building material, concerned government agencies and organizations should promote the
concept, and more case study descriptions about the concept should be conducted.
3.0. COMPANY DESCRIPTION
EcoHive Homes is dedicated to revolutionizing the way people live by providing innovative,
sustainable, and affordable housing solutions. Our company specializes in the design, fabrication,
and installation of modern, eco-friendly homes made from repurposed shipping containers. With
a focus on functionality, style, and environmental consciousness, we aim to disrupt the traditional
housing market and offer individuals and families an alternative way to live that is both cost-
effective and environmentally responsible.
At Revolutionizing Home Living Container Houses, we believe that everyone deserves

access to high-quality, customizable housing options that are tailored to their needs and
preferences. By utilizing recycled materials and employing cutting-edge construction techniques,
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we can deliver durable, energy-efficient homes that are not only built to last but also significantly
reduce our carbon footprint.
Our team of experienced architects, designers, and engineers will work closely with clients
to create bespoke container homes that reflect their unique vision and lifestyle. From single-family
residences to multi-unit developments and commercial projects, we are committed to delivering
exceptional craftsmanship and unparalleled customer satisfaction.
As we continue to grow and expand, our mission remains unchanged: to transform the
way people think about housing and inspire a new era of sustainable living. Join us in our journey
to redefine home living and make a positive impact on the world, one container house at a time.
3.1. OWNERSHIP
Our container house business is collectively owned by a group of motivated civil
engineering students who share a passion for sustainable construction and innovative housing
solutions. Each member brings unique skills and expertise to the table, contributing to every
aspect of the business from design and construction to marketing and operations. Through
collaborative decision-making and shared responsibilities, we aim to revolutionize the housing
industry with our eco-friendly and cost-effective container homes.
3.2. LEGAL FORM

The legal form of a container house business can vary depending on various factors such
as the location, size, ownership structure, and legal requirements. Common legal forms for
businesses include sole proprietorship, partnership, limited liability company (LLC), and
corporation. Each has its advantages and disadvantages in terms of liability protection, taxation,
and administrative requirements. It's essential to consult with a legal professional or business
advisor to determine the most suitable legal form for your container house business based on
your specific circumstances and goals.
3.3. START-UP SUMMARY

Pioneering civil engineering students who specialized in the innovative design,
construction, and distribution of container-based residential structures. Our mission is to
revolutionize the housing industry by offering sustainable, affordable, and customizable living
solutions. With a focus on eco-friendly practices and cutting-edge engineering, we aim to redefine
modern living spaces while contributing to a greener future.
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3.4. LOCATION AND FACILITIES
The container houses business typically operates from strategically located facilities, often
near shipping ports or industrial areas for easy access to containers. These facilities serve as
storage yards where containers are stored, modified, and assembled into living spaces. Equipped
with workshops, tools, and machinery, these facilities facilitate the conversion process, allowing
for customization and construction according to client specifications. Additionally, these sites often
have office spaces for administrative tasks, client meetings, and showcasing sample designs.
Some businesses may also invest in demonstration units within their facilities to allow potential
clients to experience the functionality and aesthetics of container homes firsthand. Overall, these
locations serve as central hubs for the container houses business, providing the necessary
infrastructure for design, construction, and client interaction.
4.0. PRODUCTS
4.1. PRODUCTS/SERVICES DESCRIPTION

At Ecohives Home, we specialize in the design, construction, and customization of
innovative container homes that offer sustainable living solutions without compromising on
comfort or style. Our container homes are meticulously crafted to meet the evolving needs of
modern homeowners, blending eco-conscious design with functionality and aesthetic appeal.
KEY FEATURES OF ECOHIVES CONTAINER HOMES:
1. Sustainable Materials
We prioritize the use of recycled and eco-friendly materials in the construction of our container
homes, reducing environmental impact while ensuring durability and structural integrity.
2. Customization Options
Ecohives Container Homes are highly customizable, allowing clients to personalize their living
space according to their preferences, budget, and lifestyle. From layout design to interior
finishes, we offer a wide range of options to suit individual needs.
3. Off-Grid Capabilities
Embracing off-grid living, our container homes can be equipped with renewable energy
systems such as solar panels, rainwater harvesting systems, and composting toilets, enabling
self-sufficiency and reducing reliance on traditional utilities.
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4. Space Optimization
Despite their compact footprint, Ecohives Container Homes are designed to maximize space
utilization and functionality. Innovative storage solutions and multi-purpose areas ensure
efficient use of every square foot, creating comfortable living spaces for individuals, families,
and remote workers alike.
5. Modular Design
With a modular construction approach, our container homes offer scalability and flexibility,
allowing for easy expansion or relocation as needs change over time. This adaptability makes
them ideal for various applications, including residential dwellings, vacation homes, and eco-
friendly retreats.
6. Durability and Weather Resistance
Constructed from robust shipping containers, our homes are built to withstand harsh weather
conditions, including extreme temperatures, high winds, and seismic events. This durability
ensures long-term structural stability and minimal maintenance requirements.
7. Design Excellence
Ecohives Container Homes are not only functional but also aesthetically pleasing. Our team
of engineers, architects, and designers collaborates closely with clients to create innovative
and visually striking designs that reflect their unique vision and lifestyle.
WHY CHOOSE ECO HIVES CONTAINER HOMES:

• COMMITMENT TO SUSTAINABILITY
By choosing an Ecohives Container Home, clients contribute to:
o Environmental Conservation Efforts:
By opting for an Ecohives Container Home, clients actively participate in
environmental conservation efforts. These homes are built using recycled materials,
primarily shipping containers, which reduces the demand for new raw materials and
minimizes the ecological footprint associated with traditional construction methods.
Additionally, Ecohives employs eco-friendly building practices throughout the
construction process, such as utilizing energy-efficient materials, implementing waste
reduction strategies, and incorporating renewable energy systems like solar panels.
These practices help mitigate environmental degradation and contribute to the
preservation of natural resources.
o Embracing a Sustainable Lifestyle:
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Choosing an Ecohives Container Home represents more than just a housing
decision; it symbolizes a commitment to embracing a sustainable lifestyle. These
homes are designed to operate efficiently and minimize energy consumption, thus
reducing the overall environmental impact associated with daily living.
Clients who opt for Ecohives Container Homes are making a conscious choice to
live in a space that aligns with their values of environmental stewardship. From energy-
efficient appliances to rainwater harvesting systems, these homes offer sustainable
solutions that promote responsible resource usage and foster a deeper connection to
the natural world.
o Long-Term Benefits:
Beyond the immediate environmental benefits, Ecohives Container Homes offer
long-term advantages for both homeowners and the planet. The sustainable design
and construction methods result in buildings that are durable, resilient, and low-
maintenance, ensuring longevity and reducing the need for frequent renovations or
repairs.
Moreover, the energy-efficient features incorporated into these homes help lower
utility bills and decrease reliance on non-renewable energy sources, leading to cost
savings for homeowners while simultaneously reducing greenhouse gas emissions
and mitigating climate change.
• QUALITY CRAFTSMANSHIP
o Skilled Craftsmen
Our craftsmen are highly trained professionals with years of experience in their
respective fields. Whether it's welding, carpentry, electrical work, or plumbing, each
member of our team brings a wealth of knowledge and skill to their craft.
o Highest Standards of Quality
We hold ourselves to the highest standards of quality throughout the entire building
process. This means using top-grade materials, adhering to industry best practices,
and implementing rigorous quality control measures at every step.
o Attention to detail
We believe that the difference between a good home and a great home lies in the
details. That's why we pay meticulous attention to every aspect of construction, from
the precision of our measurements to the finishing touches that add character and
charm to each home.
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o Continuous Improvement
Our commitment to quality doesn't end when the construction is complete. We
constantly seek feedback from our clients and partners to identify areas for
improvement and refine our processes, ensuring that we deliver exceptional results
with every project.
• EXCEPTIONAL CUSTOMER SERVICE:
From initial consultation to project completion, we prioritize customer satisfaction
and aim to exceed expectations through clear communication, timely delivery, and
ongoing support.
4.2. COMPETITIVE COMPARISON

At Ecohives Home, we understand the importance of offering our clients the best value
and quality in container homes. To ensure that our offerings stand out in the market, we've
conducted a comprehensive competitive analysis of other companies providing similar products.
At Ecohives Home, our commitment to quality construction is at the core of everything we

do. We take immense pride in utilizing only the highest-quality materials and employing skilled
craftsmen to meticulously construct durable and aesthetically pleasing container homes. From
the initial selection of materials to the final finishing touches, our attention to detail sets us apart
from competitors in the industry. While some may compromise on materials or construction
methods to cut costs, we prioritize the longevity and integrity of our structures, ensuring that every
Ecohives home is built to last a lifetime.
When it comes to customization options, Ecohives Home offers unparalleled flexibility to

our customers. We understand that each individual has unique preferences and requirements for
their living space, which is why we provide a wide range of customization possibilities. From the
layout of floor plans to the selection of interior finishes and fixtures, our customers have the
freedom to tailor their container homes to reflect their style and meet their specific needs. Whether
it's adding extra windows for natural light or incorporating innovative storage solutions, we work
closely with our clients to bring their vision to life.
Sustainability is a cornerstone of our philosophy at Ecohives Home. We recognize the

importance of minimizing our environmental footprint and promoting eco-friendly practices in the
construction industry. That's why we prioritize sustainability throughout the entire design and
construction process. From using recycled and reclaimed materials to integrating energy-efficient
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features such as solar panels and rainwater harvesting systems, we are committed to reducing
our environmental impact while providing long-term cost savings for our customers. With an
Ecohives Home, our clients can enjoy the peace of mind that comes with knowing they are making
a positive impact on the planet
While some may perceive container homes as a luxury reserved for the affluent, Ecohives
Home is dedicated to making sustainable living accessible and affordable for everyone. While we
may not always offer the lowest initial prices, we provide exceptional value by delivering superior
quality and long-term durability. Our transparent pricing structure ensures that customers receive
upfront pricing with no hidden costs, allowing them to make informed decisions without sacrificing
quality. With Ecohives Home, our clients can rest assured that they are investing in a sustainable
and cost-effective housing solution that will stand the test of time.
At Ecohives Home, customer satisfaction is our top priority. From the moment a client
reaches out to us for an initial consultation to the final delivery of their container home, we are
dedicated to providing a seamless and enjoyable experience every step of the way. Our team of
professionals works tirelessly to ensure that our client's needs are met and their expectations
exceeded. We prioritize open communication and responsive support, building trust and lasting
relationships with our customers. With Ecohives Home, satisfaction is not just a promise; it's a
guarantee.
4.3. PRODUCT/SERVICE SOURCING
At Ecohives Home, we understand the significance of sourcing high-quality materials and

services to ensure the excellence of our container homes. Our commitment to sustainability and
innovation drives our approach to selecting suppliers and partners who share our values and
vision. In this section, we outline our strategy for sourcing materials and services essential to the
creation of our exceptional container homes.
Our supplier selection process prioritizes collaboration with suppliers who adhere to
stringent quality standards, sustainable practices, and ethical manufacturing
processes. This involves thorough evaluation based on criteria including quality assurance, where
we seek suppliers known for delivering materials and services of uncompromising quality to
uphold the standards synonymous with Ecohives Home; sustainability, where environmental
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responsibility is paramount, and we prioritize suppliers committed to eco-friendly practices;
reliability and timeliness, as timely delivery is critical to our operations, and we partner with
suppliers renowned for their reliability and ability to meet deadlines consistently; and cost-
effectiveness, where while quality is non-negotiable, we also prioritize fair negotiations to ensure
competitive pricing without compromising quality.
At the core of our business model is the procurement of shipping containers repurposed
into sustainable and stylish homes. Our process involves leveraging an extensive global network
to source containers from reputable suppliers worldwide, ensuring a diverse selection of sizes
and conditions to meet varying project requirements. Each container undergoes rigorous
inspection and certification to assess structural integrity and suitability for conversion, prioritizing
those certified to meet industry standards for safety and durability. Additionally, we collaborate
closely with our suppliers to offer customization options, allowing clients to personalize their
container homes according to their preferences and lifestyle needs.
In addition to container procurement, Ecohives Home provides a variety of supplementary

services to streamline the construction and customization process. This includes architectural
design, where we collaborate with experienced architects and designers to transform clients'
visions into functional and aesthetically pleasing container home designs. We also source high-
quality construction materials, such as insulation, flooring, and fixtures, to guarantee optimal
comfort, durability, and energy efficiency in our container homes. Furthermore, our logistics team
manages the seamless transportation of materials and finished homes to project sites, optimizing
efficiency and minimizing delays throughout the process.
4.4. Inventory Management
At Ecohives Home, we recognize the value of effective inventory management in ensuring

prompt delivery and outstanding customer satisfaction. Our inventory management system is
specifically designed for container homes, allowing us to efficiently optimize the procurement,
storage, and delivery operations.
1. Procurement Process
Our procurement process begins with thorough market research to identify reliable suppliers
of high-quality materials for constructing container homes. We establish strategic partnerships
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with suppliers who meet our stringent criteria for sustainability, durability, and cost-effectiveness.
By maintaining strong relationships with our suppliers, we ensure a steady supply of materials to
meet the demands of our production schedule.
2. Inventory Tracking and Storage
Upon receipt of materials, our inventory management system meticulously tracks each
component, from structural elements to finishing touches. We employ barcode technology and
digital tracking software to monitor the movement of inventory throughout our facilities. Our
dedicated storage facilities are organized to optimize space utilization and minimize the risk of
damage or loss.
3. Demand Forecasting and Planning
Ecohives Home utilizes sophisticated forecasting algorithms to anticipate demand for our
container homes accurately. By analyzing historical sales data, market trends, and customer
feedback, we develop comprehensive production plans to align with projected demand. This
proactive approach allows us to optimize inventory levels, reduce excess stock, and avoid
stockouts, ensuring a seamless supply chain from production to delivery.
4. Quality Control and Inspection
Quality is paramount at Ecohives Home. Before materials are integrated into our production
process, they undergo rigorous quality control checks and inspections to ensure compliance with
our standards for safety, durability, and sustainability. Our trained inspectors meticulously
examine each component to identify any defects or discrepancies, maintaining the highest level
of craftsmanship in every container home we produce.
5. Distribution and Fulfillment
Efficient distribution is essential to delivering our container homes on time and in pristine
condition. Our logistics team coordinates closely with our production facilities to synchronize the
shipping schedule with inventory availability. We partner with reputable carriers experienced in
transporting oversized cargo, ensuring secure and timely delivery to our customers' desired
locations.
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4.5 WAREHOUSING AND FULFILLMENT
At Ecohives Home, we pride ourselves on providing innovative and sustainable housing

solutions through our cutting-edge container homes. As part of our commitment to excellence, we
understand the importance of efficient warehousing and fulfillment processes to ensure timely
delivery and customer satisfaction. Our warehousing and fulfillment services are tailored to meet
the unique needs of our container home business, offering seamless logistics solutions from
production to delivery.
Warehousing Facilities
Ecohives Home operates state-of-the-art warehousing facilities strategically located to

optimize distribution and minimize transit times. Our warehouses are equipped with advanced
inventory management systems, ensuring real-time visibility and control
over stock levels. With ample space and modern infrastructure, we can accommodate the
storage needs of our container homes, whether for raw materials, partially assembled units, or
finished products awaiting shipment.
Fulfillment Services
Our fulfillment services are designed to streamline the order fulfillment process and
enhance customer satisfaction. From order processing to packaging and shipping, we
meticulously manage every step to ensure accuracy and efficiency. Our team is trained to handle
container homes with care, utilizing appropriate packaging materials and techniques to safeguard
products during transit. Additionally, we offer customizable packaging options to meet specific
branding or marketing requirements, further enhancing the unboxing experience for our
customers.
Inventory Management
Effective inventory management is crucial to meeting customer demand and avoiding

stockouts or overstock situations. Through robust inventory tracking systems, we monitor stock
levels in real time, enabling proactive replenishment and optimal resource allocation. By
maintaining optimal inventory levels, we ensure timely order fulfillment while minimizing carrying
costs and obsolescence risks.
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Quality Assurance
At Ecohives Home, quality is our top priority. Our warehousing and fulfillment processes
are aligned with stringent quality assurance standards to uphold the integrity of our container
homes. From incoming inspections to final product checks, we employ rigorous quality control
measures to guarantee that only the highest-quality units are delivered to our customers. By
maintaining consistent quality throughout the supply chain, we build trust and confidence in our
brand, fostering long-term customer relationships.
4.6. FUTURE PRODUCTS/SERVICES
At Ecohives Home, we are committed to continuous innovation and sustainable living

solutions. Building upon our current range of eco-friendly housing options, we envision expanding
into the realm of innovative container homes shortly.
1. Modular Container Homes
Recognizing the growing demand for flexible and affordable housing solutions, we
plan to introduce a line of modular container homes. These homes will be designed to
maximize space efficiency while maintaining our commitment to sustainability and
environmental responsibility.
2. Customized Designs
Our future container homes will offer customers the opportunity to personalize their
living spaces according to their unique preferences and needs. From layout configurations
to interior finishes, clients will have the flexibility to create a home that truly reflects their
lifestyle.
3. Off-Grid Solutions
In line with our mission to promote self-sufficiency and reduce reliance on

traditional utilities, we will explore off-grid solutions for our container homes. This may
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include integrating renewable energy sources such as solar panels and rainwater
harvesting systems to minimize environmental impact and utility costs.
4. Smart Home Integration
Leveraging advancements in smart home technology, we aim to incorporate

innovative automation features into our container homes. From energy-efficient climate
control systems to remote monitoring capabilities, our future offerings will prioritize
convenience, comfort, and sustainability.
5. Community Initiatives
Beyond individual residences, we envision developing container home

communities that foster a sense of belonging and shared sustainability goals. These
communities will provide residents with access to communal spaces, green areas, and
collaborative initiatives aimed at promoting environmental stewardship and community
engagement.
6. Research and Development
As part of our ongoing commitment to innovation, we will invest in research and

development initiatives to further enhance the design, construction, and performance of
our container homes. By staying at the forefront of emerging technologies and
construction practices, we will continue to deliver cutting-edge solutions to our customers.
Through these future products and services, Ecohives Home aims to redefine sustainable
living and empower individuals and communities to embrace a more environmentally
conscious lifestyle.
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5.0. MARKET ANALYSIS
5.1. MARKET SIZE

The global container homes market size was valued at USD 56.85 billion in 2021 and is
projected to grow from USD 59.27 billion in 2022 to USD 87.11 billion by 2029, exhibiting a CAGR
of 5.7% during the forecast period. The global COVID-19 pandemic has been unprecedented and
staggering, with container homes experiencing lower-than-anticipated demand across all regions
compared to pre-pandemic levels.
Based on our analysis, the global market exhibited a decline of 3.5% in 2020 as compared
to 2019. North America is expected to have the essential container homes market share. The
market for container homes in North America is growing due to well-established industrial sectors
and developing socio-economic conditions. Furthermore, the rising disposable income and an
increasing number of individuals working and living in metropolitan areas increase the demand
for container homes. Furthermore, the demand for container homes in North America increases
as the need for sustainable housing solutions increases.
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5.1.1 INDUSTRY PARTICIPANTS
Selling a container house typically involves various industry participants, including:
MANUFACTURERS Companies that design and fabricate

container homes.
REAL ESTATE AGENTS Professionals who list and sell properties,

including container homes.
CONSTRUCTION CONTRACTORS Builders who assemble and customize

container homes according to clients'
specifications.
ONLINE PLATFORMS Websites or marketplaces specializing in the

sale of alternative housing options like
container homes.
ARCHITECTS AND DESIGNERS Professionals who provide design services

and expertise in creating customized
container home plans.
SHIPPING COMPANIES Transporters who handle the logistics of

delivering container homes to customers'
desired locations.
FINANCIAL INSTITUTIONS Banks or lenders that offer financing options

for purchasing container homes.
HOME INSPECTORS Individuals or companies who assess the

condition and quality of container homes
before sale.
LEGAL ADVISORS Lawyers or legal experts who handle

contracts, zoning regulations, and other legal
aspects of selling container homes.
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MARKETING AND ADVERTISING Entities that help promote container homes
AGENCIES through various channels to attract potential
buyers.
Each of these participants plays a crucial role in facilitating the sale of container homes
and ensuring a smooth transaction process for both sellers and buyers.
5.1.2. MAIN COMPETITORS

● Royal Wolf Holdings Limited, founded in 1995, is one of the leading providers of
portable container solutions. The product portfolio of the company comprises storage containers,
shipping containers, refrigerated storage containers, and portable buildings, among others.
● SG Blocks, Inc. is involved in the promotion and advancement of code-engineered
cargo shipping containers for sustainable and safe construction. The company supports in-house
developers, builders, and architects in achieving greener construction and faster execution.
● Sea Box, Inc., headquartered in New Jersey, United States, is involved in the
construction, customization, manufacturing, and designing of modular buildings and ISO
containers for military as well as commercial applications.
Other container homes market key players include Anderco Pte Ltd., ELA Container
GmbH, Supertech Industries, Giant Containers Inc., Shanghai Haicheng Special Steel Container
Co., Ltd., Container Homes USA, LLC, and IQ Container Homes, among others.
In the Philippines, container homes were becoming more and more well-known, although
they were not yet as common as more conventional housing options. In the Philippines, where
we have less competition than in other nations where container houses are well-known, we offer
this business model in our country. If this plan is well received, then we will try it in another nation.
The growing popularity of container houses can be attributed to various aspects, including their
affordability, sustainability, versatility, and distinct aesthetic appeal.
5.1.3. MARKET SEGMENTS

● Fixed Segment to Depict Soaring Demand Driven by the Advantage of Cost
Effectiveness
Based on type, the market is subdivided into fixed and movable. The fixed segment is set to
register substantial growth throughout the estimated period. These homes do not
require additional assembly. Hence, their cost-effective nature is expected to impel segmental
expansion over the forecast period.
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● Tiny House to Register Lucrative Growth Owing to Increasing Demand for
Sustainability
Based on architecture type, the market is fragmented into duplex/bungalows, multistory
buildings/apartments, and tiny houses. The tiny house segment is slated to record appreciable
expansion throughout the projected period. The escalation is impelled by the growing demand for
sustainability and cheaper alternatives.
● Residential Segment to Exhibit Substantial Growth Due to Escalating Product
Demand
Based on end-users, the market for container homes is segmented into residential,
industrial, and commercial. The residential segment is poised to depict commendable growth over
the analysis period. The surge is being propelled by the soaring popularity of the product for
various leisure activities.
Based on geography, the market is categorized into five regions. These comprise North
America, Asia Pacific, Europe, the Middle East & Africa, and Latin America.
5.2 MARKET TESTS

Selling a container house can involve various market tests to gauge interest and optimize
your sales strategy.
1. Targeted Advertising: Run targeted ads on social media platforms or real estate
websites to reach individuals interested in alternative housing solutions or sustainable
living.
2. Open Houses or Virtual Tours: Host open houses or offer virtual tours to allow
potential buyers to see the container house firsthand and ask questions.
3. Feedback Surveys: Collect feedback from visitors during open houses or virtual tours
to understand their impressions, concerns, and preferences regarding the container
house.
4. Prototype Display: Set up a prototype or model of the container house in a high-traffic
area or at relevant events to attract attention and gather feedback.
5. Price Testing: Experiment with different pricing strategies, such as offering discounts
or incentives for early adopters, to see how it affects demand.
6. Partnerships: Partner with real estate agents or agencies specializing in unique
properties to reach a broader audience.
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7. Local Community Engagement: Engage with the local community through events,
workshops, or presentations to educate them about the benefits of container housing and
generate interest.
8. Online Listings: List the container house on online marketplaces and real estate
websites to increase visibility and reach potential buyers beyond your local area.
9. Social Media Engagement: Utilize social media platforms to showcase the container
house, share testimonials from satisfied customers, and engage with followers to build credibility
and trust.
10. A/B Testing: Experiment with different marketing messages, imagery, and call-to-
action strategies to identify what resonates most with your target audience.
5.3. TARGET MARKET SEGMENT STRATEGY

Target market segment strategy for selling house containers would involve identifying
specific groups of potential buyers who are most likely to be interested in and benefit from this
type of product. Here are some key segments to consider:
1. Tiny House Enthusiasts: Target individuals or families who are interested in minimalist
living or alternative housing options, such as tiny houses. Highlight the benefits of using house
containers for creating unique and affordable tiny homes.
2. Environmentalists: Appeal to environmentally-conscious consumers who are looking
for sustainable housing solutions. Emphasize the eco-friendly aspects of repurposing shipping
containers for housing, such as reducing waste and energy consumption.
3. Remote Living and Off-Grid Communities: Market to people interested in living off
the grid or in remote locations, such as rural areas or wilderness settings. Showcase the durability
and mobility of house containers, making them suitable for off-grid living or establishing remote
communities.
4. Urban Dwellers: Target urban residents who are seeking affordable housing options in
densely populated areas. Highlight the space-saving features of house containers and their
potential for urban infill projects or accessory dwelling units (ADUs).
5. Business Owners: Market to entrepreneurs or businesses looking for cost-effective
solutions for office spaces, retail stores, or pop-up shops. Showcase the versatility of house
containers for commercial use, such as mobile offices or temporary retail spaces.
6. DIY and Customization Enthusiasts: Appeal to individuals who enjoy DIY projects
and customization. Offer customizable options for house containers, allowing buyers to
personalize their living or workspace according to their preferences.
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7. Real Estate Developers: Target developers or investors interested in alternative real
estate opportunities. Position house containers as an innovative and profitable option for
development projects, such as multifamily housing complexes or vacation rentals.
By tailoring marketing efforts and messaging to these specific market segments, we can
effectively reach and engage with potential buyers interested in purchasing house containers for
various purposes. Additionally, understanding the unique needs and preferences of each segment
can help in developing targeted sales strategies and product offerings.
5.3.1 MARKET NEEDS

Ecohives Home demonstrates a growing demand for innovative and eco-friendly housing
alternatives. With increasing environmental awareness and a shift towards sustainable lifestyles,
there is a burgeoning market segment seeking affordable, environmentally-conscious housing
options. This trend is reflected in the rising popularity of container houses, which offer a
sustainable solution by repurposing shipping containers into functional living spaces.
Market research indicates a significant opportunity for container houses, driven by factors
such as urbanization, housing affordability challenges, and the desire for customizable, modern
living spaces. Additionally, governmental and regulatory support for sustainable construction
practices further fuels market growth.
5.3.2. MARKET TRENDS

The container housing industry is developing rapidly, and some exciting market trends are
emerging. Let us explore the latest trends and development directions of the current container
housing market.
1. Diversification of design styles: Diversification of design styles is an important trend in
the current market. In addition to the traditional minimalist and modern styles, people
began to try more design styles, such as industrial style, bohemian style, post-modern
style, and so on. This diverse design style endows container houses with more personality
and charm, attracting a wider range of consumer groups.
2. Diversified uses: The uses of container houses are constantly expanding and innovating.
In addition to traditional residential and commercial uses, people have begun to apply
container houses to creative office spaces, coffee shops, restaurants, hotels, exhibition
halls, and other fields. The flexibility and mobility of container houses make them suitable
for various purposes and meet the needs of different industries and places.
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3. Application of innovative technology: With the continuous advancement of technology,
innovative technology has begun to be widely used in the field of container houses. For
example, the smart home system can realize the automatic control of container houses
and provide a more convenient and comfortable living experience. In addition, renewable
energy technologies such as solar and wind energy are also applied to the energy supply
of container houses, achieving the goal of sustainable development.
4. Environmental protection and sustainability: Environmental protection and
sustainability are important concerns in the current market. The sustainability advantage
of container homes lies in their reuse and waste reduction properties. By reusing
discarded shipping containers, the need for new construction materials is reduced,
reducing energy and resource consumption. This is in line with people's pursuit of
sustainable building solutions and is also an important direction for future building
development.
5.3.3. MARKET GROWTH

The global Container Homes market is projected to grow from USD 44080 million in 2023 to
USD 54820 million by 2029, at a Compound Annual Growth Rate (CAGR) of 3.7(Percent) during
the forecast period.
The US & Canada market for Container Homes is estimated to increase from USD million in
2023 to reach USD million by 2029, at a CAGR of Percent during the forecast period of 2023
through 2029.
The China market for Container Homes is estimated to increase from USD million in 2023 to
reach USD million by 2029, at a CAGR of Percent during the forecast period of 2023 through
2029.
The Europe market for Container Homes is estimated to increase from USD million in 2023 to
reach USD million by 2029, at a CAGR of Percent during the forecast period of 2023 through
2029.
The global key manufacturers of Container Homes include Anderco, IQ Container Homes,
Giant Containers, HONOMOBO, Royal Wolf, SG Blocks, Shanghai Haicheng Special Steel
Container, Speed House Group of Companies and Supertech Industries, etc. In 2022, the global
top five players had a share of approximately (Percent) in terms of revenue.
5.4. POSITIONING
Through proactive monitoring of local market conditions, Ecohives will establish itself as a real
estate company specializing in high-quality properties in well-established areas. Ecohives Home
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offers sustainable living solutions through innovative container homes in the Philippines. Our eco-
friendly residences blend modern design with environmental consciousness, providing affordable
yet stylish housing options. Embracing the beauty of simplicity, Ecohives Home caters to
individuals seeking sustainable, compact, and customizable living spaces, revolutionizing the way
Filipinos live and thrive.
6.0. MARKETING STRATEGY AND IMPLEMENTATION
6.1. SWOT ANALYSIS
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6.2. STRATEGY PYRAMID
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6.3. UNIQUE SELLING PROPOSITION (USP)
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6.4. COMPETITIVE EDGE
1. Innovative Design and Customization:

• Offer innovative and aesthetically pleasing designs that maximize the use of space within
shipping containers.
• Provide customization options to meet individual preferences and needs, allowing clients
to personalize their container homes.
2. Energy Efficiency and Sustainability:
• Implement eco-friendly features such as solar panels, rainwater harvesting systems, and
energy-efficient appliances to reduce the environmental impact and lower utility costs.
• Emphasize the use of sustainable building materials and construction practices to appeal
to environmentally conscious consumers.
3. Affordability and Cost Transparency:
• Emphasize the cost-effectiveness of container houses compared to traditional housing
options.
• Provide transparent pricing structures and financial incentives, such as financing options
or tax benefits, to make container homes more accessible to a wider range of buyers.
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4. Community Engagement:
• Engage with local communities to raise awareness about the benefits of container homes
and sustainability practices.
• Host workshops, seminars, and outreach events to educate potential customers and foster
a sense of community around eco-friendly living.
5. Marketing and Branding:
• Develop a compelling brand identity that emphasizes your commitment to sustainability,
innovation, and quality.
• Utilize digital marketing channels, social media platforms, and content marketing
strategies to reach target audiences and differentiate your offerings in the competitive
housing market.
6.5. MARKETING STRATEGY AND POSITIONING

1. Target Audience Identification: Identify potential customers interested in sustainable
living, minimalist lifestyle enthusiasts, eco-conscious individuals, and those seeking affordable
housing solutions.
2. Digital Presence: Utilize social media platforms, website, and online advertising to
showcase Ecohives' unique selling points, sustainability features, and customization options.
3. Partnerships: Collaborate with architects, interior designers, and environmental
organizations to promote Ecohives as a sustainable housing solution.
4. Local Events: Participate in eco-friendly expos, home shows, and community events to
engage with potential customers and raise awareness about container homes.
5. Educational Content: Create blog posts, videos, and webinars to educate consumers
about the benefits of container homes, sustainable living practices, and Ecohives' unique
features.
6. Customer Testimonials: Share success stories and testimonials from satisfied
Ecohives homeowners to build trust and credibility.
7. Referral Program: Implement a referral program to incentivize existing customers to
refer friends and family members, thereby expanding the customer base. Positioning Ecohives
Home is a high-quality real estate company. Through its own advertising and social media
presence, Ecohives hopes to draw in new clients. Direct service will be available to customers
who are interested in buying a prefabricated home. Since there will only be one office in the
province of Bohol, online marketing strategies will be encouraged.
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6.5.1. POSITIONING STATEMENT
Ecohives Home is a high-quality real estate company. Through its own advertising and
social media presence, Ecohives hopes to draw in new clients. Direct service will be available to
customers who are interested in buying a prefabricated home. Since there will only be one office
in the province of Bohol, online marketing strategies will be encouraged.
6.5.2. PRICING STRATEGY
The final price of our container house may vary depending on the characteristics of the
interior and exterior finishes requested by the customer, however, in the company’s price catalog
these nuances are contemplated, so that a price range of between P300,000 to P500,000 is given.
Taking into consideration that a traditional building site costs around P1,000,000 to P2,000,000,
the company will save around __%, which has a direct impact on the final price and makes it more
attractive to buyers. When setting the final price, the company will rely on the following methods:
1. Competitor-based methods: analysis of the current price level and how our
competitors react to an increase or decrease in our price.
2. Psychological pricing: prestige pricing, the company through its promotional
campaign will try to ensure that the property is perceived as being of a higher quality than the
competition.
3. Geographical prices: uniform delivery, all buyers pay the same amount regardless of
their location, and the cost of transport will be included in the price.
6.5.3. PROMOTION AND ADVERTISING STRATEGY
Promotion refers to all the strategies that the company carries out to make the product
and the company known, thus increasing its recognition within the target public.
Mainly to raise awareness of the company:
● Social networking
● Congresses
● Leading trade fairs in the housing sector
● Digital platforms and recognized newspapers: advertising will be done on digital platforms such
as Facebook, Instagram, specialized blogs, and the most representative newspapers in the
country.
On the other hand, the company will develop a manual on personal selling and customer
loyalty, based on the guidelines of relationship marketing, sales strategies will be followed based
on the attention and commitment to the needs of the customers, thus defining the guidelines for
the behavior of all employees in the company.
The sales manual to be prepared will include the following lines of action:
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● Company Information
● Environment
● Product and Service Portfolio
● Pricing
● Ordering Advice
● Estimated Lead Times
● Complaints and Customer Typology
6.5.4. WEBSITE
Properties for sale as well as the company phone number to call for information about
purchasing or who to contact for maintenance are listed on the Ecohives website. Links to
important publications for clients and links to complete an online application will also be available
on the website. If a property is available, the site will feature photos of the property along with a
detailed description, of amenities, details of the surrounding neighborhood, and any concessions
that are currently available.
6.5.5. MARKETING PROGRAMS
Our marketing program for selling container houses focuses on showcasing the unique
blend of sustainability, innovation, and modern living that these homes offer. Through captivating
visuals, compelling storytelling, targeted advertising, and strategic partnerships, we aim to
connect with individuals seeking an eco-friendly, minimalist lifestyle or a distinctive housing
solution. By providing educational content, and virtual tours, and fostering community
engagement, we strive to empower and inspire potential buyers to embrace the possibilities of
container living. Our commitment is to not just sell homes but to revolutionize the way people think
about housing and promote a more sustainable future.
6.6. SALES STRATEGY

Our sales approach at Containerized Housing Rental Properties prioritizes personalized
interactions and professionalism. We will conduct meetings with prospects directly on-site,
providing them with a warm and respectful environment. During these meetings, we aim to
establish a rapport with prospects, assessing their professionalism and the reasonableness of
their requests. If a prospect demonstrates professionalism and presents reasonable requests, we
will consider their application along with credit reports and background checks in our leasing
decisions. However, if a prospect displays disagreeable behavior or makes unrealistic requests,
we will respectfully decline to lease the property to them. This approach ensures that our rental
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properties are occupied by tenants who align with our standards and contribute positively to our
community.
6.6.1. SALES FORECAST

The following table represents the estimated sales from the rental and owned units in the
initial three years of operations. The analysis assumes 100% leased and no escalations in rent
for the initial two years.
Annual Forecast YEAR 1 YEAR 2 YEAR 3
Rental Property Php 240,000 Php480,000 Php720,00
Owned Property Php 300,000 Php 400,000 Php500,000
Less Vacancy
Gross Margin Php540,000 Php 880,000 Php1,220,000
6.6.1SALES PROGRAM
We prioritize delivering top-quality containerized housing solutions while ensuring swift

occupancy to maximize revenue. While we lease our properties personally, our motivation aligns
with that of sales agents – to fill vacancies promptly. We understand that vacant properties don't
generate revenue, so we're committed to finding tenants efficiently.
Our approach revolves around maintaining high standards without compromising on speed.
We're dedicated to providing sustainable, innovative housing options, and we won't rush the
leasing process at the expense of quality. However, if we're unable to secure a tenant within
approximately 30 days, we cover the advertising costs associated with promoting our properties
through classified ads in local newspapers and social media.
By combining our commitment to quality with efficient leasing practices, we aim to
revolutionize home living through sustainable solutions with our container houses.
6.7. LEGAL
Maintaining adherence to legal requirements and securing undisputed property ownership
stands as a cornerstone in our real estate investment approach. Before any property purchase,
we will diligently conduct comprehensive assessments of titles and zoning regulations to ensure
unencumbered ownership and compliance. There must be no liens on the property title.
Furthermore, all maintenance and repair tasks will be assigned exclusively to bonded and
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licensed contractors, ensuring adherence to state regulations and upholding superior quality
standards.
6.8. MILESTONE
Milestone Date
Find an ideal property that meets ECOHIVE HOME’s stringent March 20, 2024
requirements for RIO, value
Approve construction budget March 25, 2024
Locate approved contractor March 30, 2024
Secure commercial real estate loan April 2, 2024

Renovate property August 5, 2024
Lease property to well well-qualified tenant August 10, 2024
Purchase 2nd rental income property January 15, 2025
Purchase 3rd rental income property June 1, 2025
6.9. EXIT STRATEGY

Should our business encounter significant challenges or fail to meet projected milestones,
our exit strategy involves a phased approach. Initially, we will explore opportunities for
restructuring or refinancing to mitigate financial strain. If these efforts prove unsuccessful, we will
seek strategic partnerships or acquisitions by industry leaders to ensure continuity of operations
and value realization for stakeholders. Ultimately, if necessary, we will responsibly wind down
operations, prioritizing the satisfaction of obligations to creditors and the equitable distribution of
remaining assets to shareholders.
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7.0 ORGANIZATION AND MANAGEMENT
7.1 ORGANIZATION STRUCTURE
7.2. MANAGEMENT TEAM:
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7.3. PERSONNEL PLAN:
Year 1: Foundation Building
1. Founder and CEO

Responsibilities: Visionary leadership, strategic planning, and organizational oversight.
Support Staff: Administrative Assistant (1) for initial administrative support.
2. Operations Department:
Leadership: Operations Manager (1) overseeing day-to-day activities.
Coordinators: Operations Coordinators (2) facilitating project execution and coordination.
3. Sales and Marketing Department:

Strategic Leadership: Chief Marketing Officer (CMO - 1) developing marketing strategies.
Execution Team: Marketing Specialists (2) and Sales Representatives (3) engaging with
clients and driving market presence.
4. Design and Engineering Team:

Creative Leadership: Chief Design Officer (CDO - 1) guiding design and engineering.
Specialized Talent: Architects/Designers (3) and Structural Engineers (2) ensuring innovative,
safe, and sustainable designs.
5. Customer Service and Support:

Management: Customer Service Manager (1) overseeing customer satisfaction.
Service Representatives: Customer Service Representatives (2) providing post-purchase
support.
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Year 2: Expansion Phase
1. COO (Chief Operating Officer - 1):
Strategic Focus: Enhancing operational efficiency, quality control, and scalability.
Leadership Continuity: Operations Manager (1) sustaining day-to-day oversight.
Team Expansion: Operations Coordinators (3) for increased project load.

Continued Leadership: Chief Marketing Officer (CMO - 1) leading marketing efforts.
Enhanced Presence: Marketing Specialists (3) and Sales Representatives (5) expanding market
reach.

Creative Leadership: Chief Design Officer (CDO - 1) sustaining design and engineering
excellence.
Expanded Talent Pool: Architects/Designers (5) and Structural Engineers (3) accommodating
diverse projects.
Continued Management: Customer Service Manager (1) ensuring ongoing customer satisfaction.
Expanded Support: Customer Service Representatives (3) handling increased inquiries.
Year 3: Scaling Operations

1. COO (Chief Operating Officer - 1):
Strategic Scaling: Focused on scaling operations, process optimization, and quality assurance.
Continued Leadership: Operations Manager (1) sustaining day-to-day oversight.
Team Efficiency: Operations Coordinators (4) for enhanced operational efficiency.
Leadership Continuity: Chief Marketing Officer (CMO - 1) maintaining strategic marketing efforts.
Market Expansion: Marketing Specialists (4) and Sales Representatives (7) securing increased
market share.
Creative Leadership: Chief Design Officer (CDO - 1) sustaining design and engineering
excellence.
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Scaling Talent: Architects/Designers (7) and Structural Engineers (4) for expanded and larger-
scale projects.

Continued Management: Customer Service Manager (1) ensuring unwavering customer
satisfaction.
Enhanced Support: Customer Service Representatives (4) managing increased customer
inquiries.
This meticulously crafted personnel plan outlines the strategic allocation of key roles within
EcoHive over three years, aligning with the company's growth trajectory and commitment to
sustainable and innovative living solutions. Continuous training and development initiatives will
be implemented to fortify the team's capabilities, ensuring a steadfast pursuit of excellence.
7.4 BOARD OF DIRECTORS:
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The Board of Directors will provide strategic guidance and oversight. Key roles include:
1. Chairperson: Engr. Eldie Rey M. Temon CE, RMP
Profile: As a distinguished leader in civil engineering and a fervent champion of sustainability,

I bring a formidable history of spearheading transformative housing endeavors. My tenure is
marked by a steadfast commitment to pioneering sustainable solutions, setting a precedent for
excellence in our industry.
Responsibilities: Chares board meetings, ensure effective communication, and offers strategic
insights into sustainable design and construction.
2. Financial Expert: Engr.Mefer Tinio CE
Profile: Seasoned financial analyst with a background in sustainable investments and a keen
understanding of economic trends.
Responsibilities: Provides invaluable financial insights, contributes to budgetary decisions,

and ensures fiscal responsibility across EcoHive's operations.
3. Industry Expert: Engr.Erika Sagliba CE
Profile: Esteemed in the construction and real estate industry, Engr. Sagliba brings a vast
knowledge of market dynamics and emerging trends.
Responsibilities: Offers insights into industry shifts, market trends, and strategic positioning,
contributing to EcoHive's competitive advantage.
4. Legal Advisor: Engr. John Fediric Refugio CE
Profile: Accomplished legal professional specializing in real estate law and regulatory
compliance.
Responsibilities: Ensures legal adherence, provides counsel on regulatory matters, and

safeguards EcoHive from potential legal challenges.
5. Technology and Innovation Specialist: Engr. Joevelyn Sabas CE
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Profile: Recognized technologist with a background in smart home innovations and sustainable
technology integration.
Responsibilities: Advises on technology adoption, and innovation strategies, and ensures

EcoHive remains at the forefront of sustainable and tech-driven solutions.
6.Marketing Expert: Engr. Eunice Tumanda, CE
Profile: Ability to adapt strategies to changing market dynamics.
Responsibilities: Develop and implement comprehensive marketing strategies aligned with the
business goals.
The EcoHive Board of Directors, under the astute leadership of Engr. Eldie Rey M. Temon
CE, RMP, brings together a blend of expertise crucial for guiding the company toward sustained
success. Regular board meetings will serve as a platform for collaborative decision-making,
strategic planning, and the continuous alignment of EcoHive's initiatives with its mission and
vision. The collective wisdom and specialized contributions of each board member reaffirm
EcoHive's commitment to excellence and innovation in the realm of sustainable living.
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8.0. FINANCIAL PLAN
8.1. IMPORTANT ASSUMPTION

Construction Budget
Ecohive Homes estimate a one-month completion. Work will be performed by a contractor
that is well-known by the owners. The contractor is bonded, licensed, and in good standing with
the state.
Source of Funds
Ecohive Homes are strategically positioned with an infusion of capital from a recent
inheritance of approximately $100,000 (5 million pesos), strategically allocated to fuel our startup
endeavors and address operational exigencies. Additionally, we are diversifying our investment
portfolio by earmarking some funds towards acquiring supplementary rental properties,
enhancing our revenue streams. The financial foundation is further fortified by the robust earnings
derived from the primary vocations of our esteemed owners: Engr. Temon's thriving furniture
business and Engr. Sagliba's esteemed role as a part-time instructor at Holy Name University.
The collaborative partnership between our visionary owners and respected colleague, Engr, is a
testament to our shared responsibility and unity in the success of Ecohive Homes. John Fedric is
ensuring the realization of our ambitious enterprise.
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Profit and Loss
The analysis assumes 100% occupancy over the 3 years reviewed.
ECOHIVE HOMES
PROJECTED INCOME STATEMENT
For the year ended December 31, 2024-2026
2024 2025 2026
Income
Rental 1,200,000 1,800,000 2,400,000
Sales Income 4,700,000 7,050,000 9,400,000
Airbnb 1,200,000 1,500,000 2,100,000
Gross Income 7,100,000 10,350,000 13,900,000
Expenses
Container Purchase 1,400,000 2,800,000 4,200,000
Foundation 1,200,000 1,500,000 2,000,000
Transportation 100,000 200,000 300,000
Modifications and Customizations 500,000 500,000 500,000
Permits and Regulations 50,000 50,000 50,000
Insurance 30,000 30,000 30,000
Marketing and Advertising 100,000 100,000 100,000
Labor Cost 500,000 600,000 700,000
Maintenance and Repairs 20,000 20,000 20,000
Utilities and Overhead 500,000 500,000 500,000
Bank Loan 166,666.67 166,666.67 166,666.67
Bank Loan Interest (8%) 13,333.33 13,333.33 13,333.33
Contingency Fund 50,000 50,000 50,000
Total Expenses 4,630,000 6,530,000 8,630,000
Income before Tax 2,470,000 3,820,000 5,270,000
Less: Income Tax (15%) 370500 573000 790500
Net Income 2,099,500 3,247,000 4,479,500
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8.2. START-UP COSTS
Start-Up Expenses Amount

Operating Capital
Salaries and Wages

Insurance Premium/Prepaid P50,000
Beginning Inventory
Legal and Accounting
Rent Deposits
Utility Deposits P25,000
Supplies
Advertising and Promotion

Licenses P5,000
Other Initial Cost P10,000
Working Capital (Cash on Hand) P75,000
Total Start-Up Expenses P165,000
Start-Up Assets Amount

Real Estate P
Buildings P5,375,000
Lease Hold Improvements P500,000
Total Start-Up Assets P5,875,000
Total Required Start-Up Cost P6,040,000
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8.3. SOURCE AND USE OF FUNDS
The source of funds for EcoHive Homes' expansion and operational needs is diverse and
strategic. Primarily, the owners received a substantial inheritance of approximately P5,000,000,
providing a significant portion of the required capital. However, it's important to note that the
owners didn't solely rely on this inheritance. They also leveraged their resources, stemming
from their respective day jobs—Engr. Temon's furniture business and Engr. Sagliba's part-time
instructor role at Holy Name University—contributing P1,040,000 to the venture. This personal
commitment, combined with prudent financial management, has enabled the acquisition of fixed
assets, notably additional rental income properties, totaling P5,875,000. Moreover, a portion of
the funds is allocated towards operating capital, ensuring smooth day-to-day operations with an
allocation of P165,000. This blend of inherited wealth and diligently accumulated personal
savings underscores a robust financial foundation for EcoHive Homes' endeavors, positioning
the company for sustainable growth and success in the real estate market.
The following table shows the proceeding source and use of funds:
SOURCE OF FUND AMOUNT
Owner’s Capital P3,352,500
Commercial Loan
Commercial Mortgage P2,687,500
Line of Credit
Total Source of Funds P6,040,000
USE OF FUNDS AMOUNT
Fixed Assets P5,875,000
Operating Capital P165,000
Total Use of Funds P6,040,000
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8.4. PROJECTIONS
7.4.1. PROJECTED PROFIT AND LOSS
Year Revenue (PHP) Expenses (PHP) Profit (PHP)

2024 ₱25,000,000 ₱23,500,000 ₱1,500,000
2025 ₱50,000,000 ₱42,500,000 ₱7,500,000
2026 ₱100,000,000 ₱85,000,000 ₱15,000,000
TOTAL REVENUE ₱175,000,000
TOTAL EXPENSES ₱151,000,000
TOTAL PROFIT ₱24,000,000
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8.4.2. PROJECTED CASH FLOW
ECOHIVE HOMES
PROJECTED CASH FLOW
2024 2025 2026
Cash Inflows
Owner's Capital 3,500,000 3,500,000 3,500,000
Sales 7,100,000 10,350,000 13,900,000
Total Cash Inflows 10,600,000 13,850,000 17,400,000
Less: Cash Outflows
Fixed Assets 4,000,000 4,000,000 4,000,000
Container Purchase 1,400,000 2,800,000 4,200,000
Foundation 1,200,000 1,500,000 2,000,000
Transportation 100,000 200,000 300,000
Modifications and Customizations 500,000 500,000 500,000
Permits and Regulations 50,000 50,000 50,000
Insurance 30,000 30,000 30,000
Marketing and Advertising 100,000 100,000 100,000
Labor Cost 500,000 600,000 700,000
Maintenance and Repairs 20,000 20,000 20,000
Utilities and Overhead 500,000 500,000 500,000
Contingency Fund 50,000 50,000 50,000
Income Tax 370,500 573,000 790,500
Total Operating Expenses 8,820,500 10,923,000 13,240,500
Cash Balance, End 1,779,500 2,927,000 4,159,500
46
1. Operating Activities:
Inflows:
● Revenue from property management consultancy services
● Engineering service fees
● Income from strategic partnerships Outflows:
● Employee salaries and benefits
● Operational expenses (office rent, utilities, insurance)
● Marketing and advertising expenses
● Professional fees (legal, accounting)
● Technology investments (software, tools)
● Training and development expenses
2. Investing Activities:
Inflows:
● As investments are typically made in the company's operations
Outflows:
● Purchase of equipment or technology for property management and engineering
services
● Investment in research and development of new engineering solutions Financing
Activities:
Inflows:
● Potential financing from investors or loans
Outflows:
● Repayment of loans or interest payments
● Dividends to shareholders (if applicable)
Based on these activities, you can create a monthly or yearly cash flow projection,
estimating the cash inflows and outflows for each category. It's essential to consider
factors such as seasonality, client payment terms, and economic conditions when making
these projections. Additionally, regularly updating the cash flow statement with actual data
and adjusting forecasts as needed will help ensure accuracy and informed decision-
making.
47
8.4.3. PROJECTED INCOME STATEMENT
ECOHIVE HOMES
PROJECTED INCOME STATEMENT
FOR THE YEAR ENDED DECEMBER 31, 2024-2026
Column1 Column2 Column3 Column4

2024 2025 2026
INCOME
OWNER'S PROPERTY 580000 600000 700000
RENTAL PROPERTY 500000 550000 560000
GROSS MARGIN 1080000 1150000 1260000
EXPENSES
CONSTRUCTION 100000 100000 100000
ADVERTISING 5000 4000 4000
LEGAL AND ACCOUNTING 20000 20000 20000
OFFICE EXPENSES 4000 3000 2500
POSTAGE AND SHIPPING 2500 2500 2000
REPAIRS AND MAINTENANCE 20000 20000 20000
CONTRACT SERVICES 10000 10000 10000
MISC. EXPENSES 5000 4000 4000
DEPRECIATION EXPENSE (10 YRS_ 300000 300000 300000
BANK LOAN INTEREST (5%) 8333.33 8333.33 8333.33
BANK LOAN 166666.67 166666.67 166666.67
TOTAL EXPENSES 641500 638500 637500
INCOME BEFORE TAX 438500 511500 622500
LESS;INCOME TAX (20%) 87700 102300 124500
NET INCOME 350800 409200 498000
48
8.4.4. PROJECTED BALANCE SHEET
ECOHIVE HOMES
PROJECTED BALANCE SHEET
ASSETS 2024 2025 2026

Current Assets
Cash 1,779,500 2,927,000 4,159,500
Total Current Assets 1,779,500 2,927,000 4,159,500
Non-Current Assets
Fixed Assets 4,000,000 4,000,000 4,000,000
Total Non-Current Assets 4,000,000 4,000,000 4,000,000
TOTAL ASSETS 5,779,500 6,927,000 8,159,500
LIABILITIES
Current Liabilities
Interest Payable 13,333.33 13,333.33 13,333.33
Long-term Liabilities
Accounts Payable 166,666.67 166,666.67 166,666.67
CAPITAL
Owner's Capital 3,500,000 3,500,000 3,500,000
Add: Net Income 2,099,500.00 3,247,000.00 4,479,500.00
TOTAL LIABILITIES AND EQUITY 5,779,500.00 6,927,000.00 8,159,500.00
49
8.5. BREAK-EVEN ANALYSIS
For Rental Spaces -40 sq m (2024):
Particulars Amount
Fixed Cost 122,500
Rental price 1 unit/month 50,000
Variable cost per unit 42,857
Contribution per unit 7,143
Break-even Point 17.149657
For Airbnb - 40 sq m (2024)

Particulars Amount
Fixed Cost 122,500
Rental price 1
unit/month 50,000
For Budget-friendly 90 sq m (2024)

Particulars Amount
Fixed Cost 367,500
Selling price 1 unit/month 500,000
50
For Premium-120 sq m (2024)
Particulars Amount
Fixed Cost 490,000
Selling price 1 unit/month 850,000
For Luxury- 150 sq m (2024)

Particulars Amount
Fixed Cost 612,500
Selling price 1 unit/month 1,000,000
51
8.6. BUSINESS RATIOS
FINANCIALS
Year 1 Year 2 Year 3
Financials (2024) (2025) (2026)
Revenue Projections ₱25,000,000 ₱50,000,000 ₱100,000,000
(PHP)
Expenses
Property Acquisition ₱15,000,000 ₱25,000,000 ₱40,000,000
and Development
Operating Expenses ₱2,500,000 ₱2,500,000 ₱2,500,000
(maintenance, utilities)
Marketing and ₱1,000,000 ₱1,000,000 ₱1,000,000
Advertising
Salaries and Benefits ₱5,000,000 ₱7,500,000 ₱10,000,000
Profit Projections (PHP)
Yearly Profit ₱1,500,000 ₱7,500,000 ₱15,000,000
Funding Requirements
(PHP)
Initial Capital ₱25,000,000
Investment
Additional Funding or ₱50,000,000 ₱100,000,000
Expansion
Return on Investment
(ROI)
Projected ROI for 20% annually 20% annually 20% annually
Investors
Break-Even Analysis Year 2
(Year 2)
52
FINANCIAL ANALYSIS RATIOS
Financial Analysis Year 1 (2024) Year 2 ( 2025) Year 3 (2026)
Ratios
Gross Profit Margin (%) 20 % 25 % 30 %

Operating Profit Margin 10 % 15 % 20 %
(%)
Net Profit Margin (%) 6% 12 % 15 %
Return on Assets (ROA) 8% 15 % 20 %

(%)
Return on Equity (ROE) 15 % 25 % 30 %

(%)
Debt to Equity Ratio 0.8 0.5 0.3
Current Ratio 2.5 3.0 3.5
Quick Ratio 1.5 2.0 2.5
Interest Coverage Ratio 5.0 7.0 10.0
53
References
Global Container Homes Market Report and Forecast 2024-2032. Container Homes Market
Size, Analysis, Growth 2024-2032. (n.d.).
https://www.expertmarketresearch.com/reports/container-homes-market
Yahoo! (n.d.). Container Homes market size to surpass USD 109.4 billion growth by 2032 |
growing demand for energy-efficient construction. Yahoo! Finance.
https://finance.yahoo.com/news/container-homes-market-size-surpass-
000000539.html#:~:text=The%20container%20homes%20market%20size,market%20rev
enue%20share%20in%202022.
Allied Market Research, https://www. allied market research. com/. (n.d.). Container Homes
Market Size by 2025: Competitor Analysis & Forecast.
https://www.alliedmarketresearch.com/container-homes-market
Container houses are booming again! uncover the la - dream maker modular house. Container
houses are booming again! Uncover the la - Dream Maker Modular House. (n.d.).
https://www.dmcontainerhouse.com/blog/Container-houses-latest-global-market-
trends.html
World, M. R. (2023, December 19). Container Homes Market Size, growth & forecast report
[2030]. LinkedIn. https://www.linkedin.com/pulse/container-homes-market-size-growth-
forecast-report-zhwef
54

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BUSINESS PLAN PROPOSAL Final

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A Business Plan Presented to the

College of Engineering and Computer Studies

REVOLUTIONIZING HOME LIVING:

In partial Fulfillment of the Requirement for the Course

Second Semester S.Y. 2023-2024

1.1. BUSINESS OBJECTIVES ............................................................................................... 4

3.1. OWNERSHIP .................................................................................................................. 8

4.1. PRODUCTS/SERVICES DESCRIPTION ........................................................................ 9

5.1. MARKET SIZE ...............................................................................................................19

6.1. SWOT ANALYSIS ........................................................................................................26

8.0. FINANCIAL PLAN .........................................................................................................41

8.1. IMPORTANT ASSUMPTION..........................................................................................41

● What is the business plan all about?

The business plan focuses on revolutionizing home living through sustainable

● Who are the target customers?

● How to make the business profitable?

1.1. BUSINESS OBJECTIVES

3.0. COMPANY DESCRIPTION

At Revolutionizing Home Living Container Houses, we believe that everyone deserves

3.2. LEGAL FORM

3.3. START-UP SUMMARY

4.1. PRODUCTS/SERVICES DESCRIPTION

KEY FEATURES OF ECOHIVES CONTAINER HOMES:

WHY CHOOSE ECO HIVES CONTAINER HOMES:

4.2. COMPETITIVE COMPARISON

At Ecohives Home, our commitment to quality construction is at the core of everything we

When it comes to customization options, Ecohives Home offers unparalleled flexibility to

Sustainability is a cornerstone of our philosophy at Ecohives Home. We recognize the

4.3. PRODUCT/SERVICE SOURCING

At Ecohives Home, we understand the significance of sourcing high-quality materials and

In addition to container procurement, Ecohives Home provides a variety of supplementary

4.4. Inventory Management

At Ecohives Home, we recognize the value of effective inventory management in ensuring

2. Inventory Tracking and Storage

3. Demand Forecasting and Planning

4. Quality Control and Inspection

5. Distribution and Fulfillment

At Ecohives Home, we pride ourselves on providing innovative and sustainable housing

Ecohives Home operates state-of-the-art warehousing facilities strategically located to

Effective inventory management is crucial to meeting customer demand and avoiding

4.6. FUTURE PRODUCTS/SERVICES

At Ecohives Home, we are committed to continuous innovation and sustainable living

1. Modular Container Homes

In line with our mission to promote self-sufficiency and reduce reliance on

4. Smart Home Integration

Leveraging advancements in smart home technology, we aim to incorporate

Beyond individual residences, we envision developing container home

6. Research and Development

As part of our ongoing commitment to innovation, we will invest in research and

5.1. MARKET SIZE

MANUFACTURERS Companies that design and fabricate

REAL ESTATE AGENTS Professionals who list and sell properties,

CONSTRUCTION CONTRACTORS Builders who assemble and customize

ONLINE PLATFORMS Websites or marketplaces specializing in the

ARCHITECTS AND DESIGNERS Professionals who provide design services

SHIPPING COMPANIES Transporters who handle the logistics of

FINANCIAL INSTITUTIONS Banks or lenders that offer financing options

HOME INSPECTORS Individuals or companies who assess the