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Perspectives on Asian Tourism
Series Editors: Catheryn Khoo-Lattimore · Paolo Mura
Paolo Mura
Catheryn Khoo-Lattimore Editors
Asian Qualitative
Research in
Tourism
Ontologies, Epistemologies,
Methodologies, and Methods
Perspectives on Asian Tourism
Series editors
Catheryn Khoo-Lattimore
Griffith University
Nathan, Queensland, Australia
Paolo Mura
Taylor’s University
Subang Jaya, Selangor, Malaysia
While a conspicuous body of knowledge about tourism in Asia is emerging, Western
academic ontologies and epistemologies still represent the dominant voice within
tourism circles. This series provides a platform to support Asian scholarly production
and reveals the different aspects of Asian tourism and its intricate economic and
socio-cultural trends.
The books in this series are aimed to pave the way for a more integrated and
multifaceted body of knowledge about Asian tourism. By doing so, they contribute
to the idea that tourism, as both phenomenon and field of studies, should be more
inclusive and disentangled from dominant (mainly Western) ways of knowing.
More specifically, the series will fill gaps in knowledge with regard to:
• the ontological, epistemological, and methodological assumptions behind Asian
tourism research;
• specific segments of the Asian tourist population, such as Asian women, Asian
backpackers, Asian young tourists, Asian gay tourists, etc;
• specific types of tourism in Asia, such as film-induced tourism, adventure tour-
ism, beauty tourism, religious tourism, etc;
• Asian tourists’ experiences, patterns of behaviour, and constraints to travel;
• Asian values that underpin operational, management, and marketing decisions in
and/or on Asia (travel);
• external factors that add to the complexities of Asian tourism studies.
This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. part of
Springer Nature
The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721,
Singapore
Acknowledgement
The editors – Paolo and Catheryn – would like to gratefully acknowledge the fol-
lowing scholars for the time and effort spent to review the chapters:
• Michiyo Yoshida, Wakayama University, Japan
• Eunice Tan, Murdoch University, Singapore
• Barkathunnisha Abu Bakar, Murdoch University, Singapore
• Elaine Chiao Ling Yang, Griffith University, Australia
• Joo Ee Gan, Taylor’s University, Malaysia
• Faith Ong, William Angliss Institute, Australia
v
Contents
vii
viii Contents
Vignettes............................................................................................................ 305
Contributors
ix
x Contributors
Paolo Mura holds a PhD in tourism from the University of Otago, New Zealand.
An Italian by passport, he has lived in Germany, Greece, the USA, New Zealand and
Malaysia. He is currently an associate professor and programme director of the
postgraduate programmes in the Faculty of Hospitality, Food and Leisure
Management at Taylor’s University, Malaysia. He is also the head of the Centre for
Research and Innovation in Tourism, Hospitality and Food Studies (CRiT). Overall,
his research interests are on tourist behaviour, with a focus on young tourists’ expe-
riences, gender, qualitative methodologies and Asia/ASEAN. Paolo serves on the
editorial board of Tourism Recreation Research, Current Issues in Tourism, Journal
of Vacation Marketing, Tourism Management Perspectives and the Annals of Leisure
Research. He is the editor-in-chief of Asia-Pacific Journal of Innovation in
Hospitality and Tourism (APJIHT). His scholarly work has been published in top
tourism journals, including Tourism Management, the Annals of Tourism Research
and Current Issues in Tourism. Paolo enjoys supervising postgraduate students, and
so far he has supervised to completion 3 PhD students (2 as principal supervisor and
1 as co-supervisor) and more than 20 master’s students.
Catheryn Khoo-Lattimore is a senior lecturer in the Department of Tourism,
Sport and Hotel Management, Griffith University, Australia. She holds a PhD in
marketing from the University of Otago, New Zealand, and researches in the areas
of guest and tourist behaviour, services marketing, family tourism and women as an
emerging tourist segment. Catheryn was recently nominated a Fulbright scholar and
spent 6 months at the University of Florida, USA.
xi
About the Authors
xiii
xiv About the Authors
tourism and hospitality management from the University of Toulouse. His master’s
research focused on the factory-farmed poultry consumption of chefs of various
religions in Malaysia. Presently, he is in the midst of his doctoral studies in tourism
and hospitality management.
Before joining the hospitality academia, Mr. Mayukh was involved in an expan-
sive range of work in the hospitality and gastronomic industry. He worked as a hotel
night manager at the King George Thistle Hotel in the heart of historic Edinburgh
City, UK. Before Thistle, he worked as an operations manager for a group of an
award-winning chain of Indian speciality restaurants, Suruchi Innovative
Restaurants, in Edinburgh. He has also worked as a chef for hospitality catering,
industrial catering and hospital catering. He started his career in the Taj Hotel
Kolkata (5 stars), India, as a supervisor/captain in food and beverage service.
Tara Duncan is a senior lecturer and researcher in the Centre for Tourism and
Leisure Research (CeTLeR) at Dalarna University, Sweden. Her research focuses
on the mobilities paradigm and tourism. Tara’s recent publications investigate inter-
sections between tourism, migration and work, and she has a growing focus on how
mobilities within tourism can have contemporary relevance to social and policy
debates about the nature of tourism movements. Tara is the lead editor of Lifestyle
Mobilities: Intersections of Travel, Leisure and Migration (Routledge, 2013) and is
on the editorial advisory board for the journal Social and Cultural Geography.
Joo-Ee Gan is a senior lecturer at Monash University Malaysia. She teaches
employment law and business law at the Department of Law and Taxation, School
of Business. Her research interests include occupational health and safety standards
and industrial disputes in the hospitality industry. She has also written on tourism
governance and sustainable tourism practices. Joo Ee was formerly a solicitor who
specialized in corporate matters. She obtained her Bachelor of Law from Queen
Mary College, University of London, pursued her Master of Law at the University
of Cambridge, and obtained her PhD from Taylor’s University, Malaysia.
Stuart Hayes is a PhD student in the Department of Tourism, University of Otago.
His doctoral research focuses on investigating contemporary postgraduate tourism
education, with a particular emphasis on notions such as global citizenship and criti-
cal thinking and the relevance of these to the curriculum and student learning out-
comes. In order to develop a wider appreciation of the flow on effects of tourism
education, Stu is also committed to understanding more about what tourism stu-
dents actually do with their learning.
Keith Hollinshead is a critical analyst of our received inheritances … of the agency/
authority of tourism to project (and mis-project) ourselves, and our places/pasts/
presents, today. Having worked in Wales, USA, and (principally) Australia, he
inspects the representational repertoires through which traditions are normalised
(consciously or unconsciously) for particular ‘political’, ‘institutional’ or ‘tribal’
advantage. Having strong interests in Indigenous outlooks, he frequently analyses
how Indigenous and non-Indigenous cosmologies of being/becoming tend to smash
into each other during our contemporary age of hurtling capitalism.
About the Authors xv
Described as one of the ‘new wave’ thinkers of late decades in tourism studies
and related fields – i.e. of the symbolic connectivities of tourism and parallel projec-
tive industries – he is distinguished professor of the International Tourism Studies
Association (based at Peking University, China) and serves as vice president (for
International Tourism) of the International Sociological Association. Keith has been
one of the long-standing masthead editors for both Tourism Analysis and Tourism,
Culture and Communication since their foundation in New York. Originally, gradu-
ating in Romano-British frontier history (Leeds University in Yorkshire), his
research portfolio at the University of Bedfordshire (England) nowadays inspects
the worldmaking politics and poetics of tourism and the declarative mythmaking
apparatuses of cousin mediating industries.
Matias Thuen Jørgensen works as assistant professor at Roskilde University,
Denmark. He has a PhD in Tourism Management from the School of Hotel and
Tourism Management, The Hong Kong Polytechnic University. He holds a Cum
Laude Master’s degree in Tourism from the Tourism Elite Programme at Aalborg
University, Denmark, and a Bachelor’s degree in Information Science from the
same institution. His current research interests include development of novel con-
ceptual approaches to the study of tourism. Within this frame, he has investigated
subjects relating to emerging markets, destination management, and tourism
distribution.
Heesu Lee is a Korean honours student in the Department of Tourism, Sport and
Hotel Management of Griffith Business School. Having completed an honours the-
sis on the meta-stereotype of Asian academics, her research interests include gen-
der, cross-culture, destination marketing and digital marketing in tourism contexts.
She has been a sales coordinator for an events and wedding company, a wedding
dress designer and a florist in Korea prior to Australia. She can be contacted at
heesu.lee@griffithuni.edu.au.
Dini Mariska graduated with a master of tourism from the University of Otago,
New Zealand, in 2016. She is presently working at the Ministry of Tourism, Republic
of Indonesia, in the focus area of international marketing development. She has
been nurturing deep interest to qualitatively study tourism, in particular to explore
spiritual aspects of Indonesian tourism changes. In collaboration with one of her
best teachers, Eric J. Shelton, she attempts to reflect dilemmatic sides on Indonesian
tourism from a civil servant point of view.
Giang Thi Phi is a project officer at Griffith Centre for Sustainable Enterprise. She
holds a PhD in Tourism Management from Griffith University, Australia, and
researches in the areas of event and tourism management, social entrepreneurship,
and social innovation and development. Her work has recently been published in
Tourism Management, Current Issues in Tourism, and Tourism Recreation Research.
Muslim women through travel, she is deeply interested in matters of Islamic moder-
nity. Rukeya’s other research interests concern geopolitical issues as they relate to
the traditional/transitional use of space and place today, and she has published arti-
cles and chapters in the realm of public culture and indigeneity. She is a keen thinker
on the application of emergent critico-interpretive/soft science approaches in the
humanities (in general) and on spirituality (in particular).
Nicholas Towner focused his doctoral research on surf tourism in the Mentawai
Islands of Indonesia and sustainable community development. An enthusiastic
surfer, who owned and operated a surfing tour company in New Zealand, Nick has
traveled extensively throughout the Asia-Pacific chasing the endless summer. Along
with researching in the emerging field of surfing tourism and its future opportuni-
ties, Nick also has study interests in sustainable tourism management, the role that
tourism plays in shaping local communities and Pacific tourism.
Hazel Tucker is associate professor in tourism at the University of Otago, New
Zealand, and specialises in the area of tourism’s influences on sociocultural rela-
tionships and change. Originally from the UK, Hazel conducted her PhD research
(social anthropology, University of Durham, UK) on tourism development in
Cappadocia, central Turkey. Since then, Hazel has continued to be engaged in a
longitudinal ethnographic study in that region of Turkey, exploring issues concern-
ing gender and women’s involvement in tourism work, host-guest interaction and
tourism representations and identity in relation to World Heritage. Other areas of
Hazel’s research and publishing include colonialism/postcolonialism, tours and tour
guiding, the social dynamics of commercial hospitality and emotional and affective
dimensions of tourism. She has more recently been engaged in a project on the
relationship between tourism and apocalypticism. Along with a number of pub-
lished articles in refereed journals and books, Hazel is author of Living with Tourism:
Negotiating Identity in a Turkish Village (Routledge 2003) and coeditor of Tourism
and Postcolonialism (Routledge 2004) and Commercial Homes in Tourism
(Routledge 2009). Hazel is engaged in curriculum development at the postgraduate
level and teaches courses on tourist culture and research methodologies, as well as
leading a master’s level ethnographic field school course in northern Thailand.
Along with serving on the editorial board of several journals, Hazel is a resource
editor for Annals of Tourism Research and co-vice president of the RC50
International Tourism Research Committee of the International Sociological
Association.
Sarah N. R. Wijesinghe is currently pursuing her doctoral studies diving deep into
understanding the colonial and neocolonial effects on the production and dissemi-
nation of tourism knowledge outside the Anglophone centres. She is an enthusiast
into critically uncovering the many ways colonialism has left a deep unhealed
wound in the former colonies. Having been taught to be obedient for too long, she
breaks away from such societal ideologies and finds her voice (sometimes too sassy)
through writing. She is inspired by both women and men who fiercely stand for
injustice. She is the 2016 postgraduate candidate of the prestigious Taylor’s
xviii About the Authors
Abstract The main aim of this chapter is to “set the scene” of this book, which
attempts to provide an overview of the ontologies, epistemologies, methodologies,
and methods constituting Asian qualitative tourism research. The following chapter
is organized around three main parts. In the first part, we will discuss the notion of
qualitative research in general. More specifically, with a journey through selected
episodes of Western history, we will provide an overview of the main beliefs that
have informed the development of qualitative research in the social sciences from
classical antiquity to the current times. We believe that this part is important as sev-
eral episodes of Western history influenced (and still influence) the development of
both tourism qualitative research and Asian qualitative tourism research. In the sec-
ond part, the current scenario concerning qualitative research in tourism will be
presented. In this part, we will place emphasis on the various “turns” (e.g., the
“critical turn,” the “narrative turn,” etc.) that have shaped the scholarly production
of qualitative tourism scholars. Finally, in the third part, we will review and criti-
cally assess Asian qualitative tourism research, with the intent to critically evaluate
its current status quo and the challenges faced by Asian tourism scholars and tour-
ism scholars working in/on Asia. Based on the epistemological studies conducted
by tourism scholars on Asia, we will highlight the existing gaps in knowledge con-
cerning Asian qualitative tourism research and how the following chapters in the
book attempt to address them.
P. Mura (*)
Taylor’s University, Subang Jaya, Selangor, Malaysia
e-mail: paolo.mura@taylors.edu.my
C. Khoo-Lattimore
Griffith University, Nathan, Queensland, Australia
e-mail: c.khoo-lattimore@griffith.edu.au
This book is about Asian qualitative tourism research. Yes, it is exactly about these
four words – “Asian”, “qualitative”, “tourism” and “research”. Can four words, just
four words, be powerful enough to inspire the composition of approximately
150,000 more words that constitute this book? Can four words be powerful enough
to attract the attention of 23 authors and 2 editors scattered around the world and
then convince them to think, struggle and write about those four words? Can four
words be powerful enough to initiate contentious debates amongst groups of acade-
micians? The answer, as Malaysians would say in Manglish (and this is a fascinat-
ing sociolinguistics phenomenon on its own), is can.
As we have found, these four words have been powerful enough to command the
attention of a group of tourism scholars based in different corners of our planet. It is
not just because qualitative research in tourism is no longer the Cinderella she used
to be a few years ago, when her quantitative/positivist stepdaughters enjoyed their
status of “proper research”. It is not just because discussions concerning paradig-
matic, methodological and reflective ways of knowing tourism (as a phenomenon)
in tourism (as a field of inquiry) are becoming more legitimised and visible in the
current academic scenario. It is because these four words constitute the pieces of a
puzzle that has not yet been solved. Indeed, although in the last 20 years calls for
more qualitative, less positivist, more inclusive, less Western(ised) ways of
approaching research in tourism have been consistent (see Phillimore and Goodson
2004; Ateljevic et al. 2007; Pritchard et al. 2011), Asian ways of producing and
representing research have not taken up much space in the tourism academy (Mura
and Pahlevan Sharif 2015).
As such, this book attempts to provide an additional understanding of this com-
plex puzzle, surely not its ultimate solution but a step further in the comprehension
of the nature and meanings of Asian qualitative tourism research. It aims at explor-
ing tourism scholars’ ways of being and knowing Asia(n) and Asianness, the para-
digmatic stances underpinning Asian qualitative tourism research, its paradoxes and
complexities. It attempts to give voice to Asian and non-Asian scholars’ bodies/
selves/emotions/minds. It encourages Asian and non-Asian scholars to reflect upon
their own selves and the power structures around them, which directly or indirectly
shape tourism knowledge and its related methodologies (Khoo-Lattimore 2017).
Overall, the main aim of this chapter is to “set the scene” of this book, which
attempts to provide an overview of the ontologies, epistemologies, methodologies
and methods constituting Asian qualitative tourism research. The following chapter
is organised around three main parts. In the first part, we will discuss the notion of
qualitative research in general. More specifically, with a journey through selected
episodes of Western history, we will provide an overview of the main beliefs that
have informed the development of qualitative research in the social sciences from
classical antiquity to the current times. We believe that this part is important as sev-
eral episodes of Western history influenced (and still influence) the development of
both tourism qualitative research and Asian qualitative tourism research. In the sec-
ond part, the current scenario concerning qualitative research in tourism will be
presented. In this part, we will place emphasis on the various “turns” (e.g. the “criti-
cal turn”, the “narrative turn”, etc.) that have shaped the scholarly production of
1 Locating Asian Research and Selves in Qualitative Tourism Research 3
qualitative tourism scholars. Finally, in the third part we will review and critically
assess Asian qualitative tourism research, with the intent to critically evaluate its
current status quo and the challenges faced by Asian tourism scholars and tourism
scholars working in/on Asia. Based on the epistemological studies conducted by
tourism scholars on Asia, we will highlight the existing gaps in knowledge concern-
ing Asia qualitative tourism research and how the following chapters in the book
attempt to address them.
moments of qualitative research. Despite its rather narrow territorial focus on North
America, the multiple points of criticism raised by other scholars (see Denzin and
Lincoln 2011, 2017 for a detailed explanation and critique of the moments and how
this criticism was addressed) and the fact that other “histories” of qualitative
research in English-speaking and non-English-speaking countries do exist in the
literature (see Mura et al. 2017; Tashakkori and Teddlie 2010), Denzin and Lincoln’s
imaginary historical continuum remains a solid anchor to have an in-depth under-
standing of the development of qualitative research in the twentieth and twenty-first
centuries. In their own words, “These historical moments are somewhat artificial;
they are socially constructed, quasi-historical, and overlapping conventions.
Nevertheless, they permit a “performance” of developing ideas […]” (Denzin and
Lincoln 2011; p. 1).
According to Denzin and Lincoln (2005, 2011, 2017), at the beginning of the
twentieth century, during the first two periods or moments they referred to as the
Traditional Period (1900–1950) and the Modernist or Golden Age (1950–1970), the
way of producing qualitative research was dominated by positivist and postpositivist
paradigms. Accordingly, the qualitative studies conducted by ethnographers (mainly
white, Western, male scholars) during these moments tended to produce (perceived)
“objective” forms of knowledge, in which non-Western peoples were often por-
trayed as the “exotic others”. Importantly, both positivism and postpositivism
attempted to produce rigorous qualitative studies that emphasised objectivity and
impersonal ways of knowing. Furthermore, the type of knowledge produced in this
era was also driven by colonial and postcolonial structures of power, which still
influence the creation of knowledge in the current academic scenario (see Mura
et al. 2017; and Wijesinghe and Mura in Chap. 5 of this book).
It is only with the advent of the third moment (Blurred Genres, 1970–1980) that
less impersonal and more reflective ways of conducting qualitative research began
to emerge. However, the third moment also led to the so-called Paradigm Wars
(1980–1985), a period in which debates between positivist and anti-positivist schol-
ars became more pronounced and led to “academic wars” between supporters and
opponents of positivism (Gage 1989). This general climate of scepticism for posi-
tivist thought saw its climax with the crisis of representation (1986–1990), a
moment that represented a major rapture with the past positivist tradition as it
encapsulated three types of crisis, namely, of representation (how should qualitative
research be represented?), legitimation (who/what does legitimate qualitative
research?) and praxis (how can qualitative texts propel change in society?). To a
certain extent, all the moments following this period (Postmodern period, 1990–
1995; Postexperimental Inquiry, 1995–2000; Methodologically Contested Present,
2000–2004, Paradigm Proliferation, 2005–2010, the Fractured Future, 2010–2015,
and the Uncertain, utopian future, 2016–) (Denzin and Lincoln 2017) have to con-
front these crises and struggle to make sense of them.
Importantly, the aftermath of the crisis of representation saw the emergence of
new, alternative forms of qualitative research, which were shaped by new, non-
positivist paradigms, such as interpretivism, constructivism, critical theories, queer,
feminist and participatory paradigms among others. Departing from naïve realism,
6 P. Mura and C. Khoo-Lattimore
pretive bricoleurs and story tellers. Although these terms refer to a diverse array of
social actors, they encapsulate the main duties and challenges of qualitative
researchers. Like quilt makers, qualitative researchers employ different strategies
and methods to weave the different “patches” of social realities. Like montage mak-
ers, qualitative researchers have to create a “logical flow of reality” by putting
together the different and fragmented images that constitute social phenomena. Like
jazz players, qualitative researchers cannot necessarily follow a predetermined path
in the process of meaning-making of realities but need to constantly improvise new
ways of cocreating realities. Like bricoleurs, qualitative researchers need to assem-
ble the different parts of social phenomena in cohesive fashions. Like story tellers,
qualitative researchers tell stories about realities to different audiences. As Denzin
and Lincoln (2011) further point out, qualitative researchers need to be able to
embrace and confront the tensions and contradictions of our social existences.
These tensions need to be confronted by all the scholars operating in the social sci-
ences, including tourism academicians.
Issues concerning the role of qualitative research in tourism studies have been sub-
ject of debate among scholars in the last 30 years (see Cohen 1988; Jamal and
Hollinshead 2001; Hollinshead 1996; Phillimore and Goodson 2004; Riley and
Love 2000; Walle 1997). During the 1980s, in line with an overall academic envi-
ronment that tended to privilege positivist ways of conducting research, the use of
qualitative methods in tourism research was underestimated by tourism scholars. At
the time, Cohen (1988) regarded the scarce importance given to qualitative research
by sociologists of tourism as paradoxical as most of the seminal work in tourism
(e.g. Boorstin 1964; Graburn 1976; MacCannell 1976) was the result of qualitative
approaches or methods. Likewise, Peterson (1987) pointed out that qualitative
research, despite being employed in the marketing world, was not particularly privi-
leged by tourism marketing researchers. Also, a review of the articles published in
the Annals of Tourism Research conducted by Dann et al. (1988) at the end of the
1980s supported this trend, although it also highlighted a gradual increase in the use
of qualitative methods in the years 1978–1986.
During the 1990s, as a result of the crisis of representation and its subsequent
moments, qualitative research began to gain momentum in tourism studies, and
debates concerning the nature of qualitative research appeared more frequently in
the literature (see Decrop 1999; Walle 1997). However, although non-positivist/
qualitative studies in tourism saw their appearance in the literature (see Markwell
1997; Ryan 1995; Squire 1994; Tucker 1997), most of the qualitative studies pro-
duced during this decade were still anchored to the tradition as they seemed to privi-
lege positivist and postpositivist ways of thinking. Walle (1997), for example, points
8 P. Mura and C. Khoo-Lattimore
out that in the 1990s qualitative tourism scholars were mainly concerned in creating
and operationalising “rigorous” and “scientific” approaches to research, which were
perceived as capable of providing “evidence” of the “facts” investigated. Within this
scenario, the notion of triangulation was commonly employed to justify the validity/
trustworthiness of tourism qualitative research (see Anderson and Shaw 1999;
Decrop 1999). Also, grounded theory was often privileged by qualitative scholars as
at the time it provided a rather systematic and legitimised path to conduct qualitative
research (see Connell and Lowe 1997). In addition, some scholars, such as McIntosh
(1998) and Hall and Rist (1999), emphasised the importance of using and integrat-
ing multiple qualitative methods to obtain “better results”. In other words, rather
than challenging positivist ways of assessing research, qualitative tourism research-
ers in the 1990s were forced to find explanations/solutions for their methodological
choices within positivist/postpositivist frames. Within this scenario, researchers’
positionality and reflexivity in tourism research were relatively neglected. As Riley
and Love (2000, p. 180) reported in their study assessing the state of qualitative
tourism research until the end of the 1990s, “there is little doubt that the “dominant”
paradigm is positivism”.
Despite this, by the end of the 1990s, non-positivist thought began to emerge and
became more visible. By criticising the notion of “rigour” in qualitative research,
Walle (1997), for instance, encouraged qualitative tourism scholars to refer to other
disciplines, such as marketing and anthropology, as exemplars of fields that have
been partially able to go beyond their “scientific”/positivist boundaries. Moreover,
Dann’s (1996) report of the outcomes of the second interim conference of RC 50
(International Tourism) of the International Sociological Association, “Paradigms
in Tourism Research”, held in Jyväskylä, Finland, on July 4–7, 1996, and attended
by 40 scholars, highlighted debates about non-positivist paradigms.
As a result, in the 2000s, more impersonal and reflective ways of “doing”
research started to appear in the tourism literature. Undoubtedly, the edited book
published in 2004 by Jenny Phillimore and Lisa Goodson, entitled Qualitative
Research in Tourism – Ontologies, Epistemologies and Methodologies, represents
one of the most influential scholarly work encouraging this partial paradigm shift.
As a collection of chapters authored by prominent voices in tourism qualitative
research, Phillimore and Goodson’s (2004, p. 5) work aimed “to encourage tourism
researchers to adopt a more sophisticated attitude to thinking about and using quali-
tative research”. More specifically, the book is important as it encourages a recon-
ceptualisation of tourism qualitative research, one which contemplates a shift from
methods/techniques to the beliefs, ideologies and approaches underpinning research
production and dissemination.
Overall, the scholars contributing to this work debate old and new ontological
and epistemological stances informing tourism qualitative research in an attempt to
present new ways of “doing” and representing research. Hollinshead (2004a, b), for
example, in two chapters encourages scholars to clarify their ontological stances
while approaching the study of tourism due to its diverse and international nature.
More specifically, he persuades the readers to consider “ontological concerns of
being, meaning and identity” (2004a, p. 63) in selecting methodological strategies.
1 Locating Asian Research and Selves in Qualitative Tourism Research 9
Likewise, Tribe (2004) evaluates the status of tourism research from an epistemo-
logical perspective and discusses the cultural and ideological structures of power
shaping tourism knowledge. Also, other commentators, such as Swain (2004) and
Hall (2004), reassert the importance of producing more personal forms of tourism
knowledge, which should not transcend bodily and emotional researchers’ selves.
Importantly, in Phillimore and Goodson (2004), discussions concerning the nature
and existence of reality/realities and its implications in the production/diffusion of
tourism knowledge are also linked to research practices. Indeed, the last part of the
book is devoted to provide examples of qualitative studies in which paradigmatic
beliefs reflect ways of conducting research (see Belsky 2004; Cole 2004; Jordan and
Gibson 2004; Small 2004).
An important turning point for tourism qualitative research in the 2000s occurred
with the organisation of the first Critical Tourism Studies (CTS) Conference in
2005 in Dubrovnik, Croatia. Launched by Irena Ateljevic, Annette Pritchard and
Nigel Morgan and organised every 2 years since then, the conference propelled the
so-called “critical turn in tourism studies” and the emergence of an “academy of
hope in tourism studies”, namely, “a way of being, a commitment to tourism inquiry
which is prosocial justice and equality and anti-oppression” (Ateljevic et al. 2007;
p. 3). As a result of this initiative and new line of thought, two books were published
(both edited by Irena Ateljevic, Annette Pritchard and Nigel Morgan) – one in 2007
entitled The Critical Turn in Tourism Studies: Innovative Research Methodologies
and another in 2013 entitled The Critical Turn in Tourism Studies: Creating an
Academy of Hope. One of the main tenets of the supporters of the critical turn in
tourism was to expand the existing limits of knowledge in order to include less
privileged forms of knowledge and give voice to oppressed ways of knowing, such
as indigenous science and cosmologies. In other words, as the critical turn contem-
plates plurality and diversity over artificial dichotomies, it reiterates the existence of
multiple paradigms and epistemological values. Furthermore, the critical turn also
encouraged alternative and less impersonal ways of representing research, which
paved the way to the legitimisation of the use of “I” in scholarly publications. This
was also the result of a “narrative turn” in the social sciences (see Riessman 2008),
which has advocated the abandonment of positivist ways of representing research
and paved the way for researchers’ presence in the text.
Importantly, as the critical turn recognises the need for emancipation, it also sup-
ports the idea of emancipating ourselves, as tourism scholars, from the neo-liberal
economic constraints of the academic world. Indeed, as Ateljevic et al. (2007, p. 3)
clearly point out, “most universities today are straight-jacketed by institutional and
governmental research assessment exercises and most academic appointments, ten-
ures and promotions are determined by publications and/or citation indices”. These
assessment practices tend to homogenise the whole academic environment and do
not encourage creativity and critical thought. As a result, they jeopardise the possi-
bilities of looking beyond the boundaries created by the so-called knowledge force
fields. Within this line of thought, researchers’ reflexivity becomes crucial.
While reflexivity has found its place in other disciplines such as anthropology
and sociology since the end of the 1980s (see Rosaldo 1989; Van Maanen 1988),
10 P. Mura and C. Khoo-Lattimore
tourism scholars’ reflective accounts have been rather limited until the first decade
of the twenty-first century. Reflexivity contemplates the recognition and situated-
ness of researchers in the research process (England 1994). It requires scholars to
scrutinise their bodily, emotional, gendered, and ethnic selves in order to understand
how they influence all the steps of the research journey. There are several instances
within the tourism literature in which scholars have embraced reflexivity. Hall
(2004), for example, takes an introspective turn to explain how personal occur-
rences played a role in his career choices and developments. By doing so, he also
discusses the sociocultural and institutional practices that frame (and at times limit)
his/our research journeys. Likewise, Tucker (2009) expresses her own discomfort
and shame after reflecting upon her postcolonial identities during a tourist encoun-
ter in Turkey. Also, issues related to tourism researchers’ positionality and role in
the field have been discussed by a number of scholars in Hall’s (2011) edited book
Fieldwork in Tourism – Methods, Issues and Reflections.
Overall, the critical turn in tourism studies has been acknowledged as an impor-
tant milestone for qualitative tourism research as it encouraged more reflective and
inclusive ways of knowing; yet, it has also been a subject of debate and criticism
among scholars. Some commentators, such as Finlay (2002, p. 212), have pointed
out that “when it comes to practice, the process of engaging in reflexivity is p erilous,
full of muddy ambiguity and multiple trails”. More specifically, Finlay (2002)
warns us about the importance of finding a balance between our researchers’ voices
and the participants’ voices as too often the former tend to overshadow the latter.
Likewise, Higgins-Desbiolles and Powys Whyte (2014) have reiterated this point of
criticism by contending that since the critical turn and the academy of hope have
been excessively focused on researchers’ reflexivity, they have failed to give voice
to those who most of the times are oppressed by tourism, such as indigenous com-
munities and the locals in general. In their own words, “methodologies such as
auto-ethnography are innovative and offer creative and liberating insights, but they
may also become self-indulgent without grounding in the key goals of critical the-
ory, social justice, liberation, and equity” (Higgins-Desbiolles and Powys Whyte
2014; p. 137). The focus on reflexivity and hope has also been regarded as insuffi-
cient to initiate more practical implications for those affected by tourism develop-
ment. In this respect, authors like Bianchi (2009), for example, have questioned
whether and how researchers’ hopes and reflective journeys can in fact produce
societal changes.
What is the aftermath of the crisis of representation and the current scenario
concerning qualitative tourism research at the end of the years 2010s? The most
recent reviews about the state of tourism qualitative research (see Wilson et al.
2017) seem to indicate that tourism scholars are beginning to go beyond positivist
horizons. Indeed, progresses in qualitative tourism research, especially in terms of
paradigmatic and methodological choices, have occurred in the last 10 years. In this
respect, Airey’s (2015, p. 8) claim that “tourism research is no longer purely positiv-
ist” cannot be denied. This is also reiterated by the fact that some of the highly
ranked journals publishing tourism research, such as the Annals of Tourism Research,
have tended to privilege qualitative approaches over quantitative strategies
1 Locating Asian Research and Selves in Qualitative Tourism Research 11
(Ballantyne et al. 2009; Tribe and Xiao 2011). However, to what extent the field of
qualitative tourism research has reached methodological maturity, as argued by
Airey (2015) and Tribe (2006), is a contentious matter. Recent bibliometric studies
have shown that besides the fact that the number of qualitative studies is still lower
than that of quantitative articles (Ballantyne et al. 2009), tourism scholars who have
employed qualitative approaches are still hesitant in embracing the crisis of repre-
sentation and alternative forms of knowing (Wilson et al. 2017). Also, from a meth-
odological point of view, Wilson and Hollinshead (2015, p. 31) have contended that
although non-positivist approaches to qualitative research are becoming more legiti-
mised among tourism scholars, “the retreat from logical empiricism in tourism
research is still hampered by the ‘hard science’ tenets of positivism, postpositivism,
and neopositivism”. In other words, tourism research and the production/dissemina-
tion of tourism knowledge are still dominated (directly or indirectly) by traditional/
positivist power structures.
Another issue related to the assumed maturity of tourism (as a field of inquiry)
concerns the level of inclusiveness of tourism qualitative research. The so-called
“academy of hope” has contemplated the idea of more inclusive ways of knowing.
Yet, to what extent “other voices”, mainly non-Western/non-male/indigenous
voices, are represented in tourism qualitative research is a subject of debate (see
Chambers and Buzinde 2015). For many qualitative tourism scholars who began
their research journeys in the 2000s (including ourselves), there is no doubt that
publications like Ateljevic et al. (2007, 2013), Phillimore and Goodson (2004) and
Tucker (2009), among others, metaphorically represented a very important and
legitimised springboard to dive into the complexities of thinking surrounding quali-
tative research (to a certain extent, the inspiration for this book is based on these
sources). However, as Asian (Catheryn) and non-Asian scholars based in Asia
(Paolo), we have soon realised that much of the seminal work on qualitative tourism
research is heavily reliant on Western thought/scholars and does not give voice to
the alternative “other” (e.g. Asia/Asian scholars but also scholars in Africa, Latin
America, East Europe). Therefore, in the next paragraph (and in the remaining part
of the book), we will provide an overview of the current state of Asian qualitative
research in tourism and its gaps, issues and challenges, which we (ourselves and the
contributors of this book) hope to address.
J.
K.
Kellermann, 255.
L.
Lacretelle, 264.
Lacroix, 237.
Lakanal, 216.
Lally-Tollendal, 100.
Laplanche, 231.
Lecarpentier, 216.
Linguet, 107.
Locke, 110
Loire, war on the, 205.
Louis XI, 5.
M.
Malmesbury, 277.
Manfredini, 42.
Maréchaussée, the, 8.
Maret, 108.
Masséna, 274.
Maury, 99.
Messidor, 228.
Milhaud, 274.
Moreau, 274.
Morelly, 36.
N.
Newton, 110.
Ney, 274.
Nivôse, 227.
P.
Paris, excitement and distress in, 26, 51, 58, 59, 60, 67, 68, 69,
133,
136, 171, 173;
influence of, on finance of Constituent Assembly, 89, 95;
clubs in, 105, 106, 144;
numbers of Jacobins in, 143;
government of, 145-147;
Prison Massacres in, 175-179;
agitation against Louis, 171, 173, 191;
the Girondists and, 193, 196-205;
under the Terror, 222-228, 242, 260;
Reaction in, 263, 264, 271, 272, 273, 279, 281.
Paris, Parlement of, 49, 50.
Payan, 256.
Pluviôse, 228.
Pombal, 42.
Prairial, 228.
See Insurrection.
Q.
Quesnai, 36.
R.
Reynaud, 217.
Richard, 274.
Santerre, 172.
Sémonville, 126.
Sergent, 178.
Soult, 274.
Suvórof, 277.
T.
Talon, 126.
Thermidor, 228;
insurrection of, 259, 260.
Thibeaudeau, 263.
Thugut, 276.
Tronchet, 103.
V.
Vacheron, 231.
Vendémiaire, 227;
insurrection of, 281.
Ventôse, 228.
Victor, 274.
Volney, 107.
W.
Westermann, 237.
Y.
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