Good morning ladies and gentlemen,

Are you tired of the same old pre-made and standardized food options?
Have you ever wanted to express your creativity and individuality through food？

Today, our team members from XJTLU with backgrounds in business research and experience in
start-up entrepreneurship, will present you with a food company, Artfulbites, that combines food
and art through modern food printing and engraving techniques.

Our presentation has four main parts

Now, let me begin with the background of the food company, Artfulbites. In today’s fast-paced
and visually-oriented society, there is a growing interest in unique and personalized experiences.
This interest has been supported by the research conducted by Li, Qing, and Liao, which suggests
that customization not only enhances consumers' subjective value and expresses their identity,
but also generates a strong sense of engagement, accomplishment, and self-integration with the
product. Building on this trend, Sara points out that the current food culture has undergone a
significant shift towards the personal. Consumers now actively seek visually stunning and
Instagram-worthy dishes, leading to the increasing popularity of the convergence of food and art.

However, traditional food options often overlook the visual and aesthetic aspects of food, limiting
the ability to cater to individual preferences. Additionally, individuals with busy lifestyles tend to
pay less attention to their food, leading to the development of detrimental eating habits. This is
where the research findings of Savard become particularly relevant, indicating that eating at a
faster pace increases the risk of hypertriglyceridemia, a recognized risk factor for cardiovascular
disease. Adding to this, engaging in screen time while eating has been found to increase food
consumption by 30 to 60 percent. Notably, this behavior is significantly associated with lower
intuitive eating, higher thinness, and muscularity-oriented disordered eating as highlighted by
He. Thus, the introduction of customized food options could serve as an effective solution to
encourage individuals to concentrate on their food during meal times and ultimately break free
from these detrimental eating habits.

Hence, there is a significant need for a food company that lies at the intersection of food, art,
and personalization. However, in the current food industry market, there is no such kind of
company since modern printing and engraving techniques are mainly used in the manufacturing
industry.
Consequently, an innovative food company that offers customers the experience of customizing
the shape and taste of their food, transforming their meals into edible works of art with aesthetic
value through modern food printing and engraving techniques will show considerable market
potential. In light of this, Artfulbites intends to launch its offline store Food Impressions Gallery.
That is the end of the background part. Now let me introduce our next speaker to illustrate the
business proposition of Artfulbites.