See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/235361430

The Theory of Buyer Behavior

Article in Journal of the American Statistical Association · January 1969

DOI: 10.2307/2284311

CITATIONS READS
2,727 122,069

2 authors, including:

Jagdish N. Sheth
Emory University
499 PUBLICATIONS 36,168 CITATIONS

SEE PROFILE

All content following this page was uploaded by Jagdish N. Sheth on 20 May 2014.

The user has requested enhancement of the downloaded file.

View publication stats