8 The Ultimate Facebook Page Guide New Pages Experience v6

The Ultimate
Facebook Page
Guide
Coursenvy® www.Coursenvy.com
Do I Need a Facebook Page?
➢ Facebook Pages are for businesses, brands, and organizations to share their stories and
connect with people.
➢ Your Facebook Page gives your business a voice on Facebook (over 2 billion users). Having a
Facebook Page helps you build your reputation, reach new customers, and stay connected.
You can INSTANTLY get feedback from your customers! People who like/follow your Page
can get your page updates in their News Feed.
➢ Customize Pages by posting stories, hosting events, polling your following, running ads, and
more! Facebook Pages are required for creating Meta Ads.
Facebook Profile vs Facebook Page?
What is the difference between a Facebook Profile and a Facebook Page?
➢ Your Facebook Profile is your PERSONAL Facebook profile at Facebook.com. This is for
sharing content with your friends and family. You NEED a personal Facebook Profile
account in order to CREATE a Facebook Page.
➢ Your Facebook Page is a specific web page within Facebook for you to build a fan following
(LIKES) and share relevant content on for your BUSINESS. You NEED a Facebook Page in
order to create Facebook Ads. Unless you invite your friends to like/follow your Facebook
Page, they will not know you created the Facebook Page (i.e. it is not publically linked to
your personal Facebook Profile, therefore you can keep you personal profile and business
separate, if you wish).
Create a Facebook Page
➢ Login to your personal Facebook account at Facebook.com

➢ Navigate directly to “Create a Facebook Page” at:
https://www.facebook.com/pages/creation
On this “Create a Page” you will name your
Facebook Page, select your page category (for
example, Coursenvy has the category: “Education
Website”), and write your Facebook Page
description.
Finally, click the “Create Page” button.
You will be promoted to upload a
Profile Picture (brand logo image)
and a Cover Photo (we can change
these later if needed).
Click the “Save” button.
Switch Profiles on Facebook
Once you create a Facebook Page,

to access it you will click the
profile image icon in the top right
corner to Switch Profiles.
Once you switch from your

personal Facebook profile to your
Facebook Page profile, you will be
able to manage your page.
Optimize Your Facebook Page
As an Admin (creator) of this

Facebook Page, you will be able to
manage, post content, and optimize
this Facebook page via the Manage
Page menu in the left sidebar.
Complete all the relevant fields for your
brand, specifically via the “Edit bio”
button and “Edit details” button.
Include common phrases (keywords) that

customers would search to find your
type of business (e.g. like how we
included “MBA Alternative”).
Complete all the relevant
fields for your brand on your
Facebook page “About” page,
including Category, business
address/email/phone etc.
This is where you can
change and/or add to
your Facebook page
Category.
EXAMPLE:
We want our
Coursenvy course
bundle (the
modMBA.com) to be
discovered in search
results for Education.
Search and select the

relevant category for
your business.
Customize Your Facebook Page Username
➢ Click the “Settings” option in the left Facebook Manage Page menu.
➢ Click the “Edit” link next to your Facebook Page Username.
Change your Facebook Page URL. Currently it will be a long ugly URL with a page ID number.
Change it to your own custom business username!
www.facebook.com/page-name-#########
TO
www.facebook.com/YourChosenUsername
You can only change this once (otherwise you will have to request permission from Facebook) so
choose wisely! Think of it like it is changing your own name… or changing Walmart’s brand name
tomorrow! YOU are establishing a brand, so Facebook doesn't want people changing names
constantly and inserting keywords, etc. Facebook wants stable Facebook Page assets.
Continuity is KEY! Our username/handle for ALL social media accounts is @coursenvy
Your Facebook Page Username is important as this is what appears as your custom Facebook
your URL -- EX: https://www.facebook.com/coursenvy
PRO TIP: Have username continuity for your brand!
➢ I want my username the same on every social media site, platform, service, and so on!
EXAMPLE: @coursenvy is my username for my Facebook Page, Instagram Account, etc.
➢ I want people to easily find me from website to website and easily in Google search too.
Continuity not only builds my brand name awareness but it also makes it easy for
customers to remember my brand name and my varying URLs.
Create a Business Account on Instagram
➢ The best practice is to link your business Instagram account to your Facebook page before
creating ads. This is so you can have a separate Identity on each platform (separate analytics,
separate messaging, separate content, etc.) as you can see in this ad creation screenshot below.
Create a Business Account on Instagram
➢ Download the Instagram app on your mobile phone and create a near clone of your
Facebook page (same username “@coursenvy” and same brand logo profile image).
➢ For the bio (page description), include an emoji bulleted list of value propositions for your
brand with the last line being a call to action for your Instagram profile website link.
➢ See the example below:
Set Up a Business Account on Instagram
https://help.instagram.com/502981923235522
How to Connect Instagram to Facebook
➢ Connect your business Instagram account to your Facebook Page so you can run Instagram
ads and respond to Instagram comments and messages via your Meta Business Suite Inbox.
➢ Navigate to your Facebook Page Manage Page menu → click Settings in the left menu → on
the Settings page click Linked Accounts → Select Instagram and connect your account.
Facebook Page
Images
Optimize Your Facebook Page Image Sizes
To set your brand apart from the competition, you need to take the time to not only create
high-quality images, but ensure you are using the correct image sizes on your Facebook Page and
all the other varying social media networks! This includes profile picture, cover photo, posts,
stories, videos, and more media formats. For an updated sizing list, navigate to:
https://www.coursenvy.com/social-media-image-sizes
Facebook Image Creation Tool
I use Canva.com to create all my varying Facebook images, videos, and ads!
Facebook Image Creation Tool
Use one of Canva’s many free templates or create your own image from
scratch with the various tools in the left sidebar!
Master the Canva software and get FREE templates at:
https://www.canva.com/designschool/tutorials
Facebook Page Images Second, is your
Cover Photo.
The first image

you need to
create for your
Facebook page
is a Profile
Image.
Stick with
your logo to
build brand
awareness!
Facebook Page Call to Action (CTA) Button
The goal of your Cover

Photo should be to
present your value
proposition and lead
the Facebook user’s
eyes to your CTA (Call
to Action) button.
Facebook Page Cover Image Example
For example, I will use the CTA button Sign Up, which leads to
my lead capture URL that collects the users email in exchange
for my FREE value proposition (i.e. ebook, course, etc.)
EXAMPLE:
My cover photo states a Value Proposition text that leads the

user's eyes right to the CTA button to Sign Up!
Facebook Page Call to Action (CTA) Button
➢ Click the “. . .” menu button under your Cover Photo.
➢ Select “Edit Action Button” in the dropdown menu.
Select a Call to Action button that
will encourage page visitors to
take action!
I hit users with my most important

value proposition in the cover
image, then drive them to a lead
capture page via the CTA button
(e.g. Sign Up).
How to Get Users to Message Your Facebook Page
Change your
Facebook Page’s CTA
button to Send
Message so
customers can start a
chat directly with
your Facebook Page
Messenger.
Facebook Page
Settings
Optimize Facebook Page
Once you have your Profile Picture and Cover Photo set, ensure you have everything else filled
out on your Facebook Page.
This includes:
➢ Facebook Page Bio
➢ Page Description (About)
➢ Business Address and Phone (Google factors this in search ranking for “location”
businesses)
➢ Page Category
➢ Website and Email Address
➢ Facebook Page Settings
➢ EVERY FIELD COMPLETED!!!
Fill Out EVERYTHING On Your Page
➢ The more complete your business information is, the more legit you are in the eyes of
Facebook, improving your page quality and rank!
➢ For example, the Facebook Page “Bio” is your Facebook meta description for Google search.
Include at least 2-3 focus keywords (e.g. “MBA alternative”) and your brand name to
increase your discoverability in search engines!
Facebook Page Sections
➢ Your Facebook Page is given

default navbar Sections
based on your Page
category.
➢ You can edit your page

Sections that visitors to your
page will see.
➢ Click the “Manage Sections”

link under the More
dropdown menu on your
Facebook Page homepage.
Uncheck to hide
sections from your
Page.
Facebook Page
Settings
➢ Review your Facebook Page

“Settings” to ensure
everything is how you want it
for your business.
➢ Let’s first navigate to the

“Privacy” page.
One setting I see
many users
mistakenly overlook
is the page visibility.
Make sure your page

is PUBLIC and visible
on Facebook and
search engines!
Make sure to
review all your
Settings for
your specific
business
requirements.
Enable Messaging for your Facebook Page
For example, do you want to

allow people to Message you
through the Facebook Page and
via Facebook Message Ads?
If so, make sure to turn on

Messaging via this setting.
Facebook Page
Messaging
Messaging
Enable users to contact your Facebook page via Messages on the Settings → Privacy page.
Once Messages are turned on, you can
manage your Messenger preferences and
connect messaging apps (like “ManyChat”) via
the Settings → “New Pages Experience →
Advanced Messaging page.
How to Access Facebook Page Messages
Navigate to your Facebook Page Inbox to respond to messages:
https://business.facebook.com/latest/inbox/all
This will redirect you to your Meta Business Suite → Inbox
You can navigate directly to your Facebook Page Inbox and
Instagram Inbox via your Meta Business Suite at this URL:
https://business.facebook.com/latest/home
Select the “Inbox” option in the left menu.
Meta Business Suite Inbox
Because you connected your business Instagram account to your Facebook page, you can now
respond to all messages and comments for both platforms via this Meta Business Suite Inbox!
On the Meta Business Suite Inbox page, you can view/respond
to All Messages or specific message types:
Messenger = Facebook Page messages

Instagram = Instagram messages
Facebook comments = comments on Facebook ads/posts
Instagram comments = comments on Instagram ads/posts
Meta Business Suite
➢ Navigate directly to your Meta

Business Suite at:
https://business.facebook.com/latest/home
➢ Place your mouse pointer over the left

sidebar to expand the Meta Business
Suite menu.
➢ We are on the black highlighted Meta

Business Suite “Inbox” page.
➢ Click the “Notifications” option.
Notifications
➢ Customer service should be a #1

priority for every type of business!
➢ Assign a member of your team to

manage your customer service and
check/respond to notifications and
messages during your business
hours.
○ Like and respond to comments

○ Reply to Inbox messages
○ Engage with potential customers
For example, I am on my
Meta Business Suite
Inbox page. I select
“Facebook comments”
from the top navbar,
then I select a comment
from the left message
menu, then I reply to the
comment below the
Facebook page post to
engage with a potential
customer.
Content Creation
&
Planning
Create Facebook Page Posts
Navigate to your Facebook Page.
Click in the Create Post field.
Create a post right on
Add a photo or video to your
your Facebook Page’s
post! Visual content is 40x
home page.
more likely to get shared on
social media than text only
Add photos/videos
posts, so always try to include
whenever possible as
a photo or video in your
posts with media
Facebook posts.
always perform
better than text
Facebook videos get 135%
alone.
more reach than posts with
only an image. So grab your
Click the “picture”
phone and start filming!
icon to upload media.
Add your text and
photos/videos to the Test posting a variety of content
post. to see what resonates most with
your audience and gets the most
Once complete, click engagement!
the Post button.
#1 RULE: Provide Value and a
Call to Action in each post!
NOTE: You can only SCHEDULE

future posts via your Meta
Business Suite Planner page.
Pin a Facebook Post with a Lead Capture URL
➢ You have the option to pin a Facebook post to the top of your Facebook
Page feed. Just click any posts option menu (3 dots at the top right corner
of all posts), then select “Pin to top of Page” in the dropdown menu.
➢ Once pinned the post will appear at the top of your Facebook Page feed.
➢ I like to pin posts that offer a value proposition in exchange for the users
email (i.e. the post contains a link to my lead capture page and the
post/image/video states the value + call to action).
➢ EXAMPLE: We just enrolled our 500,000th student at Coursenvy! To show

our appreciation, we are giving you 90% OFF ALL OF OUR COURSES at:
www.coursenvy.com/90off
Share Other Pages Relevant Content
➢ You don’t have to create ALL the content

yourself! You can also share other pages
relevant content to your own page to provide
even more value to your customers.
➢ For example, I am on a Facebook page my

customers would find relevant and found a
post that I want to share to my Facebook
page. All you need to do is click the SHARE
button below the post, then select the SHARE
NOW option (make sure your profile selected
[top-right corner] is your your Facebook Page
as that is were it will REPOST).
Share Other Pages Relevant Content (con’t)
➢ If you select the SHARE TO FEED option, you

will share the “Original Post” + your own
text.
➢ We prefer this option for reposting as we can

add some commentary for our customers
(e.g. a summary or a note stating the XYZ
value they can gain from this shared post)
which will appear with this post you share on
your Facebook page.
Need More Facebook Page Post Inspiration?
Learn and get inspiration from the best (e.g. teams of marketers at public companies)!
Search Facebook for 5-10 of your top competitor’s Facebook Pages.
Scroll through their Facebook posts to see what type of content got the most engagement, most
comments, most views, most likes, etc. MIMIC the best content on your own page!
The 15 Best Facebook Pages You’ve Ever Seen:
https://www.coursenvy.com/best-facebook-pages
Create & Schedule Posts via Meta Business Suite
To scale up your Meta content operations, you can create and schedule future content
(both Facebook and Instagram ads, posts, and stories) via the Meta Business Suite.
Select the “Planner” option from the left menu in

your Meta Business Suite.
Meta Business Suite → Planner
On the Planner page, use this calendar format

to plan your marketing by creating,
scheduling, and managing your content.
Click the Create button in the top left corner.

For this example, we will select “Create Post”.
#4
#1
#2
1) Select where you want to “Post to” (e.g. your Facebook Page and/or
business Instagram account).
2) Add Media to your your post.
3) Add Text to your your post.
4) Preview your post on Facebook and/or Instagram (on desktop or
#3
mobile).
5) Select your post “Scheduling options”.
6) Click the “Publish” button.
#5
#6
Meta Business Suite → Posts & Stories
If you don’t like the Planner calendar format, you can also publish via the “Posts & Stories” page.
Follower Insights
Learn more about your audience following at Meta Business Suite → Insights page → Audience
Content Insights
Discover your best performing content and best times to post by reviewing past Content.
EXAMPLE:
Highest organic
reach (no ad spend)
was at 9am.
Keys to a Successful Facebook Page
Focus on Serving your Customer
➢ Respond to every comment and message. Be present in all conversations and provide value!
➢ The worst thing is to forget to read your pages Notifications tab and Inbox tab and miss out
on a potential customer/sale because you didn’t respond to a question right away!
➢ 1 in 3 customers go to a competitor if they are ignored on social media!
➢ Get to know your customer so your Facebook Page becomes a community of raving fans!
Share Helpful Content Often
➢ Don’t create a Facebook page if you don’t plan to post to it regularly. With the Facebook
Page post scheduling option via Meta Business Suite, plus 3rd party software like
Later.com, there is NO reason to not be posting at least once daily (and scheduling out posts
a week ahead)!
Ask for What you Want
➢ Always be providing your customers VALUE! But you are a business… Ask for what you want!
➢ Sales copy, ads, email marketing, social media posts, etc. ASK!!!
➢ Use CTA (Call to Action) phrases in your posts.

EXAMPLE: “Would you like 1,200 new email subscribers in 30 days? Give me a YES below in the
comments!” This will drive engagement as you will reply to each comment with the value offer
sign up link!
➢ Try not to be too spammy with your CTAs, rather make them very subliminal and
conversational.
The Coursenvy To Do List
1. Create a Facebook.com personal account.

2. Create a Facebook Page and Instagram Account for your business.
3. Customize your Facebook Page username (continuity is key, e.g. @coursenvy for all my
social media accounts).
4. Fill out every detail to optimize your Facebook Page and business Instagram Account.
5. Invite friends to Like your Facebook Page and business Instagram Account.
6. Start posting engaging content daily (schedule a weeks worth of content using Canva.com
and Meta Business Suite Planner).
7. Engage with your audience via comments and messages.
Facebook Page
FAQ
How to Get Your First
Facebook Page Fans
How to Get Your First Facebook Page Fans
The two ways I get Facebook Page fans is either:
1) For FREE by inviting friends to like my page.
2) Pay for Page Likes via an “Engagement → Page Likes” Facebook Ad.
Here is the FREE method…
#1 - Invite Friends to Like Your Page
Click the Other Actions “...” menu on the top right corner of your
Facebook page feed.
In this dropdown menu, click the “Invite Friends” option to invite

your current Facebook friends to like your page.
#2 - Pay For Page Likes
➢ Pay for Page Likes via a Facebook Ad at: https://business.facebook.com/adsmanager

➢ Create Ad button → select Engagement campaign objective → on the Ad Set under
Conversion Location select “Facebook Page”
➢ Don't overthink your Facebook Page like ad. Our best include a human in the ad image
(using the product/service) and our ad text is simply: “Are you XYZ? Me too. Press LIKE and
join thousands of others just like us!”
➢ We will cover the ad creation process in depth in our later Facebook Ads lecture series.
How to Add an Employee to
Your Facebook Page
Facebook Page Roles
➢ When you create a Facebook Page, you automatically become the Page's Admin, (the most
powerful role, “Facebook access with full control”).
➢ Only an admin can assign roles and change other user’s roles.
➢ Check out all the Page Roles at: www.facebook.com/help/289207354498410
➢ “Facebook access with partial control” is the most common role I assign employees.
#1 - Add People via Facebook Page Settings
➢ Navigate to your Facebook Page.
➢ Click “Settings” in the left sidebar.
#1 - Add People (con’t)
➢ Select “New Pages Experience”.
#1 - Add People (con’t)
➢ Click “Page Access” in the left sidebar.

➢ Click the “Add New” link to assign a New Page Role.
➢ Search for the name of the Facebook user you want add and give access to your page.
Select the level of access you want to
grant the user you are adding. For
example, I want to grant my CMO full
access to this Facebook page so they
can add and remove employees in
the future. So I will give them “Full
Control” access. Click the “Give
Access” button once ready. The user
will then be notified to confirm the
Page Role.
#2 - Add People via Business Manager Settings
You can also invite employees/people to work on your Facebook page via the People option on your Business
Manager Settings page. EXAMPLE: Add ad agencies or employees to work on your business page.
https://business.facebook.com/settings
Paste in the user’s email

address.
Assign Business Role by

toggling Employee or Admin.
Business Settings → People → Add Assets
Once you add a user to your Business Settings

“People” page, click their name on your Business
Settings “People” page menu.
Then click the “Add Assets” button for that user.
Business Settings → People → Add Assets
Assign Assets to the user they will manage (e.g.

Facebook Page, Ad Account, Catalogs, etc.)
Assign the permission level for each asset (e.g.

Admin Access to Manage Page).
How to Add Your Facebook
Page to Business Manager
Add Your Facebook Page to Business Manager
https://business.facebook.com/settings
Add your Facebook Page to your Facebook Business Manager so you can create
ads linked to this Facebook Page and Instagram Account.
Add a Facebook Page
➢ On the Business Settings page, select “Pages” in the left sidebar and then click the “Add” button.
In the dropdown menu,
click “Add a Page” if you
are an Admin of a page
(i.e. you created the page
or the owner added you
as an admin already).
Type in your
Facebook Page
name or URL.
Click the Add Page

button.
Coursenvy® Copyright © Coursenvy. All rights reserved. www.Coursenvy.com

8 The Ultimate Facebook Page Guide New Pages Experience v6

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

8 The Ultimate Facebook Page Guide New Pages Experience v6

Uploaded by

Copyright:

Available Formats

The Ultimate

What is the difference between a Facebook Proﬁle and a Facebook Page?

➢ Login to your personal Facebook account at Facebook.com

Finally, click the “Create Page” button.

Click the “Save” button.

Once you create a Facebook Page,

Once you switch from your

As an Admin (creator) of this

Include common phrases (keywords) that

Search and select the

PRO TIP: Have username continuity for your brand!

Master the Canva software and get FREE templates at:

The ﬁrst image

The goal of your Cover

My cover photo states a Value Proposition text that leads the

I hit users with my most important

➢ Your Facebook Page is given

➢ You can edit your page

➢ Click the “Manage Sections”

➢ Review your Facebook Page

➢ Let’s ﬁrst navigate to the

Make sure your page

For example, do you want to

If so, make sure to turn on

This will redirect you to your Meta Business Suite → Inbox

Select the “Inbox” option in the left menu.

Messenger = Facebook Page messages

➢ Navigate directly to your Meta

➢ Place your mouse pointer over the left

➢ We are on the black highlighted Meta

➢ Click the “Notiﬁcations” option.

➢ Customer service should be a #1

➢ Assign a member of your team to

○ Like and respond to comments

Navigate to your Facebook Page.

Click in the Create Post ﬁeld.

NOTE: You can only SCHEDULE

➢ EXAMPLE: We just enrolled our 500,000th student at Coursenvy! To show

➢ You don’t have to create ALL the content

➢ For example, I am on a Facebook page my

➢ If you select the SHARE TO FEED option, you

➢ We prefer this option for reposting as we can

Search Facebook for 5-10 of your top competitor’s Facebook Pages.

The 15 Best Facebook Pages You’ve Ever Seen:

Select the “Planner” option from the left menu in

On the Planner page, use this calendar format

Click the Create button in the top left corner.

Focus on Serving your Customer

➢ 1 in 3 customers go to a competitor if they are ignored on social media!

Share Helpful Content Often

Ask for What you Want

➢ Use CTA (Call to Action) phrases in your posts.

1. Create a Facebook.com personal account.

The two ways I get Facebook Page fans is either:

1) For FREE by inviting friends to like my page.

Here is the FREE method…

In this dropdown menu, click the “Invite Friends” option to invite

➢ Pay for Page Likes via a Facebook Ad at: https://business.facebook.com/adsmanager

➢ Check out all the Page Roles at: www.facebook.com/help/289207354498410

➢ Navigate to your Facebook Page.

➢ Click “Settings” in the left sidebar.

➢ Select “New Pages Experience”.

➢ Click “Page Access” in the left sidebar.