EXERCISE 4.

DATA TO GRAPH

$ Vol % chanspacing for dot plot

Fran's Recipe -14% 0
Wholesome G -13% 1
Lifestyle -10% 2
Coat protecti -9% 3
Diet Lifestyle -8% 4
Feline Basics -5% 5
Lifestyle Plus -4% 6
Feline Freed -2% 7
Feline Gold 1% 8
Feline Platin 1% 9
Feline Instinct 2% 10
Feline Pro 3% 11
Farm Fresh T 4% 12
Feline Royal 5% 13
Feline Focus 9% 14
Feline Grain 9% 15
Feline Silver 12% 16
Nutri Balance 16% 17
Farm Fresh B 17% 18

FIGURE 4.2a

Cat food brands: YoY sales change

% CHANGE IN VOLUME ($)

DECREASED | INCREASED

-20% -15% -10% -5% 0% 5% 10% 15% 20%

Fran's Recipe
Wholesome Goodness
Lifestyle
Coat Protection
-20% -15% -10% -5% 0% 5% 10% 15% 20%

Diet Lifestyle
Feline Basics
Lifestyle Plus
Feline Freedom
Feline Gold
Feline Platinum
Feline Instinct
Feline Pro
Farm Fresh Tasties
Feline Royal
Feline Focus
Feline Grain Free
Feline Silver
NutriBalance
Farm Fresh Basics