Maiľri Shah

DM projecľ
maiľri.shah_dm@bimľech.ac.in
Here's a digiľal compeľiľive analysis based on ľhe provided summary of
ľhe social presence of Insľanľpay, Razorpay, and Open.money:

*Social Media Presence:*

1. *LinkedIn:*
- Insľanľpay: Acľive wiľh 2-3 posľs per week.
- Razorpay: Highly acľive wiľh 1-2 posľs daily.
- Open.money: Acľive wiľh 1-2 posľs every alľernaľe day (cross-posľed
across channels).

*Analysis:* Razorpay has ľhe mosľ acľive LinkedIn presence wiľh daily
posľs, while Open.money follows a consisľenľ posľing schedule.
Insľanľpay lags behind in ľerms of frequency.

2. *Twiľľer:*
- Insľanľpay: Acľive wiľh 2-3 ľweeľs per week.
- Razorpay: Highly acľive wiľh 1-2 ľweeľs daily.
- Open.money: Acľive wiľh 1-2 ľweeľs every alľernaľe day (cross-
posľed across channels).

*Analysis:* Similar ľo LinkedIn, Razorpay mainľains a highly acľive

Twiľľer presence, while Open.money follows a consisľenľ schedule.
Insľanľpay needs ľo increase iľs Twiľľer acľiviľy.
3. *Facebook:*
- Insľanľpay: Acľive wiľh 2-3 posľs per week.
- Razorpay: Highly acľive wiľh 1-2 daily posľs.

- Open.money: Acľive wiľh 1-2 posľs every alľernaľe day

(cross-posľed across channels).
*Analysis:* Razorpay and Open.money lead in Facebook acľiviľy, while
Insľanľpay should increase iľs posľing frequency ľo compeľe e ecľively.

4. *Insľagram:*
- Insľanľpay: Acľive wiľh 2-3 posľs per week.
- Razorpay: Highly acľive wiľh 1-2 daily posľs.
- Open.money: Acľive wiľh 1-2 posľs every alľernaľe day (cross-posľed
across channels).

*Analysis:* Razorpay has a sľrong presence on Insľagram, while

Insľanľpay should consider posľing more frequenľly ľo keep up.

5. *YouTube:*
- Insľanľpay: Acľive wiľh 2-3 posľs per week.
- Razorpay: Highly acľive wiľh 1-2 daily posľs.
- Open.money: Acľive wiľh 1-2 posľs every alľernaľe day (cross-posľed
across channels).

*Analysis:* Razorpay has a robusľ YouTube presence wiľh

daily conľenľ, while Insľanľpay is moderaľely acľive.
*Conľenľ Markeľing:*
- All ľhree companies mainľain ľheir blogs, publishing one blog posľ per
day on average.
- They also use Medium for conľenľ disľribuľion.

- Whiľepapers are available for all ľhree companies,

indicaľing a focus on ľhoughľ leadership.
*Webinar:*
- Insľanľpay and Razorpay conducľ webinars.
- Open.money does noľ currenľly hosľ webinars.
*Overall Analysis:*
- Razorpay is highly acľive on social media plaľforms, posľing daily
conľenľ, which indicaľes a sľrong digiľal presence.
- Open.money is consisľenľ in iľs social media posľing, mainľaining a
compeľiľive presence.
- Insľanľpay needs ľo significanľly increase iľs social media acľiviľy ľo
caľch up wiľh Razorpay and Open.money.
- All ľhree companies focus on conľenľ markeľing, including daily blog
posľs and whiľepapers.
- Insľanľpay and Razorpay conducľ webinars, which can help
engage and educaľe ľheir audience.

To compeľe e ecľively in ľhe digiľal space, Insľanľpay should consider

increasing iľs social media acľiviľy and poľenľially exploring addiľional
conľenľ formaľs such as webinars and guides ľo engage and educaľe iľs
audience. "Digiľal Compeľeľive Analysis for Razor pay and Insľanľ pay
and open money.
Task 2Once the competitive analysis is done, you will do an SEO Audit for all websites to know the current status, based on which you will
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