7/8

NAME:______________________________________
GRADE/SECTION:______________________________

TLE - Cookery
Quarter 0 – Week 1
Generating a Career Choice
in Cookery

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
TLE – Cookery Grade 7/8
Contextualized Learning Activity Sheets (CLAS)
Quarter 0 - Week 1: Generating a Career Choice in Cookery
First Edition, 2020

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 Lesson 1
Generating a Career Choice in Cookery

Learning Competency: Generate a business idea that relates with a career choice
in cookery TLE_EM7/8-00-1

Objectives: 1. Define SWOT Analysis

2. Identify the component of SWOT Analysis
3. Discuss the importance of SWOT analysis in generating a business

Let’s Try
Directions: Read each question carefully. Circle the letter of the correct answer.

1. How can you introduce new ways of using the product, making it more useful and
adaptable to the customers’ many needs?
A. Examine existing goods and services.
B. Examine how the needs are being satisfied.
C. Examine the available resources around you.
D. Examine the present and future needs.

2. What do you call a person who sees the operation of the business?
A. Customer B. Doctor C. Entrepreneur D. Teacher

3. What are the things that people cannot live without in a society?
A. Desires B. Needs C. Requirements D. Wants

4. What factors are you considering when you think whether a business will satisfy your
personal goals and interest, allow you to have fun while working, bring out your personal
entrepreneurial competencies, and increase your chances of success or not?
A. Financial Consideration C. Personal Consideration
B. Marketing Consideration D. Production Consideration

5. What do you call the introduction of new ideas to make the product and services
more attractive and saleable to the target customers?
A. Creativity B. Innovation C. New Idea D. Product Development

6. Which managerial tool is used to assess the environment and to gather important
information that can be used for strategic planning?
A. Environmental Scanning C. SWOT Analysis
B. Survey Analysis D. WOTS Analysis

7. What do you call the luxuries, advantages, and other necessities that every
individual considers?
A. Desires B. Needs C. Requirements D. Wants

8. These are the factors normally beyond the control of the business but which
influence its success or failure. What are they?
A. Opportunities B. Strengths C. Threats D. Weaknesses

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9. What does SWOT stand?
A. strengths, weaknesses, opportunities, and threats
B. strengths, weaknesses, opportunities, and treaths
C. strengths, weak, opportunities, and threats
D. strengths, weaknesses, opportunities, and theats

10. Which will you do first in generating business ideas?

A. Choice B. Identify C. Interview D. Select

Let’s Explore and Discover

Today in the world of work, the number of available jobs is scarce especially this time
of pandemic, and the Department of Education is revitalizing its resources to lead the young
minds and to prepare them skillfully as future chefs.
Due to scarcity of job, I am planning to open a restaurant here in Puerto Princesa City.
That’s why we need to study the SWOT analysis to generate business ideas on how to start
a business (restaurant).
At the start of your journey in learning Cookery, the
Unlocking of personal entrepreneurial competencies and entrepreneurial
Difficulties: mindsets were introduced.

S- Strenghts In opening your restaurant in Puerto Princesa City. You

W- Weaknesses have to undergo a SWOT analysis. What is it?
O- Oppuortunities
T- Threats
What is SWOT Analysis?

SWOT Analysis is tool that can help one determine the factors that assess the
environment. This gathers important information which used to help a person or
organization identify strengths, weaknesses, opportunities, and threats related to
business competition or project planning.

A successful entrepreneur should always look closely at the environment and market. They
should always be watchful of the existing opportunities and constraints. Opportunities in
the business environment are those factors that provide possibilities for a business to
expand and make more profits. Constraints are the factors that limit the business to grow
and reduce the chance of generating profit. One of the best ways to evaluate the
opportunities and constraints is to conduct SWOT (Strengths, Weaknesses, Opportunities,
and Threats) Analysis.

(Source: Aniceta Kong and Anecita P. Damo. Technical-Vocational-Livelihood Home Economics Cookery
Manual PasigCity: Department of Education, 2016.19)

The method of determining the advantages and disadvantages of a business in the

face of potential threats and opportunities is called SWOT analysis. SWOT stands for
four areas of consideration: strengths (S), weaknesses (W), opportunities (O), and
threats (T).

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Components of SWOT Analysis

1. Strengths – These are the strong points of a business, product or service.

Examples are:
 Cheap raw materials
 Adequate supply for working capital
 Expertise of the workers/ owners
 Operating expenses
 Capital

2. Weaknesses – These are the set of problems that the business is facing at present or
from the time the business was established such as:
 Poor quality of product/service
 Poor management control
 Mismanagement of working capital
 Lack of skilled workers
 Poor design
 Lack of promotion
 Lack of technical expertise
 Low level of stock at the time of peak sales

3. Opportunities – These are the good chances that the business can take advantage of in
the near future. Examples are:
 Product not yet available in the market
 Favorable government policy/support
 Scarcity of the product/service
 Poor quality of existing product
 Increasing consumer demands

4. Threats – These are the factors normally beyond the control of the business but which
influence its success or failure, such as:
 Shortage of raw materials at a given time
 Rising costs
 Presence of too many competitors
 Unfavorable government policies
 New taxation schemes

The strengths of a business can help maintain its advantages over its competitors. Its
weaknesses, on the other hand, may cause the business to fail. A businessman should
exploit the opportunities that come his way to stay competitive, and recognize possible
threats that can challenge his position in the market.

Here are some examples of SWOT analysis:

Strenghts Weaknessess
 Capital  Poor quality of product
 Available resources  Lack of working capital
 Cheap raw materials  Poor management
 Ability of the owners  Lack of knowledge in business

Opportunities Threats
 Poor quality of existing product  Competitors
 Increasing consumer demands  Market trends
 Staff of the business  The customers
 Technology  Environment

3
Four factors to considerations before starting a business
1. Personal Considerations
Choose a business that will satisfy your personal goals and interest. This will allow you
to have fun while working. It will also bring out your Personal Entrepreneurial
Competencies and increase your chances of success.

2. Marketing Considerations
This is where environmental scanning and industrial analysis come in. Studying your
market and the competition systematically will help you prepare for possible setbacks.

3. Financial Considerations
When setting up a business, you must have enough start-up capital. You must have
enough funds to allow you to operate even after initial losses.

4. Production Considerations
Make sure that you can supply the needs of the market. Consider the volume of the
products and the amount of labor you will need to satisfy your market. The process of
developing and generating a business idea is not simple. Some people just come with a
bunch of business ideas are not feasible.

The most optimal way is to have a systematic approach in generating and selecting
business ideas that will be in real business. Here are some basic yet very important
considerations that may be used to generate a possible idea for a business:

1. Examine existing goods and services. You can also improve the materials used in crafting
the product. Also, you can introduce new ways of using the product, making it more
useful and adaptable to the customers’ many needs.

2. Examine the present and future needs. Look and listen to what the customers,
institutions, and communities are missing in terms of goods and services.

3. Examine how the needs are being satisfied. Needs for the products and services are
referred to as market demand. To satisfy these needs is to supply the products and
services that meet the demands of the market.

4. Examine the available resources around you. Observe what materials or skills are
available in abundance in your area. A business can be started out of available raw
materials by selling them in raw form and by processing and manufacturing them into
finished products.

5. Read magazines, news articles, and other publications on new products and techniques
or advances in technology. You can pick up new business ideas from Newsweek, Reader’s
Digest, Business Magazines, “

(Source: Gee E. Velasquez. Technology and Livelihood Education I

Pasig City: Department Education, 2006 .224)

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 Let’s Practice

Directions: Because you are planning to open a restaurant, it is time now to check
your capabilities and limitations. Identify SWOT that being described in the statements.
Choose your answer from the given options below and write on the space provided.

1. These are the strong points of a business, product or service.

2. These are the set of problems that the business is facing at
present
or from the time the business
_____________3. These are the good chances that the business can take advantage
of in the near future
4. The factors normally beyond the control of the business but which
influence its success or failure
_____________5. It is tool that can help one determine the factors that assess the
environment.

Possible Answer:

Threats Strengths Opportunities

SWOT Analysis Weaknesses

Now that you have made your SWOT Analysis, you have to connect the different
terms might be encounter in preparing your business.

Directions: Match the descriptions in Column A with the terms in Column B.

Write the letter of correct answer on the space provided.

Column A Column B

_____1. A strategic planning used to help a person. A. Innovation

_____2. A person who create business. B. Wants
_____3. Essential to an individual to live with dignity C. Basic Needs
and pride. D. Entreprenuer
_____4. Luxury and extravagance that signify wealth. E. SWOT Analysis
_____5. The introduction of new ideas to make F. Strenghts
the product and services more attractive.

Why is SWOT Analysis important in generating business ideas?

________________________________________________________________________________________
________________________________________________________________________________________

5
 Let’s Do More

Directions: From the word box, choose the appropriate characteristics being describe
in each number. Write your answer on the space provided.

OPPORTUNITIES WEAKNESSESS STRENGTHS

THREATS WANTS

1. ________________the luxuries,advantages, and other necessities

that every individual
2. the strong point of a business.

3. _ the set of problems that the business is facing at

present or from the time the business was established.
4. _the factors normally beyond the control of the business
but which influence its success or failure.
5. _ _the good chances that the business can take advantage
of in the near future.

Directions: Complete the sentences by filling in the blanks with the correct answer.
Choose your answer from the choices inside the box.

Personal Capital Services SWOT Analysis New ideas

1. A business that will satisfy your ___________ goals and interest.

2. You must have enough start-up _____________
3. Examine existing goods and ______________.
4. The introduction of______________ to make the product and services more attractive.
5. ____________________ is tool that can help one determine the factors that assess the
environment.

Why is it important to study the considerations before starting a business?

_____________________________________________________________________________________

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 Let’s Sum It Up

Directions: Classify the following example of SWOT Analysis. Choose if it is Strenghts,

Weaknesses, Opportunities and Threats. Write your answer on the space provided.

SWOT Analysis

Example: Capital Strengths

1. Poor quality of existing product

2. Adequate supply for working capital

3. Increasing consumer demands

4. Shortage of raw materials at a given time

5. Lack of knowledge in business

6. Cheap raw materials

7. Rising Cost

8. Ability of the owner

9. Unfavorable government policies

10. Poor management control

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 Let’s Assess

Directions: Read the following questions carefully and circle the letter of the correct
answer.

1. What do you call the luxuries, advantages, and other necessities that every
individual considers?
A. Desires B. Needs C. Requirements D. Wants

2. What does SWOT stand?

A. strengths, weaknesses, opportunities, and threats
B. strengths, weaknesses, opportunities, and treaths
C. strengths, weak, opportunities, and threats
D. strengths, weaknesses, opportunities, and theats

3. These are the factors normally beyond the control of the business but which influence
its success or failure. What are they?
A. Opportunities B. Strengths C. Threats D. Weaknesses

4. Which will you do first in generating business ideas?

A. Choice B. Identify C. Interview D. Select

5. How can you introduce new ways of using the product, making it more useful and
adaptable to the customers’ many needs?
A. Examine existing goods and services.
B. Examine how the needs are being satisfied.
C. Examine the available resources around you.
D. Examine the present and future needs.

6. What do you call a person who sees the operation of the business?
A. Customer B. Doctor C. Entrepreneur D. Teacher

7. What are the things that people cannot live without in a society?
A. Desires B. Needs C. Requirements D. Wants

8. What factors are you considering when you think whether a business will satisfy your
personal goals and interest, allow you to have fun while working, bring out your personal
entrepreneurial competencies, and increase your chances of
success or not?
A. Financial Consideration C. Personal Consideration
B. Marketing Consideration D. Production Consideration

9. What do you call the introduction of new ideas to make the product and service more
attractive and saleable to the target customers?
A. Creativity B. Innovation C. New Idea D. Product Development

10. Which managerial tool is used to assess the environment and to gather important
information that can be used for strategic planning?
A. Environmental Scanning C. SWOT Analysis
B. Survey Analysis D. WOTS Analysis

8
 Answer Key

Let’s Try

1. A 6. C
2. C 7. D
1. Strenghts 1. E
3. B 8. C
2. Weaknesses 2. E
4. C 9. A
3. Opportunities 3. C
5. B 10. B
4. Threats 4. B
5. SWOT Analysis 5. A

Let’s Do More

1. Wants 1. Personal
2. Strenghts 2. Capital
3. Weaknesses 3. Services
4. Threats 4. New ideas
5. Opportunities 5. SWOT Analysis

Let’s Assess
Let’s Sum It Up 1. D 6. C
1. Weaknesses 6. Strenghts 2. A 7. B
2. Strengths 7. Threats 3. C 8. C
3. Opportunities 8. Strengths 4. B 9. B
4. Threats 9. Threats 5. A 10. C
5. Opportunities 10. Weaknesses

References

Books:

Kong, Aniceta and Anecita P. Damo. Technical-Vocational-Livelihood Home Economics Cookery Manual Pasig
City: Department of Education, 2016.

Velasquez, Gee E. Technology and Livelihood Education 1 Pasig City: Department of Education, 2006.

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