Entrepreneur : Vineeta

Singh
Vineeta Singh (born 1983) is an
Indian entrepreneur
and CEO and co-founder of
Sugar Cosmetics. She has been a
shark (i.e. judge/investor) on the
business reality TV show Shark
Tank India since the show started
airing on SonyLIV in 2021. The
cosmetic company she founded
in 2015 alongside her husband
and partner , kaushik
mukherjee. She completed her
education in IIM –Ahmedabad.
 The Qualities and
Characteristics of Vineeta
Singh:-
a) Visionary
b) Resilien
c) Determined
d) Adaptive
e) Empathetic
f) Collaborative
g) Passionate
h) Communicative
i) Innovative
j) Ethical
 About Sugar Cosmetic
• Company Name Sugar
• Company Type Private
• Industry Cosmetic
• Founded 2015
• Founder Vineeta singh &
Kaushik mukherjee
• Number of location 45000+ retail stores
 The motive of Vineeta singh
that drived her as
entrepreneur:
• Passion for innovation
• Desire for autonomy
• Social impact
• Financial Independence
• Personal Growth
• Legacy Building
 Her Entrepreneur
Competencies
• leadership
• Innovation
• Adaptability
• Networking
The source of idea Vineeta has
been generated:
Personal experience by drawing inspiration from her
own life experience, challenges & observation.
Staying informed about industry trends, consumer
preference & emerging markets to identify
oppurtinities for innovation. Engaging with diverse
group of people, such as mentors , peers, & industry
experts to exchange ideas & gain insight.
 The Type Of Entrepreneur that
Vineeta is :
Vineeta Singh is known as a social entrepreneur. She is the co-
founder and CEO of SUGAR Cosmetics, a beauty brand that
emphasizes inclusivity and affordability. Singh's approach to
entrepreneurship involves not only building a successful business
but also addressing social and environmental issues. In her case,
she has focused on creating a cosmetics brand that caters to
diverse skin tones and is cruelty-free.she was only 23 when she
declined a 1 crore job offer a investment bank , to start her
entrepreneurial journey . Now 10 after years 85.5 million $ is
funding & Rs.500 crore annualized revenue .
 The scope of vineeta’s
entrepreneurship in indian context:
Vineeta Singh's venture, SUGAR Cosmetics, has disrupted the Indian
beauty industry by offering high-quality products at affordable prices.
The brand's emphasis on inclusivity in terms of catering to diverse skin
tones has filled a gap in the market.
Through her entrepreneurship, Vineeta Singh has empowered women
by providing employment opportunities and creating a brand that
celebrates diversity and individuality. SUGAR Cosmetics has also been
involved in initiatives supporting women's education and
empowerment .Singh has leveraged technology and digital marketing
strategies to grow her business in India. SUGAR Cosmetics has utilized
e-commerce platforms effectively and embraced social media
marketing to reach its target audience.
As a social entrepreneur, Vineeta Singh has incorporated social
responsibility into her business model. SUGAR Cosmetics promotes
cruelty-free and vegan products, aligning with growing consumer
preferences for ethical and sustainable brands.
 Challenges :
• Industry competition
• Funding & Investment
• Market penetration
• Supply chain management
• Brand Building
• Financial management
• Brand Building
 Whether Vineeta singh is born or
created as an entrepreneur
Vineeta Singh appears to be a combination of both born and
created entrepreneur. While some individuals may possess
innate qualities such as creativity, ambition, and risk-taking
propensity, Singh likely honed her entrepreneurial skills through
education, experience, and mentorship. Her journey with SUGAR
Cosmetics reflects a blend of innate entrepreneurial instincts and
learned business acumen. Singh's ability to identify market gaps,
innovate within the beauty industry, and navigate challenges
suggests a cultivated entrepreneurial mindset. Therefore, while
she may have innate entrepreneurial traits, her success primarily
stems from her proactive development and application of
entrepreneurial skills and knowledge.
How vineeta singh identified business
oppurtinity of her entreprise?
Vineeta Singh identified the business opportunity for SUGAR
Cosmetics by recognizing the lack of inclusivity in the Indian
beauty market, particularly in terms of products catering to
diverse skin tones. She observed a gap between high-quality
cosmetics and affordability, prompting her to create a brand that
offered both. Singh's research into consumer preferences and
market trends likely played a crucial role in shaping her vision for
SUGAR Cosmetics, allowing her to capitalize on the opportunity
effectively.
Scope:
• Product range
• Market presence
• Innovation & trends
• E-commerce & retail
• Brand identity
 Rewards Roles
• Start-up of the year award 1. Inclusivity & diversity
by Entrepreneur Awards,
Delhi (2019).
2. Respect for tradition
• W-Power Award by Forbes 3. Global perspective
India (2021). 4. Community
• BW Disrupt 40 Under 40 engagement
Award by Businessworld
(2021).
5. Empowerment &
equality.
 Source of finance used:
• Bootstrapping
• Venture capital
• Angel investors
• Bank loans
• Grants & rewards
• Strategic partnership
 What innovation did vineeta bought
to entreprise:
• Tech-enabled solutions
• Sustainable practices
• Personalized marketing
• Social impact inititatives
• How they are promoting • Competitors:
innovativness in their
enterprise: purple
Lakme
Vineeta could promote innovation in
their enterprise through various Nykaa
strategies such as fostering a culture Mamaearth
of expermenation & creativity ,
encouraging employees , attracting Plum
customers support generation ideas mac
& implementation .