Brown Coffee

Group Focus
Survey
Welcome to the Brown Coffee Group Focus
Survey, conducted by the students of the
Department of International Trade and
Logistics at Paragon International
University. We appreciate your participation
in this study, which aims to explore
consumer preferences and perceptions
regarding one of the most beloved
beverages worldwide: coffee.

As coffee enthusiasts ourselves, we

recognize the signiPcance of understanding
the intricate dynamics that inYuence
individuals' choices when it comes to their
coffee consumption habits. Through this
survey, we endeavor to delve into various
aspects of coffee culture, including
preferences in taste, brewing methods,
brand loyalty, and the inYuence of social
and environmental factors.

Your valuable insights will contribute to a

deeper understanding of consumer
behavior within the coffee industry,
assisting coffee businesses in rePning their
offerings to better meet the diverse needs
and preferences of their clientele.

We assure you that all responses will be

treated with the utmost conPdentiality and
used solely for academic research
purposes. Your participation is voluntary,
and you may withdraw from the survey at
any time.

Once again, we extend our sincere gratitude

for your participation and look forward to
unraveling the fascinating world of coffee
through your valuable input.

Thank you for being a part of our study!

Truly Yours,

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* Indicates required question

1. How frequently do you order cafe *

and beverages at Brown Coffee in a
week?

Daily

2-3 times a week

Rarely

4-5 times a week

Once a week

Other:

2. What occasions do you typically *

enjoy cafe and beverage at Brown
Coffee?

Morning coffee

Afternoon break

Meeting friends

Study/work sessions

Other:

3. Is our service and quality of our *

product satisfied with the price?

Expensive

Acceptable

Affordable

cheap

Other:

4. What do you like most about the *

cafe and beverage at Brown Coffee?

Environment

Service

Taste

Location

Other:

5. What do you unlike most about the *

cafe and beverage at Brown Coffee?

Environment

Service

Taste

Location

Other:

6. What improvements, if any, would *

you suggest for the cafe and beverage
at Brown Coffee?

Your answer

7. Are you aware that Brown Coffee is *

considering launching a new flavor of
cafe and beverage that uses natural
ingredients in Cambodia?

Yes

No

Maybe

8. How likely are you to try the new *

flavor of cafe and beverage at Brown
Cafe that uses Cambodia natural
ingredients when it becomes
available?

Very likely

Somewhat likely

Neutral

Not very likely

Not likely at all

9. What Cambodia natural ingredient *

would you like to add to cafe and
beverage at Brown Coffee?

Mango

Longan

Cashew Nut

Water melon

Papaya

Salt

Durian

Pepper

Other:

10. What factors would influence your

desire for us to add that natural
ingredient into our coffee and beverage?

Health benePts

Taste preference

Supporting agricultural product in

local communities

Other:

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