DEVELOPMENT OF STRATEGIES

1. Training Strategy
- This is a comprehensive strategy or technique for developing and improving the
knowledge, skills, and capacities of employees within an organization.

2. Direct Conversion Marketing Strategy

- This strategy focuses on optimizing the conversion process, which involves turning
leads or potential customers coming inside the store into paying customers.

3. Omnichannel Marketing Strategy

- This strategy integrates multiple channels to create a seamless and unified experience
for customers across online and offline platforms. Personalized communication
strategies through various channels by sales representatives must be established to
maintain customer interaction.

4. Brand Awareness Strategy

- This strategy is a series of planned actions and efforts that aim to raise a company’s
brand exposure, recognition, and recall among its target audience.

5. Retail Store Layout Strategy

- This strategy is the purposeful planning and design of the physical layout and
organization of a retail shop's interior space in order to improve the customer
experience, generate direct sales, and meet corporate goals.

STRATEGY IMPLEMENTATION

STRATEGY ACTION PLAN

o The action plan for this strategy

TRAINING STRATEGY includes conducting an assessment to
identify specific areas of
improvement, designing tailored
training modules covering product
features, benefits, usage scenarios, and
competitive comparisons.
o This is done within one week
however, it will be scheduled
regularly whenever there are newly
added products for the branch to sell.
o The Branch Manager will actively
oversee the training program, provide
feedback, support, and encouragement
to sales representatives, and monitor
the impact of training on their direct
 sales performance as a measuring tool.

o Firstly, the Branch manager will

DIRECT CONVERSION MARKETING
STRATEGY
o Secondly, establish a structured
provide guidance to improve sales
pitch techniques, active listening
skills, objection handling, and product
knowledge among sales
representatives.
follow-up process using Direct Sales
Metrics and CRM systems to track
leads, schedule follow-up calls or
emails, and personalize
communication based on customer
interactions and preferences.

o Leverage omnichannel strategies

OMNICHANNEL MARKETING includes implementing personalized
STRATEGY marketing campaigns based on
customer preferences and behavior to
enhance customer engagement across
digital and physical channels.
o Additionally, loyalty and incentive
programs, such as rewards for repeat
purchases, referrals, and exclusive
promotions, will help cultivate
customer loyalty, drive repeat
business, and foster long-term
relationships with customers across all
touchpoints.

o Hire a digital marketing specialist to

BRAND AWARENESS STRATEGY
o A strategically designed uniform and
develop and implement digital
marketing strategies to reach target
audiences, increase brand awareness,
drive online traffic, and generate leads
or sales by managing social media
accounts, creating engaging posts,
engaging with followers, and running
social media advertising campaigns on
platforms like Facebook and TikTok.
ID policy will be introduced for all
employees of the branch, ensuring a
 consistent and professional appearance
that reinforces brand identity and
fosters trust among customers.

o The branch will hire an interior

RETAIL STORE LAYOUT STRATEGY designer on a one-time
contract basis to conceptualize and
design the store layout, color scheme,
product visibility, and overall physical
layout.
o Employ two skilled construction
workers to repaint walls and conduct
minor repairs as needed to prepare the
space for the new design elements.
o Additionally, the branch shall hire an
electrician to install the air
conditioning system, ensuring proper
wiring and setup to optimize cooling
efficiency within the store.
o The branch shall also update and
renovate the store signage to reflect
the new interior design and branding,
and buy a 3-seater couch for
customers to feel comfortable.
o Also, conduct thorough testing and
inspection of all installations (electric,
cooling) to ensure safety and
functionality.