Hi, my name is

Carlos X. Cajas
I design User Experiences

UX Design User Research Prototyping Design Thinking

Plantae Software
 Methodology - Design Thinking
Overview
Plantae is a Web App that
provides accountant and Empathize User Interviews
production facilities to
flowers farmers Personas

The goal is to create the Define User Stories

first overall view of the app
through user research and
Journey Map
prototyping
Ideate Benchmarking

My Role Paper Wireframes

UX Research
UX Design Prototype Wireframes
Brand Identity
Mock Ups

Test Hi-Fi Prototype

Quito - Ecuador
2022
 Empathize
Who am I designing for?

I was part of the team that conducted interviews with flower farmers, there I was able to identify
the two main type of users : office and field workers and pinpoint their particular needs

“I’m not into computers at all! I don’t see why we can not keep “I use computers everyday and many specialized software as
using paper sheet to keep control of our processes” well, I think is imperative that all our information is centralized,
that would save us lots of time ”

Goals Frustration Goals Frustration

Well labeled items “Tech” terminology Overall similar to existing Slow software
accountant software
Big text and buttons Too many options Easy to navigate Constant refreshing

Fast to use Too many screens Easy on the eyes Unappealing

María Diana
Age: 37 Age: 32
Education: High School María is a part time worker, she cuts the roses and sort them, she Education: University Diana works all day with her computer, she needs to see how the
writes down how many roses she process, since she is not tech savy compnay is doing at any moment, She has utilized many accountant
Hometown: Cayambe Hometown: Cayambe
she needs an extremely easy and intuitive introduction to computers software solutions before but never found an app that merges the
Family: Children in her work Family: Husband production with the number side of the business effectively
Occupation: Flower cutter Occupation: Accountant

As a part time worker who’s not tech As an accountant manager , I want to

savy, I want to perform basic and easy see the status of the company at any
activities on computers so that I can moment so that we can have all the
keep doing my work resources to make decisions
 Persona: María
Goal: Register her work
Define
Acces Record
Action Log In
Module Data
Log Out
What do we want from our app?
- Type User -Click “Add” -Head to options
-Search in bar
-Type Password -Select the type -Click “Log Out”
-Select module

Journey map allows me to understand how

of flower
Tasks -Confirm -Select submod-
-Type quantity
-Exit the app
-Head to home ule -Close window
-Click “Save”

people might feel while using the app and

Little angry to Little worried to Anxious to know
how can we make things easier for them, in
Feeling Confused by
this case I focused mainly on field workers
log in many type correctly if she made
Adjective times in a day
so many labels the amounts everything right

because they are not tech savy and they

need a well rounded app in accesibility
Restrict the Add some pop
Easy log in
Improvement options in
amount of up information One button log out
modules and helpful tips
Opportunities some devices available by user
option
or “demo” mode

Benchmarking summary

Objective Method Results

Research Questions Side menus are the easiest way to navigate when
Identify the main components How does their app look and feel?
Is this app intended only to tech
there are lot of modules
similar apps have and pinpoint
savy people? Clear screens and the use of bright colors make user
their strong affordances and Aspects to review: interactions easier - Dark mode to be tested
low points First impressions
User interactions Font and labels : San-serif and choose the words
Visual Design carefully
Ideate
Brainstorming

In this brainstorming session I

wanted to highlight elements that
are mainly user focused since the
technical aspects of the app is
handled in concordance with the
design team

Ideas presented in the brainstorming sessions are the

results of the insights of the previous steps
Prototype
Paper WIreframes

Paper wireframes are vital in my

design process because they are
fast and easy to iterate, I share
them to the team in order to gather
feedback and keep iterating
 Mock - Ups
Bienvenido Juan Carlos

FLOREQUISA PRODUCCIÓN SALIR

PRODUCCIÓN

Variedades Agregar Eliminar

CONTABILIDAD
Código Código Nombre Color
NÓMINA
NÓMINA 125685

125686
US-402

FN-001
BIG FLOWER

FLOWER AB
BICOLOR R/B

ROSADA
Once the paper wireframes
were validated with the whole
TESORERÍA
125687 US-301 FLOWER AB ROJA

team I created Mock-Ups to

MÓDULO N
125688 EC-200 FLOWER AB AZUL

125689 XS-100 FLOWER AB BLANCA

125690 BB-099 FLOWER AB BICOLOR B/A understand the feel and look of
the app, these were made with
125691 RT-100 FLOWER AB BICOLOR R/B

125692 BT-200 FLOWER AB BICOLOR B/R

125693 WY-100 FLOWER AB ROSADA Adobe XD

125694 YY-000 FLOWER AB AZUL

1 1 2 3 4 Última

Bienvenido Juan Carlos Bienvenido Juan Carlos

FLOREQUISA CLIENTES SALIR FLOREQUISA PRODUCCIÓN SALIR

These Mock-ups were

PRODUCCIÓN PRODUCCIÓN

Clientes Guardar Limpiar Eliminar Variedades Agregar Eliminar

Módulo A Módulo A1
CONTABILIDAD
Módulo B Módulo A2

validated with the team

Código Código Nombre Color
Módulo C NÓMINA
Módulo A3
NÓMINA Código 123456 Módulo D Módulo A4 125685 US-402 BIG FLOWER BICOLOR R/B
Módulo A5
Razón Social i
TESORERÍA CONTABILIDAD

as well, many of the

Tipo de Documento Documento
MÓDULO N NÓMINA

Dirección Teléfono
TESORERÍA

changes were color and

E-mail Contacto
MÓDULO N
Relacionales Si No

Imprimir
font related
1 1 2 3 4 Última
 HIgh Fidelity - Prototype

The prototyping step was made on core tasks that would

repeat often in the app, in this case I focused on Navigation -
List Manipulation - Data Boxes. This was also validated by the
whole team thoughout sessions

You can try it yourself here:

shorturl.at/myVW2
 What Now?
Test and further developement

Currently the app is in Beta developement,

the software engineers are working in the
backend, but a full testing version would
be available by June 2022 then we are
going to validate the technical and user
aspects by rigourous testing

Next Steps

Stepback as Launch -
Testing
needed More Testing
 Other Projects
I showed you how I generally aproach any deisgn project,
now you’ll find a showcase of my work

Bombo T-Shirts
Bombo T-Shirts is an App and Web App
were you can customize t-shirts for you
and also buy t-shirts designs made by
the community, in this project i used
Double Diamond methodology

Please take a look here:

shorturl.at/hnBV3
 PureLocal

PureLocal is an app were you can buy

directly to farmers at a fair price, this will
help them in a significant way since
most of the value of the products are
taken by intermediaries. I consulted with
local farmers to develop this idea and
ran many customer surveys to figure out
if this was viable to them

Please take a look here:

shorturl.at/fpGS0
Thank You!

mrcarxa21@gmail.com