SOCIAL MEDIA PLAN

PROMOTING FOOD MANIA

Presented By :
Komal Usman (13474)
Waneeza Syed (Pucho)
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INTRODUCTION

Food Mania is a highly addictive puzzle game developed by King that has captured the
hearts of millions of players worldwide. With its colorful candies, challenging levels, and
engaging gameplay, Candy Crush appeals to a wide audience, including casual gamers
and puzzle enthusiasts.

Objectives
Increase App Installs: Expand player base through increased app downloads.
Boost Engagement: Encourage longer play sessions and foster community
interaction.
Enhance Brand Awareness: Elevate Food Mania's visibility as a top mobile gaming
franchise.
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CHALLENGES
TARGET AUDIENCE Ad Fatigue
Risk of audience fatigue
and ad blindness.

Casual Gamers: Seek entertainment Audience Segmentation

through mobile gaming. Effective targeting of
Puzzle Enthusiasts: Enjoy challenging different segments
puzzle-solving experiences. requires planning.
Mobile Users: Use smartphones or
tablets for gaming and social media. Ad Performance Tracking
Complexities in
monitoring ad
performance across
platforms.
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SOCIAL MEDIA PLATFORMS

Facebook: Target mobile gamers with carousel ads and video

trailers to drive app installs.
Google: Promote Candy Crush across Play Store, YouTube,
and Display Network with optimized bidding strategies.
TikTok: Create engaging video content for the platform's
young user base to drive engagement and app installs.
Instagram: Reach visually-oriented users with captivating
images and stories showcasing Candy Crush gameplay
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BUDGET ALLOCATION
Facebook Ads
Budget
8000

Allocate $8,000 for Facebook ads

targeting mobile gamers and casual 6000

gaming enthusiasts.
4000
TikTok Ads

Allocate $5,000 for TikTok ads to 2000

create engaging video content and

reach a young and active audience. 0
Facebook Google Tiktok Instagram

Google Ads Instagram Ads

Allocate $6,000 for Google Universal
Allocate $6,000 for Instagram ads
App campaigns across the Play Store,
targeting visually-oriented mobile
YouTube, and Display Network.
users interested in entertainment and
lifestyle content.
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CAMPAIGNS
1 Lead Campaign
Offer exclusive in-game rewards for email sign-ups.
Promote campaign across Facebook, Google, TikTok, and Instagram.
Use lead capture forms on mobile-optimized landing pages.
Run targeted Facebook lead ads.
Nurture leads with email marketing.

Awareness Campaign
2 Tease new features and events for anticipation.
Collaborate with gaming influencers for engaging content.
Host interactive contests on Instagram Stories.
Use captivating visuals for memorable ad campaigns.

OBJECTIVES
Objective 1
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7
Objective 2
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finibus finibus.

Larana University | 2024

THANK YOU