SOCIAL

MEDIA PLAN
TJ’S SKINCARE

presented by
NOOR GULZAIB-13623
ZYNAB SABIH-13894
01. INTRODUCTION

02. SOCIAL MEDIA STRATEGY

03. SOCIAL MEDIA PLATFORMS

04. SOCIAL MEDIA CAMPAIGNS

05. BUDGET OVERVIEW

TABLE OF
CONTENT
INTRODUCTION

TJs Professionals is a skincare and

cosmetics line that aims to serve the
needs of everyone, especially
women. We are committed to
providing affordable, high-quality
products that are safe and effective
without sacrificing quality or
performance.
“Our goal is to create products that
will make you look as good as you
feel every day. “
02.

SOCIAL MEDIA
STRATEGY
TJ’S SKINCARE
 SOCIAL MEDIA STRATEGY
Goals

Influencer Partnerships Interactive Campaigns

Collaborate with influencers and skincare Launch interactive challenges, contests,
enthusiasts who align with our brand or themed campaigns that encourage
values and target audience. user participation and engagement

Partner to create Help expand our reach, e.g. create a "7-Day "Transformation Tuesday"
sponsored content, tap into new audiences, Skincare Challenge" where campaign where users
reviews, tutorials, or and increase brand participants share their showcase their skincare
product endorsements awareness and credibility. daily skincare routines progress over time.
using our products
03.

SOCIAL MEDIA
PLATFORMS
TJ’S SKINCARE
Instagram Pinterest

Facebook Tiktok
04.

SOCIAL MEDIA
CAMPAIGNS
TJ’S SKINCARE
META ADS
01. AWARENESS CAMPAIGN

02. LEADS CAMPAIGN

SOCIAL MEDIA
CAMPAIGNS
AWARENESS CAMPAIGN
CAMPAIGN TYPE PRIMARY TEXT
BUDGET REACH
LEADS CAMPAIGN
CAMPAIGN TYPE PRIMARY TEXT
INSTANT FORM
BUDGET REACH
GOOGLE ADS
01. SEARCH CAMPAIGN

SOCIAL MEDIA
CAMPAIGNS
SEARCH CAMPAIGN
CAMPAIGN TYPE HEADLINES
 SITELINKS
CALLOUTS
 DESCRIPTION
KEYWORDS
 BUDGET

AD STRENGTH
05.

BUDGET
OVERVIEW
TJ’S SKINCARE
 OVERALL BUDGET
AWARENESS
8.4K-24K
Daily budget of Estimated

500 1000 1500 2000 2500 3000 3500

Rs525/day and Reach
Rs10,750/lifetime ad set

Leads
LEADS
20-58

Search
Daily budget of Estimated
Rs2100/day Leads
Awareness

SEARCH
GOOD
Daily budget of Rs Ad strength
3724/day

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THANK YOU