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FAPER ID-4'11078
Roll No:

MBA
(sEM III) THEORY EXAMINAI'ION 2021-22
MARKETTI.G ANALYTICS
Tonl Matks: 100
Time: 3 Hours
N;;;; i;;;;;p, all Sections lf require anv missing data; then choose suitablv'

SFJCTION A

*_r4I!r-P,]!gil
qno.
ort",.
in brief.
qr".rronr in
Oilaii;; ---l Marks CO
I 2 I
2 I

2 2
To"ii* tt" t.rm 'Pricing''
". 2
1
7

Twh"t d" Yolt mean bY 'value'?

3
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2 3
rffi!'4v 7 4
, z 4
;;lfmatl;G;;;qi+ or Positionins'i
z 5
li. lDefinePay-Per-cltcr'. . 5
- 2

SECTION B.
thlee of the

Ols"r,.t ttt" tYPes of Price

Wh"l d" y"u rnean bY Price

iness in oresent era?

SECTION C
3. , Attempt any orye eart of t!9;!9ll:tH:;;;;; ; . - i0 I
a. niscusstne,Yn?us:9*rces,uii1:j=',=,=t-rtttttr" 10 I
b. Briefly explatn the dlnerent sLeps t'u o""''*'" "'"'t'-- ---
4. t1!!!g-E:-:::,1-:-j:-E -
by
of the
prlce
,------i -;-;-=r
--elasucrr.v -Dxpri rin linear and Power
demanc - i0 7
a. What do you mean '
curve wltn examprs. . - -- , .- - ---':
pt'tcmg w.ly- tt-,f:.t'l'"' Ent for a
business? 10 2
b. What is rnarkdown i
Attempt any are part o:.tTIl**_E:
rur!o r_;;.ri; 10 3
^,._,*.
ur rvtv'-"'---D '
a. Explain the different qualrlaTivs mcrrruus l0 3
by using ratio lo movrng average
L How trend of sales cau oe
methods oftorecasting'"u,",iliG,..L -

10 4
a- Discuss the concept-oI uL y-j
"y9++-*!-":;'r;":?*'-' 10 4
b. E*pluin,h"Iry -
1 Atteme13ly-on e Part of tle t0 5
a. What are the advantaggs or mcasurlrrts
Dirauat. , , , :,:l;:::::;, Discuss. l0 5
b. How RFMznalYsts cm oe usru',,'.".",,. "Iomentation?

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