CHOCORAMO

1
1950
Ramo was founded in 1950 by the
businessman Rafael Molano Olarte

2
Chocoramo was born in 1957,
becoming one of Ramo's most
popular products.

3
Ramo's internationalization
has been part of a broader
strategy to diversify its
markets and increase its
global presence.

4
The internationalization of
Chocoramo has been a
gradual and strategic
process that has allowed
the brand to expand into
new markets outside
Colombia.

5
4p's
Product
Place
Price
Promotion
 The changes associated with
Chocoramo's
internationalization have had a
significant impact on the
company, both internally and
externally.

Strategies
Innovation
Adaptation
Analysis

Partner with local companies or

established brands in new
markets to leverage their
expertise and reach a wider
audience.

by adapting its products to

local preferences, such as
offering smaller versions of its
products for markets with
smaller portions, adjusting
sweetness levels to suit local
tastes and modifying packaging
to make it more appealing to
international consumers.

4
Infographics can be used to
explain a process or
procedure in a clear and
simple manner.

BY:
MARIANA PEREZ MARIMON