Prof.

Tzong-Ru (Jiun-Shen) Lee

Curriculum Vitae
Personal Information

Staff ID: 0002438

Surname: Tzong-Ru (Jiun-Shen) Given name: Lee
Gender: Male Nationality: Taiwan R.O.C.
Date of Birth : 12 / 28 / 1964 (MM/DD/YYYY)
Address: 250, Kuo Kuang Rd., Taichung 402, Taiwan R.O.C.
City: Taichung Postal Code: 402
Telephone number: (O) 04-2284-0393 #766 (Cell) 0919-599894
Fax number: 04-2286-1437
E-mail Address: trlee@dragon.nchu.edu.tw

Education and Academic Information:

(Please starts with the highest award)

Institution name Institution Major field Qualifications Date

(Campus) location (Department) Obtained From To
(Country, State) (Diploma) (MM/YY) (MM/YY)
Texas A&M USA, Texas, Industrial PhD 09/1991 12/1994
University Engineering
National Chiao Taiwan, Hsinchu Industrial Master 09/1987 06/1989
Tung University Engineering
National Chiao Taiwan, Hsinchu Department of Bachelor 09/1983 06/1987
Tung University Transportation
Engineering and
Management

1
Experience relevant to current position:
( Please starts with the most recent )

Institution / School Department / Position Date

Faculty
From To
(MM/ (MM/
YYYY) YYYY)
National Chung-Hsing Chairperson of 2006 Chairperson 01/2006 01/2006
University SCMIS (Supply
Chain Management
& Information
System) Conference
International Journal of Associate Editor
Value-Chain Management
(IJVCM))
International Journal of Associate Editor
Logistics Economics and
Globalization(IJLEG)
International Journal of Associate editor
Electronic Customer
Relationship Management
(IJECRM)
International Journal of Guest editor
Information and Technology
Management (IJITM)
International Journal of Guest Editor
Service Technology and
Management(IJSTM)
World Trade Society of To be Southeast Asia 03/2006 08/2006
Chattanooga(WTSC) Representative
University of Tennessee International Joint 01/2006 01/2010
Faculty
University of Tennessee, Fulbright Visiting 01/2006 12/2006
Knoxville, TN, USA. Professor
National Chung-Hsing Marketing Former Chairman
University Department
Texas Instruments (TI), R&D department Senior Researcher

2
 Dallas, USA

Research Aspect/ Professional Sphere

( Please list all field of research and study, also teaching area. )
1. Electronic Commerce
2. Logistics Decision & Marketing
3. Supply Chain Management
4. Marketing
5. Market Research
6. Brand Management
7. Distribution Strategy
8. Competitive Strategy
9. Knowledge Economics

3
Credit Hours
( Please list all courses you had given lesson and the credit hour of each course in the following
semesters 97-1, 97-2, 98-1, 98-2.) (填答時若有不清楚之處，請向系辦公室助理詢問)

Semester Course Credit Hours

97-1 1. Entrepreneurial Venture and Innovation 1. 3
Total Credit Hours 2. Marketing Decision Information Systems 2. 3
12 3. Online Brand Development 3. 3
4. Decision of Logistics and Marketing 4. 3
97-2 1. Management 1. 3
Total Credit Hours 2. Internet Consumer Behavior 2. 3
12 3. Management Science 3. 3
4. Logistics Management 4. 3
98-1 1. Marketing Decision Information Systems 1. 3
Total Credit Hours 2. Decision of Logistics and Marketing 2. 3
9 3. Electronic -Commerce 3. 3
98-2 1. Management 1. 3
Total Credit Hours 2. Entrepreneurial Venture and Innovation 2. 3
12 3. Management Science 3. 3
4. Business Marketing 4. 3