Karan Vora, MBA in Marketing

karanvoracr7@gmail.com | +1 647 975 6235 | Toronto, ON | linkedin.com/in/vorakaran/

Permanent resident of Canada (will not require any sponsorship for employment)

Summary
Innovative Marketer with 7+ years of experience across Banking, Investments & Media sectors. Results-
oriented and collaborative professional bringing expertise in product marketing, email marketing and social
media engagement. Detail-oriented with effective communication and quick learner.

Core Competencies
Creative communication Direct marketing Social Media
Email marketing Marketing automation Behavioral economics

Professional Experience

Sr. Product Marketing Manager Aug’21 – Mar’22

Kotak Securities, Mumbai, India
One of the oldest and largest Equity Broking House in India

• Develop and implement a go-to-marketing plan using email marketing strategy, SMS, app push
notification (APNs), social media strategy, GDN banners.
• Collaborating with the sales & product teams as well as OEMs to plan marketing calendar,
internal emails, promotional & seasonal offer-based emails, automated trigger campaigns.
• Creating tailor made emailer content for customized communication to specific target audience
based on analytic insights & CRM, text messages (SMS), mobile push notifications.
• Using HubSpot for email automation, drip and regular email campaigns with basic knowledge
of HTML.
• Using behavioral science resulting in incremental 3x open rates and 2x CTR of emailers.
• Developing customer life cycle journeys for automated & personalized email campaigns.
• A/B Testing of email campaigns. Competitive analysis and market research for positioning
insights across multiple products.
• Develop social media strategy to increase engagement, lead generation, upsell and cross sell
including resolving customer queries (ORM), creating content calendar, paid and organic
campaigns, SEO, GDN banners, blogs, YouTube videos, IGTV & reels.

Marketing Communications Manager Feb’19 – July’21

HDFC Bank, Mumbai, India
No. 1 Bank in India with a market Cap of USD $122.50 billion

• Build distinct & effective direct communication for products such as Vehicle Loan, Personal Loan
for which resulted in 3x business revenue via marketing channels - Emailers, SMS, banners.
• Achieved USD $11 Mn per month Unassisted Digital Sales for one of the pre-approved unsecured
loans via direct marketing channels (Email, SMS).
• Created content for automated communication of customer life cycle of a new auto loan process
including drop off and remarketing communication via SMS and emailers. Result: USD $48mn
worth of vehicle loan disbursed in 1 month (40% YoY growth).
• Develop customer life cycle journey, optimized UI/UX for 4+ digital sales journeys using
Behavioral economics framework.
• Use A/B testing to develop a bank of learning's and continuously improve efficacy.
• Developing communication to be delivered using Email, SMS, Digital Banners & Push App
Notifications, Videos, etc as communication medium.
Client Success Manager March’17 – Feb’19
Reliance Broadcast Big FM 92.7, Mumbai, India
India's largest radio station reaching 1.9k towns & covering 120k villages

• Responsible for large advertising campaigns across the Reliance Broadcast Network (Big FM
92.7) in terms of end-to-end execution, outcome & client delight for radio, digital and BTL
campaigns to achieve client's business objective and drive activation.
• Worked for multi-platform campaigns (Radio + TV + On-Ground + Digital) that are complex in
nature in terms of dealing with multi-faceted teams across the Network.
• Interact with multiple stakeholders, agency and vendors to ensure successful achievement of
campaigns, competition tracking.
• Business development and execution.

Social Media Manager June’15 -Mar’17

Blinkdigital, Mumbai, India
Winner of 3x Webby Awards, FWA, Echo awards

• Managing and monitoring client's digital media and social networking accounts such as
Facebook, LinkedIn, Blogs, Twitter, Instagram, etc
• Drive Engagement and conversations around KFC's new product offering - 5in1 meal box.
Results: 86.8Bn impressions, 6.7Mn interactions, USD $130Mn earned media.
• Managed ICICI Banks LinkedIn page. Created content calendar, promotion strategy. Ranked as
the No.1 page by LinkedIn in the BFSI category basis CMS score.
• Operating on a variety of social tools, including listening platforms, publishing tools, SEO tools,
etc and analyzing client's social networking accounts and providing recommendations for
improvements.
• Co-coordinating with clients, account managers, creative team and third-party affiliates.

Education
MBA, Marketing May’2015
MET, Mumbai

Bachelor of Commerce May’2013

Mumbai University

Certifications

• Google Ads: Search | Display – Google

• Email Marketing – Hubspot
• Google Analytics - Google
• Behavioral Economics – Ogilvy
• Brand & marketing Integration – LinkedIn

Organizational skills

Working in face-paced environment with strong communication skills, multi-tasker, team player, attention to
details, time management, quick learner.