International

Entrepreneurship
Project
BUSI 1714
Welcome session!
 Today we will
• Get to know each other a little.

• Understand what this module aims to do with and for you (and what it
won’t do).

• Consider what essentials all business people need, anywhere they may
be.

• Start reflecting on who you are in the context of this module and work
ahead ie. will you be writing a report or launching a business in 8 months
from now?
 The Weekly Module materials – Term 1
• Each week, you can expect to find some mix of the following content which you are strongly advised
to READ AHEAD of our workshop (thank you ;-):

- Chapter from one of the many books I have researched for this module, possibly two chapters to
choose from or which complement each other

- A worksheet of some form which you would benefit from filling in to aid you along the way

- A research article or market report

- An interview with a real entrepreneur

- An episode of Dragon’s Den (It is similar to Shark Tank)

- A video clip

• During each workshop I will have a slide deck as a teaching/guidance tool for us. This is already
available so you can refer to it ahead of the class if that is your preferred mode of study.
Important sessions on CMS
Important sessions on CMS

Useful tool for documents check

For anyone need to assure about referencing

Important sessions on CMS

Requirements for Term 1

Examples for Finished Products (both terms)

 Important sessions on CMS

Recommended tool for recording. However, you can use Google Drive & Youtube.
Make sure that you attached any additional works into the final submission of the
Slides on Moodle!!!
Important sessions on CMS

Please read materials for each week From Session 1 to Session 11

 Module Handbook Review – Learning Outcome
• On successful completion of this module a student will be able to:
1. Identify and explore an entrepreneurial opportunity and the factors affecting its
value/viability.
2. Integrate theoretical concepts and practical evidence drawing from a range of sources
(academic and practitioner).
3. Design viable business models, consistently with the feature of the relevant business
environment.
4. Demonstrate the ability to design research, collect, analyse and interpret research data
in an appropriate, rigorous, and ethical way.
5. Professionally present their research and findings.
6. Draw viable, practice-focused recommendations with an accompanying structured
action plan.
 Module Handbook Review – Employability

• If you fully engage with each week’s workshop and take on board the
guidance given, you will have a plethora of skills, abilities and approaches
which employers will find very attractive. To name a few, these range from:
- Effective methods to understand a sector and your competition within it (relevant to
any form of ‘bus dev’ or ‘sales’ role).

- Self-knowledge around the areas of risk appetite, personal people network

management and time & stress management (relevant for any job, anywhere at
graduate level and beyond).

- The application of fundamental business process knowledge within any given

commercial context (as above, especially of interest to smaller businesses and start-ups).
Module Handbook Review – Employability
 Module Handbook Review - Schedule
Week of Academic TERM 1 Activity –
year Week beginning ALL Double session workshops will be held ON CAMPUS

1 Slot 1,2 Introduction to Module

1 - Setting the scene for this to be a successful and fun final module!
2 - concepts and characters. The essence of business creation, wherever you sit in the world –
key business principles and processes any business creator must be aware of

2 Slot 3,4 So, you think you’re an entrepreneur?

(The entrepreneurial mind-set considered)
3 Slot 5,6 What’s your big idea?
Idea, your value proposition business creation
Social Enterprise
4 Slot 7,8 From Value Proposition to Strategy.
Business models
5 Slot 9,10 The market you want to target -> Your customers
Your Business model

6 Slot 11,12 How good are you at doing research?

 Module Handbook Review
Week of Academic TERM 1 Activity –
year Week beginning ALL Double session workshops will be held ON CAMPUS

7 Slot 13,14 1. What do you have so far? (recap – week 2-6)

2. Marketing … communicating TO your potential market/ customers…and with them
3. Intro to Financial template.

8 Slot 15,16 Be clear about ‘Your Pitch’

Intro to financials and entrepreneurial monetary considerations
9 Slot 17,18 Who are my ‘Significant others’? eg. Suppliers & Partners

10 Slot 19,20 Financing your business at the start – sources of

What do my numbers currently look like? (costs in particular)
11 Slot 21,22 1 - Recap – weeks 2 – 10
3 - Your research- what have you read so far?
4 – What would help you – your requests

12 Slot 23,24,25, Business Pitch: Duration: 20 minutes

26,27,28 A business pitch followed by Q&As.
(up to 15 minutes’ pitch (min 12) 5 to 10 minutes’ questions)
30% weighting 40% pass mark.
 Module Handbook Review – Employability
First sit Deadline or Weighting out Maximum length Marking type Learning outcomes mapped to
assessments exam period of 100%* this assessment.

Business Pitch 11-Apr-2024 30 % 12 to 15 minutes’ Stepped 1 Identify and explore an

(BUSI1714.1) presentation marking – see entrepreneurial opportunity and
followed by 5-10 rubric 1on the factors affecting its
minutes’ question Moodle value/viability
time.
Pass mark 40% 2 Integrate theoretical concepts
Total time not to and practical evidence
exceed 25 drawing from a range of
minutes. sources (academic and
practitioner)

5 Professionally present your

research and findings

6 Draw viable, practice-focused

recommendations with an
accompanying structured
action plan.
 Some facts

• Barclays research, quoted by Profession Mullins of LBS in 2015

 The topics and terms …
• Vision and Mission

• Research, rethink

• Trends … sustainability

• Industry and sector

• Market and communication

• Customer and consumer

• Competitors and strategy

• Costs and revenues, cash flow and profit

• Peers and partners

• Risk and reward, change and stability, success or failure under pressure
Some of the key areas you will consider and
research (below list taken from John Mullins)
Put together, the journey and project is:
Schumpter’s ‘Mark 1model’ about what
entrepreneurs exist to do, through innovation:
(From Kennard’s chapter on Innovation & Entrepreneurship)
Innovation is ‘the tool’ of the entrepreneur

Peter Drucker’s definition of an entrepreneur:

 It’s up to you…
• How deep or shallow your involvement with this module and all the materials I
provide, and discussions I offer, is UP to YOU

• I have carefully selected and uploaded for you a variety of material to both
inspire , challenge and help you.

• You can treat this as a fun module and simply an alternative to writing the
traditional dissertation.

• OR you can use this as the launch platform for your future business, checking
the feasibility of it, learning from it and using me as a business mentor.