Professional Documents
Culture Documents
Vespa Scooter
Vespa Scooter
E-Handbook_2019
PIAGGIO GROUP HISTORY
• 1887 – 1889
Rinaldo Piaggio creates Piaggio & C, the principal activity being into ship interiors. The
Company acquires a new workshop at Finale Marina and debuts into the railroad sector.
• 1916
Aeronautical production begins. Rinaldo Piaggio takes on engineers Giovanni Pegna and
Giuseppe Gabrielli and assigns them the task of producing first prototype of the aircraft
“Rondine” (Swallow).
• 1924 – 1937
Acquisition of the Pontedera plant; the company begins producing its own patented motors.
Piaggio begins to produce a wide range of products for the transport sector: cable cars, funicular
railways, trailers, trams, trucks and buses.
• 1946
The first Vespa prototype is produced in Pontedera and marketed immediately. After a somewhat
tepid initial response from the market, sales begin to take off and soon the product is an
unprecedented success.
PIAGGIO GROUP HISTORY
• 1948
1948 is the year of Ape, a key contributor to the resumption of commercial activity in the period of
national reconstruction.
• 1964 – 1969
Piaggio assumes control of Gilera di Arcore, one of the oldest motorcycle houses in Europe, famous
particularly for its achievements in the sports arena.
• 1973 - 1988
The Bravo motorcycle is introduced and production of tractors begins. Following the acquisition of
Bianchi in 1981, Piaggio introduces new vehicles such as Cosa, Superbravo, Grillo, and ApeCar D,
all launched between 1987 and 1988.
• 1990 - 1994
Sfera, the first scooter with plastic bodywork, is produced in Pontedera.
• 1996 – 1997
To mark the 50th anniversary of Vespa’s creation by Enrico Piaggio and Corradino D'Ascanio, the
new Vespa is launched in 1996.
PIAGGIO GLOBAL PRESENCE
• Founded in 1884,Piaggio& C. s.p.a.
In India – we have
- Vespa – Scooters : Manufactured in India.
- Aprilia – Scooters : Manufactured in India.
- Aprilia &Motto Guzzi : Super Bikes (Imported-CBU).
PIAGGIO2 WHEELER BRAND PORTFOLIO
PIAGGIO INDIA - PLANT
• Assembles
• Vespa
• Aprilia
• Engines
• Patent For : Invention, Model & • 1946: 50 Vespa’s Sold • More than 18 Million
Brand Name Vespa’s Sold since 1946
• 1947: 2500 Vespa’s Sold
• Named VESPA : Resemblance to
“Wasp” in terms of Aesthetic as well
as sound
VESPA STORY
The Birth of The Legend ‘He
The origins ‘The Piaggio company was eliminated the drive chain, with the
founded in Genoa in 1984, by twenty wheel driven directly from the
year old Rinaldo Piaggio. It moved transmission, put the gear lever on
from timber machining to the the handlebar, besigned a
production of ship fittings and later, monocoque frame and enclosed
aeroplanes and seaplanes, built at that bodywork to protect the rider.’
time in wood and canvas, first at the
finale ligure factory and subsequently
in Pontedera, Piaggio became one of
the country’s largest airfraft
manufactures, for this reason, the The Invention ‘In 1946, as Italy
finale and pontedera plants were embarked on postwar
considered strategic targets and were reconstruction, the rebuilding of
bombed during WorldWar II’ the main Pontedera factory was
assigned to one of Rinaldo’s two
sons, Enrico, who opted for a full
conversion focusing on personal
mobility. He achieved his ambition,
a stylish vehicle for the mass
market. Thanks to the
exteaordinary design work of his
most talented aeronautical
engineer:Corradiano D’Ascanio.’
VESPA STORY
The Development of the Miracle The Decades of Change ‘After the
‘Among those who understood the stunning expansion of previous
brilliance of the idea and the usual years, Piaggio began thinking of
sceptics, the latter were soon ti ways to adapt the vespa to changing
change their minds. Production city lifestyles and traffic.’
soared:from 2,484 scooters in the firs
year, the total reached 19,822 in
1948 with the new vespa125. in
1950 it reached 60,000 vehicle, three
years laters it scored to 171,200
vehicles.’
The New Millenium ‘In the autumn Global Future ‘Today more then
of 2000 ET4 50 was the first ever, the vespa is a global brand:
Vespino with a 4-stork engine. Its the pontedera factory turns out
record-breaking range (more than vespa scooters for europe and the
500 km with a full tank) put the western market, including the
vespa stamp on the millennium of Americans, in India, the brand
the digital revolution.’ new baramati plant, which
opened in April 2012, serves the
indian market.’
VESPA MUSEUM
Through its unique design and effective technology , it inspires urban and
mind freedom, changing the way we move around. Swaying between
sophistication and non conformity,
Aspirational
Not ame-too
DANCING
VESPA CAMPAIGN - PANDAPARTY
DANCING
VESPA CAMPAIGN - CHAPEL
DANCING
Vespa. We are NOT vintage. We are NOT retro.
Rule Changer
Lifestyle
Italian
Bold
Iconic
Elegant Cultural
VESPA RIDER
5 Vespa USP’s
Steel MonocoqueBody
for good strength and
durability
MAPSensor
Vespa has a Mono coque chassis structure like most modern day cars. Which adds to the agile riding
experience with no body noise for years. Also gives you better safety compare to others. Competition in this
segment has body on frame design which is bound to riding discomfort after few thousand kms.
Vespa - Paint Process
Premium look & durability
3 coat paint process Industry standard
Primer Coating
Pre-Treatment
Steel
A Vespa goes through a High definition - 3 coat paint process with a clear coat on top. Which not only gives a bright
look your scooter but also helps to project it from UV rays & keeps the color of your scooter like new for years.
While other have only 2 coat of paints on the skin of a scooter. Leaving it not so bright & color starts to look fade in
few month only.
Vespa – Engine Technology
Vespa has modern engine technology. Using a 3 valve breathing system, compare to 2 valve traditional
engine. With pride of using the top notch technology. 3 Valve helps for more air intake so better thermal
efficiency, better low end torque, high fuel efficiency, less carbon emission, India’s first scooter with this
technology.
Vespa – Advance technology
MAP Sensor
MAP - Manifold absolute pressure sensor provides better synchronization of ignition timing
irrespective of engine speed & load. Electronically managers the spark timing ensures high
power delivers at all RMPs. With fuel efficiency & low emission.
Vespa – Front Suspension
Steering
Column
Front
Axle
Shock
Wishbone Absorber
Vespa has a single sided - aviation inspired, trailing arm with anti dive technology suspension. Which gives a
smooth ride compare to fatigue full ride because of standard front telescopic suspension. The airplane-
inspired single side arm hydraulic front suspension with anti-dive characteristics makes for a more
comfortable ride.
Vespa – Engine Capacity & output
12 V – 3 Phase DC electrical
• Head lamp – Turns on with out cracking engine, premium feature like a car.
• Flicker free head lamp - Provide better safety at night on blind turning points.
Vespa - USP
Feature Advantage Benefit
3 Coat Paint Process -Gives Glass Finish(Lacquer Finish) With stylish looks. -Premium looks like luxurycars
-Clear coat improves the UVresistance of the base coat hence -Better durability/safety from rust.
reduces the fading of the color.
-Better gloss Finish
Monocoque chassis ( Single -Rigid and durable structure. Enhace safety and gives better handling,
Piece Steel Body). balance & control while riding at any speed
-372 spot welding points offers extraordinary rigidity to the to its customer.
entire body structure, more impact soaking ability in case of
accident, hence count better on safety.
Front suspension (single sided -Jerk Free ride. Offers Better stability, comfortable ride
trailing link suspension inspired and give more safety.
by aviation technology. -The airplane-inspired single side arm hydraulic front
suspension with ANTI Dive characteristics makes for a more
comfortable ride.
3 valve 125cc Engine India's first -Enhance the air breathing capability of engine. Gives better power (10 BHP) and Pickup (
scooter with this technology. 10.6 NMtorque).
-3-valve helps for more air intake so better thermal efficiency,
better low end torque.
MAP Sensor (Manifold Absolute -Better synchronization of ignition timing irrespective of Optimizes the fuel efficiency and decrease
Pressure Sensor) India’s first engine speed and load. emission.
scooter with this technology.
-Electronically continuously manages the spark timing in
tandem with the MAP sensing, which ensure high power
delivery at all RPM's high fuel efficiency and low emission.
Aprilia Scooter
SR 125 cc & 150 cc
SR 150
Confident Adventure
Thrill
Challenge
APRILIA
APRILIA SR 150 RACE
APRILIA PRODUCT
innovation
India
Powerful and
proud, never
backing off
APRILIA SR 150cc CONSUMER– PROFILE
An explorer who
likes to try new
things
Can take decisions
in the spur of the
moment as per his
wishes Male – 23+
IMAGES/
DIAGRAMS/
DRAWINGS
APRILIA RACE150 CC
Fun Excitement
College Student
Key Features:
Likes to speed, but no Likes to try new brands Follows latest trends and all
compromise on comfort which are unique; dress that is talk of the town
stylishly and be trendy –
Leads a fast/ speedy “funky clothes”, brand Afriendly but selective
lifestyle and hence, needs a conscious personality – someone who
vehicle that runs swiftly enjoys attention – but not a
Technologically savvy – will “needy wannabe”
No compromise on appreciate the relatively
performance advanced features offered
by the SR150
7 unmatchable USPs of Aprilia SR
MAPSensor
(Manifold Absolute Pressure Sensor)
India’s first scooter with this
technology.
Aprilia USP’s
Feature Advantage Benefit
- Distinct sporty, crossover style.. - Sporty Look, More stylish - Best suitable for the youngster & many
more.
- Front 220 mm discbrake, Rear - Biggest brakes than any scooters for - Helping the powerful SR achieve a
brake 140 mm. better braking performance. better braking distance than most
scooters.
- 14-inch Wheels. - Wheels generate more gyroscopic - Proper Cornering, greater stability &
precession and that translate directly into comfort.
stability
- 3 valve 125cc Engine India's - Enhance the air breathing capability of - Gives better power (10.25 Hp@ 6750
first scooter with this technology. engine. 3-valve helps for more air intake so RPM) and Pickup ( 11.4 Nm @ 5000
better thermal efficiency, better low end RPM torque)
torque.
- Larger wheelbase (1365 mm) - Longer wheelbase than any other - Long wheelbase will feel more stable at
scooter. speed due to its larger footprint on the
road
- Widest tires (120/70-14) - Widest tires with superior grade - Produce better grip
rubber.
- MAP Sensor - Better synchronization of ignition - Optimizes the fuel efficiency and
(Manifold Absolute Pressure timing irrespective of engine speed and decrease emission.
Sensor) India’s first scooter with load.
this technology. - Electronically continuously manages
the spark timing in tandem with the
MAP sensing, which ensure high power
delivery at all RPM's high fuel efficiency
Retail Format -Motoplex
STORE – P2 – MOTOPLEX
Retail spaces can do more than display products - they have the power to tell stories and build
brands reputation.
From the cheeky, legendary Vespa to the sheer adrenaline of Aprilia. Visitors can immerse
themselves in the world they connect with most.
STORE – P2 – MOTOPLEX
STORE – P2 – MOTOPLEX-WORKSHOP
Accessories &Merchandise
VESPA &APRILIA MERCHANDISE DISPLAY UNITS
VESPA NEW MERCHANDISE
NEW VESPACAP
T-shirt in 100% cotton with water printing triangle graphic and Vespa scooter shape stitching in
front. Contrast stitching on side opening. Tricolour reflective patch on sleeve. Vespa logo on
back.
NEW VESPA VSTRIPE HELMETS
To be available in
August
T-shirt & Shirt in 100% cotton with a printed logo & decoration. Contrasting color piping. Regular
fit.
APRILIA MERCHANDISE
APRILIABANDANA
APRILIAMUG APRILIA KEYRING APRILIA IPADSLEEVE
APRILIAANTISMOKE APRILIAMOBILE
APRILIACAP APRILIAANTIRAIN
MASK ARMBAND
JACKET(With Pouch)
APRILIA HELMETS
FULL FACEHELMET-APRILIA OPEN FACE HELMET-APRILIA OPEN FACE HELMET-APRILIA APRILIA RACE HELMET
SB AIRBLACK SB2 WHITE SB2 BLACK
NEW APRILIARACEHELMET
Size- M/ L
To be available in August
DIGITAL CONNECT
www.apriliasr.in www.vespa.in
https://www.youtube.com/c/ApriliaIndiaOfficial https://www.youtube.com/c/VespaIndiaOfficia
https://www.facebook.com/ApriliaOfficialIndia/ https://www.facebook.com/vespaindia
https://twitter.com/apriliaindia https://twitter.com/vespa_in?lang=en
https://www.instagram.com/apriliaindia/ https://www.instagram.com/vespaindia/?hl=en
Top Technical Specifications
&
Colours
Vespa
125cc 150cc
*Urban
Club
*ZX Notte LX VXL SXL
* New Introductions Specifications are subject to change without notice and at discretion of PVPL.
Product Organogram :Aprilia
Aprilia
125cc 150cc
*STORM SR150
SR125 SR150
125 RACE
* New Introductions Specifications are subject to change without notice and at discretion of PVPL.
VESPA PRODUCTRANGE
Suspension
Singlearm helical spring hydraulic Singlearm helical spring hydraulic
Front (Single sided Aviation inspired (Single sided Aviation inspired
suspension) suspension)
Double acting adjustablefour Double acting adjustablefour
Rear
positions positions
Brake
Front Disc_200mm Disc_200mm
Rear Drum _140mm Drum _140mm Style and Uniqueness!
Tyre Size
Front 110/70-11" 110/70-11"
Rear 120/70-10" 120/70-10"
Live More Vespa!!
Dimension
Length(mm) 1770 1770
Width (mm) 690 690
Height (mm) 1140 1140
Saddle Height(mm) 770 770
Weight (kg) 114 114
Wheel Base(mm) 1290 1290
Ground Clearance(mm) 155 155
Electrical
Battery 12 V, 5 Ah 12 V, 5 Ah
Headlamp 12 V, 35WHalogen 12 V, 35WHalogen
FuelTank
Capacity 7 Litres 7 Litres Specifications are subject to change without notice and at
Underseat Space 15 Litres 15 Litres discretion of PVPL.
VESPA VARIANT LADDER
* New Introductions
VESPA VARIANT LADDER
Vespa SXL125
- Square Light
- Front Disc & Rear Drum
Break
- With Tubeless Tyre
- Digital Speedometer
Vespa VXL125
- Colours- Orange, Matt
- Round Light
Balck, Perl White, Matt
- Front Disc &Rear
Red Dragon, MattYellow.
Drum Break Vespa LX125
- With Tubeless Tyre - Round Light
- Digital Speedometer - Front & Rear Drum
- Colours- Yellow, Maze Break
Gray, Azzuro Provenza, - With Tube Tyre
Matt black, Pearl white, - Analog speedometer
Red. - Colours-Yellow, Matt
Black, Pearl White,
Red, Vibrant Red,
Azzuro Provenza.
* New Introductions
VESPA VARIANT LADDER
Vespa VXLElegante150
- Round Light
- Front Disc & Rear Drum
Break
- With Tubeless Tyre
- Digital Speedometer.
- Colours- Beige, Azzuro Vespa SXL150
Provenza. - Square Light
- Front Disc & Rear Drum
Break Vespa VXL150
- With Tubeless Tyre - Round Light
- Digital Speedometer - Front Disc &Rear
- Colours- MattRed Dragon, - Drum Break
Matt Yellow, Matt Balck, - With Tubeless Tyre
Orange, Pearl White. - Digital Speedometer
- Colours- Azzuro Provenza,
Yellow, Matt Black, Pearl
White, Red
*VESPA COLOR RANGE – Urban Club
Vespa LX125
- Round Light
- Front & Rear Drum Break
- With Tube Tyre
Colors are subject to change without notice
VESPA COLOR RANGE - VXL125
VXL125 - Red VXL125 – Pearl White VXL125 – Yellow VXL125 –Matt Black
Vespa SXL125
- Square Light
- Front Disc & Rear Drum
Break
- With Tubeless Tyre
SXL125 – Matt
Yellow
Vespa SXL150
- Square Light
- Front Disc &Rear
Drum Break
- With TubelessTyre
SXL150 – Matt
Yellow
Vespa VXLElegante150
- Round Light
- Front Disc & Rear
Drum Break
- With Tubeless Tyre
VXLElegante150 VXLElegante150
– Beige – AzzuroProvenza
* New Introductions
APRILIA COLORRANGE - SR150
Container
Domestic Full Truck Load
Carrier Type
Load 40 ft 40 ft
High Cube High Cube
LATAM SRILANKA
Type of Packing Domestic
(Corrugated Boxes) (Rack Packing)
Vespa 40 32 48
Aprilia 32 32 48
Rear Suspension Hydraulic damping spring type Hydraulic damping spring type
Front Brake φ240mm, disc brake φ240mm, disc brake
Rear Brake φ130mm, drum brake φ130mm, drum brake
Front: 90/90-17 Front: 90/90-17
Tyres
Rear: 110/80-17 Rear: 110/80-17 China
Length/Width/Height 2000mm/760mm/1040mm 2000mm/760mm/1040mm Manufactured
Wheelbase 1330mm 1330mm
Fuel Tank Capacity 18L 18L
Weight 117kg 117kg
Color white, black, red, blue, green white, black, red, blue, green
Technical
Aprilia GPR 125 Aprilia GPR 150
Specifications
Single cylinder 4-stroke 4- Single cylinder 4-stroke 4-valve
Engine
valve DOHC DOHC
Store Ratio 58 x 47 mm 63.6 x 47 mm
Displacement 124.2 cc 149.2 cc
Cooling Liquid Liquid
Starter Electric Electric
Complex Ratio 0.500694444 0.500694444
Fuel Supply Mode Marelli EFI Marelli EFI
Maximum Net
11.6 kw / 9750 rpm 13.3 kw / 9750 rpm
Power&Speed
Maximum
12.3 N.m / 7500 14 N.m / 7500
Torque&Speed
Clutch Multi Plate Wet Clutch Multi Plate Wet Clutch
Gearbox 6 speeds 6 speeds
Twin beam aluminum alloy
Frame Twin beam aluminum alloy frame
frame
Inverted Hydraulic Telescopic
Front Suspention Inverted Hydraulic Telescopic Fork
Fork
Rear Suspention
Single Hydraulic Mono-shock Single Hydraulic Mono-shock China
absorb Twin-Sided Swingarm absorb Twin-Sided Swingarm
300mm disk with Radial
Manufactured
Front Brake 300mm disk with Radial calipers
calipers
Rear Brake 300mm disk 300mm disk
Front- 100/80-17'' Front- 100/80-17''
Tyres
Rear- 130/70-17'' Rear- 130/70-17''
1950 mm / 770 mm / 1100
Length/Width/Height 1950 mm / 770 mm / 1100 mm
mm
Wheelbase 1345 mm 1345 mm
Fuel Tank Capacity 15.4 L 15.4 L
Weight 140kg 140kg
Color white, black, red white, black, red
Technical
Aprilia CAFÉ 150
Specifications
Single cylinder 4-stroke 4-
Engine
valve DOHC
Displacement 149.2 cc
Cooling Water Cooled
Starter Electric
Fuel Supply Mode Marelli EFI
Maximum Net
13.3 kw / 9750 rpm
Power&Speed
Clutch Multi Plate Wet Clutch
Gearbox 6 speeds
Front Suspention Telescopic Fork
Rear Suspention Swing Arm
Front- 100/80-17''
Tyres
Rear- 130/70-17''
2020 mm / 820 mm / 1100
Length/Width/Height
mm
Wheelbase 1335 mm
Fuel Tank Capacity 12.7 L
Weight 130kg
China
Color white & black
Manufactured
Technical Specifications Aprilia SR MAX 300
Single cylinder、4-valve、4-stroke、Water-
Engine cooling、Horizontal type、SOHC、CVT
transmission
Store Ratio 75× 63
Displacement 278 cc
Cooling water-cooling
Starter Electrical start
Complex Ratio 17.99~6.41
Fuel Supply Mode Magneti Marelli EFI
Maximum Net 〔16(1±10%)〕kw/〔7250(1±5%)〕
Power&Speed rpm
Maximum 〔23(1±10%)〕N·m/〔6000(1±5%)〕
Torque&Speed rpm
Clutch Dry centrifugal
Gearbox CVT+Mesh Gear
Front Suspention Hydraulic damping spring type
Rear Suspention two rear shock absorbers with air bag
Front Brake φ260mm disc brake
Rear Brake φ240mm disc brake
Front:120/70-15
Tyres
Rear:140/60-14
Length/Width/Height 2135mm×790mm×1395mm
Wheelbase 1520mm China
Fuel Tank Capacity 15L Manufactured
Weight 188kg
Color matt grey, matt white, black, white
Thank you