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Mobile App Development Business Plan
Mobile App Development Business Plan
Value Proposition
Day2Day is an application which seeks to harness the basic human need of consistency to provide services
which help give security and peace of mind. It shall be well suited to destress the lives of Students,Parents,
employes and anyone
The Problem
Businesses seeking to enhance their digital presence struggle to find reliable, affordable, and high-
quality app development services that can deliver customized mobile applications that meet their
specific needs.
The Solution
AppHero offers comprehensive app development services, including consultation, design,
development, testing, and maintenance, to deliver fully customized, high-quality mobile applications
that cater to each client's unique business requirements and target audience.
Target Market
The primary market for AppHero is small and medium-sized businesses looking to establish or
improve their mobile presence. The secondary target market includes startups in need of app
development services to launch their innovative ideas into the market.
Current Alternatives
● Freelance app developers
● Other app development agencies
● In-house app development teams
Why Us?
AppHero stands out from the competition by offering fully customized app development solutions, a
dedicated team of experienced professionals, and a commitment to delivering exceptional customer
service. Our transparent pricing model, coupled with our efficient project management approach,
ensures that clients receive high-quality mobile applications within their budget and timeline.
Funding Needs
AppHero requires $100,000 in initial funding to cover operating expenses, marketing efforts, software
and hardware purchases, and other startup costs.
Sales Channels
1. Official AppHero website
2. Social media platforms
3. Networking events
4. Referrals from existing clients
Marketing Activities
1. Content marketing through blog posts and articles
2. Social media campaigns
3. Google Ads and targeted advertising
4. Partnerships with industry influencers
Financial Projections
Ongoing expenses will include equipment maintenance and upgrades, server fees, developer
accounts, marketing, and third-party service subscriptions.
Pro tip: You can certainly crunch these numbers yourself in spreadsheets but LivePlan makes
calculating your numbers much easier with automatic financials, charts, and graphs.
Revenue:
● 2023: $250,000
● 2024: $375,000
● 2025: $525,000
Expenses/Costs:
● 2023: $175,000
● 2024: $225,000
● 2025: $300,000
Profit:
● 2023: $75,000
● 2024: $150,000
● 2025: $225,000
Milestones
● Secure initial funding – June 1, 2023
● Launch official AppHero website – July 15, 2023
● Acquire first 10 clients – September 30, 2023
● Complete 20 app development projects – December 31, 2023
● Expand team with additional developers – March 1, 2024
● Reach $500,000 in annual revenue – December 31, 2025
Project Manager:
Coordinates app development projects, ensuring timely delivery, and efficient resource allocation.
UI/UX Designer:
Creates visually appealing, user-friendly app interfaces that meet client requirements.
Marketing Manager:
Develops and executes marketing strategies to attract new clients and enhance brand visibility.