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CHAPTER IV

RESULTS AND DISCUSSIONS

After conducting the interviews, the data were gathered using thematic analysis, and the

results were presented into two clusters based on the two research questions. First was the

Experience of online sellers in the competitive online market. which showed the Inadequate

capacity for online selling. The second was on the Coping mechanism of online sellers to

overcome challenges in the competitive online market, which showed Organizing your schedule

for a successful business.

Experiences of online seller in the competitive online market.

Products quality. typically built to last and designed to meet or exceed the expectations

of the customer. product that is well-made, reliable, and perform as expected also a product,

service, method or experience is high quality if it is fit for purpose. In other words it needs to

actually solve a problem for the consumer or meet a need. By doing that our product can be a

source of value.

“The most common challenges I encountered in online selling is scams who tend to mine

item but di nila talaga bibilhin.” (The most common challenges i encountered in online

selling is scams who tend to mine item but then they won`t ut it anymore.) (KII 4)

“Common challenges i face in online selling is lack of buyers.” (Common challenges i face

in online selling is lack of buyers.) (KII 6)

“Common challenges i encounter as an online seller is when i am dealing with people who

isn`t sure.” (Common challenges i encounter as an online seller is when i am dealing with

people who isn`t sure.) (KII 7)

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“Common challenges encountered by online sellers include competition, fluctuating,

demand, technical issue, and managing logistics.” (Common challenges encountered y

online sellers include competition, fluctuating, demand, technical issue, and managing

logistics.) (KII 9)

“I commonly encountered scams and canceling of orders, it is quiet challenging to me

because it ruins my momentum in selling online.” (I commonly encountered scams and

canceling of orders, it is quiet challenging to me because it ruins my momentum in selling

online.) (KII 10)

According to ZHAO Hong-xia, et al.(2010) The incentive implemented by e commerce platform

to improve product quality of online seller under asymmetric information is discussed. However,

stated by El Ouardighi, F. (2024) Study addresses a pricing problem of two substitutable

products in a two-echelon supply chain including two manufactures and one retailer. Moreover,

according to Wells et al. (2011) the results indicate that website quality influences consumers

perceptions of product quality, which subsequently effects online purchase intentions.

Storage of funds. Storing funds in online selling involves utilizing reliable payment processors

that offer encryption to protect financial information. It involves using secure payment gateways

provided by trusted financial institutions. Additionally sellers should consider diversifying their

storage methods using separate account for business transactions or personal finance and

implementing two-factor authentication for added security. It’s crucial for sellers to choose

reputable platforms and payment processors that prioritize security and ofter encryption to

protect sensitive financial information.

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“It’s difficult to start online kung walay exact capital.” (It’s difficult to start online if you

don’thave exact capital.) (KII 1)

“Budget, target customers.” (Budget, target customers.) (KII 3)

“Dapat jud naa kay capital daan kay ug wala kay kantidad dili ka start.” (We need to have a

capital because if you don’t have a capital you cannot start your business.) (KII 8)

“Ang kapital kay unsa man imong pang start sa imong business og wala kay kapital.” (The

capital is whatever you start your business without capital.) (KII 10)

(Akerlof, 1970) seller`s reputation generated through the platform`s feedback system therefore

often determines whether a transaction takes place and the efficiency of trade. Without any trust-

building mechanism such as reputation, uncertainty about product quality can hinder the

operation of markets to the possible extreme of market failure. According to Thendean, R. B.

(2023)It is an anticipated that inventors would choose online mutual fund selling agents more

carefully in order to prevent unintended issue, and that this research will help the government

enact laws and regulations that are more restrictive on online or digital investment. Online

purchases of mutual funds are now possible as well for the better product and reliable Bass, R. B.

(2017).

Coping mechanisms of online sellers to overcome challenges in the competitive online

market
Goal as motivation. We online sellers have to be motivated by doing things with

confidence. Online sellers may motivated her self for her family but not just only for her family

also to prove to her self that she came up all of this and had a strong enough to face everything.

“Thing that kept me going is kailangan nako mag continue what I`m doing for me to earn

money para makatabang sa akong daily expenses.” (Thing that kept me going is I have to
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continue what I`m doing for me to earn money to help me with my daily expenses.) (KII 6)

“Can be achieved through continuous learning, engaging with customers, and kailangan

nako ma achieve ang akong goal sa kinabuhi.” (Can be achieved through continuous

learning, engaging with customers, and setting and achieving personal goals.) (KII 7)

According to small businessify (2020), emphasizes the importance of maintaining a

healthy lifestyle as a motivating factor for online sellers to achieve their goals with confidence.

Motivation goals of online seller functional view of attitude suggests the people hold attitudes to

determine how to response the customers (Castaneda et al., 2009). Moreover, examine the

theories surrounding the motivation of salespeople, particularly those of direct sellers Zitkiene,

R. (2007).

Time management. The number one essential in online selling is time management or

time managing, it will overcome the flow in selling online and mostly, the answers of online

sellers are the same that time management is a must in selling online. Time management consist

of many things and one of its important part is creating daily schedule in order to have a

consistent movement of time in selling online.

“One at a time, I believed man gud na you cannot save two masters at the same time.”

(One at a time, I believe that you cannot save two masters at the same time.) (KII 3)

In comparison to many other resources time has some unique properties. If wasted, it

cannot be replaced. if saved, it cannot be retrieved. Whilst other business assets such as capital,

labour, information, and customers are often unequally distributed, all managers have an equal

supply of time. How well they choose to use it is entirely at their own personal discretion

(Robbins, Bergman, Stagg & Coulter 2000). Therefore we should really need to manage our time
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properly and know our priorities. According to Esmail, R. P., Falsario, M. N. J. S., Halaghay

(2022) effective time management benefits them as both successful independent contractors and

students. It’s possible for you to waste your time and energy without clear purpose but it can be

minimize if you have clear conceptions of your goals in the future and your objectives for now

Partin, R. (1982).

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CHAPTER V

CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the conclusions and recommendations of the study.

Conclusions

Based on the study's findings, the researcher came to the following conclusion.

1. The study evaluated online sellers' experiences in the competitive marketplace and found that

prevalent problems included frauds, low buyer volume, unsure clients, competition, inconsistent

demand, technological problems, and logistics management. These problems might slow down a

seller's progress and make their business less successful.

2. In conclusion prioritizing quality, budgeting, and time management can help online sellers

overcome obstacles such asymmetric information, pricing, and product quality.

Recommendations
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Write recommendations for beneficiaries of results of study cited in Significance of

Study.

1. Students should Learn how to manage time in order for the students to enhance ourselves for

future purposes and may start a part time online job that can help our education

2. Consumer should utilize various online platform such as websites or mobile apps to browse

and compare the products. Consumer is the one who purchased goods, products or services

through the internet and it is primarily for personal, social, or family needs. In another words

consumer is a customer, user, buyer and client.

3. Entrepreneur should

4. Future Researchers should

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