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Maria Short, Sri-Kartini
Leet and Elisavet Kalpaxi
BASICS Maria Short
Sri-Kartini Leet
creative photography Elisavet Kalpaxi
02
CONTEXT AND
NARRATIVE IN
PHOTOGRAPHY
2nd
edition
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All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form
or by any electronic, mechanical, or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only
for identification and explanation without intent to infringe.
A catalogue record for this book is available from the British Library.
A catalogue record for this book is available from the Library of Congress.
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Introduction 6
1
The photograph 9
2
Visual approaches 43
3
Contexts of
Levels of truth 10 The photographic brief 44 presentation 83
Research and Choosing your subject 50 Blurred boundaries/
documentation 32 shifting meanings 84
Equipment and
Case study 1: materials 58 The ‘expanded field’
‘The Regency Project’ of photography 86
Process as
– Richard Rowland 34 conceptual rationale 64 Contextual distortion 92
Case study 2: Developing an ability Engaging with
‘Miss Grace’s Lane’ to improvise 68 audiences 96
– Keith Arnatt 36 Case study 1:
The influence of
Case study 3: personal background 70 ‘The King Alfred’
‘Observation Point’ at – Simon Carruthers 102
Case study 1:
Camden Arts Centre Case study 2:
‘Homeless Ex-Service’
– Zoe Leonard 38 ‘Foreigner: Migration
– Stuart Griffiths 72
Exercises: into Europe 2015–2016’
Case study 2:
Considering the – John Radcliffe Studio 106
‘Even This Will Pass’
photograph 40 Case study 3:
– Aida Silvestri 76
‘From Here I Saw What
Exercises:
Happened and I Cried’
Discovering your
– Carrie Mae Weems 110
subject; formulating
your approach 80 Exercises:
Considering contexts
and meanings 114
4
Visual narrativity 117
5
Photographic
6
Image and text 179
What is narrative? 118 discourse 151 The linguistic message 180
Visual continuity Semiosis 152 Integrated text 186
and uniformity 124 Time and narrativity 156 Case study 1:
Polyphase images 128 Symbolic meaning 160 ‘Towards a
Authorial intent 140 Practical techniques 168 Promised Land’
– Wendy Ewald 206
Case study 1: Case study 1:
‘Full Circle’ Selected Works Case study 2:
– Susan Derges 142 – Mari Mahr 170 ‘The Life and Times
of Strider Wolf’
Case study 2: Case study 2:
– Jessica Rinaldi 210
‘Biblical Stories’, ‘Something Is Missing’
‘The Prisoners’, and – Jean-Marc Exercises:
‘The Village’ – Adi Nes 144 Bustamante 174 Using text 214
Exercises: Exercises:
Deconstructing Variations on a theme 176
the narrative 148
Conclusion 217
References 218
Online resources 222
Image credits 223
Index 225
About the authors 228
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Most of us are surrounded by photographs; In using photography to tell a story or
they perform a variety of roles and convey an idea, visual narrative techniques
functions within and around our lives. From can be employed to create and develop
advertising images and news photographs frames of reference and specific contexts
to artworks on gallery walls or within for the story, hold the attention of the
digital collections, photographic images audience and enable them to relate in
have become a ubiquitous presence in some way to the story and its intention.
contemporary culture. Its applications In other words, narrative techniques are
range from everyday usage, for example, used to provide meaning and coherence
in the ‘selfie’ taken on a mobile phone to to a standalone photograph or a set of
more distinct, specialized applications such images. The context and narrative of a
as medical photography to aid scientific photograph can work in a variety of ways
study. For some of us, photographs may be to enable effective visual communication.
among our most treasured possessions.
This book explores the concepts and
Photographs tell us of the past; they can mechanics behind the picture-making
inform and contain memories. Photographs process in relation to context and narrative.
can aid in the construction of and influence It offers an introduction to some of the
our identity and our relationships with others. theoretical ideas that underpin and inform
Photographs can promote the sharing of contemporary photographic practice and
ideas, concepts and beliefs. They can debate, extending this analysis to explore
also distort the truth; photographs can be the ways in which photographers and
highly subjective works of propaganda, artists have employed strategies to develop
they can be created and used responsibly a coherent visual language. This book
or irresponsibly. As with most forms of addresses photography as a creative and
visual communication, photographs reflect academic endeavour. It is intended for
and promote particular ideologies. students and developing photographers
to support their understanding of the
Context is crucial to how photographic
relationship between practice and
images communicate meaning. Context
theory, as they define specific visual
can be described as the circumstances
approaches to image-making. While it is
that form the setting for an event, statement
possible to learn practical techniques and
or idea. In photography, it can relate
engage with theoretical debate, there is
to the contents of the photograph, its
no prescribed formula in practice. The
placement in relation to words or other
creative, thinking photographer makes
images, the site of display or place in
decisions around the appropriate
which it is encountered or published, and
application of techniques informed by
the broader social, cultural, historical and
theoretical understanding, based upon their
geographical context. Narrative refers to
personal approach to visual language.
a spoken or written account of connected
events, a story that can convey an idea.
LLLL
The book is divided broadly into two Contexts of presentation
sections. The first three chapters focus
Chapter 3 examines the ‘external’ context
on aspects of context; namely ‘internal’,
of the photograph and how audiences’
‘original’ and ‘external’ context. Building
interpretations are affected by how
upon the concepts raised in the first
and where images are encountered.
half of the book, the final three chapters
Contemporary practices where images
specifically address the narrative
transgress the boundaries or contexts within
mechanics of visual language, exploring
which they were original made (for example,
narrative devices in making meaning.
blurred definitions of traditional genres,
found photography etc.) and aspects of
The photograph photographic presentation are discussed.
Chapter 1 explores the photograph’s
‘internal’ context: its content, form and Visual narrativity
choice of medium. Highlighting the
Chapter 4 analyses notions of visual
photograph as a construction, notions
narrativity and explores a range of narrative
of truth and reality within traditions
devices that are employed to make meaning.
in photography are discussed.
Photographic discourse
Visual approaches
Chapter 5 introduces basic theory
Chapter 2 discusses visual methodologies
surrounding the use and reading of signs
and identifies a range of considerations
and symbols within photographs. It explores
to be made when either creating or
how photographs communicate and their
responding to a brief, including an
potential for narrative development.
understanding of context that informs
our decisions. Elements of the creative
process, from concept, research, to Image/Text
practical production are explored.
Chapter 6 explores the dynamic relationship
between text and image and the myriad
ways in which photographers and artists
utilize these interactions in innovative ways.
1
such as: What is it that makes us think that we deal
with photographs when we look at images that do
not respond to reality? The answer to this, which is
explored in the next sections of this chapter, but is
also central throughout this book, seems to be that
photography’s realism, or the particular realism of the
photographic image, allows us to immerse ourselves
in an image as if it were part of reality, creating
immediate, yet complex, forms of engagement.
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∆ Introduction | The photograph | Visual approaches ◊
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Debates concerning truth and reality have At the other end of the spectrum is
surrounded photography since its inception. the argument that the photographer’s
Photographs have the ability to literally responsibility lies with the ideas he/she
depict visual appearances, but they can communicates. In order to engage the
also be subjectively, conceptually and viewer and evoke ideas, photographs
technically constructed or manipulated need to communicate fluently; this is
to present a particular view or idea (the hardly the case if the photographer
latter ties in with the ‘original context’ of operates as just an assistant to the
the photograph and the photographer’s camera, which is presumed to record
intentions that are explored in greater objectively whatever is in front of its lens.
detail in chapter 2, ‘Visual Approaches’).
The fashion and advertising industries
Most photographs do both: they replicate have traditionally employed photography
appearances, but they also conceal the to promote and idealize products. Their
codes and decisions that have been commitment to images does not lie
imposed onto the reality they represent. with objective truth but the creation of
Even the most accurate photograph of suggestive realities, dreams and fantasies of
an object differs from the object itself. perfection. If these suggestive realities are
This refers to the object’s transformation likely to mislead or deceive the consumer,
from a three-dimensional entity into a again there are mechanisms that protect
two-dimensional one and the related consumer rights. And then there is art,
lens distortions; changes in size, texture, whose purpose is to reveal an altogether
colour etc.; and the context in which the different truth that is reserved for art alone.
image is shown (see chapter 3, ‘Contexts
Photography’s complex relationship
of Presentation’). In their pursuit of the
to truth and reality has led to a whole
perfect document, photographers often
field of enquiry that belongs unto itself.
create images that no longer respond
Photography is ever-evolving, but some
to the object as we would experience
ideas that have surrounded the medium
it in reality. The resulting paradox is
since its invention persist. For example,
that the photograph reveals more than
the capacity to manipulate images has
what empirical reality has to offer.
increased with the advent of digital
Photography’s capacity to divert from reality technologies, but this development does not
becomes significant in documentary or undermine the realism of the photographic
photojournalism, where questions such image and its ability to give evidence,
as ‘whose truth?’ come to centre stage. provoke thought or create beauty.
Codes of ethics ensure transparency, but
the photographer’s view is always and
necessarily a selective one and is influenced
by his/her viewpoint, ideas and aspirations.
Also the vast number of faked/transformed
or manipulated images that surface in
mainstream media outlets suggests that
transparency is just an expectation.
LLLL
Images are invested with expectations, Indeed, in the following years photography
and dependent upon the desired result, became a main tool for documentation.
the photographer will engage with these Museums, the police, scientists and
‘levels of truth’ in varying degrees, in schools all developed archives containing
both a practical and conceptual manner. photographic documents. Geophotography,
The following pages provide a brief archaeological photography, art
overview of some of the basic functions reproduction, microscopic photography,
of a photograph in order to explore these medical imaging (such as X-rays or MRI
‘levels of truth’ in different photographic scans), police mugshots and crime-
approaches. By no means an exhaustive scene photography are only some of the
or definitive list, the groupings highlight genres that emerged out of this desire
basic points relevant to some generalized to document the world. Photographic
functions of the photograph that will inform documentation became the most common
the photographer’s approach in relation method of gathering information for
to notions of truth and reality and project analysis, and in a variety of disciplines.
development, as well as an image’s
The main function of photographic
production and reception, which are
documents is to depict or record the visual
explored further in the next two chapters.
appearance of something, someone or
someplace. These photographs exist as
The literal depiction of appearances evidence; so in these circumstances, the
main thrust of the photographer’s goal
In his 1844 book The Pencil of Nature,
is to produce high-quality images that
William Talbot, one of the principal
replicate the subject as closely as possible
inventors of photography, presents some
and according to the specifications
potential applications of the newly invented
indicated by the respective discipline.
medium. Talbot suggests that in the future
To achieve this, the photographer is
photography could provide a valuable
required to be technically expert and make
solution to archivists, publishers and
choices dependent upon equipment,
collectors who would be able to record,
lighting, composition and quality.
copy and enlarge images faster and more
accurately than ever before. Photography
still had a long way to go towards
expanding tonal range and recording
colour, but its potential in documenting
was already evident. As a mechanistic
medium, which was produced using the
‘pencil of nature’, ‘without any aid whatever
from the artist’s pencil’ (Talbot 1844: 96),
photography could potentially guarantee
impartiality and objectivity, two main
qualifying characteristics of documents.
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∆ The photograph | Levels of truth | Research and documentation ◊
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Enhancing the accuracy of a The documentary tradition –
photographic document truth or fiction?
The photographic camera cannot produce
• Think in advance: Which parts of the
an image out of a vacuum; therefore,
object/person/location are important
documenting or recording reality could be
to include/highlight in the image? This
seen as an inherent call of the medium.
relates to the purpose and use of the
However, documentary photography
image. In the case of documenting
exceeds the sole purpose of documentation.
the effects of a blizzard, for instance,
a clearly identifiable object like a In What is Documentation? Suzanne Briet
car buried under the snow will be (1951: 9–10) defines a ‘document’ as ‘a
clearer than a wide-open landscape. proof in support of a fact’. ‘Documentary
production’, on the other hand, is a
• If possible, isolate the subject. If
process whereby documents are ‘selected,
you are documenting a small object,
analyzed, described, translated’. As such,
include a plain background, or, if on
documentary photography illustrates a
location documenting, for example,
secondary process of selection, analysis,
a building or architectural structure,
description and translation of facts.
choose a quiet time of day.
This also applies to photojournalism,
• Use direct/frontal camera angle which is a subgenre of documentary
and a telephoto lens to avoid that implies a weightier relationship with
perspective distortions. This is current events, text and news stories.
particularly important when recording
In simple terms, documentary photography
abstract shapes and objects
and photojournalism can both refer to
that viewers are not familiar with,
the photographic telling of a story with
such as an abstract sculpture.
a particular intention. Storytelling in
• Illuminate the object from the sides to photography is extensively discussed in the
avoid reflections. When photographing second part of this book; what matters here
paintings, for example, it is important is the character of these intentions. Karin
to eliminate reflections that could Becker Ohrn (1980: 36) offers a definition
be perceived as part of the work. that hints at this: ‘The photographer’s goal
was to bring the attention of an audience to
• Avoid harsh shadows: use
the subject of his or her work and, in many
soft light or a cloudy sky.
cases, to pave the way for social change.’
• A sharp lens and high resolution, Effecting social change requires a degree
or a fine grain film, can bring of responsibility, but it does not necessarily
up the detail of the subject. guarantee objectivity or access to truth.
• For best results, use a medium/
large format camera and a tripod.
• Use maximum aperture to
increase depth of field.
• If scale/colour is important,
include size/colour scales.
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◊
Title: Dr. Ceriani Examines a
Boy’s Hand, 1948
Photographer: Eugene Smith
LLLL
∞
Title: from ‘Boys and Girls’, Gladys, East London, 2009
Photographer: Shaleen Temple
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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A different kind of truth other mediums – as happened, for example,
in pictorialist photography in the late
Photography’s capacity to record the world
nineteenth century that imitated painting in
did not only influence the development of
introducing colour, texture and atmosphere
documentary photography. Principles of
achieved through the physical manipulation
objective and/or subjective adaptation of
of prints. In The Photographer’s Eye John
reality inspired photographers working in
Szarkowski suggests: ‘It should be possible
all genres, including fine art photography.
to consider the history of the medium
Considering that the conventions regulating
in terms of photographers’ progressive
content and presentation that apply in other
awareness of characteristics and problems
genres do not apply in art, photography’s
that have seemed inherent in the medium’
possibilities for expression in this field are
(1966: 7). In this particular book, the
limitless. Nevertheless, despite the exciting
characteristics that photographers became
potential of this plurality of possibilities, the
progressively aware of and increasingly
question of ‘what art-photography should
drew their attention to consist of: ‘the thing
be?’ has dominated the field since the
itself’, meaning the objects and scenes
beginning, and the answers vary greatly.
that the photographer points their camera
One answer that still dominates today is at, ‘the detail’, ‘the frame’, representation
that photography should be concerned ‘time’, and ‘vantage point’. This shift of
with its own characteristics as a mechanical attention from the work’s social function
medium of recording instead of trying to to photography’s inherent characteristics
imitate techniques and styles coming from illustrates photographic formalism.
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∞
Title: The Valley of the Shadow of Death, 1855
Photographer: Roger Fenton
The Photographer’s Eye contains photographers’ intentions or the
documentary images that are issues addressed in the images.
arranged according to their Roger Fenton’s image from the
emphasis on one of the ‘formal’ Crimean War, for example, is
photographic characteristics (‘the included as an example of an
thing itself’, ‘the detail’, ‘the frame’, image presenting emphasis on ‘the
representation ‘time’, and ‘vantage detail’. The description of the work
point’) without any reference to the in the book is reduced to its title.
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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Formalism is a mode of visual analysis by Bernd and Hilla Becher in post-war
that was influenced by principles Germany, could find no use outside gallery
dominating art in the 1920s and which has spaces. Their typologies are reminiscent
received much criticism for ignoring the of archive records, but the Bechers had
photographers’ intentions and for a lack of no desire to associate their work with any
social considerations. However, there is also scientific or historical research, nor did
a whole range of images that have been they think that their work could be useful to
made with formal issues in mind. From the researchers; their interests lay with pattern,
1920s onwards, a strand of photographers rhythm and repetition. What kind of ‘truth’
– including Edward Weston, Ansel Adams, could such work that operates outside social
Minor White and others – started depicting realities reveal? According to Blake Stimson
the world using sharp lenses and fine-grain (2004), the value of the Bechers’ work lies in
film, as well as techniques such as the pleasure and commitment, without any aim
zone system – Ansel Adams’s technique or personal/collective interest. This idea may
for identifying optimal exposure to create contradict the principles of documentary
images of immense clarity, detail and tonal photography, but it resonates with much
range. The value of these works does not photography in contemporary art and
lie in their use as ‘proof in support of a fact’ ties in with philosophical investigations of
(see previous section), but in their aesthetic aesthetics dating back to the Enlightenment.
value and their reference to genres that
had traditionally been linked to art, i.e.
the landscape, the still life, the nude.
Formalist principles were also embraced
by New Topographics, a photography
movement characterized by deadpan ◊
aesthetics and a sense of detached
Title: ‘Colours of Ethiopia’:
objectivity. This style defined the work of Somali VI, 2014 and ‘Colours of
a number of different photographers who Ethiopia’: Somali VIII, 2014
were active in the 1970s, both in Europe Photographer: Leikun Nahusenay
and Northern America, whose work came Nahusenay’s series ‘Colours of
together in an influential exhibition at George Ethiopia’ documents everyday
Eastman House in 1975. The show was life in Jijiga, Ethiopia’s Somali
capital. The images replicate signs
titled ‘New Topographics: Photographs of of documentary photography
a Man-Altered Landscape’ and provided in terms of content, but his
a name, an umbrella term, that since then choice of double-exposure, the
images’ saturated colours and
illustrates the work of a number of different superimposed textures encourage
photographers that shares similar principles an emphasis on form. This body of
and aesthetic values. The work of New work presents a tension between
content and form, through which
Topographics photographers, such as the series also achieves its
the images of industrial structures taken meaning.
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Even though the distinction between ‘mastery’ of the photographer, and the
form and content has, for a number of punctum, a detail or a set of details that
years, marked the difference between hold his gaze for much longer and manage
photography in art and general culture, to stir emotions and forgotten memories.
more recently the boundaries between the
This distinction between the studium and
two have started to dissolve. As will also
the punctum does not only apply to images
be discussed in chapter 3, ‘Contexts of
that we see in books and exhibitions but
Presentation’, documentary photography
also to images of people we know. Barthes
is now comfortably shown in art galleries
is in the apartment in which his mother
and museums, and the emphasis on
died, looking through a collection of her
colour or composition does not seem to
photographs; looking, in his words, for ‘the
challenge the documentary value of a
truth of the face I had loved’ (Barthes 1980:
work. The current consensus seems to be
67). Eventually he finds a photograph that
that both form and content contribute to
contains aspects of his mother’s character
an image’s meaning, within and outside
that he was searching for. The faded image,
art. This topic will be further discussed
taken before he even knew her, when she
in chapter 2, ‘Visual Approaches’, with
was five, allowed him to rediscover his lost
reference to the technical execution of the
mother. This incident helped him illustrate
work and its importance in supporting the
his definition of photography’s essence.
photographer’s conceptual approach.
According to Barthes, photography
manages to transform a subject, e.g. a
Beyond the recording of appearances
person or a scene, into an image. Within
In his book Camera Lucida, Roland the fragment of time it takes to take a
Barthes embarked on an exploration of picture, we have a separation between the
the ontology of photography, meaning, world and its image. The reality depicted
‘what Photography was “in itself,” by what in the image is irretrievable; there is no
essential feature it was to be distinguished way we can literally return to the past. Yet,
from the community of images’ (1980: 3). a photograph is a trace of the past, of a
past that the image is already separated
Barthes starts with a classification of
from. This reference to the intractable
images based on his own emotions. Even
past, this notion that ‘that-has-been’, for
though most images discussed in the
Barthes, illustrates photography’s essence
book are by the well-known photographers
and is an awareness that is sometimes
– Alfred Stieglitz, André Kertész and
experienced with indifference and some
Robert Mapplethorpe, amongst others
others with great astonishment.
– he is not particularly interested in the
technical quality or artistic nature of the
work. The images allow him to distinguish
between what he calls, the studium, i.e. a
generalized interest in an image because
of its subject-matter, composition and
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∆∞
Title: A collection of
family photographs
Photographer: Unknown
A collection of formal and informal
family photographs that offers
a gateway into the existence of
ourselves and others.
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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Barthes articulates a way in which many Photographs as objects
of us relate to photographs; the manner
The value of a family album lies with the
in which they convey an aspect of the
personal or collective memories that
shared human experience and provide
constitute a family’s identity. We might not
some form of tangible evidence or
always recognize scenes and members of
gateway to the existence of ourselves
the family, or some images might be too old
and others. The manner in which the
to reflect personal memories, but the images
photograph can go beyond the recording
invite a particular type of engagement.
of appearances and convey something of
This means that it is not necessarily the
the individual’s character or circumstances
content of the image that invites personal
is something that we can relate to in
engagement and identification. The images’
both the production and sharing of our
authenticity is validated by their appearance
personal photographs. We may hold
(signs of aging, technology used, any written
dear photographs of the deceased or
notes) and inclusion in personal archives.
from a time long past. Photographs may
help confirm, or indeed even create, our This is to say that photographs are not
sense of personal history and identity. In just images; they are also objects, and
a similar way, we can use photographs to sometimes their materiality and function as
portray our identity, an identity that may be objects is crucial for their significance or
consciously constructed or simply revealed meaning. In the introduction of Photographs
with a smile or gesture. Photographs can Objects Histories: On the Materiality of
keep memories alive, but they can also Images, Elizabeth Edwards and Janice
create, distort or substitute memories. Hart explain: ‘thinking materially about
photography encompasses processes of
intention, making, distributing, consuming,
using, discarding and recycling, all of which
Some questions for consideration: impact on the way in which photographic
images are understood’ (2004: 1).
What makes us recognize
The technology and chemistry used for
beloved people in some
a particular image, as well as its signs
pictures and not in others?
of aging, can provide useful information
Why do images divert from the about its history. These days, with the
essential ‘truth’ of a person as wider marketability of photography,
we have experienced it? marks on the surface of an image
are seen as signs of authenticity that
What are the implications in
can influence the image’s price.
relation to members of the family
that we have never met?
LLLL
∞
Title: from ‘Mother of Martyrs’,
2006
Photographer: Newsha Tavakolian
Every Thursday and Friday, Iranian
mothers who are proud that their
sons have given their lives for Iran
visit the cemetery. Their sons died
fighting Iraqi Republican Guards.
They all cherish the portraits of
their sons. This photograph is a
clear example of how significant
photographs can be to those who
have lost loved ones.
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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Regardless of its reputation as a medium
for the reproduction of appearances, in
the course of its existence, photography
has employed a number of different
technologies and has allowed for a great
deal of choice in presentation. The size
and quality of a print can influence our
impression of the image’s content. For
example, from its appearance, we can
tell whether an image has been made for
publicity and is to be shown in a public
space (e.g. a poster). A landscape on a
postcard most likely illustrates a tourist
destination. Fine art prints are usually of
high quality, allowing greater access to
the image, and are usually made in limited
editions for exhibition or archival purposes.
All these conclusions are drawn from the
format of the image and its material basis.
The materiality of photography seems to
be less relevant in the digital age, where
most images are made and viewed on
a screen. Nevertheless, the material
support of the image, i.e. the screen, can
again reveal a lot about the image: the
technology through which it was produced,
the data that it consists of (including
metadata), its capacity to network.
The function of photographs as objects
has largely been ignored in the past,
but it is increasingly inviting attention ∞◊
because it allows access to photography’s Title: Ghost of a Tree, 2012 and
myriad uses. Thinking about photographs Badlands Concrete Bend, 2015
as objects has also received attention Photographer: Letha Wilson
in art, where artists employ different Letha Wilson is an artist who works
technologies and modes of presentation predominantly with photography,
to enrich the meaning and communicative but her work is presented in a
three-dimensional form. Wilson
possibilities of the work, or they appropriate calls her work ‘photosculptures’.
and re-contextualize existing images The sculptural effect is often
to highlight the difference between the achieved through the arrangement
of the images in space or mixed
image’s initial purpose and its function in art media techniques that create a play
(see chapter 3, ‘Contexts of Presentation’). between reality and representation.
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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Altered photographs Choosing between documenting real
objects and scenes and constructing
The previous sections explored the idea
realities drawn from one’s imagination
that both content and form are crucial to
defines two different approaches to
our understanding of photographs. There
photography and marks the distinction
are certain expectations linked to the
between documentary, where truthfulness
photographic image. There is an expectation
and accuracy are of crucial importance,
that photographs are made in reaction to
and creative uses that entail a degree
light with the use of a photographic camera,
of fiction. Some photographs operate
and that even though they might not
as objective records of an object or
necessarily produce recognizable shapes
scene; others are enhanced; and, finally,
and scenes, the images are records of
some images are clearly constructed
actual moments in time. These expectations
in order to convey a particular idea or
do not necessarily come consciously to
concept. This might be achieved through
mind when we look at photographs, but
photographing a constructed set or by
they underlie our understanding of them.
manipulating an image either in-camera
However, our ever-increasing encounters or post-production, and sometimes both.
with images come with a growing
Brands and companies – from local
awareness that images can lie, and that
independent businesses through to
this has always been the case. In ‘The
international conglomerates – use
Heroism of Vision’ from On Photography,
photography to varying degrees to state
Susan Sontag describes: ‘In the mid-1840s,
their company identity and promote
a German photographer invented the first
their products and services. In some
technique for retouching the negative. His
circumstances, the photographer is
two versions of the same portrait – one
concerned with enhancing the product
retouched, the other not – astounded
and its effects on the consumer. In
crowds at the Exposition Universelle held in
other circumstances, the main thrust of
Paris in 1855. . . . The news that the camera
advertising photography is to create a spirit
could lie made getting photographed much
of lifestyle. The photographer creates a
more popular’ (Sontag 1971: 85-86).
piece of theatre, a stretched or distorted
As Sontag illustrates through this incident setting to allude to something beyond
from the early days of photography, our the product itself. Constructing an altered
expectations are not reduced to recording reality often leads to complex, playful and
the world. The camera can lie, and this sometimes even shocking images that
dynamic between a mechanical tool and require the photographer to engage with
its highly subjective use has been central an idea in a way that is often removed
to photography since its inception. from the ordinary existence of daily life.
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Title: Untouched and Retouched, c.1895
Authors: Robert Johnson and Arthur Brunel Chatwood
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∆ Chapter introduction | Levels of truth | Research and documentation ◊
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For example, musicians rely heavily Italy as a place where these two worlds
on photography and other visual meet. People’s exaggerated gestures,
communication to convey their artistic as well as the vibrancy of the scenes,
identity. Often the visual language their saturated colours, and polished
employed in album covers and music floors, suggest a stretched reality.
artworks extends beyond the visual
Advancements in technology, and
representation of the musicians or the
computer-generated imaging (CGI) in
music and becomes a cultural experience
particular, have allowed the creation of
of the band’s creative ethos. The album
convincing images that closely resemble
cover for Nirvana’s Nevermind (showing
photographs and do not require any
a baby swimming and reaching out for a
use of a camera. The proliferation of
dollar bill) was photographed in California
CGI in certain fields that were previously
in 1991 by underwater photographer
dominated by photography – such as
Kirk Weddle. Designed by Robert
architecture, the automobile industry
Fisher at Geffen, the cover makes a
and product imaging – has provided a
striking image and is an ironic allusion
new challenge to photographers who
to the band’s counter-culture ethos.
have lost some of their influence in the
Whether destined for private use or to industry. However, the implications of
be exhibited in a gallery or for use in technological developments do not concern
advertising, the constructed photograph commercial applications of photography
engages the viewer in a manner that only: they also concern philosophical
challenges or distorts notions of truth questions regarding photography’s
and reality. Narrativization is inherent in survival. Will CGI replace photography as
many uses of photography, including we know it, or should CGI be considered
documentary (see second part of this a strand of photography instead?
book); however, constructed images, more
CGI is not new. In the 1990s the film
often than not, invite the viewer to immerse
industry and artists were already employing
themselves in a fictional world. For example,
computer technology to create creatures
Dolce & Gabbana’s campaigns ‘# Italia is
and settings that had no correspondence
Love’ (2016), ‘# Napoli’ (2016) and ‘# DG
in reality. Whether this was to refer to future
Palermo’ (2017) draw on the brand’s origin
or past realities or constructs of the maker’s
in Italy. The images feature typical Italian
imagination, computer technologies opened
street settings occupied by a mixed crowd
up new avenues in the creation of alternative
of locals, fashion models and consumers
worlds that look as real as reality itself.
dressed up in high fashion attires. The
images illustrate warm-hearted interactions
between the locals and the fashionistas, with
the locals’ attitude and gestures connoting
tradition and hospitality and the fashionistas
connoting openness and excitement. The
strong sense of location, with ‘trattorias’
and fruit stalls in the backgrounds, marks
Language: French
ŒUVRES COMPLÈTES
DE
M. DE BALZAC
COMÉDIE HUMAINE
QUINZIÈME VOLUME
DEUXIÈME PARTIE
ÉTUDES PHILOSOPHIQUES
ÉTUDES
PHILOSOPHIQUES
PARIS,
FURNE,
J.-J. DUBOCHET ET CIE,
RUE SAINT-ANDRÉ-DES-ARTS,
RUE RICHELIEU, 60;
55;
J. HETZEL,
RUE DE MÉNARS, 10.
1845.
LE COMTE D’HÉROUVILLE
L’ENFANT MAUDIT.
ÉTUDES
P H I L OS OP H I QU E S.
MASSIMILLA DONI.
A JACQUES STRUNZ.