PENGEMBANGAN DAN KOMERSIALISASI

PRODUK
SCAMPER & ANALISIS IDE
(Creative Thinking)

by vectorjuice - www.freepik.com

Laboratorium Ergonomi dan Perancangan

Sistem Kerja
Departemen Teknik Sistem dan Industri
Institut Teknologi Sepuluh Nopember
SCAMPER
 Substitute

Substitute your typical recipe of

ingredients by changing a few ones
Substitute
Substitute
 Combine

Mix, combine with other assemblies or services, integrate mashup,

juxtapose and bring together elements and resources that can
complement or enrich each other in new and novel ways.
Combine
 Adapt

Alter, change function, use another element

Think sideways and utilize tools and ideas within new contexts and
situations.
Adapt
 Mix, Modify, Magnify

Increase or reduce in scale, change shape, modify

attributes (e.g. colour). Look at the micro and macro
viewpoints of it or start watching it from an unusual
position. Look at it with different eyes.
 Mix, Modify, Magnify

Rancangan ban radial pertama dipatenkan pada tahun 1915 oleh Arthur W.
Savage.
Desain ini selanjutnya dikembangkan dan dikomersialkan secara luas oleh
Michelin pada tahun 1946.
 Purpose - put to another use

Change application, use for different purpose. Break the rules and rethink
the use and application an object can have. A bottle can be a flower vase just
like a dismissed airplane can be a pretty original restaurant
Purpose - put to another use
 Eliminate

Remove elements, simplify, reduce to core functionality.

Distill, extract the essence. Take off everything that is
not relevant or needed.
Eliminate
Eliminate
 Repurpose/ Reverse/ Reuse

Turn inside out or upside down

Repurpose/ Reverse/ Reuse

silhouette chair
tea rex tea infuser

banana slicer
sauce dispensing chopsticks

froggetmee chopsticks
master opener
bottle top
finger fork

popcorn fork
 “you don’t need to be
better or best. You just
need to be different”

[thank you]