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 Journal Of Contemporary Urban Affairs
2018, Volume 2, Number 3, pages 107– 111

Embracing today’s Economic and Technological

Reality: What It Means for Design Professionals
* Dr. YASEMIN INCE GUNEY
Faculty of Architecture, Balıkesir University, Balıkesir, Turkey
E mail: yasemince.guney@gmail.com

A R T I C L E I N F O:
Article history:
Received 15 July 2018
Accepted 23 September 2018
Available online 13 October
2018
Keywords:
Advanced
Technologies; Industry
4.0; Design Profession,
Design Education.
This work is licensed under a
Creative Commons Attribution -
NonCommercial - NoDerivs 4.0.
"CC-BY-NC-ND"
ABSTRACT
History has shown that technological advancements alter the way we produce,
exchange, protect, consume and save all kinds of goods. The First Industrial
Revolution, for example, has been named as such since it indeed revolutionized
everything related to daily living including art, culture, economy and politics.
History has also showed that most cultural actors are reluctant to embrace
advanced technology at first as they might see it as taking away something at
the core of humanity. Arts and Crafts movement for example, grew out of a
concern for the effects of industrialization on design, on traditional skills and
on the lives of ordinary people. Today, economists, scientists and policy makers
in developing countries are talking about the coming of the fourth industrial
revolution and the Second Machine Age, that not only will redefine the way
humans live their daily life but also the very definition of human beings. The
aim of this study is to discuss the effects of these changes on theoretical and
practical issues related to design professionals and education, including
advanced technologies available and social and cultural implications of their
use. The paper will argue that today’s economic and technological reality will
alter the design profession from its education to its implementation.
JOURNAL OF CONTEMPORARY URBAN AFFAIRS (2018), 2(3), 107-111.
https://doi.org/10.25034/ijcua.2018.4725

www.ijcua.com
Copyright © 2018 Journal Of Contemporary Urban Affairs. All rights reserved.

in Hamburg, Germany, and the Second

1. Introduction
The rate of change in all areas of human life has
been increasing ever since the First Industrial
Revolution. Today not only the rate of change is
drastic but also the number of changes that are
taking place are numerous. It has been
discussed that we are entering a new era in
human history where digital technologies are
creating new life practices altering our very way
of life and revolutionizing everything related to
art, culture, economy and politics. Today,
economists, scientists and policy makers in
developing countries are talking about the
coming of the fourth industrial revolution,
termed as Industry 4.0 in 2011 in the Science Fair
Machine Age, that not only will redefine the way
humans live their daily life but also the very
definition of human beings. Internet, the new
renewable energies, and 3D-printing are the
keys for the Third Industrial Revolution that was
initiated after the 1970s which are increasing
their effect on human lives.
History has also showed that most cultural
actors are reluctant to embrace advanced
technology at first as they might see it as taking
*Corresponding Author:
Faculty of Architecture, Balıkesir University, Balıkesir,
Turkey.
E-mail address: yasemince.guney@gmail.com
 JOURNAL OF CONTEMPORARY URBAN AFFAIRS, 2(3), 107-111 / 2018
away something at the core of humanity. Arts
and Crafts movement for example, grew out of
a concern for the effects of industrialization on
design, on traditional skills and on the lives of
ordinary people. However, their idea of art for
the people could not be accomplished
because their exquisitely made and decorated
pieces could only be afforded by the very
wealthy.
Today’s technological advancements offer
new perspectives and opportunities that
already started to affect all areas from
archeology to medicine, from construction to
heritage. More importantly, the Industry 4.0
signals the end of capitalism as economist
Jeremy Rifkin (2016) suggests, while a new
economic paradigm is emerging which he calls
collaborative commons which will transform our
way of life. The aim of this study is to discuss the
effects of these changes on theoretical and
practical issues related to design professionals
and education, including advanced
technologies available and social and cultural
implications of their use. The paper will argue
that today’s economic and technological
reality will alter the design profession from its
education to its implementation.
2. Literature Review
2.1. First Industrial Revolution and Architecture
At the time when James Watt invented steam
engine in 1765, architects were almost unaware
of its implications for architecture. Architects
were more interested with finding the
appropriate ‘style’ for emerging functions such
as banks, libraries, hotels, museums, opera
houses, train stations etc. due to social changes
taking place. In this period known as Neo-
Classism, architects’ discussions were focused
on finding ‘the style’ that would fit better into
these new functions based on the ideals of their
newly established nation states. Italian
architects were considering Roman
architecture more appropriate to them, for
example, while Gothic was declared as the
most British. America, on the other hand,
decided Greek architecture more appropriate
for their newly established democracy, while
Baroque was found more appropriate for Paris
Opera House by French architects as a place of
human emotion and drama.
Technology, however, was already on its way to
produce new materials and techniques that
would alter architecture drastically. It would
take some time for architects to accept and use
these new technologies and materials available
as representatives of the new age. It required
not only the availability of these new materials
and technologies but also acceptance of them
by architects first and also by the society leading
the way to consider technology as the “cultural
manifestation of modern man.”
One of the earliest examples of steel columns,
for example, is in a public library in Paris,
Bibliothèque Sainte-Geneviève (1843-1850).
Designed by Henri Labrouste, the building
(Figure 1) is a representative of how
inexperienced and noncreative architects’ of
the period were. They were hesitant and non-
imaginative in using new materials such as these
slender cast-iron columns shaped as sort of
Corinthian columns having set on stone
pedestals. From the outside the library just
looked like traditional stone and brick buildings
without ever indicating the use of iron columns
and beams inside.
Figure 1: Bibliothèque Sainte-Geneviève (1843-1850).
The architects’ preoccupation with style and
lack of interest with the technological
developments are reflected most clearly in the
story of the world’s first temporary exhibition
building, the Crystal Palace in London. The
building’s story starts when the world’s first
developed colonial power Britain wants in 1850
to organize the world’s first expo to showcase
the latest technologies and innovations from
around the world titled ‘The Great Exhibition of
the Works of Industry of All Nations.’ In January
1850 they announce a competition and form a
committee to select the winning design. The
structure had to be as economical as possible
and be built before the exhibition was
scheduled to open on May 1st, 1851. Within 3
weeks the committee receives 245 entries, all of
which are rejected. None of the designs would
satisfy the requirements until a gardener Joseph
Paxton, who happened to be in London and
heard about the difficulties, visits Hyde Park and
quickly doodles his famous concept drawing of
the Crystal Palace for the committee (Figure 2).
Dr. Yasemin İnce Güney 108
 JOURNAL OF CONTEMPORARY URBAN AFFAIRS, 2(3), 107-111 / 2018

exhibition space. The construction, acting as a

self-supporting shell, maximized interior space,
and the glass cover enabled daylight. The
method of construction was a breakthrough in
technology and design, and paced the way for
more sophisticated pre-fabricated design.

Figure 2: First sketch for the Great Exhibition Building by Sir

Joseph Paxton (1850). Figure 3: The Crystal Palace in Hyde Park for Grand
International Exhibition of 1851.

Paxton was just a gardener who started to work

Between May and October 1851 millions from
in 1823 at Chiswick Gardens, then in 1826
across both the UK and the world visited the
appointed by the Duke of Devonshire as head
Crystal Palace. In October, Paxton was knighted
gardener at Chatsworth House. Here Paxton
by Queen Victoria when he got his Sir title was
designed gardens, fountains, a model village
well as the title of architect. By the time
and an arboretum. Paxton’s interest of building
exhibition closed its doors, much of the British
greenhouses led him to be interested with the
public had grown exceptionally fond of their
new technological developments as well. It is
‘People’s Palace’ and there was great concern
known that he was friends with engineers of the
that the temporary structure was about to be
period such as Robert Stephenson. Using
lost forever. Thus, it was re-erected in Sydenham
combinations of prefabricated cast iron,
in south London in June 1854, where it remained
laminated word and standard sized glass sheets,
until it burned down in 1936.
he created the ‘ridge-and-furrow’ roof designs.
Starting with the second World Expo Paris 1889,
In 1836 this system was used for the first time in
we see architects and engineers designing
the ‘Great-Stove’ the largest glass building at
together such as the ‘Galerie des Machines’
the time.
designed by architect Ferdinand Dutert in
Paxton’s experiments with glass and iron to build
collaboration with engineer Victor Contamin.
greenhouses were reflected in his concept
The marriage of architectural ideas with new
drawing for the exhibition hall which included all
materials made available by the new
the basic elements of the building. The design
technologies had to wait until the pioneers of
was a vastly magnified version of his lily house at
modern architecture put them into use. It
Chatsworth. It was cheap, simple to erect and
required not only the availability of these new
remove and could be ready quickly. Its novelty
materials and technologies but also
was its revolutionary, modular, prefabricated
acceptance of them by architects first and also
design and the extensive use of glass, and very
by the society leading the way to consider
low cost. The committee accepted Paxton’s
technology as the “cultural manifestation of
innovative plan.
modern man.” Gropius’s glass skyscraper and Le
Despite widespread cynicism amongst press
Courbusier’s idea of undivided screens were
and public of the period, when the Great
among the first steps. The time gap between the
Exhibition opened in May 1851 it was an
demise of modern architecture and the
enormous success. The satirical magazine
technological innovations of first industrial
Punch named the building as ‘Crystal Palace.’
revolution-mass production of glass and steel-is
Crystal Palace (Figure 3) resembles a giant
about sixty years.
greenhouse covering 77,268 sqm area. A total
of 3350 cast-iron columns were used in the
2.2. Technology and Architecture Today
building, 1851 of which stood at the longer side
Today, economists, scientists and policy makers
representing its construction year. Its glass walls
in developing countries are talking about the
and roof cover an area of 83,700 sqm. Paxton’s
coming of the fourth industrial revolution,
ingenious design created an unprecedented
termed as Industry 4.0 in 2011 in the Science Fair

Dr. Yasemin İnce Güney 109

 JOURNAL OF CONTEMPORARY URBAN AFFAIRS, 2(3), 107-111 / 2018
in Hamburg, Germany, and the Second
Machine Age that not only will redefine the way
humans live their daily life but also the very
definition of human beings. Internet and the
new renewable energies were the keys for the
Third Industrial Revolution (TIR) that was initiated
after the 1970s. Another major development in
TIR is the 3D-printing. This new technology
changed the manufacturing process from
‘subtractive manufacturing’ into ‘additive’ one
that will cut down the materials used to produce
goods as well as energy used during the
process.
The development of new materials and
technologies are at an unprecedented speed
in contemporary period. Though there are some
architects playing with the possibilities of
emerging third industrial revolution much focus
is needed within architectural discourse on the
possible effects and interplays between
architecture and the emerging new era with its
new economic social and political agenda.
There are new avant-garde projects already
experimenting with the application of the 3D
printing technology. One of such as project is
Amsterdam’s 3D-printed steel pedestrian bridge
that spans one of the city’s old canals (Figure 4).
The innovative Dutch construction company
Heijman’s Innovation Manager Jurre van der
Ven suggests that we need to start looking at
design in a completely different manner since in
3D printing design and construction operate
hand-in-hand. Multi-axis industrial robots will
construct the pedestrian bridge using cost
effective and scalable technologies creating
an automatic construction site.
Figure 4: Amsterdam’s new 3D-printed steel bridge.
A new Ukrainian homebuilding startup
company called PassivDom uses 3D printing
robot that prints 20cm-thick walls, roof and floor
of 380 square foot house in about 8 hours. The
materials used include carbon fibers,
polyurethane, resins, basalt fibers and fiberglass.
The windows, doors, plumbing and electrical
systems are for now added later on by a human
worker. PassivDom’s houses are now available
for preorder online in Ukraine and US. Their
designer Maria Sorokina adds that the homes
also offer the possibility of living off-the-grid
providing an opportunity to live in nature away
from civilization but having the traditional
house’s comfortable conditions.
One of the world’s largest architectural firms,
Foster and Partners and a UK based 3D printing
company called Monolite have teamed up with
the European Space Agency to explore the
possibility of using 3D printing to construct a
permanent base on the moon. The buildings
would be printed using lunar soil as the
feedstock. The goal is to construct lunar habitats
with locally sustainable materials found on the
moon in order to avoid the logistic cost of
shipping in materials from Earth.
The developments of Industry 4.0 are way on its
way and it will alter many professions and
similarly the way we live including the way we
produce goods and the way we use them.
Digital technologies available are also
increasingly getting faster and more developed
each day: Limits of image resizing and
processing are increasing, new ways for image
storage and retrieval lead to new image
databases and faster access to images, many
documents are digitized for public access
including rare books and manuscripts, digital
access to many photographic collections are
made available each day.
3. Discussion and Conclusion
As discussed above, we have already entered
what has been called ‘The Second Machine
Age.’ The Industry 4.0 signals the end of
capitalism as economist Rifkin (2016) suggests,
while a new economic paradigm is emerging
which he calls collaborative commons that will
transform our way of life. Today we have more
powerful computers, cheaper mass storage,
higher band-with for internal and global
networks, and more importantly soft-wares and
file formats are becoming standardized thus
enabling sharing.
The different historical layers of the city could be
made available as cultural restitutions through
digital surrogates. VU City project developed by
Gordon Ingram and James Hotown Associates
might be a good example for understanding
these surrogates. They already digitally scanned
and produced the city of London as a case for
smart city data, i.e. large data readily available
for live use. It is a case where city modelling is at
a new level; you can see timeline of buildings in
London as you desire for example
We need to evaluate theoretical and practical
implications for many disciplines including art,
architecture and heritage as well as education
in all disciplines. Today, digital technologies such
Dr. Yasemin İnce Güney 110
 JOURNAL OF CONTEMPORARY URBAN AFFAIRS, 2(3), 107-111 / 2018
as the 3D printing and 3D laser scanning might
be in still developing, but their properties as well
as usage will grow exponentially in the coming
two decades as they becomes increasingly
efficient and cheaper. Low cost techniques on
3D representation and 3D printing have already
started to effect heritage preservation. Many
European research projects are already
completed such as VITRA (Veridical Imaging for
Transmissive and Reflective Artefacts), VASARI,
International Dunhuang Project, VU City and
Collect Britain. British Library pronounced that
the aim is to help people advance knowledge
to enrich lives by aiding scientific advances,
adding commercial value for businesses and
contributing UK’s ‘knowledge economy’ via
innovatively exploiting it collections as a
resource for the nation and the world. Some of
the
To conclude, digital technologies are new tools
that are providing new means for us in our work
on cultural heritage as well as via internet
platforms getting faster and better we have
new ways to share our work with the rest of the
world, and we may also have new educational
tools soon using 3D virtual reality-VR,
augmented reality-AR and mixed reality-MR
technologies. We already started to have virtual
collections available online. All together they
can aid us in creating new ways of
communicating to increase much needed
intercultural dialogue that fosters understanding
and peace among different cultures.
Acknowledgement
This research did not receive any specific grant
from funding agencies in the public,
commercial, or not-for-profit sectors.
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