SHELL MECHANIC SAMRIDDHI - 2019

Venkata Pendyala
Channel Implementation Manager

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Current Structure
“TRAVELLING ON A TREADMILL: GOOD EXERCISE, DOES NOT GET YOU ANYWHERE”

RETAILER
SKP
₹

MECHANIC

LIMITATIONS OF CURRENT STRUCTURE

1. Time Delays in settlement dependent on coupon collection, processes

initiated due to checks and balances (Counterfeit Coupons. Fake
Registrations, Govt. Regulations etc…)
2. Leakages due to misuse by retailers/distributors. Many instances of
material found in market without coupons causes resentment among
influencers.
0123456789 3. Mechanic not locked in by loyalty. Can switch to competition easily.
4. Spill over Costs: Having to refund coupons of even three years back.

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CHANGE THE GAME!!! - DIGITALIZE
DIGITAL PLATFORM SIMPLIFIED WORK MODEL SALIENT FEATURES
MECHANIC BANK A/C REGISTERED RETAILER
• Digital Records at Point
of Transaction
• Bank A/C, PAN Card, GPS
Transparency to be used during KYC

REGISTERED MECHANIC • Club Membership

• Retention Rules for
Sustainability Mechanic Lock In

• Profitability Catalogue
PROFITABILITY CATALOGUE • Consumer Influencer
Competitive Packages.
Advantage

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Basic Structure

• Instant redemption based on Direct Benefit

Transfer.
Basic Rewards • Pay for Performance Contexts viz. Seasonal
Boosters for Agriculture Products

• Mechanic categorization into clubs.

• Club Membership rules.
Club Based Entry • Mechanic Profitability Catalogue.

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Direct Benefits Packages
Category Brand Pack Sizes Oil Change Benefit
Advance AX5 0.8,0.9,1 L INR 10/-
Rimula R1 6,7.5,10L INR 30/-
Performance 6,7.5,10L INR 75/-
Rimula R3
15L INR 100/-
Advance AX7 0.9,1L INR 15/-
Advance AX7 3L INR 50/-

Hi-Performance Helix HX7 3,3.5L INR 75/-

Rimula R4 7.5,10L INR 100/-
Rimula R4 15L INR 125/-
Helix HX8 5w30 3.5,4,5L INR 125/-
Ultra-Performance Rimula R5 15L INR 125/-

Direct Benefit Transfer Facility will be only available to Mechanics who are registered on the SHARE Digital Platform.
Mechanic will be submitting their relevance KYC Details during the registration process to enable Direct Bank Transfer.
Credit to the mechanic’s bank A/C will be done every time a mechanic scans INR 250/- worth of coupons.

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Program Structure: Points Table

Every New Consumer Enrolment in SHARE Digital App 10 Pts.

Recording Consumer Vehicle ID and Mileage Data in App 5 Pts.

PACK SIZES 0.8-1L 2.5-5L 6,7.5L 10,15L

CATEGORY
Advance AX5 10 Pts. NA Rimula R3 30 Pts. Rimula R3 50 Pts.
Performance
Advance AX7 20 Pts. Helix HX7, 50 Pts. Rimula R4 50 Pts. Rimula R4 100 Pts.
Hi-Performance Advance AX7

Advance Ultra 50 Pts. Helix HX8 100 Pts. NA Rimula R5 200 Pts
Ultra-Performance 5w30, Helix
Ultra

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Become a Member of the Shell Master Mechanic Club:
Gain Access to the Shell Mechanic Samriddhi Benefits Catalogue and Grow with Shell.

Introducing: The DMR will now be a Influencer Profitability Advisor

Stay Connected with Increase Synthetic Increase Productivity. Improve Health and
your Customers using Sales Safety Standards of
• Equipment. Work Environment.
Shell Digital Services. • Access to Shell • Workshop Furniture.
• Customer Relationship Synthetic Sales Kits. • Personal Safety &
• Training and

Improve Efficiency

Decrease Downtime.
Improve Margins
Improve Footfalls

Management Services. • Synthetic Sales Hygiene Trainings.

Certification through
• Service Reminders Videos. Shell Mechanic • Uniforms.
• Customized Festival • Digital Consumer Masterclass. • Hand Sanitizers.
Greeting Services Payback Options. • Safety Shoes.
• Service Camp • Hand Gloves.
Invitations.

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Shell Mechanic Samriddhi Mechanic Clubs

• Entry Criteria

Ustaad • 8000 Points from date of registration.

• Membership Retention Criteria
• 2500 Points each quarter.
• Entry Criteria

Guru • 12000 Points from registration.

• Membership Retention Criteria
• 4000 Points each quarter
• Entry Criteria

Master • 25000 Points from date of registration.

• Membership Retention Criteria
• 8000 Points each quarter.

WHAT HAPPENS WHEN CLUB MEMBER DOES NOT FULFILL RETENTION RULES CRITERIA IN A QUARTER?
In case a club member does not fulfil their membership status wise retention criteria requirements in a quarter the following two rules will apply for the next quarter:
1. The club membership status will be reduced by one level for the next quarter.
2. The points for Bronze, Silver and Gold Members will be reset to 6000,10000 and 23000 points before the start of the next quarter.

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Shell Master Mechanic Quarterly Membership Benefits

2500 Profitability 4000 Profitability 8000 Profitability

Catalogue Tokens. Catalogue Tokens. Catalogue Tokens.
2 Synthetic Sales 4 Synthetic Sales 6 Synthetic Sales
Kits. Kits. Kits.

Tokens will be issued to club members at the beginning of each quarter for redemption.
Tokens issued will lapse at the end of each quarter. Club Members are expected to redeem tokens issued during the quarter period itself.
4 Quarter Periods in a year: 1. Jan – Mar, 2.Apr – Jun, 3. Jul – Sep, 4. Oct – Dec.

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Become a Member of the Shell Master Bike-Serv Club:
Gain Access to the Shell Mechanic Samriddhi Benefits Catalogue and Grow with Shell.

Introducing: The DMR will now be a Influencer Profitability Advisor

Stay Connected with Increase Synthetic Increase Productivity. Improve Health and
your Customers using Sales Safety Standards of
• Equipment. Work Environment.
Shell Digital Services. • Access to Shell • Workshop Furniture.
• Customer Relationship Synthetic Sales Kits. • Personal Safety &
• Training and

Improve Efficiency

Decrease Downtime.
Improve Margins
Improve Footfalls

Management Services. • Synthetic Sales Hygiene Trainings.

Certification through
• Service Reminders Videos. Shell Mechanic • Uniforms.
• Customized Festival • Digital Consumer Masterclass. • Hand Sanitizers.
Greeting Services Payback Options. • Safety Shoes.
• Service Camp • Hand Gloves.
Invitations.

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Profitability Catalogue Token Rates

Health & Safety Efficiency

Item Tokens Item Tokens
Emergency Safety Kit 1000 Socket Wrench Set 1000
Waterless Hand Cleaning Gel 500 Multipurpose Screwdriver Set 1000
Bike Helmet 2000 Mechanic Noise Listening Set 1000
Uniform 1500 Multifunctional Repair Kit 5000

Footfalls
Margins
Item Tokens
Item Tokens
12 Item Bike Consumer Gift Kit 1000
Synthetic Sales Kit 1000
8 Item Car Consumer Gift Kit 1000
8 Item Tractor Consumer Gift Kit 1000

4 Item CV Consumer Gift Kit 1000

* Item List and Token Rates are subject to change purely at the discretion of Shell India Markets Pvt. Ltd.

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