Powered by AI

Bing
The promotional mix consists of five key elements:
1. Advertising: This is any paid form of non-personal presentation and
promotion of ideas, goods, and services by an identified sponsor. It's a
way of mass communication and is the most popular and widely
practiced tool of market promotion1.
2. Sales Promotion: These are marketing activities other than advertising,
publicity, and personal selling that stimulate consumer purchasing and
dealer effectiveness. Sales promotion mainly involves short-term and
non-routine incentives, offered to dealers as well consumers 1.
3. Personal Selling: This includes face-to-face personal communication
and presentation with prospects (potential and actual customers) for the
purpose of selling the products. It involves personal conversation and
presentation of products with customers 1.
4. Public Relations: Public relations involves managing the spread of
information between an individual or an organization and the public. It
may include an organization or individual gaining exposure to their
audiences using topics of public interest and news items that do not
require direct payment2.
5. Direct Marketing: Direct marketing is a form of communicating an
offer, where organizations communicate directly to a pre-selected
customer and supply a method for a direct response 2.
Each element of the promotional mix has its unique features and benefits, and
businesses need to choose the right mix of promotional tools to achieve their
marketing objectives3.

Source(s)
1. Top 5 Elements of Promotion Mix (With Diagram) - Your Article Library
2. 13.1 The Promotion Mix and Its Elements - OpenStax
3. What are the 5 Elements of the Promotional Mix?