Professional Documents
Culture Documents
Trắc nghiệm
Trắc nghiệm
Trắc nghiệm
A) the use of the Internet, the Web, and mobile apps to transact business.
B) the use of any Internet technologies in a firm's daily activities.
C) the digital enablement of transactions and processes within an
organization.
D) any digitally enabled transactions among individuals and organizations.
A) e-business
B) digital commerce
C) the Internet
D) the Web
A) interactivity
B) social technology
C) information asymmetry
D) richness
A) richness
B) ubiquity
C) information density
D) personalization
A) ubiquity
B) global reach
C) information density
D) social technology
A) 310 million.
B) 3.1 billion.
C) 31 billion.
D) 310 billion.
A) richness
B) interactivity
C) universal standards
D) information density
A) information asymmetry
B) unfair competitive advantage
C) imperfect competition
D) dynamic pricing
A) marketspace
B) marketplace
C) social network
D) the Internet
A) ubiquity
B) interactivity
C) reach
D) information density
A) richness
B) reach
C) information density
D) interactivity
A) richness
B) information density
C) ubiquity
D) reach
18. Which type of e-commerce is distinguished by the type of technology
used in the transaction rather than by the nature of the market
relationship?
A) consumer-to-consumer (C2C)
B) social e-commerce
C) mobile e-commerce
D) business-to-business (B2B)
A) Amazon
B) eBay
C) Wikipedia
D) Facebook
21. Which of the following is not true about the use of apps?
A) The average U.S. consumer spends over two hours a day using apps.
B) Users still spend less time using apps than they do using desktops or
mobile Web sites.
C) Apps are easier to control and monetize than Web sites.
D) Around 280 million people worldwide launch a smartphone app more than
60 times a day.
A) YouTube
B) Airbnb
C) Tumblr
D) Facebook
A) Amazon
B) Groupon
C) Craigslist
D) Go2Paper
24. All of the following are examples of social networks except:
A) Instagram.
B) Twitter.
C) Y Combinator.
D) Pinterest.
A) 59
B) 94
C) 159
D) 194
29. All of the following are major social trends in e-commerce in 2015-2016
except for:
A) concerns about the flood of temporary, poorly paid jobs without benefits
being generated by on-demand service companies.
B) the continuing conflict over copyright management and control.
C) the refusal of online retailers to accept taxation of Internet sales.
D) the growth of government surveillance of Internet communications.
31. Which of the following describes the basic Web policy of large firms during
the Invention period?
A) Integrate social networks and the mobile platform with Web site marketing.
B) Emphasize the necessity for the Web to generate profits.
C) Use the Web to sell complex goods and services online.
D) Maintain a basic, static Web site depicting the firm's brand.
32. The size of the B2B market in 2015 was estimated to be around:
A) $630 million.
B) $6.3 billion.
C) $630 billion.
D) $6.3 trillion.
33. Which of the following statements about the Web is not true?
A) 1 million
B) 10 million
C) 100 million
D) 1 billion
35. All of the following can be considered a precursor to e-commerce except:
36. Which of the following was the first truly large-scale digitally enabled
transaction system in the B2C arena?
A) Telex
B) the Baxter Healthcare system
C) the French Minitel
D) EDI
A) 1983
B) 1985
C) 1995
D) 2001
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
40. ll of the following are examples of Web 2.0 sites and applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
42. All of the following were visions of e-commerce expressed during the early
years of e-commerce except:
44. The early years of e-commerce were driven by all of the following factors
except:
46. Which of the following is one of the three primary societal issues related to
e-commerce?
A) liability
B) anonymity
C) equity
D) intellectual property
47. Which business application is associated with the technological
development of local area networks and client/server computing?
A) technology driven
B) finance-driven
C) sociological
D) government-driven
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage
51. Which of the following was the original "killer app" that made the Internet
commercially interesting and extraordinarily popular?
A) e-commerce
B) The World Wide Web
C) social networks
D) mobile apps
A) zooming
B) grazing
C) showrooming
D) webrooming
A) Etsy
B) eToys
C) eBay
D) E*Trade
58. Which of the following best describes the early years of e-commerce?
A) the most promising time in history for the successful implementation of first
mover advantages.
B) an economist's dream come true, where for a brief time consumers had
access to all relevant market information and transaction costs plummeted.
C) a stunning technological success as the Internet and the Web increased
from a few thousand to billions of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms formed since 1995
became flourishing businesses.
60. The early years of e-commerce were driven by all of the following factors
except:
Chapter 2:
1. ________ and ________ are typically the most easily identifiable aspects of
a company's business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Value proposition; competitive environment
D) Revenue model; market strategy
2. All of the following are using a subscription revenue model for music
except:
A) Spotify.
B) Scribd.
C) Rhapsody.
D) Pandora.
3. Which element of the business model addresses what a firm provides that
other firms do not and cannot?
A) revenue model
B) competitive advantage
C) market strategy
D) value proposition
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy
A) value proposition
B) revenue model
C) market strategy
D) competitive advantage
A) eHarmony
B) eBay
C) E*Trade
D) Twitter
8. Stickiness is an important attribute for which of the following revenue
models?
A) Yahoo
B) E*Trade
C) Twitter
D) Sears
A) Scribd
B) eBay
C) L.L. Bean
D) MyPoints
11. Which of the following involves a company giving away a certain level of
product or services without charge, but then charging a fee for premium levels
of the product or service?
A) Travelocity
B) Expedia
C) Orbitz
D) TripAdvisor
A) eBay.
B) Apple's iTunes Store.
C) Walmart.
D) Starbucks.
A) angel investors.
B) crowdfunders.
C) incubators.
D) venture capital investors.
18. A ________ specifically details how you plan to find customers and to sell
your product.
A) sales analysis
B) business plan
C) competitive strategy
D) market strategy
A) LinkedIn
B) Facebook
C) Priceline
D) Pinterest
20. Which of the following is not a variation of the e-tailer business model?
A) bricks-and-clicks
B) virtual merchant
C) market creator
D) manufacturer-direct
A) Priceline.
B) Rhapsody.
C) Dell.
D) eBay.
A) Walmart
B) Sears
C) Bluefly
D) Staples
23. The overall retail market in the United States in 2015 was estimated at
about:
A) $48 trillion.
B) $4.8 trillion.
C) $480 billion.
D) $48 billion.
25. Which of the following was not able to successfully implement a freemium
business model?
A) Pandora
B) Dropbox
C) LinkedIn
D) Ning
A) brand name
B) access to global markets
C) lower product prices
D) superior technology
28. Which of the following gives a business model the most credibility with
outside investors?
A) business model
B) business strategy
C) financial model
D) financial statements
32. All of the following use a social network marketing strategy except:
A) Twitter.
B) YouTube.
C) Pinterest.
D) Amazon.
A) market strategy
B) differentiation
C) leverage
D) focus
A) incubator
B) angel investor
C) venture capital investor
D) crowdfunder
A) exit strategy
B) growth metrics
C) legal structure
D) market opportunity
A) e-distributors.
B) transaction brokers.
C) exchanges.
D) service providers.
A) Twitter.
B) Yahoo.
C) Google.
D) Amazon.
A) Yahoo
B) MSN
C) Amazon
D) AOL
39. Portals primarily generate revenue in all of the following ways except:
A) they offer a fast, convenient one-stop site where users can focus on their
most important concerns and interests.
B) they offer consumers valuable, convenient, time-saving, and low cost
alternatives to traditional service providers.
C) they create a digital electronic environment for buyers and sellers to meet,
agree on a price, and transact.
D) they increase customers' productivity by helping them get things done
faster and more cheaply.
42. All of the following are business models employed in the online music
industry except:
A) subscription.
B) peer-to-peer streaming.
C) download-and-own.
D) cloud streaming.
43. The financial services, travel services, and job placement services
industries typically use the ________ business model.
A) community provider
B) transaction broker
C) market creator
D) e-tailer
A) market creator
B) community provider
C) e-tailer
D) portal
A) e-distributors.
B) e-procurement.
C) exchanges.
D) e-tailers.
A) sales
B) transaction fee
C) advertising
D) subscription
A) E-distributors
B) Portals
C) E-procurement firms
D) Market creators
48. Which of the following may offer its customers value chain management
software?
A) e-distributors
B) e-procurement companies
C) exchanges
D) community providers
A) greatly increased.
B) diminished sharply.
C) stayed about the same.
D) increased slowly but steadily.
A) perfect
B) differentiated
C) horizontal
D) vertical hàng dọc
52. Which business strategy involves implementing a new, more efficient set
of business processes that other firms cannot yet obtain?
A) global reach
B) richness
C) interactivity
D) personalization
54. Which of the following is not a primary activity in a firm value chain?
A) outbound logistics
B) finance/accounting
C) operations
D) after-sales service
A) value chain
B) value system
C) value web
D) business strategy
56. If you wished to leverage the ubiquitous nature of the Web to differentiate
your product, you would:
A) scope
B) differentiation
C) cost
D) focus
58. Innovative entrepreneurs and their business firms that destroy existing
business models are referred to as ________.
A) crowdfunders
B) venture capitalists
C) disruptors
D) angel investors
Chapter 3
A) 1950-1960
B) 1961-1974
C) 1975-1995
D) 1995-through the present
3. During which phase of the development of the Internet was the Domain
Name System (DNS) introduced?
A) Commercialization phase
B) Institutional phase
C) Innovation phase
D) Consolidation phase
A) client/server computing
B) FTP
C) TCP/IP
D) packet switching
5. The process of slicing digital messages into parcels, sending them along
different communication paths as they become available, and reassembling
them at the destination point is called:
A) routing.
B) the Transmission Control Protocol.
C) packet switching.
D) the File Transfer Protocol.
6. Which of the following is the core communications protocol for the Internet?
A) Telnet
B) FTP
C) TCP/IP
D) TLS
7. The Transport Layer of TCP/IP is responsible for which of the following?
11. The address used by a browser to identify the location of content on the
Web is called:
A) a domain name.
B) a uniform resource locator. (URL)
C) an IP address.
D) a file path.
12. Which of the following is not an advantage of client/server computing over
centralized mainframe computing?
A) Client/server computing
B) P2P computing
C) Mobile computing
D) Cloud computing
A) IMAP
B) FTP
C) HTTP
D) SSL
16. Which of the following statements about cloud computing is not true?
A) Telnet
B) FTP
C) HTTP
D) SSL
18. ________ is a utility program that allows you to check the connection
between your client and a TCP/IP network.
A) Ping
B) Telnet
C) Tracert
D) Finger
19. Which of the following technologies has enabled the Internet to grow
exponentially to support millions of users, without overloading the network
architecture?
A) fiber optics
B) Wi-Fi
C) IPv6
D) client/server computing
20. Which of the following are specialized computers that interconnect the
thousands of computers that make up the Internet in order to transmit
message parcels along available communication paths and on to their
destinations?
A) routers
B) Web servers
C) IP servers
D) packet servers
A) protocol
B) packet
C) router
D) IP address
22. Which of the following is not a basic type of cloud computing service?
A) IaaS
B) PaaS
C) SaaS
D) FiOS
23. Which of the following are central directories that list all domain names
currently in use for specific domains?
A) Web servers
B) root servers
C) client servers
D) DNS servers
24. Which of the following was the original purpose of the Internet?
25. Which of the following is a utility program that allows you to track the path
of a message you send from your client to a remote computer on the Internet?
A) Telnet
B) Ping
C) IMAP
D) Tracert
A) J.C.R. Licklider
B) Ray Tomlinson
C) Leonard Kleinrock
D) Vint Cert
A) IETF
B) IAB
C) W3C
D) ICANN
30. The layer of Internet architecture that ties the applications to the
communications network and includes such services as security and
authentication is called the:
32. When talking about the physical elements of the Internet, the term
redundancy refers to:
34. The ________ helps define the overall structure of the Internet.
A) IAB
B) IESG
C) W3C
D) ITU
35. Which of the following is not true about the mobile platform?
36. Which of the following organizations involved with Internet governance has
the United States recently announced it would give up control over?
A) ICANN
B) IGF
C) NTIA
D) IANA
37. Internet traffic is predicted to do which of the following over the next five
years?
A) decrease
B) double
C) triple
D) quadruple
40. The first Web browser to make it possible to view documents on the Web
with colored background, images, and animations was:
A) Netscape Navigator.
B) Mosaic.
C) Mozilla.
D) Internet Explorer.
A) .com
B) company.com
C) www
D) http
42. You could expect to find all of the following services in a Web server
software package except:
A) security services.
B) FTP.
C) search engine.
D) an RSS aggregator.
43. Which of the following is currently the most popular Web browser?
A) Internet Explorer
B) Safari
C) Chrome
D) Firefox
44. The concept behind document formatting had its roots in which of the
following?
A) XML
B) SGML
C) HTML
D) GML
47. Which of the following is a Web application that enables Internet users to
communicate with each other, although not in real time?
A) mobile messaging
B) online forum
C) SMS messaging
D) VoIP
A) KakaoTalk
B) WhatsApp
C) Viber
D) Feedly
49. A(n) ________ is a Web application that allows users to easily add and
edit content on a Web page.
A) wiki
B) podcast
C) blog
D) RSS feed
50. The protocol that enables the transmission of voice and other forms of
audio communication over the Internet is called:
A) VoIP.
B) IPTP.
C) VTP.
D) IP.
Chapter 4
1. What are the two most important management challenges in building a
successful e-commerce presence?
2. In order from beginning to end, the major steps in the SDLC are:
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications
A) product database
B) digital catalog
C) shopping cart system
D) customer database system
5. Which system functionality must your Web site have in order to be able to
personalize or customize a product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking
6. Which of the following are the two main components of a systems design?
A) shopping cart
B) product database
C) on-site blog
D) site tracking and reporting system
8. Which of the following is not one of the basic business objectives for an e-
commerce site?
A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
10. Which of the following typically includes a data flow diagram to describe
the flow of information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan
11. Which of the following details the actual hardware components to be used
in a system?
A) architecture plan
B) system functionalities plan
C) logical design
D) physical design
12. Which of the following verifies that the business objectives of the system
as originally conceived are in fact working?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
13. Which of the following involves testing a site program's modules one at a
time?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
14. Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the
system.
D) changes in reports, data files, and links to backend databases.
15. All of the following are simple steps for optimizing Web page content that
can reduce response times except:
16. Which of the following is the minimum system architecture requirement for
an e-commerce Web site that processes orders?
A) single-tier architecture
B) two-tier architecture
C) three-tier architecture
D) multi-tier architecture
17. All of the following offer Web site building tools except:
A) Weebly.
B) Google Sites.
C) WordPress.
D) Apache.
19. Which form of testing compares a control page with one that is very
different?
A) template test
B) new concept test
C) funnel test
D) system test
A) unit testing
B) system testing
C) acceptance testing
D) A/B testing
21. When using multivariate testing, if you wish to test two different versions of
an image, a button, and a piece of text, how many combinations will you need
to test?
A) 2
B) 4
C) 6
D) 8
22. The process of comparing a Web site with that of its competitors in terms
of response speed, quality of layout, and design is known as:
A) split testing.
B) funnel testing.
C) benchmarking. Điểm chuẩn
D) system testing.
A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools
24. Which of the following would you use to verify that links on Web pages are
valid?
A) HTTP
B) FTP
C) data capture tools
D) site management tools
25. Which of the following type of application server monitors and controls
access to a main Web server and implements firewall protection?
A) proxy server
B) list server
C) groupware server
D) mail server
26. Which of the following technologies is used to separate the design and
presentation of content from the content creation process?
A) a product catalog.
B) marketing software.
C) a shopping cart.
D) credit card processing.
A) WebSphere
B) Apache
C) MySQL
D) PHP
30. Which of the following is a standard that makes it possible to access data
from any application regardless of the database and operating system
software being used?
A) CGI
B) ODBC
C) MySQL
D) HTTP
32. Which of the following types of sites typically needs a high percentage of
secure pages?
A) Web services
B) customer self-service
C) trading
D) publishing/subscription
33. Which of the following is not a main factor in determining the overall
demand on an e-commerce site?
34. All of the following are steps one can take to right-size a Web site's
hardware platform and meet demands for service except:
35. All of the following are methods of improving the processing architecture of
a Web site except:
A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding Web servers.