OUTLINE FOR PR PROJECT PROPOSAL

PART 1: CONCEPT & INITIATION

A. ANALYZING
1. About the PR project (các thông tin về KitKat bao gồm Name, brief history, memorable
milestones, toward the future, vision, mission, core value, market share, product,
highlight of current marketing activities from 2021 to now,
2. Scope of Work (aims/goals/plans)
3. KPIs Setting (objectives, KPI)
4. Target Audience(s)
B. CONCEPT
1. Creative Idea for Project
Big idea
Key insight
Name project
2. Main Activities of the Project
Activity 1: về như ra mắt MV…và sáng tạo nội dung liên quan trên TikTok
 Ra mắt mv
- Purpose
- Activities (miêu tả về hoạt động sẽ làm)
- Mô tả sản phẩm nếu có trong hoạt động (như làm MV, TVC sẽ có nội dung gì)
- Concept
- Tone
- Time (pre-production, media,product release)
- Platform (main MV, media)
 Sáng tạo nội dung trên TikTok dựa trên MV đã ra mắt trước đó

3. Total Cost
4. Proposed Timeline for the Main Activities

PART 2: DESIGN & DEVELOPMENT

A. WORK BREAKDOWN STRUCTURE (WBS)

1. Project Breakdown Structure
2. Organization Breakdown Structure
B. CRITICAL PATH METHODS (CPM) & BAR CHARTS WITH FLOAT
1. Activity 1
2. Activity 2
3. Activity 3

PART 3: IMPLEMENTATION & CONSTRUCTION

 A. GANTT CHART OF THE WHOLE PROJECT
B. BUDGET CATEGORY

PART 4: EVALUATION

A. KPIs MEASUREMENT
B. RISK MANAGEMENT