WELCOME TO

LESSON 7
 Opening Prayer

Almighty Father, we
praise and thank You for
the opportunity to learn
today from our facilitator
and from one another.
Help us to focus our
hearts and minds on what
we are about to learn in
this subject.
Inspire us by Your Holy Spirit
so that we may understand
the lesson and see its practical
application in our everyday
activities.

Guide us by Your eternal light

as we discover more truths
about the world around us. We
ask this through the
intercession of St. Thomas
Aquinas, Amen.
 LESSON 7
Legal, Ethical, and
Societal Issues in
Media and
Information
What are some legal, ethical, and
societal issues in media and
information?
 INTELLECTUAL PROPERTY

➢ refers to creations of the mind, such as

inventions; literary and artistic works;
designs and symbols; names and
images used in commerce
REPUBLIC ACT 8293:
Intellectual Property Code
of the Philippines
 DIFFERENT TYPES OF
INTELLECTUAL PROPERTY

4. INDUSTRIAL 5. GEOGRAPHICAL
1. COPYRIGHT 2. PATENT 3. TRADEMARK ORIGIN
DESIGN
Types of Intellectual Property

1. Copyright
➢a legal term used to describe the rights
that creators have over their literary and
artistic works
➢books, music, paintings, sculpture, films
computer programs, advertisements, etc.
 REPUBLIC ACT 8293:
Intellectual Property Code of the Philippines

COPYRIGHT VALIDITY PERIOD

1. Literary Works During the lifetime of the author plus
50 years after death
2. Art 25 years from the date of creation

3. Photographic Work 50 years from publication

4. Audio-Visual Work 50 years from publication

 REPUBLIC ACT 8293:
Intellectual Property Code of the Philippines

COPYRIGHT VALIDITY PERIOD

5. Sound Recording 50 years from year recording took
place
6. Broadcast Recording 20 years from the date of broadcast
7. Trademark Valid for 10 years and may be
renewed for a period of 10 years
8. Invention Patent Valid for 20 years from filing date
application
What works ARE NOT protected by
copyright?

WORKS
Ideas, Methods or Systems

Commonly Known
Information
Names, Titles Short
Phrases, and Expressions
Famous Cases Related to Intellectual Property
 Famous Cases Related to Intellectual Property
In 2007, the high-end signature hand-
bag and luggage maker, Louis Vuitton
Malletier, lost an outrageous copyright
Remarkably, the U.S Court of
Appeals ruled against the claim of
infringement case against comedy
copyright breach, stating that
fashion company Haute Diggity Dog.
because of the element of parody,
the products were adequately
The comedy designers had released a
differentiated and unique, thereby
line of parody products named Chewy negating any copyright or
Vuitton, to go along with other trademark infringement.
memorable knock-offs such as Chewnel
No.5 and Sniffany & Co.
 Famous Cases Related to Intellectual Property
Mattel Inc., creators of the Barbie doll, won
a huge case against rival toy doll maker,
MGA Entertainment Inc. back in 2008.
MGA claimed that Mattel had copied their
latest range of Bratz dolls to steal back
MGA’s dominant market share. However,
lawyers working on Mattel’s proved that an
ex-Mattel designer who had subsequently
worked on the design team for MGA had
used designs that he had created while
employed at Mattel.
In fact, those doll designs were
still the legal property of Mattel.
MGA was ordered to pay damages
to the tune of $100,000,000 and
temporarily remove their dolls
from shelves. It just goes to show,
instigating an intellectual property
claim can end up being an
expensive miscalculation.
 Types of Intellectual Property

2. Patent
➢an exclusive right granted for an
invention
➢provides the patent owner with the
right to decide – or whether – the
invention can be used by others
Famous Cases Related to Intellectual Property
Famous Cases Related to Intellectual Property
Types of Intellectual Property

3. Trademark
➢A sign capable of distinguishing the
goods or services of one enterprise
from those of other enterprises
 Famous Cases Related to Intellectual Property
The case of Del Monte Corporation v. Court
of Appeals revolves around a dispute
between two well-known food corporations:
Del Monte Corporation and Sunshine Sauce
Company. Del Monte is a globally recognized
brand in the food industry, famous for its
canned fruits, vegetables, and other food
products. On the other hand, Sunshine
Sauce Company was producing and selling
soy sauce under the brand name “Del
Monte.”
The court’s decision hinged on the
likelihood of confusion. In its ruling,
the Supreme Court of the Philippines
emphasized the importance of
protecting well-known trademarks
from dilution and misuse. The court
applied the two-prong test: similarity
of the trademarks and likelihood of
confusion among consumers.
 Types of Intellectual Property

4. Industrial Design
➢constitutes the ornamental or aesthetic
aspect of an article
➢may consist of three-dimensional
features, such as the shape or surface of
an article, or of two-dimensional features
such as patterns or lines of color
Famous Cases Related to Intellectual Property
Types of Intellectual Property

5. Indications and Appellations

of Origin
➢signs used on goods that have specific
geographical origin and possess qualities,
a reputation, or characteristics that are
essentially attributable to its origin
Is the public allowed to use
copyrighted works?
 FAIR USE POLICY

GUIDELINES:

2. Give CREDIT to the

1. Majority of content copyright holder. 3. Don’t make MONEY
you create must be off the copyrighted
YOUR OWN work.
CREATIVE COMMONS

> is an American non-profit

organization devoted to expanding
the range of creative works
available for others to build upon
legally and to share.
What are other issues in media and
information?
 > Cyberbullying
- bullying that takes place online, or using electronic technology such
as cell phones, computers, and tablets over communication tools
including social media sites, text messages, chat, and websites.
 Examples of Cyberbullying

humiliating
rumors or false
photos, videos,
text messages or statements
websites, or fake
emails spread by email
profiles
composed to or posted on
deliberately
insult or demean social networking
shared across
sites
social media.
REPUBLIC ACT 10175:
Cybercrime Prevention Act of 2012
 > Hacking
- refers to the practice of modifying or altering computer
software and hardware to accomplish a goal that is outside
of the creator’s original objective
 > Phishing
- the attempt to obtain sensitive information such as usernames,
passwords, and credit card details, often for malicious reasons, by
disguising as a trustworthy entity in an electronic communication
 > Illegal Downloading
- refers to obtaining files that you do not have the right to
use from the internet
 > Illegal Downloading
Illegal Downloading Sites Legal Downloading Sites
The Pirate Bay ITunes
Kickass.to Yahoo Music
TorrentDownloads.me Amazon
YTS Netflix
RARBG.to Ruckus
 > Digital Piracy
- the practice of illegally copying and selling digital
music, video, computer software, etc.
 > Defamation
- a legal term that refers to any statement made by a person,
whether verbal or printed, that causes harm to another person’s
reputation or character
 Types of Defamation
1. Libel - a legal term that refers to the making of false and malicious
statements about a person in some type of print or writing.
 Types of Defamation
2. Slander- refers to a false, oral statement about an individual that
harms his reputation or standing within the community.
 > Obscenity and Pornography
> Obscenity - a legal term of art that applies to certain depictions of sex
that are not protected by the constitutional guarantee of free speech
because they appeal to debased sexual desire rather than the intellect.
 > Obscenity and Pornography
> Pornography - a nonlegal term with a broader meaning. It
derives from the Greek words for "harlot" and "writing," and
pertains to depictions of erotic and lewd behavior, including works
with artistic or literary merit
 > Digital Divide
- an economic inequality between groups in terms of access to, use of, or
knowledge of ICT. The divide within countries can refer to inequalities
between individuals, households, businesses, and geographic areas at
different socioeconomic (and other demographic) levels.
 > Privacy
> Invasion of Privacy- occurs when a person or entity
intrudes upon the personal life of another person without
just cause.
 > Virtual Self
- the persona you create about yourself virtually
- a set of rules for behaving properly online
ANY QUESTIONS?
THANK YOU ☺
The Dominican Blessing
May God the Father bless us.
May God the Son heal us.
May God the Holy Spirit enlighten us,
and give us eyes to see with,
ears to hear with,
hands to do the work of God with,
feet to walk with,
a mouth to preach the word of salvation
with,
and the angel of peace to watch over us
and lead us at last,
by our Lord's gift, to the Kingdom

St. Thomas Aquinas, pray for us.

UST ANGELICUM COLLEGE
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