A SUMMER TRAINING PROJECT REPORT

On
“Sale And Marketing”
In partial fulfillment for the award of the degree
Of
Master of Business Administration (MBA)
In
(Sale And Marketing)

Under the guidance of Submitted by

Dr. Vikas Chaurasia Shantanu Singh Pal
DoMS 2201450700043
MBA 3rd Semister

To
Department of management studies
S R Group of Institutions
Dr. A P J Abdul Kalam Technical University, Lucknow,India
Session 2023-34
 CERTIFICATE

This is to certify that SHANTANU SINGH PAL has successfully completed the summer training
project work entitled “ SALE AND MARKETING” is based on the declaration made by the candidate
and the association as a guide for carrying out this work.

I recommended this project for evaluation as a part of the MBA program of AKTU LUCKNOW.

Place : Dr. VIKAS CHAURASIA

Date : Head DoMS
 Letter of Undertaking

I SHANTANU SINGH PAL, student of MBA hereby confirm that the Project/Report.
I have provided is solely my own effort. I did not copy my report partially or completely from any
other student or from any other source either against payment or free and I did not provide any
plagiarized material in any section of my report. l further confirm that the documents (Internship
letter) that I have provided are genuine (i.e. not forge/fake) and have been issued by the
authorised person in the organisation.
If I am found guilty of misstating, misleading or concealing the facts about my activities(either
academic or non-academic but relevant to this course) at any stage, the university is authorised to
take disciplinary action against and regulations me according to university policies.

Shantanu Singh Pal

Name and Signature of Student

 DEDICATION

I would like to dedicate this work to my beloved and caring parents and "to my teachers with the
support
of whom ,I am standing at this step of my" life stairs.
 DECLARATION

I undersigned, hereby declare that the project titled “SALE AND MARKETING” submitted in partial
fulfilment for the award of Degree of Master of Business Administration of (MBA)
A P J Abdul Kalam Technological University is a bonade record of work done by me under
the guidance of Dr. VIKAS CHAURASIA Sir Head Department of Management and studies (DoMS),
S R GROUP OF INSTISTUTIONS, Ambabai, Jhansi . This report has not previously formed the
basis for the award of any degree, diploma, or similar title of any University.

<Signature>
Date SHANTANU SINGH PAL
 ACKNOWLEDGEMENT

Through this acknowledgement I express my sincere gratitude towards allthose people who
helped me in this project,which has been a learning experience.

This space wouldn't be enough to extend my warm gratitude towards my Industry guide Ms.
Anjali
Pathak and faculty guide Prof. Dr. Vikas Chaurasiya for his efforts in coordinating with my work
and guiding in right direction.

It would be injustice to proceed without acknowledging those vital supports I received from
my beloved classmates and friends, without whom I would have been half done.

I also use this space to offer my sincere love to my parents and all others who had been there,
helping me ` walk through this work.

SHANTANU SINFGH PAL

 PREFACE

To achieve partial and concrete results, it is necessary the theoretical knowledge must be
supplemented with practical environment.

Keeping that view in mind that I have completed my training work regarding “SALE AND
MARKETING ” by doing the research work I have learnt a lot of things which would be really
helpful for me in future. The experience in decision making and practical knowledge has
contributed greatly to my growth.
INTERNSHIP CERTIFICATE
Recommandation Of Letter
Letter Of Completion
TABLE OF CONTENTS
 Executive Summary

I member my interview with Anjali Pathak, she was looking for a person who isoutgoing and has
current
updates about the Sale And Marketing world I realised this duringthe first few minutes of the
interview. As l got selected and I realised this was a crucial phase of my life. I was a part of Sale
And MarketingTeam at ILP OVERSEAS.

First phase of my internship was about getting familiar with the Products & Services offered by
ILP OVER
SEAS as well as the Environment (People & Processes) at ILP OVERSEAS. After a few days, I was
put into a team which was looking after the Sale and Marketing.

It was dynamic profile and various tasks were already planned for me by Ms. Anjali Pathak, that
included
researching other competitors profiles and have th e idea of the content to be posted and
checking search engine optimisation used by other competitors and use that to plan same for ILP
OVERSEAS social mediapages and website, which gave me the opportunity to learn content
writing scheduling social media posts and updates, and make the report at end of day of whatever
task I have done in the day.

I worked on different tools and techniques that was suggested to me by Ms Anjali Pathak to get
the knowledge about Sale and Marketing SEO, SMO and how to use those tools to improve SEO of
company's website.

I also worked a little bit on SMM and SEM, however as they require experienced person to actually
work on these as one need to pay for the ads torun. So we worked till saving to draft and not
paying actually and got the idea of how these works.

In the last phase of internship, I was able to increase more visitors to our websites. This was a
great achievement for me because digital marketing is measured by traffic which generated by
the Marketers.
It was a very exciting journey of four weeks. And I got ample opportunities to learn and apply my
knowledge which got. It helped me a lot to contribute to the growth of business.Also along with
core learning regarding marketing , this internship improved my writing skills, creative abilities and
interview-
-ing skills and result that I was able to deliver was indeed a confidence booster for me.

At the end, I was very confident that I learnt this new Sale And Marketing model in this Sale And
Marketing world.
 COMPANY LOGO

INTERNSHIP DETAILS

1. Name of the student :- Shantanu Singh Pal

2. Reference Id :- Shantanu2210
3. Contact no. :- 6388044524
4. Name of the internship organization :- ILP Overseas (International learning planners)
5. Address of the internship organization :- Surat, Gujrat
6. Start of internship :- 07-September-2023
7. End of internship :- 22- October -2023
8. Internship tenure :- 6 weeks
9. Topic of internship repor t :- Sale And Marketing
 COMPANY PROFILE

International Learning Planners play a vital role in providing quality education to students who are
interested to study in foreign universities.
At ILP we guide each and every student through the entire ielts exam syllabus. Moreover, we also
provide them the ielts exam sample paper to make sure that they are confident enough before
appearing for an actual examination.
Our unique teaching methodology makes us one of the best ielts coaching institute in entire surat.

The International Learning Planners team has more than 14 years of experience in
overseas education counselling, admission counselling, visa counselling, scholarship
counselling as well as coaching classes.
We have successfully placed more than 10,000 students in the world’s best colleges as well as
universities.

WHO WE ARE

 American-educated Directors team with 20+ years of study abroad counselling experience.

 An extremely professional and comprehensively trained team of counselors.

 High-end service provider with extreme focus on QUALITY, not quantity 100% Admission Success
rate: Successfully placed 10,000 students sent to various international destination.

 100% overall success rate in visas.

 Outstanding proven track record in procuring scholarships for our students.

 Professional grade – Absolutely personalized attention, customized packages and a quality of

service that is the best in the country. The most supreme level of organizational discipline that is
further enhanced by a state of the art client management system.

 A one-stop service provider: From educational counseling to visas. All services provided under
one roof, from admissions to visas!!
 Vast range of Universities, Courses and Country options with customized Packages and solutions
to suit every background, career plan, and budget.

 Official representative of more than 200+ top colleges/universities from the USA, Canada, UK,
Australia, New Zealand, Singapore, Switzerland, Italy, France, Germany and other countries.

 Help with Student Loans, Accommodations, Air ticketing and more!!

 TOP Grade Recognition: Member of AAERI (Association of Australian Representatives in India),

Member of NAFSA: Association of International Educators, Member of AFECI (Association of
Foreign Educational Consultants in India), Gold Member of Canadian India Education Counsel
(CIEC), Member of QISAN (The International Study Abroad Network), IELTS Registration Center for
British Counsel

OUR ACHIEVEMENTS

 Successfully placed more than 10,000+ students abroad in the last 14 years.

 100% Admission success rate.

 100% Visa success rate.

 High IELTS and TOEFL exam scores for our students.

 Independent Recognition from various industry bodies.

 Organized a host of education fairs which have resulted in catering to thousands of students
being placed at top class universities around the world..
OUR RECOGNITION

 Member of AAERI (Association of Australian Representatives in India).

 Member of NAFSA: Association of International Educators.

 Member of AFECI (Association of Foreign Educational Consultants in India).

 Gold Member of Canadian India Education Counsil (CIEC).

 Member of QISAN (The International Study Abroad Network).

 IELTS Registration Center for British Counsil.

Our Services
 100% success rate with admission of students to colleges/university in USA, UK, Canada,
Australia, New Zealand, Singapore, France, Switzerland and Italy.

 100% success rate with expert Visa Guidance through personalized trailor made consulting
services.
 Focus on Scholarships, Bursaries and application fee waiver to help reduce your financial
burden.

 Small batch size coaching provide for IELTS, TOEFL & PTE exams to ensure students gain high
exam results.

 Personal guidance by expert for course, university and country selection based on your, career
goals, budget, and other preferences etc.

 Assistance with university/college application forms, scholarship procurement forms,

document preparation and editing of document like essays, reci=ommandation letter, resume
etc.

 Constant follow-up with the university admission officers for admission offer letter,
scholarship etc.

 Meeting with University delegates from over 200+ universities for direct interviews, application
fee waivers, spot admission offers and scholarships.

 Free services for admissions and visa guidance processing to all the 200+ university/colleges
we represent in over 10 countries.

 Help with education loans, airline ticketing with extra luggage, insurance, housing
accommandation, airport pick up services, foreign exchange etc. to ensure you have a smooth
landing at your destination.

Importance And Benefits Of International Education

1.Economic Development

The government recognizes the value of an international degree and exposure in driving
economic growth. By investing in their citizens’ education abroad, they ensure the acquisition of
specialized skills and knowledge that contribute to local economies and fuel innovation.

2. Cultural Diplomacy

International education serves as a powerful tool for fostering mutual understanding, and cultural
exchange and promoting peaceful relations between nations. It creates opportunities for dialogue,
collaboration, and building bridges across cultures.
 3. Workforce Competitiveness

Employers increasingly seek candidates with international education experience. Such exposure
produces a globally competent workforce that can navigate complex global challenges, bring
diverse perspectives, and excel in the interconnected marketplace.

4. Contribution To Development

Governments encourage their citizens to pursue education abroad, as it enables them to gain
expertise in high-demand fields. By nurturing talent and acquiring international qualifications,
individuals can contribute significantly to their home country’s development and progress. The
Indian Government in particular also encourages scholarships for Indian Students to study abroad.

5. Acquire Global Knowledge

International education is a crucial aspect of students’ education, providing a platform that

transcends boundaries. It exposes them to different educational systems, teaching
methodologies, and academic disciplines, fostering critical thinking, creativity, and adaptability. It
equips students with the skills needed to succeed in an interconnected world, making education
invaluable in society and life.

Benefits of ILP Overseas:

 ILP Overseas gives Career changing opportunities:
ILP Overseas wants to work on students in the States after graduation or not, the knowledge and
diploma you will acquire can serve as a great recommendation for companies worldwide.
 ILP Overseas mainly focuses on Approach towards education :
ILP Overseas focus more on practical approach & emphasize more on new talents and they also
focus more on theoretical approach towards education.
 ILP Overseas provides Training sessions to students for free:
ILP Overseas provides various course options, peculiarities to the students from the very beginning,
and free training sessions to students for free whereas, It helps students to pursue new knowledge
of various bodies.
 .ILP Overseas provides FUNDS & SCHOLARSHIPS:
ILP provides pursuing education abroad is expensive in overall terms (food, travel), etc. & they
provide a varied number of scholarships to the students and it benefits every single student to
pursue education abroad.
 ILP Overseas helps teenagers to experience new countries and lifestyles =
A huge benefit of studying abroad is gaining life experience in different countries and cultures. ILP
overseas provides students to experience new countries and lifestyles.
 ILP Overseas helps in Getting a higher quality of education =
One of the main reasons ILP Overseas study abroad is the standard of teaching. Having access to a
higher level of education can help students in their chosen career helps students get a high quality of
education.
 ILP Overseas helps to Apply for further study abroad :
 ILP Overseas gives an important aspect of search students who are further studying abroad. So,
students have the benefits to view different country means you will have international connections
and fresh ideas on topics.
 ILP Overseas helps in Admission Counseling :
International Learning Planners also known as ILP is one of the largest and most well-known foreign
education consultants in India. ILP is renowned throughout the world for its admission counseling.
 ILP Overseas helps to provide VISA facilities :
International Learning Planners has a team of the best visa counselors in India. There are
International Learning Planners has a team of the best visa counselors in India. There are very well
trained and have more than 14 years of experience in the visa counseling process.
 ILP Overseas helps to support students :
ILP Overseas even though we have a team of experts, we understand that studying abroad for the
first time can be a huge challenge for most of us. So, ILP provides a host of support services to
young students.
 ILP Overseas provides the best coaching classes :
International Learning Planners provide in-depth knowledge for all the examinations such as GRE,
GMAT, IELTS, and many more. They provide the best coaching classes for all students.
 ILP Overseas helps in providing foreign education consultants :
The International Learning Planners team has more than 14 years of experience in overseas
education counseling, admission counseling, visa counseling, scholarship counseling as well as
coaching classes. They have successfully placed more than 10,000 students in the world’s best
college IDP.
In the press meet Cambridge University:

ILP Overseas are very glad to be a part of Cambridge University Press CUP. CUP is one of the leading
research institutions and it’s was awarded a noble prize. Of course, such a precious moment will be
regarded as one of the most memorable moments in the history of ILP Overseas
Cambridge University of Press is Our Official Knowledge and platinum partner. They encourage
students to study abroad, they even facilities students with funds, scholarships, and other facilities,
etc.
ILP Overseas are also very happy to be a part of IDP. IDP is a global leading international education
service with 900 educations counselors. That helps students to seek overseas study destinations.
They help students to choose the course that suits them.
IDP IELTS is an official partner of test registration partner and they even guide students.

List of foreign countries afflicted with ILP Overseas

1. ILP Overseas study in the USA:

 ILP Overseas contribute to every student’s continent in the world choose to study in the USA
because it is a land of opportunity.
 USA education can afford them the best career prospects in near future.
 American universities are well known to have large campuses that support students in their
academic needs by having 24/7 library access, learning centers, technology centers, and many
other features that boost professional career aspects of a student such as career affairs and
many future ILP Overseas help you with the best IELTS teaching so you can get a good
scholarship.

2. ILP Overseas study in the UK:

 ILP Overseas, United Kingdom is also known as the UK, is the second most popular destination
for students in the world.
 ILP Overseas UK has the best quality of education in the entire world since it is assessed by
official bodies such as the Quality Assurance Agency.
 They guarantee that institutes in the UK maintain the long-standing tradition of excellence in
education.

3. ILP Overseas study in Canada:

 ILP Overseas Canada is considered to have one of the best education systems in the world with a
diverse multi-cultural landscape.
 ILP Overseas Canada gives students numerous opportunities to broaden their educational and
cultural horizons and if that’s not enough, the cost of living and tuition fees for international
students.

4. ILP Overseas study in Singapore:

 ILP Overseas Singapore is very popular if a student wants to study Agriculture, Business, or a
related field overseas.
 ILP Overseas Singapore has a reputation for academic excellence all over the world. Singapore
has been named the best-performing location for the program for International Student
Assessment (PISA) test conducted by the Organization for Economic Co-operation and
Development.
 5. ILP Overseas study in New Zealand:
 New Zealand is a very peaceful country in the entire world.
 ILP Overseas New Zealand provides plenty of opportunities to international students in terms of full-
time employment and PR on completion of education but the private, public and vocational
institutions offer sterling facilities.
 ILP Overseas qualifications are highly reputable and valued throughout the world.

6. ILP Overseas study in Switzerland:

 ILP Overseas is a great place to receive higher education in the entire country.
 Six universities in Switzerland received awards for international student satisfaction.
 Since ILP Overseas makes most of the universities of Switzerland are highly reputable all around the
world most of the students are confident enough to pursue their graduation in Switzerland.

7. ILP Overseas study in Australia:

 Currently, Australia is considered to be the third most popular destination for international education
among Indian students.
 In addition to that, some countries consider Australia to be the first choice of study destination.
 ILP Overseas provides innumerable courses available for international students to study in Australia.

8. ILP Overseas study in Russia

 ILP Overseas Russia is a popular choice of interest for international students because they provide
numerous courses ranging from literature to art, history, and Russian language studies.
 In Russia, international students are likely to receive a quality education in a culturally diverse
environment.
 Russia is known worldwide for its excellence in literature, ballet, painting, and classical music.

9. ILP Overseas study in Europe

 Many international students opt for European countries for their graduation because of their
 ILP Overseas makes most of the European countries effort to convince their foreign graduates
stay and work after graduation to students.
BRIEF HISTORY OF ILP OVERSEAS

ILP Overseas founded in 2007.

International Learning Planners play a vital role in providing quality education to students who are
interested
to study in foreign universities. ILP Overseas focuses on providing a meaningful semester and
abroad experience for college-age volunteers which makes a difference by helping children in foreign
countries.

At ILP Overseas we guide every student through the entire exam syllabus. Moreover, we also provide
them the sample paper to make sure that they are confident enough before appearing for an actual
examination.

We provide unique teaching methodology makes them one of the best coaching institute.

The International Learning Planners team has more than 14 years of experience in
overseas education counseling, admission counseling, visa counseling, scholarship counseling well
as coaching classes.
They have successfully placed more than 10,000 students in the world’s best colleges as well
as universities around the world.
COMPANY DETAILS

ILP Overseas Social media Platforms

 Company MD – Mr. Ayaz Arab Sir

 Youtube: https://youtu.be/x1lVSuv6BsY.

 Instagram: https://www.instagram.com/ilpoverseas/

 Linked in: https://www.linkedin.com/in/ayaz-arab-b1199258/

https://www.linkedin.com/company/72338235/admin/

 Founded – 2007
 Type - learning management
Education in foreign
Visa consulting company
 Specialities – B2B, visa consulting services, education in abroad,

 ILP Overseas | International Learning Planners

@ilpoverseas

 75,000+ LinkedIn Followers,

 3000+ Google Reviews with 4.7 Ratings,
 4000+ Just dial Reviews with 4.9 Ratings,
 11000+ Interns' training Completed till 2022.

Connect with us:

 Contact no.: 9664884244

 Email: India@ilpoverseas.co.in

 Website- please visit: www.ilpoverseas.co.in

DATA OF INTERNSHIP PROGRAM

Team Leaders,
200
Managers, 54
Vice Presidents,
12

Total Interns,
2250

Team Leaders 200

Managers 54

Vice Presidents 12

Total Interns 2250

 SALE AND MARKET
Sales and marketing are both functions that focus on generating revenue for a company. With the
Indian digital marketing market projected to grow at a staggering Compound Annual Growth Rate
(CAGR) of 30.2% in the coming years, it is evident that the role of sales and marketing has never
been more critical for businesses. Sales and marketing drive customer acquisition, lead generation,
and branding in Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts. In this blog,
we will explore the dynamic relationship between sales and marketing and uncover the strategies
that businesses can employ to maximize their impact. From understanding the importance of
branding and advertising to fostering effective communication between sales and marketing teams,
we will delve into the key aspects contributing to business success. Discover the power of sales and
marketing and equip your business with the tools to thrive in today’s competitive landscape.`

 Sales

Focuses on short-term goals and closing deals. Sales is the transfer of a product from the
manufacturer to

the customer in exchange for money.

Firstly, sales involve direct interaction with potential customers, actively persuading them to
purchase a product or service. To close deals, sales teams utilize cold calling, product
demonstrations, and negotiation techniques.

sales focuses on the immediate conversion of leads into sales to meet revenue targets.

Sales and marketing have distinct roles in business. Sales is about closing deals and generating
revenue through direct interaction with customers. Conversely, marketing takes a broader approach,
creating awareness, building relationships, and driving long-term sales growth.
 Marketing

Focuses on long-term goals and creating awareness and relationships. Marketing is the method of
serving
and satisfying customer needs. This includes understanding customer needs, introducing a product,
and planning a product's price, promotion, and distribution.
marketing employs various strategies to attract and engage a larger audience. This includes
marketing research, branding, advertising, content creation, and marketing campaigns to promote
products or services.
marketing takes a more long-term approach, aiming to create brand recognition, nurture customer
relationships, and ultimately drive sales over time.

Marketing conducts market research, branding, and advertising to attract and engage a larger
audience.
 SALES AND MARKETING JOB DESCRIPTION

 JOB BRIEF:

We’re looking for a results-driven Sales Representative with excellent interpersonal skills to
actively seek out and engage customer prospects.You will provide complete and appropriate
solutions for every customer in order to boost top-line revenue growth, customer acquisition
levels and profitability.


 ROLES & RESPONSIBILITIES:
1. Present, promote and sell products/services using solid arguments to existing and prospective
customer.
2. Establish, develop and maintain positive business and customer relationships
3. Reach out to customer leads through cold calling
4. Achieve agreed upon sales targets and outcomes within schedule
5. Coordinate sales effort with team members and other departments
6. Keep abreast of best practices and promotional trends
7. Continuously improve through feedback
8. Update call records daily

 REQUIREMENTS & SKILLS:

1. Must be a student/fresher/ experience 1 year in any undergraduate programme
2. Have a basic knowledge of M S office
3. Highly motivated and target driven
4. Fairly good selling, negotiation and communication skills
5. Prioritising, time management and organisational skills
6. Relationship management skills and openness to feedback

 PERKS & BENEFITS:

1. Receive quality master classes in regards to learning manual.
2. Get trained in various at sales related tasks and perform hands on tasks, to learn practically.
3. Participate and receive performance certificates for the months and weekends.
4. Get a verified website international certificate of completion, letter of completion and letter of
recommendation (performance based).
5. Also get a chance to earn incentives performance based.
6. Get clear and to the point mentoring in your lacking areas.
7. Also, grab the chance to experience the roles at various hierarchies of the domain, and learning
corporate culture.
8. Convenient and concise – i.e. work from anywhere at you own times, which will make you
competitive and reliant in the job market .
ACIEVEMENTS OF ILP OVERSEAS
 MY EXPERIENCE IN ILP OVERSEAS AS SALE AND MARKETING INTERN :-

During this internship, I had the opportunity to dive deep into the world of sales and marketing. From
market research to developing marketing strategies, from building relationships with clients to
analyzing sales data, I've had hands-on experience in various aspects of the field. These experiences
have not only broadened my understanding but also sharpened my skills in communication, problem-
solving, and critical thinking.
Starting from day 1 it was an amazing and overwhelming experience of working in this prestigious
organisation. A big thanks to all the core team members and Ayaz Arab Sir for always motivating me
to do more, achieve more, learn more.
When it comes to my ROLES and RESPONSIBILITIES so I have to do B2B telecommunications and
digital marketing on daily basis for our organisation perspective.
I have to make calls to different organisations of different cities of Gujrat and to engage them and
convince them to B2B with us. I used to make 50-60 calls daily basis depending on my mentor
providing the list of callings and also to make an organised data in an excel format of the companies
who are interested in doing B2B with us. It although increases my communication skills,
interpersonal skills, leadership skills, and marketing communication skills.

1. Present, promote and sell products/services using solid arguments to existing and prospective
customers
2. Establish, develop and maintain positive business and customer relationships
3. Reach out to customer leads through cold calling
4. Achieve agreed upon sales targets and outcomes within schedule
5. Coordinate sales effort with team members and other departments
6. Keep abreast of best practices and promotional trends
7. Continuously improve through feedback
8. Update call records daily.
Lastly, I want to express my gratitude to the organization for giving me this opportunity. This
internship has been a stepping stone in my career journey, and I am excited to take the skills and
knowledge I've acquired here and apply them to future endeavors.
To all my fellow interns, congratulations on completing this internship! We have all worked hard and
grown so much during this time. Let's celebrate our achievements and look forward to the bright
future ahead.
Thank you once again to everyone who has been a part of this incredible journey. I am truly grateful
for this experience, and I will carry the lessons and memories with me as I continue to pursue my
passion in sales and marketing. Cheers to a successful completion of our sales and marketing
internship.
 Contact
Consultants Name person City State Visa Types
Crystal International 075740 84324 Dahod SIMRAN Gujarat NA
Aastha International 90818 67550 Dahod SIMRAN Gujarat NA

SK ACADEMY
GODHRA -IELTS-
SPOKEN CLASS 91064 90735 Dahod SIMRAN Gujarat NA

AMAFHH TOURS &

TRAVELS change
there name in to 8000080009 Dahod SIMRAN Gujarat NA

BAB SYSTEM -
Godhra 96249 30972 Dahod SIMRAN Gujarat NA
Achyuta Consultants 94277 17041 Dahod SIMRAN Gujarat NA
Raj Consultants 098244 05647 Dahod SIMRAN Gujarat NA

Honey Tours &

Travels 94261 56356 Dahod SIMRAN Gujarat NA
 BLOG

 ESSCA, FRANCE

The Financial Times lists the ESSCA School of Management as one of the best business schools.
Founded in 1909, ESSCA has excellent management programs taught in English. Three groups
have approved it, and for more than 40 years, it has been a member of the Conférence des
Grandes Écoles. The school has eight locations in France, Hungary, and China and works with 279
universities from 55 different countries.

It has more than 6,000 students from 30 countries and 136 lecturers. The school has had more
than 16,000 graduates so far.

 ALEXANDER COLLEGE, CANADA

 Alexander College is a private post-secondary institution that serves about 3,000 students each
year. Alexander College has a wide range of undergraduate degree and transfer programs, such
as the University Transfer, the Associate of Arts degree, and the Associate of Science degree. For
non-native English speakers an integrated English for Academic Purposes program is available to
assist them in their transition to university level studied in the English Language. Apply at
Alexander College, Canada and have a wonderful experience studying abroad.
Alexander College is recognized and accredited by the BC Ministry of Advanced Education, the
Degree Quality Assurance Board (DQAB), and the BC Education Quality Assurance (EQA) program.
It is also a member of the BC Transfer System, which is run by the BC Council on Admissions and
Transfer (BCCAT).
Summer intensive is a term in the academic year. There are four terms in the academic year: Fall
(September to December), Winter (January to April), Spring (May to July), and Summer intensive
(July-Aug).

 SAN JOSE STATE UNIVERSITY, USA

San Jose State University’s Global Spartan Scholarship dead line is now April 22, 2022, for Fall
2022 incoming international undergraduate and graduate students.

As the #1 Most Transformative University, San Jose State University is dedicated to assisting
students to thrive in Silicon Valley and beyond, and offers support to international students in
aspects from academics to finance.
 DIGITAL MARKETING

Digital marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective
name
for marketing activity carried out online, as opposed to traditional marketing through print media,
live promotions, tv and radio advertisement.The rapid growth of Digital Marketing Industry is a
direct consequence of the global phenomenon that is the Internet, and effectiveness ofdigital
marketing channels in generating revenue and awareness. Compared to traditional methods of
advertising, Digital Marketing offers rather realistic costs(particularly important for small- and
medium-size businesses and start-ups), accurate targeting and excellent reporting.
 DIGITAL MARKETING CHANNELS
1. SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web
page in
a search engine's "natural" or unpaid ("organic") search results. SEO may target different kinds of
search, including image search, local search, video search, academic search, news search and
industry- specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search
for, the actual search terms or keywords typed into search engines and which search engines are
preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to the indexing activities of
searchengines.
Promoting a site to increase the number of ack links, or inbound links, social.

2. SEM (Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of
websites
 by increasing their visibility in search engine resultspages (SERPS) through optimization and
advertising.

3. Media Marketing (SMM Social)

Social media marketing is the process of gaining website traffic or attention through social media
sites. Social media marketing programs usually centre on efforts to create content that attracts
attention and encourages readers to share it across their social networks. Social media marketing
first started with publishing. Businesses were sharing their content on social media to generate
traffic to their websites and hopefully, sales. But social media has matured far beyond being just a
place to broadcast content.

The major social media platforms (at the moment) are Facebook, Instagram,Twitter, LinkedIn,
Pinterest, YouTube, and Snapchat.

Nowadays, businesses use social media in a myriad of different ways. For example, a business
that is concerned about what people are saying about itsbrand would monitor social media
conversations and response to relevant mentions (social media listening and engagement). A
business that wants to understand

how it’s performing on social media would analyze its reach, engagement, and sales on social
media with an analytics tool (social media analytics). A business that wants to reach a specific set
of audience at scale (would run highly-targeted social media) ads (social media advertising).

The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the
Internet (e.g., web sites, social networks, Instagrammessages, news feeds) about an event,
product, service, brand
or company. When the underlying message spreads from user to user and presumably resonates
because it appears to come from a trusted, third-party source, as opposed to the brand or
company itself Social media in business allows anyone and everyone to express and share an
opinion or an idea somewhere along the business's path to market. Each participating customer
becomes part of the marketing department, as other customers read their comment or reviews.
4. Facebook Marketing

Facebook is the world's most popular social network for both businesses and individuals. With
over one billion users, your friends and fans are likely already using the platform -- and you should
be too! In fact, people are 51% more likely to make a purchase after "liking" a brand on Facebook.
Facebook marketing requires a good intellects and unique thinking to make the campaign
effective.

So what we have today!!!! In Facebook marketing in fact in visual /web marketing your content
speaks a loud that is why make sure your content should be relevant to your audience and
business.

Thumb rules: Emphasise onvisualisation. Rich visuals make the best content and the best
timelines. ‘Highlight’ posts to give them the full width of the Face book container. To make it more
attractive ‘PIN’
posts, these posts stay at the top of the feed.
 5. Twitter marketing

A game of 140 characters Twitter’s flexible, real-time platform allows you toget creative and drive
results
at the same time. Whether you’re looking to drive sales, increase brand awareness or launch a
product. Twitter marketing is not much more popular than facebook but still it has an impact on
audience. So what
we have today!!! The very first thing on twitter marketing you need to understand and learn the
twitter terminologies well.

HASHTAG - A hashtag is any word beginning with the # sign.

People use :- Hashtags to organise conversations around a specific topic. Clicking on a hashtag
takes you
to search results for that term.

MENTION - Sometimes you want to bring a Tweet to someone’s attention, but you still want all of
your followers to see the message. So instead of a reply,use a mention. Include the @username of
whomever
you want to mention in your Tweet, and it will appear in the Mentions section (in the Connect tab).

All @username mentions are clickable and link back to the mentioned individual’s Profile.

Posts with images have double the engagement of those without even thoughusers can’t see
them until they click on them. It creates an interest among the audience.
6. Pinterest

It is a visual discovery social network. It is a way of sharing images of anything, from fashion to
pets to
pot plants. You can create your own online pinboards to suit any theme and share it with like
minded people. Pinterest completely revolves around the premise of being creative and visual.
70% users are
female and aged between 25 and 44. So if you are targeting women Pinterest is the right platform.
Pinterest is now one of the top 10 social networking sites tracked by Hitwise.
 How brands can use Pinterest, Pinterest does not encourage product pushing,this means brands
must look
at crating boards that are culture and lifestyle related. You can create boards on trends, behind the
scenes, preliminary sketches for products etc.
7. Instagram Marketing

The new revolutionary photo-sharing program, making it easier than ever to share your best
pictures with the world. The social media program allows youto upload, add digital filters, and
then post your pictures on your Instagram- feed, as well as other social networking sites. You can
connect your Instagramaccount with Facebook, Twitter, Tumblr, Flickr, Foursquare and your email
account. This makes it easy to share your pictures on multiple platforms all at Once.

8. E-commerce Marketing

Amazon Ecommerce marketing is the method of making sales by creating and increasing
awareness about an online store's product offerings and brand. The online market is a busy place,
and it is ever-growing in popularity. Ecommercemarketing is a great way for stores and
organizations to tap into that growing power, creating advertisements that guide consumers to an
ecommerce website.
Amazon is an American multinational technology company based in Settle, Washington, that
focuses on
e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of
the Big Four technology companies along with Google, Apple, and Facebook. is one of the most
popular online market places used by both individual as well as businesses, and the site is
available in many different

countries and languages.

The Amazon Marketplace is one of the most well-known marketing channels for online retailers.
To sell things on Amazon Market place, sellers are required to set up an account, and send
Amazon a product
feed. As seen in the example below, Marketplace listings are the seller results that appear when a
query is typed into the search box.
The Amazon Marketplace program does not link.

Shoppers to a merchant’s site, as all transactions are performed on Amazon.com. Amazon offers
a number of ways through which online retailers can sell inventory, but choosing which program
to use to sell on Amazon can be a challenge.
 Amazon Sponsored Products has been an Amazon ad option which boosts visibility on the
Amazon market
place since 2012, Amazon Sponsored Productselevates Marketplace seller products that are Buy
Box eligible on search and product pages with an additional cost per click fee. Amazon
Sponsored Products highlights product ads for Amazon Buy Box eligible products on Amazon
search Amazon Sponsored Products ad placements on are only available for products which are
winning the Buy Box– and lead directly to the product detail page where your product is featured.
Frequently compared to Google Ad .
Words ads for its keyword ad population, Sponsored Products populate on search and product
pages based on seller determined keywords andmax bid per click metrics.
Amazon uses keywords, bids and search relevancy to display ads.

 SMO (Social Media Optimization)

SMO involves finding out what content performs well for your company on social
platforms and repeating that success. Easiersaid than done. To do this, you’ll figure out
what content your audience is looking for, see where you fit in the social media sphere,
and finally, execute (and then reassess) your strategy.

You may recognize that it’s a similar process to optimizing forsearch engines (SEO). The
big similarity? The goal of getting your content in front of more people Social media
optimization is the process of using social media as a medium to scale your
business’s online presence. Whereassome companies think that only creating profiles
on all social media mediums is enough for a robust digital side, SMO provides an entirely
different outlook.
With social medium optimization, you need to strategically build your marketing plan to connect
on a deeper level with the target audience.

A well-thought-out social media optimization strategy can help you; strengthen the brand,
generate stronger leads, get more visibility in the digital world, and connect with the audience/
community.
The Connection Between SocialMedia and Search

It’s easy to think that all you need to perform well in search is a fast site with comprehensive
content and relevant meta tags. However,Google’s algorithms take many signals into account,
and performance on social media is one such signal. Performance on social media and things
like number of followers and level of engagement can be positive signals for Google. Basically,
if your social media is optimized, you’re likely to perform better in search as well.

If you do a search for an individual or company, social media profiles can appear on the first
results page. For example, if you search for “Inmantec,” you’ll see links to the company’s
Facebook and Linkedin profile below the main company website.

Additionally, people are more likely to connect with people they already know than with brands.
In fact, people are 16 times more likely to read a post about a brand from a friend than from the

brand itself.

That’s why it’s essential to encourage employees to share branded content on social. To optimize
your company’s social media presence, create an organized employee advocacy program and
adopt sharing tools that make it easy for employees to spread the word.

Leverage visual content

Visual content catches the eye as a user is scrolling throughtheir social feed. The more you can
incorporate visual content into your strategy, the better. This is obviously true on image-heavy
platforms like Pinterest and Instagram, but it’s also true on more B2B-friendly channels such as
Twitter.According to a study by Buffer, Tweets that have images get 18% more clicks, 89% more
likes, and 150% more retweets.

The more you can incorporate visual content, the more optimized your social media strategy can
be. And,
to help make sure your images perform well in Google Image Search, make sure you’re being
deliberate about how you
title and tag them.

There are many SMO techniques, but its core tenets are universal Engagement. That
means talking to your fans on social media, andthrough blogging, writing guest posts
on other sites, and even doing informational videos or podcasts Quality content.

Keywords are just one part of the picture – sharable, quality content builds your IRL
reputation and your online reputation. Thebetter your online reputation, the better your
domain authority (which is kind of a big deal for driving traffic to your site) Strategic
social.

Know where your audience is and meet them there!

If you see conversations mostly on your Facebook page and never on LinkedIn, don’t
force
it Prioritize your Facebook presence instead – you don’t have to be everywhere at once
Thought leadership. You may not think of yourself as an industry expert, but you’re the
only one like you! Your perspectives, experiences, and advice are unique and valuable, so
don’t be afraid to share Automation.

You don’t have to do everything from scratch! Good SMOcombines time-saving tools
with your authentic voice. (It’s as close to push-a-button SMO as you’ll get).
 The Top 10 Social Media Sites & Platforms 2023

Sr.
no.
MAU* Revenue Launched Headquarters

1. Facebook 3 Billion NA 2004 Menlo Park, CA

2. Youtube 2.5 Billion 29.24 Billion 2005 San Bruno,

California
3. Instagram 2 Billion NS 2010 Menlo Park, CA

4. TikTok 1.3 Billion Unknown 2016 Culver City, CA

5. Snapchat 750 Million 4.6 Billion 2011 Los Angeles,

CA
6. X(Twitter) 541 Million 4.4 Billion 2003 Mountain View,
CA
7. Pinterest 465 Million 2.8 billion 2005 San Francisco,
CA

8. Reddit 430 Million 400 Million 2010 San Francisco,

CA

9. LinkedIn <350 Million 12.4 Billion 2006 San Francisco,

CA

10. Threads 100 Million Unknown 2023 Menlo Park, CA

 1. MAU(Monthly Active Users)

 Facebook
Headquarters: Menlo Park, CA
Launched: 2004
Monthly Active Users: 2.7 billion
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum,
Dustin Moskovitz, Chris Hughes.
(Revenue: $86 billion (2020)

Some of the leading industries on Facebook include financial services,ecommerce, retail, gaming,
entertainment, media, telecom, technology,consumer goods, and automotive businesses.
While the News Feed increasingly suppresses business posts, there are still ways to bolster
engagement without investing in ads.

Consider joining (or creating) groups, using a Facebook Messenger,chatbot, or using live video to
up your engagement.

 YouTube
Launched: 2005
Headquarters: San Bruno, California
Monthly Active Users: 2 billion
Revenue: $19.8 billion (2020)
Founders: Jawed Karim, Steve Chen, Chad Hurley
 YouTube is the original video social media platform that boasts a dominance in the market,
holding second place for monthly active users at 2 billion.
YouTube has a strong user base across all age groups. Including the difficult-to-reach 65+
demographic and with 38% of US adults using the platform, it’s second only to Facebook.
YouTube covers all genres from beauty, gaming, education to DIY homeimprovements. This is
the platform for most brands to invest in, with video being the growing medium for content
marketing.

 Whatsapp

Launched: 2009
Headquarters: Menlo Park, California
Monthly Active Users: 2 billion
Revenue: $5 billion (2020)
Estimated Founders: Brian Acton, Jan Koum
 The closed messaging app might not seem the obvious choice for brands. But, consider that
SMS has a 98% open rate compared to 20% of email; you realize it’s a captive audience. And,
unlike SMS, WhatsApp messages are free to send.

 Instagram

Headquarters: Menlo Park, CA

Launched: 2010
Monthly Active Users: 1.16 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: $6.8 billion (2020)

Since introducing shoppable posts in 2018, the potential ROI forproduct-based businesses is
higher than ever – not only can B2B’s connect with a massive audience, they can link the product
information and sales straight from the Gram. If your target demographic is under 35, Instagram is
a goldmine: 75% of 18-24-year-olds use .

Instagram, with 67% Generation Z and 57% Millennials using the app daily.
KEY LEARNINGS

 Get to know about challenges and opportunities for Sale And Marketing in India .
 Gain a basic understanding of SEO, SEM, SMO, SMM in digital marketing etc .
 Fulfilling each and every requirement of client is very important regardless of whether that
requirement is small or big.
 I experienced the corporate feeling which gives me a good exposure.
 I was able to put in practice what I have learnt in my first year of the MBA curriculum. Leadership
quality, it’s all about the impact you have on otherpeople.
 You need to have leaders within an organization. Leaders will deal with.the customer, project, etc.
as a leader.
 Healthy Competition forced to do a better job the trick is to learn from your competitors quicker
than they can learn from you. Always look for your
competitors’ strengths.
 Digital marketing work is all about teamwork and it always try to give the best out of all.
 Time management is the big management lesson I have learnt as make
individual more divert to words it work.
 How to do a formal communication, the way how to communicate with each
level of management to get work done.
RESEARCH METHODOLOGY
Business research is a systematic enquiry that provides information to guide business decision and
aimed to solve managerial problems. Business research is of recent origin and it is largely supported
by business organizations that hopes to achieve competitive advantages Research Methodology is a
way to systematically solve the problems. It may be understood as a science of studying how
research is done scientifically. It include the overall research design, the sampling procedure, data
collection method and analysis procedure.

1. Title:-

To study, evaluate and analyze the selection and recruitment process in ILP OVERSEAS

2. Title Justification :-

The data was collected using primary resource (questionnaire and interviews with employees
and candidatures) and secondary resource (Recruitment manual, service rules and Internet).
The interpretation is done based on the primary data which has been collected through the
questionnaire which were distributed to the employees for the purpose of
Getting feedback regarding “Recruitment & Selection” process in ILP OVERSEAS.

3.Objectives of study :-

 To understand the process of recruitment

 To know the sources of recruitment and services at various levels and various jobs
 To Understand and analyze various HR factors including recruitment and selection
process.

RESEARCH DESIGN:-

The research design refers to the overall strategy that you choose to integrate the different
components of the study in a coherent and logical way, thereby, ensuring you will effectively address
the research problem; it constitutes the blueprint for the collection, measurement, and analysis of
data.
A well-planned research design helps ensure that your methods match your research objectives and
that you use the right kind of analysis for your data.
A research design is the plan or framework used to conduct a research study. It involves outlining
the overall approach and methods that will be used to collect and analyze data in order to answer
research questions or test hypotheses. A well-designed research study should have a clear and well-
defined research question, a detailed plan for collecting data, and a method for analyzing and
interpreting the results. A well-thought-out research design addresses all these features.
There are 3 types of researches, which are
 Explorative
 Descriptive
 Experimental
But here we have used EXPLORATORY research design.

In this study, we specify the process of recruitment and selection and how much satisfied they are
with all the procedures done. A research design is the specification of methods and procedures for
acquiring the information needed to structure or solve the problem. It is the overall operational
pattern or framework of the project that stimulates what information is to be collected from which
source and by what procedure. On the basis of major purpose of our investigation the
EXPLORATORY RESEARCH was found to be most suitable. This kind of research has the primary
objective of development of insights into the problem. It studies the main area where the problem
lies and also tries to evaluate appropriate courses of action.

Sampling :-

 Sampling technique - Probability technique

 Sampling type - Simple Random Probability technique
 Sample Poupulation - 200
 Sample Size- 100
 Sample unit- Employees of ILP OVERSEAS

DATA COLLECTION :-

1. PRIMARY DATA-

Data that has been generated by the researcher himself/herself, surveys, interviews, experiments,
specially designed for understanding and solving the research problem at hand. The primary data is
also called raw data which is collected first hand by the researchers. The primary data is collected
according to the objectives laid out by the research.
Data that has been generated by the researcher himself/herself, surveys, interviews, experiments,
specially designed for understanding and solving the research problem at hand.
The data that is collected first hand by someone specifically for the purpose of facilitating the study
is known as primary data.

So in this research the data is collected from respondents through

 QUESTIONNAIRE

PRIMARY SOURCES The data required for the study has been collected from internship.

 QUESTIONNAIRE
survey among the officials and employees of ILP OVERSEAS

SECONDARY DATA -

Secondary data refers to data that is collected by someone other than the primary user. Common
sources of secondary data for social science include censuses, information collected by government
departments, organizational records and data that was originally collected for other research
purposes.
Secondary data is the data that has already been collected through primary sources and made readily
available for researchers to use for their own research. It is a type of data that has already been
collected in the past. Using existing data generated by large government Institutions, healthcare
facilities etc. as part of organizational record keeping. The data is then extracted from more varied
data files.
Such data are as we have seen mostly qualitative in nature.

SECONDARY SOURCES:  The secondary data has been collected from:

 Company brochure
 Internet
 websites ( company )
 Organizational Reports and records
 Case Studies
 Business magazines
 Books
 Journals on e-learning Industry

METHOD OF DATA COLLECTION:-

I have chosen the QUESTIONNAIRE primary methods of data collection due to limited time in hand. I
have examined the collected data for completeness, comprehensibility, consistently and reliability.
I have also gathered secondary date which has already been collected and analysed. For the present
piece of research the investigator has the following methods. –
 Interviews
 Observation
 Questionnaire
ABOUT THE QUESTIONNARE:-

In this method a questionnaire is sent to the HR Manager concerned with a request to check the
questions in the questionnaire. The questionnaire consisted of no. of questions typed in a definite
manner. I have chosen this method of data collection due to low cost incurred, it is free from bias of
the interviewer and respondent has adequate time.
DATA INTREPRETATION
1.How many candidates wanted to refer ILP OVERSEAS to their friends and family members ?

Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
0%
0%

29%

71%

INTREPRETATION

Out of 10 candidates in the academy 7.1 wanted to give ILP OVERSEAS reference to their friends,
families and others whereas 2.1 did not have any referral.
2. Rating of ILP OVERRSEAS on a scale of 1-5.

RATING
Series 1

cataegory 5 40

Category 4 31

Category 3 13

Category 2 12

Category 1 4

INTREPRETATION:-

Mean rating has been taken to take out the average.

1 is for very poor and 5 is for excellent.

MEAN = ( summation of raring given by candidates* rates) /

CANDIDATES total no. of sample size
SIZE
= ( 4+24+39+124+2) / 100
= 3.91 ( average of candidates )
3.Are the problems of candidates attended ?

INTREPRETATION :-

3.0 candidates said that their problems were not attended by the faculty members.
7.5 candidates said that queries were resolved by the faculty and staff members.

4. Are the candidates satisfied with the placement opportunities provided to them ?

INTREPRETATION :-

8.5 candidates are satisfied with the placement opportunities provided to them.
Whereas 1.5 candidates were not satisfied with placement opportunities provided to them.
5. Two suggestions given by candidates for improvement.

SUGGESTIONS

INTREPRETATION :-

As there were 3 suggestions given by 10 candidates so the total data is out of 30.
In which 20 wanted canteen facilities, 29 wanted a better library and 19 wanted more cleanliness
in a washroom.

6. Satisfaction of the candidate in the training impaired to them.

INTREPRETATION :-

Out of 10 candidates 8.9 are satisfied with the training imparted to them.
While 2.5 were not satisfied with the training.

7. Are the program trainers good communicators ?

INTREPRETATION :-

8 candidates out of 10 feel that the faculty trainers were able to communicate with them properly.
Whereas 2 candidates was not satisfied with the trainers.
8. Candidates hired, rejected, not interested in the Interview .

INTERVIEW

35

55

10

1st Qtr 2nd Qtr 3rd Qtr

INTREPRETATION :-

Out of 100 candidates I have interviewed ,

55 candidates got hired,
35 candidates are not interested in company,
And 10 candidates were rejected by me.
CHALLENGES FACED

 Generating Traffic and leads

With so many options of platforms for marketers to publish their content andeven more ways to
promote
it, it's hard to know where to focus the efforts.
Creating a high quality content which the audience actually want is the biggestchallenge.

 Generating the ROI

Generating high return on investment at initial phase of marketing and promotions were quite low.
Implementing a marketing campaign and executing it is a long term process that requires a lot of
time
and patience before it works out successfully.

 Small Team
When we say digital marketing is a team work, we meant we need a good team for good
marketing, and having a very small team makes it difficult to do all the things and get the good
results, while competitors are investing at good level.

 Less knowledge of services offered by company

As ILP OVERSEAS mainly offers software development services and they work on different
technolog-
-ies like AJAX, Angular, Cyber Security, Backbonejs etc. andwhenever I had to do some description
writ-
-ing for SEO or dedicated technologysocial media post, it was difficult to first search for
technology, read
about that,need to know what is that technology about and that takes a lot of time.
 RECOMMENDATIONS TO THE DEPARTMENT

The current Marketing Strategy is not working upto the mark to generate traffic (potential leads)
that are
converting into customers and brand awareness.There are few areas of improvement which I
suggest can be
looked upon for growth

1. The company should collaborate with good digital marketing agencies to improve SEO of their
sites

2. MCN should focus more on paid marketing as their work is related to technology, and their
targeted customers are also updated with latest technologyand to convert them to client, they
should focus more on digital marketing

3. The company should hire more experienced digital marketer to improve their brand awareness.

4. More focus should be given on Search Engine Optimization of the website and the blog. This will
increase the ranking on Google search which will automatically increase the number of visitors.

5. Users who are currently using competitors’ service can be converted to IPL’s Customers by using
the forums or review sites and comparing the advantages & benefits that ILP OVERSEAS offers.
 CONCLUSION

Marketing Strategy & Planning is a key factor for the success of any project.
The importance of planning is

To facilitate goals achievementTo facilitate assessment

To reduce risks and loss

To make good decisions To carry out job division

To determine opportunities and threats

So my company mentor already planned and assigned me tasks for me to execute during the
internship period.
For the time period 1 months I did not only learn about area of my interest – Digital Marketing but
also how to make a plan based on data and reports that are generated from tools like Google
Analytics, . I learned how important it is to monitor tasks of the team ,& the importance of Social
Media in business today.
I personally think working in Digital Marketing is not everyone’s cup of tea. Digital Marketers have
to be updated with the changing technology which is proficiently used by their companies viz-a-viz
the competition. Continuous information of what is happening around the world in terms of
Events, Google Updates, Content Management, SEO, is required. ILP OVERSEAS is still in its
growth stage and year-on- year they are expanding not only in terms of customers but also the
services they provide. I feel very grateful to have this dynamic working experience with ILP
OVERSEAS which has opened the doors for me into the future of marketing.
 BIBLIOGRAPHY

https://www.c-sharpcorner.com/technologies.

https://www. ILP OVERSEAS.net.

https://ads.google.com/intl/en_in/home.

https://neilpatel.com.
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