I.

Market Plan

II. Market Segmentation

Employing demographic segmentation in the business is a strategic decision aimed at refining
our marketing approach and tailoring our products to the specific needs and characteristics of a
distinct consumer group. By focusing on demographics, such as age and educational level, in this
case, senior high school students in grades 11 and 12, we gain valuable insights into their
preferences, behaviors, and lifestyle patterns. This information allows us to craft targeted
marketing messages, develop product features that align with their tastes, and choose
communication channels that resonate effectively with this demographic. Understanding the
unique challenges and interests of senior high school students enables us to design graham ball
offerings that seamlessly integrate into their daily lives, whether as a convenient snack during
breaks or a delightful treat for social gatherings. This demographic thrives on convenience and
portability, making grab-and-go treats like graham balls a perfect fit for their on-the-go lifestyle.
Additionally, by addressing their evolving tastes and desire for individuality, we can offer a variety
of innovative and customizable graham ball flavors to cater to their diverse palates and reflect the
rapidly growing personal styles

i. SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

* Graham balls exhibit *One notable weakness * our graham ball market * One of the primary
several strengths that of graham balls lies in presents various threats to the graham
their perishability, as the opportunities for
contribute to their ball market is the
ingredients used may expansion and
popularity in the snack have a limited shelf life, innovation. Given the intense competition
market. Firstly, their potentially leading to growing trend of online within the snack
product spoilage if not food sales, there is a
simplicity in industry. As consumer
consumed promptly. significant opportunity to
preparation makes Additionally, the tap into e-commerce preferences evolve, the
them a cost-effective simplicity that platforms and reach a market may witness a
contributes to their wider audience beyond
product to produce, shift towards healthier
strengths can also be a local markets.
requiring only basic weakness, as the market alternatives, posing a
ingredients such as may become saturated threat to traditional
graham crackers, with similar products, indulgent snacks like
making differentiation
condensed milk, and challenging. graham balls.
such variety of flavors.
 i. Market Analysis which includes demand and supply vis-à-vis competitors

1. What kind of dessert do you like?

(Please specify)

2. Have you ever tried Graham Balls?

o Yes
o No

3. What kind of graham balls?

o With toppings
o Without toppings

4. What do you think makes Graham Ball unique compared to other Desserts? (Please
specify)

5. Would you buy our Graham balls?

o Yes
o No
o Maybe

Competitor Identification:
• We found out that there might be someone else selling similar to our product.

ii. Marketing and Sales Strategies

•Using Facebook, we may use the power of social media to promote our goods. We'll
make a page of our own and publish anything related to our offering. Facebook Ads
Manager will also be used by us to develop campaigns and promote our products.
Facebook advertising campaigns assist in identifying and reaching our target audience
by categorizing them based on age, likes and dislikes, and even location. We would be
able to hit our target sales and reach a large number of individuals by developing
marketing campaigns. Launching a Facebook campaign doesn't take much time, so we
can test and refine each one to discover which best meets our objectives. We believe
that in our era, social media platforms are the easiest and convenient way to promote a
product, that is why we will maximize and use most of our resources in bringing our
plan to action in promoting our product.
 iii. Pricing Policy
•The item will be offered for sale for 10 pesos each. At a starting price of 10 pesos you
can taste our delectable treats.

iv. Sales Projection

•Our target sales per day is 70 pcs of graham balls, we will sell at least 90pcs.

III. Financial Plan

i. Start-up costs and requirements

Ingredients/Materials Price Quantity Total

Graham Powder Php 60 3 pack - 200g Php 180

Condense Milk Php 90 2 can - 380 g Php 180
O-puff Php 50 1 pack Php 50
Cream-O Php 75 1 pack Php 75
Toothpick Php 25 1 pack Php 25

TOTAL: Php 510

 i. Financial Projections
Our profit will depend on how many Graham balls we sell

Estimated sales per day

70 pieces of Graham balls (Php10)
Php10 x 70 pieces = Php 700
The Total sale per day is 700 pesos
700 – 510 = 190 pesos

ii. Breakeven analysis

At least sell 70 pcs of Graham balls in a day.

Graham balls = Php 10

10 x 70 pieces = Php 700
Total capital = Php 510

Budget

Total capital: Php 510

No. of members: 9
510 / 8 = 63.75 pesos

For emergency purposes, each member will contribute 50 pesos, a total of 910 pesos.