Consumer Behaviour MCQ

Consumer Behaviour MCQs
1. Which model of consumer behavior focuses primarily on rational decision-making processes?

 a) Psychoanalytic model
 b) Economic model
 c) Sociological model
 d) Howard & Seth model
 Answer: b) Economic model
2. The Psychoanalytic model of consumer behavior is influenced by the theories of:
 a) Freud
 b) Skinner
 c) Maslow
 d) Rogers
 Answer: a) Freud
3. The Nicosia model emphasizes:
 a) The role of cultural factors in consumer behavior
 b) The importance of interpersonal communication in decision-making
 c) The impact of personality traits on consumer choices
 d) The sequential stages of the consumer decision-making process
 Answer: b) The importance of interpersonal communication in decision-making
4. The Engel-Kollat-Blackwell model is known for its focus on:
 a) Individual psychological factors influencing consumer behavior
 b) Social influences on consumer decision-making
 c) The role of information processing in consumer behavior
 d) The impact of marketing strategies on consumer satisfaction
 Answer: c) The role of information processing in consumer behavior
5. Perceptual processes in consumer behavior involve:
 a) How individuals interpret and organize sensory information
 b) The influence of family and reference groups on decision-making
 c) The stages of the consumer decision-making process
 d) The impact of cultural factors on consumer attitudes
 Answer: a) How individuals interpret and organize sensory information
6. Consumer learning processes refer to:
 a) The influence of peers on consumer behavior
 b) How individuals acquire knowledge and skills related to consumption
 c) The impact of advertising on brand perception
 d) The role of personal values in decision-making
 Answer: b) How individuals acquire knowledge and skills related to consumption
7. The scope of consumer behavior includes:
 a) Understanding individual purchasing decisions only
 b) Analyzing the impact of marketing strategies on consumer satisfaction
 c) Exploring the influence of cultural norms on consumption patterns
 d) All aspects of consumers' interactions with products and services
 Answer: d) All aspects of consumers' interactions with products and services
8. Consumer attitude formation is influenced by:
 a) Personal values only
 b) Cultural factors only
 c) Individual experiences and social influences
 d) Economic considerations only
 Answer: c) Individual experiences and social influences
9. Personality in consumer behavior refers to:
 a) The unique characteristics that distinguish one individual from another
 b) Genetic predispositions to specific buying behaviors
 c) The impact of advertising on consumer preferences
 d) The influence of family upbringing on consumer choices
 Answer: a) The unique characteristics that distinguish one individual from another
10. Self-concept in consumer behavior refers to:
 a) How individuals perceive their own roles and identities in society
 b) The influence of peer pressure on consumer decisions
 c) The impact of marketing messages on brand perception
 d) Cultural norms regarding acceptable purchasing behaviors
 Answer: a) How individuals perceive their own roles and identities in society
11. Family influences on consumer behavior include:
 a) Peer pressure
 b) Personal income
 c) Cultural norms
 d) Parental roles and purchasing patterns
 Answer: d) Parental roles and purchasing patterns
12. Reference groups in consumer behavior:
 a) Have no influence on individual purchasing decisions
 b) Are limited to close friends and family members
 c) Include both aspirational and associative groups
 d) Only affect consumer behavior in collectivist cultures
 Answer: c) Include both aspirational and associative groups
13. Personal influences on consumer behavior include:
 a) Demographic factors
 b) Social class
 c) Lifestyle choices
 d) All of the above
 Answer: d) All of the above
14. Social influences on consumer decision-making:
 a) Are limited to direct peer pressure
 b) Include cultural norms and societal expectations
 c) Have no impact on individual choices
 d) Are primarily driven by economic factors
 Answer: b) Include cultural norms and societal expectations
15. The Consumer Decision Making Process typically involves the following stages:
 a) Need recognition, information search, evaluation of alternatives, purchase decision, post-
purchase behavior
 b) Awareness, interest, desire, action
 c) Problem recognition, consideration set formation, choice, evaluation, satisfaction
 d) Exposure, attention, comprehension, retention, action
 Answer: a) Need recognition, information search, evaluation of alternatives, purchase decision,
post-purchase behavior
16. The Consumer Communication Process involves:
 a) One-way communication from companies to consumers
 b) Two-way communication between companies and consumers
 c) Communication only through advertising channels
 d) Communication primarily through social media
 Answer: b) Two-way communication between companies and consumers
17. Consumer satisfaction is influenced by:
 a) The price of the product only
 b) The quality of customer service only
 c) Both product quality and customer service
 d) Consumer expectations only
 Answer: c) Both product quality and customer service
18. Industrial buying behavior differs from consumer buying behavior in that it:
 a) Involves larger purchase volumes
 b) Is influenced by personal factors more than organizational factors
 c) Is less influenced by economic factors
 d) Follows a simpler decision-making process
 Answer: a) Involves larger purchase volumes
19. Participants in the industrial buying process typically include:
 a) Only purchasing managers
 b) Only top-level executives
 c) Various individuals and departments within an organization
 d) Only external consultants
 Answer: c) Various individuals and departments within an organization
20. Characteristics of industrial markets often include:
 a) Homogeneous demand
 b) Shorter buying cycles compared to consumer markets
 c) Lower levels of complexity
 d) Fewer decision-makers involved
 Answer: a) Homogeneous demand
21. Factors influencing industrial markets may include:
 a) Personal preferences of decision-makers
 b) Organizational culture
 c) Economic factors only
 d) Technological advancements only
 Answer: b) Organizational culture
22. Stages of the industrial buying process typically include:
 a) Problem recognition, information search, evaluation of alternatives, purchase decision, post-
purchase behavior
 b) Vendor selection, negotiation, purchase order, delivery, payment
 c) Awareness, interest, desire, action
 Answer: b) Vendor selection, negotiation, purchase order, delivery, payment
23. Customer and marketing of services in the industrial context:
 a) Follow similar strategies as consumer markets
 b) Often involve longer-term relationships and customized solutions
 c) Are less influenced by service quality
 d) Primarily focus on price competition
 Answer: b) Often involve longer-term relationships and customized solutions
24. The Economic model of consumer behavior assumes that consumers:
 a) Make decisions based on rational calculations of costs and benefits
 b) Are primarily influenced by unconscious desires
 c) Are heavily influenced by social factors
 d) Have limited information processing capabilities
 Answer: a) Make decisions based on rational calculations of costs and benefits
25. Which model of consumer behavior focuses on the influence of unconscious desires and motives?
 a) Economic model
 b) Psychoanalytic model
 c) Sociological model
 d) Nicosia model
 Answer: b) Psychoanalytic model
26. The Sociological model of consumer behavior emphasizes:
 a) Individual psychological factors
 b) The role of social influences and cultural norms
 c) Rational decision-making processes
 d) Information processing capabilities
 Answer: b) The role of social influences and cultural norms
27. Howard & Seth model categorizes consumer behavior based on:
 a) Maslow's hierarchy of needs
 b) The stages of the consumer decision-making process
 d) Individual personality traits
 Answer: a) Maslow's hierarchy of needs
28. The Nicosia model focuses on:
 a) The role of cognitive dissonance in consumer decision-making
 b) The impact of interpersonal communication on brand perception
 c) The sequential stages of the consumer decision-making process
 d) The mutual feedback process between consumers and marketers
 Answer: d) The mutual feedback process between consumers and marketers
29. The Engel-Kollat-Blackwell model emphasizes:
 a) The impact of advertising on consumer preferences
 b) The role of information processing in consumer behavior
 c) The influence of unconscious desires on purchasing decisions
 d) The stages of the consumer decision-making process
 Answer: b) The role of information processing in consumer behavior
30. The Perceptual process in consumer behavior involves:
 b) The influence of reference groups on decision-making
32. The concept of Consumer Behavior encompasses:
 b) Social class
40. Consumer satisfaction is influenced by:
 a) The price of the product only
 b) The quality of customer service only
 c) Both product quality and customer service
 d) Consumer expectations only
 Answer: c) Both product quality and customer service
41. Industrial buying behavior differs from consumer buying behavior in that it:
 a) Involves larger purchase volumes
 b) Is influenced by personal factors more than organizational factors
 c) Is less influenced by economic factors
 d) Follows a simpler decision-making process
 Answer: a) Involves larger purchase volumes
42. Participants in the industrial buying process typically include:
 a) Only purchasing managers
 b) Only top-level executives
 c) Various individuals and departments within an organization
 d) Only external consultants
 Answer: c) Various individuals and departments within an organization
43. Characteristics of industrial markets often include:
 a) Homogeneous demand
 b) Shorter buying cycles compared to consumer markets
 c) Lower levels of complexity
 d) Fewer decision-makers involved
 Answer: a) Homogeneous demand
44. Factors influencing industrial markets may include:
 a) Personal preferences of decision-makers
 b) Organizational culture
 c) Economic factors only
 d) Technological advancements only
 Answer: b) Organizational culture
45. Stages of the industrial buying process typically include:
 a) Problem recognition, information search, evaluation of alternatives, purchase decision, post-
purchase behavior
 b) Vendor selection, negotiation, purchase order, delivery, payment
 c) Awareness, interest, desire, action
 Answer: b) Vendor selection, negotiation, purchase order, delivery, payment
46. Customer and marketing of services in the industrial context:
 a) Follow similar strategies as consumer markets
 b) Often involve longer-term relationships and customized solutions
 c) Are less influenced by service quality
 d) Primarily focus on price competition
 Answer: b) Often involve longer-term relationships and customized solutions
47. The Economic model of consumer behavior assumes that consumers:
 a) Make decisions based on rational calculations of costs and benefits
 b) Are primarily influenced by unconscious desires
 c) Are heavily influenced by social factors
 d) Have limited information processing capabilities
 Answer: a) Make decisions based on rational calculations of costs and benefits
48. The Sociological model of consumer behavior emphasizes:
 a) Individual psychological factors
 b) The role of social influences and cultural norms
 c) Rational decision-making processes
 d) Information processing capabilities
 Answer: b) The role of social influences and cultural norms
49. Howard & Seth model categorizes consumer behavior based on:
 a) Maslow's hierarchy of needs
 b) The stages of the consumer decision-making process
 d) Individual personality traits
 Answer: a) Maslow's hierarchy of needs
50. The Nicosia model focuses on:
 a) The role of cognitive dissonance in consumer decision-making
 b) The impact of interpersonal communication on brand perception
 c) The sequential stages of the consumer decision-making process
 d) The mutual feedback process between consumers and marketers
 Answer: d) The mutual feedback process between consumers and marketers
51. The Engel-Kollat-Blackwell model emphasizes:
 a) The impact of advertising on consumer preferences
 b) The role of information processing in consumer behavior
 c) The influence of unconscious desires on purchasing decisions
 d) The stages of the consumer decision-making process
 Answer: b) The role of information processing in consumer behavior
52. The Perceptual process in consumer behavior involves:
 b) The influence of reference groups on decision-making
54. The concept of Consumer Behavior encompasses:
 b) Social class
62. The Consumer Decision Making Process typically involves the following stages:
 a) Need recognition, information search, evaluation of alternatives, purchase decision, post-
purchase behavior
 b) Awareness, interest, desire, action
 c) Problem recognition, consideration set formation, choice, evaluation, satisfaction
 Answer: a) Need recognition, information search, evaluation of alternatives, purchase decision,
post-purchase behavior
1. In industrial buying behavior, who are the primary participants involved?
 A) Consumers and retailers
 B) Manufacturers and suppliers
 C) Government agencies only
 D) Advertising agencies and media firms
 Answer: B
2. Which of the following is a characteristic of industrial markets?
 A) High volume of impulse purchases
 B) Shorter decision-making processes
 C) Demand derived from consumer needs
 D) Fewer but larger buyers
 Answer: D
3. What is a key factor influencing industrial markets?
 A) Emotional appeal
 B) Seasonal promotions
 C) Technological advancements
 D) Celebrity endorsements
 Answer: C
4. Which stage typically comes first in the industrial buying process?
 A) Evaluation of alternatives
 B) Post-purchase evaluation
 C) Purchase decision
 D) Problem recognition
 Answer: D
5. Customer relationship management is crucial in which aspect of industrial buying?
 A) Purchase decision
 B) Post-purchase evaluation
 C) Problem recognition
 D) Evaluation of alternatives
 Answer: B
6. What is a common characteristic of industrial markets?
 A) Impulsive buying behavior
 B) Shorter decision-making cycles
 C) Geographically dispersed buyers
 D) Limited number of decision-makers
 Answer: C
7. Which factor does NOT typically influence industrial markets?
 A) Economic conditions
 B) Political instability
 C) Social media trends
 D) Technological advancements
 Answer: C
8. In the industrial buying process, what stage involves comparing different suppliers and
products?
 A) Problem recognition
 B) Evaluation of alternatives
 D) Post-purchase evaluation
 Answer: B
9. What is a characteristic of participants in industrial markets?
 A) Varied and inconsistent needs
 B) Smaller and homogeneous group
 C) Higher emotional involvement
 D) Longer decision-making cycles
 Answer: B
10. Which stage of the industrial buying process involves assessing whether the purchased
product meets expectations?
 B) Purchase decision
 C) Post-purchase evaluation
 Answer: C
11. What factor is least likely to influence industrial markets?
 A) Technological advancements
 B) Cultural preferences
 C) Economic conditions
 D) Government regulations
 Answer: B
12. In industrial markets, what is a common characteristic of buyers?
 A) Impulsive purchasing behavior
 B) Geographical proximity
 C) Large purchase volumes
 D) Minimal decision-making hierarchy
 Answer: C
13. Which factor plays a significant role in influencing industrial markets?
 A) Fashion trends
 B) Government policies
 C) Celebrity endorsements
 D) Social media influencers
 Answer: B
14. What stage of the industrial buying process involves identifying a need for a product or
service?
 Answer: C
15. Customer relationship management is crucial in which stage of the industrial buying process?
 D) Purchase decision
 Answer: C
16. What is a common characteristic of industrial markets?
 A) Short decision-making cycles
 B) Emotional buying behavior
 C) Large number of small buyers
 D) Limited information availability
 Answer: A
17. Which factor does NOT typically influence industrial markets?
 A) Economic conditions
 B) Political stability
 C) Technological advancements
 D) Cultural preferences
 Answer: D
18. In the industrial buying process, what stage involves selecting the best supplier?
 A) Post-purchase evaluation
 Answer: C
19. What is a characteristic of participants in industrial markets?
 A) Homogeneous needs
 B) Shorter decision-making cycles
 C) Impulsive buying behavior
 D) Geographical concentration
 Answer: D
20. Which stage of the industrial buying process involves assessing satisfaction with the
purchased product?
 Answer: C
21. What factor is least likely to influence industrial markets?
 A) Technological advancements
 B) Economic conditions
 C) Government regulations
 D) Social media trends
 Answer: D
22. In industrial markets, what is a common characteristic of buyers?
 A) Minimal purchase volumes
 B) Homogeneous needs
 C) Geographical dispersion
 D) Limited decision-making hierarchy
 Answer: C
23. Which factor plays a significant role in influencing industrial markets?
 A) Fashion trends
 B) Government policies
 C) Celebrity endorsements
 D) Social media influencers
 Answer: B
24. What stage of the industrial buying process involves recognizing the need for a product or
service?
 Answer: C
25. Customer relationship management is crucial in which stage of the industrial buying process?
 Answer: C
You
Individual determinants: Perceptual process, consumer learning process Introduction: Concept,
importance and scope of CB, need for studying, consumer attitude formation, attitude measurement,
meaning and nature of personality, self concept. Give the 25 MCQs on this topic with answers and do
not repeat the question
ChatGPT
ChatGPT
1. What is the perceptual process primarily concerned with?
 A) Assessing consumer attitudes
 B) Understanding consumer learning
 C) Interpreting sensory information
 D) Measuring personality traits
 Answer: C
2. Consumer learning process involves:
 A) Immediate response to stimuli
 B) Acquiring new behaviors through experiences
 C) Instinctive reactions to marketing messages
 D) Static understanding of market trends
 Answer: B
3. What is the importance of studying consumer behavior?
 A) Enhancing brand loyalty
 B) Predicting consumer behavior accurately
 C) Maximizing profits
 D) All of the above
 Answer: D
4. Attitude formation is influenced by:
 A) Cultural factors only
 B) Social factors only
 C) Both internal and external factors
 D) Personal factors only
 Answer: C
5. How is attitude measured in consumer behavior studies?
 A) Through observation of behavior
 B) Through self-reporting surveys
 C) Through analyzing social media posts
 D) Through experimental manipulations
 Answer: B
6. What is the nature of personality in consumer behavior studies?
 A) It remains constant across situations
 B) It is solely influenced by genetics
 C) It is dynamic and influenced by various factors
 D) It has no impact on consumer choices
 Answer: C
7. The scope of consumer behavior includes:
 A) Only purchasing decisions
 B) Only marketing strategies
 C) Understanding consumer actions and decisions
 D) None of the above
 Answer: C
8. The perceptual process involves:
 A) Analyzing past behaviors
 B) Selective attention, interpretation, and retention of stimuli
 C) Decision-making based on cultural norms
 Answer: B
9. Consumer learning process includes:
 A) Immediate behavior changes without any stimuli
 B) Passive absorption of marketing messages
 C) Acquiring new behaviors and knowledge through experiences
 D) Fixed responses to marketing tactics
 Answer: C
10. Why is it essential to study consumer behavior?
 A) To maximize profits
 B) To accurately predict market trends
 C) To understand consumer needs and preferences
 D) All of the above
 Answer: D
11. What influences attitude formation?
 A) Cultural factors only
 B) External factors only
 D) Personal factors only
 Answer: C
12. How is attitude typically measured in consumer behavior research?
 A) Through direct observation of behavior
 B) Through analyzing brain activity
 C) Through self-reported surveys
 D) Through social media monitoring
 Answer: C
13. What characterizes personality in consumer behavior studies?
 A) Consistency across situations
 B) Solely determined by genetics
 C) Dynamic and influenced by various factors
 D) Irrelevant to consumer choices
 Answer: C
14. The scope of consumer behavior extends to:
 A) Purchasing decisions only
 B) Marketing strategies only
 Answer: C
15. What is involved in the perceptual process?
 A) Analysis of past behaviors
 C) Decision-making based on social norms
 Answer: B
 A) Instantaneous behavior changes without stimuli
 D) Fixed responses to marketing strategies
 Answer: C
17. What is the primary focus of the perceptual process?
 A) Analyzing consumer preferences
 B) Interpreting sensory information
 C) Assessing market trends
 D) Predicting consumer behavior
 Answer: B
18. The consumer learning process involves:
 A) Instantaneous response to stimuli
 B) Passive absorption of information
 C) Acquisition of new behaviors through experiences
 D) Static understanding of market dynamics
 Answer: C
19. Why is the study of consumer behavior crucial?
 A) To increase market competition
 B) To accurately forecast consumer trends
 C) To comprehend consumer needs and behaviors
 D) To minimize advertising expenses
 Answer: C
20. Attitude formation is influenced by:
 A) Cultural factors exclusively
 B) Personal factors exclusively
 D) Social factors exclusively
 Answer: C
21. How is attitude typically measured in consumer behavior research?
 A) Through direct observation of behavior
 B) Through analyzing brain waves
 C) Through self-reporting surveys
 D) Through studying purchase history
 Answer: C
22. What defines personality in consumer behavior studies?
 A) Consistency across situations
 B) Solely genetic determination
 C) Dynamic and influenced by various factors
 D) No impact on consumer choices
 Answer: C
23. The scope of consumer behavior extends to:
 A) Just purchasing decisions
 B) Just marketing strategies
 Answer: C
24. What is involved in the perceptual process?
 A) Analyzing past behaviors
 C) Decision-making based on cultural norms
 Answer: B
 A) Immediate behavior changes without any stimuli
 D) Fixed responses to marketing tactics
 Answer: C
26. What distinguishes services from tangible products?
 A) Services cannot be consumed immediately
 B) Services lack intangibility
 C) Services are not perishable
 D) Services are produced and consumed simultaneously
 Answer: D
27. Service marketing focuses on:
 A) Promoting physical goods
 B) Enhancing product features
 C) Delivering quality experiences to customers
 D) Minimizing production costs
 Answer: C
28. Which characteristic of services refers to the inability to store them for later use?
 A) Intangibility
 B) Inseparability
 C) Perishability
 D) Variability
 Answer: C
29. In service marketing, the concept of "inseparability" refers to:
 A) The inability to touch or feel services
 B) The simultaneous production and consumption of services
 C) The variability of service quality
 D) The need for physical distribution channels
 Answer: B
30. The marketing mix for services includes:
 A) Product, price, promotion, place
 B) Product, price, people, process, physical evidence
 C) Product, price, promotion, place, personality
 D) Product, price, promotion, process, performance
 Answer: B
31. Services marketing emphasizes the importance of:
 A) Tangible features
 B) Standardization
 C) Customer experience
 D) Mass production
 Answer: C
32. Which factor is crucial for successful service delivery?
 A) Mass production
 C) Customization
 D) Cost reduction
 Answer: C
33. The perishability of services implies:
 A) Services can be stored indefinitely
 B) Services must be consumed immediately
 C) Services have a long shelf life
 D) Services are not subject to supply and demand fluctuations
 Answer: B
34. Which aspect is essential in service marketing?
 A) Increasing product complexity
 B) Reducing customer interactions
 C) Managing service quality
 D) Ignoring customer feedback
 Answer: C
35. Service marketing primarily focuses on:
 A) Tangible products
 B) Delivering quality experiences
 C) Increasing manufacturing efficiency
 D) Minimizing customer interactions
 Answer: B
36. What is a defining characteristic of services?
 A) Tangibility
 B) Perishability
 C) Standardization
 D) Homogeneity
 Answer: B
37. The "inseparability" of services refers to:
 Answer: B
38. What constitutes the marketing mix for services?
 Answer: B
39. In service marketing, what is emphasized over tangible features?
 Answer: C
40. What is crucial for successful service delivery?
 Answer: C
 Answer: B
42. Which aspect is vital in service marketing?
 Answer: C
43. Service marketing primarily focuses on:
 A) Tangible products
 B) Delivering quality experiences
 C) Increasing manufacturing efficiency
 D) Minimizing customer interactions
 Answer: B
44. What is a defining characteristic of services?
 A) Tangibility
 B) Perishability
 C) Standardization
 D) Homogeneity
 Answer: B
45. The "inseparability" of services refers to:
 Answer: B
46. What constitutes the marketing mix for services?
 Answer: B
47. In service marketing, what is emphasized over tangible features?
 Answer: C
48. What is crucial for successful service delivery?
 Answer: C
 Answer: B
50. Which aspect is vital in service marketing?
 Answer: C
51. Which stage of the consumer communication process involves the receiver
interpreting the message?
 A) Encoding
 B) Decoding
 C) Feedback
 D) Channel selection
 Answer: B
52. In the communication process, what does encoding involve?
 A) Selecting the appropriate channel
 B) Transmitting the message through a medium
 C) Interpreting the message
 D) Formulating the message in a way that can be understood by the
receiver
 Answer: D
53. The receiver's response to the sender's message is known as:
 A) Encoding
 B) Decoding
 C) Feedback
 D) Noise
 Answer: C
54. Noise in the communication process refers to:
 A) External disturbances that interfere with message transmission
 B) The sender's language choice
 C) Receiver's misunderstanding of the message
 D) The receiver's feedback
 Answer: A
55. Which factor is NOT a part of the communication process?
 A) Sender
 B) Feedback
 C) Perception
 D) Promotion
 Answer: D
56. In the communication process, what is the purpose of feedback?
 A) Encoding the message
 B) Decoding the message
 C) Ensuring message comprehension and effectiveness
 D) Selecting the appropriate channel
 Answer: C
57. Which stage of the communication process involves selecting the appropriate
medium to transmit the message?
 A) Encoding
 B) Decoding
 C) Channel selection
 D) Feedback
 Answer: C
58. What does noise in the communication process refer to?
 Answer: A
59. What is NOT a component of the communication process?
 A) Sender
 B) Feedback
 C) Perception
 D) Promotion
 Answer: D
60. In the communication process, what does feedback accomplish?
 Answer: C
61. Which stage of the communication process involves the receiver interpreting the
message?
 A) Encoding
 B) Decoding
 C) Feedback
 Answer: B
receiver
 Answer: D
 A) Encoding
 B) Decoding
 C) Feedback
 D) Noise
 Answer: C
 Answer: A
 A) Sender
 B) Feedback
 C) Perception
 D) Promotion
 Answer: D
66. In the communication process, what is the purpose of feedback?
 Answer: C
67. Which stage of the communication process involves selecting the appropriate
medium to transmit the message?
 A) Encoding
 B) Decoding
 C) Channel selection
 D) Feedback
 Answer: C
68. What does noise in the communication process refer to?
 Answer: A
69. What is NOT a component of the communication process?
 A) Sender
 B) Feedback
 C) Perception
 D) Promotion
 Answer: D
70. In the communication process, what does feedback accomplish?
 Answer: C
71. Which stage of the communication process involves the receiver interpreting the
message?
 A) Encoding
 B) Decoding
 C) Feedback
 Answer: B
receiver
 Answer: D
 A) Encoding
 B) Decoding
 C) Feedback
 D) Noise
 Answer: C
 Answer: A
 A) Sender
 B) Feedback
 C) Perception
 D) Promotion
 Answer: D
76. What does the Nicosia model primarily focus on?
 A) Consumer attitudes
 B) Consumer behavior
 C) Communication channels
 D) Marketing strategies
 Answer: B
77. Which aspect of consumer behavior does the Nicosia model analyze?
 A) Decision-making process
 B) Market segmentation
 C) Product pricing
 D) Brand positioning
 Answer: A
78. In the Nicosia model, what is the first stage of the consumer decision process?
 A) Information search
 Answer: D
79. The Nicosia model suggests that consumer behavior is influenced by:
 A) External factors only
 B) Internal factors only
 D) Random chance
 Answer: C
80. According to the Nicosia model, what follows the evaluation of alternatives?
 B) Information search
 Answer: C
81. What does the Nicosia model emphasize in understanding consumer behavior?
 A) External stimuli
 B) Cognitive processes
 C) Emotional responses
 D) Brand loyalty
 Answer: B
82. Which stage of the Nicosia model involves identifying a need or problem?
 Answer: D
83. According to the Nicosia model, what influences consumer decision-making?
 A) Only internal factors
 B) Only external factors
 C) A combination of internal and external factors
 D) Cultural factors only
 Answer: C
84. What is the significance of the Nicosia model in marketing?
 A) It provides a framework for understanding consumer behavior.
 B) It focuses solely on product features.
 C) It disregards external influences on consumer decision-making.
 D) It emphasizes brand loyalty over consumer preferences.
 Answer: A
85. Which stage of the Nicosia model involves the actual purchase of a product or
service?
 Answer: C
86. What is the Engel-Kollat-Blackwell (EKB) model primarily used to explain?
 A) Consumer decision-making process
 B) Product life cycle
 C) Market segmentation
 D) Brand positioning
 Answer: A
87. According to the EKB model, what is the first stage of the consumer decision-
making process?
 C) Alternative evaluation
 Answer: A
88. Which component of the EKB model refers to the individual's perception of a
particular product or service?
 A) Evaluation stage
 B) Problem recognition
 C) Internal information search
 D) Perception
 Answer: D
89. The EKB model suggests that consumer decision-making is influenced by:
 A) Personal factors only
 B) External factors only
 C) Both personal and external factors
 D) Random events
 Answer: C
90. According to the EKB model, what follows the alternative evaluation stage?
 Answer: C
91. What aspect does the EKB model emphasize in understanding consumer
behavior?
 A) External influences
 B) Rational decision-making
 C) Psychological factors
 D) Impulse buying
 Answer: B
92. Which stage of the EKB model involves identifying a need or problem?
 B) Alternative evaluation
 Answer: D
93. According to the EKB model, what influences consumer decision-making?
 A) Only personal factors
 B) Only external factors
 C) A combination of personal and external factors
 D) Cultural factors only
 Answer: C
94. What is the significance of the EKB model in marketing?
 A) It provides insights into the sequential steps of consumer decision-
making.
 B) It focuses solely on product features.
 C) It disregards external influences on consumer behavior.
 D) It emphasizes brand loyalty over consumer preferences.
 Answer: A
95. Which stage of the EKB model involves the actual purchase of a product or
service?
 B) Alternative evaluation
 Answer: C
96. The sociological model of consumer behavior emphasizes the influence of:
 A) Economic factors
 B) Psychological factors
 C) Social factors
 D) Cultural factors
 Answer: C
97. Which aspect is central to the sociological model of consumer behavior?
 A) Individual preferences
 B) Group dynamics
 C) Emotional responses
 D) Cognitive processes
 Answer: B
98. According to the sociological model, consumer behavior is shaped by:
 A) Personal beliefs only
 B) Social norms and values
 C) Economic considerations only
 D) Individual desires only
 Answer: B
99. The sociological model highlights the importance of:
 A) Individual decision-making
 B) Cultural heritage
 C) Social interactions and influences
 D) Emotional responses
 Answer: C
100. Which factor is NOT typically considered in the sociological model of consumer
behavior?
 A) Family influence
 B) Peer pressure
 C) Economic status
 D) Personal preferences
 Answer: D
101. In the sociological model, what plays a significant role in shaping consumer
behavior?
 A) Individual preferences
 B) Economic factors
 C) Social interactions
 D) Cognitive processes
 Answer: C
102. What does the sociological model focus on in understanding consumer behavior?
 A) Internal motivations
 B) External influences and social dynamics
 C) Individual decision-making processes
 D) Emotional responses to marketing stimuli
 Answer: B
103. According to the sociological model, consumer behavior is influenced by:
 A) Personal aspirations only
 B) Social norms and group dynamics
 C) Economic considerations only
 D) Individual preferences only
 Answer: B
104. What is the primary emphasis of the sociological model in consumer behavior
studies?
 A) Cultural heritage
 B) Group dynamics and social influences
 C) Economic theories
 D) Individual preferences and desires
 Answer: B
105. The sociological model of consumer behavior highlights the importance of:
 A) Economic factors
 B) Cultural heritage
 C) Social interactions and influences
 D) Individual desires
 Answer: C
In the economic model of consumer behavior, individuals are assumed to:
 A) Make rational decisions based on utility maximization
 B) Act impulsively without considering consequences
 C) Ignore market prices
 D) Prioritize emotional satisfaction over economic gains
 Answer: A
2. According to the economic model, consumers aim to:
 A) Minimize utility
 B) Maximize costs
 C) Maximize utility
 D) Ignore market demand
 Answer: C
3. The economic model assumes that consumers have:
 A) Unlimited resources
 B) Limited resources
 C) No interest in economic factors
 D) No impact on market demand
 Answer: B
4. What is the primary focus of the economic model of consumer behavior?
 A) Social influences
 B) Emotional responses
 C) Rational decision-making based on economic factors
 D) Cultural heritage
 Answer: C
5. According to the economic model, consumers make decisions to:
 A) Increase costs
 B) Maximize satisfaction and utility
 C) Ignore market demand
 D) Minimize preferences
 Answer: B
6. The economic model assumes that consumers:
 A) Always make irrational decisions
 B) Base decisions solely on emotions
 C) Seek to maximize utility given their budget constraints
 D) Have unlimited resources at their disposal
 Answer: C
7. What is the fundamental principle of the economic model of consumer behavior?
 A) Consumers prioritize emotional gratification
 B) Consumers make decisions based on cultural norms
 C) Consumers seek to maximize utility within budget constraints
 D) Consumers disregard market prices
 Answer: C
8. In the economic model, consumer behavior is analyzed in terms of:
 A) Rational decision-making and utility maximization
 B) Emotional impulses and cultural influences
 C) Social interactions and group dynamics
 D) Ignoring market prices and demand
 Answer: A
9. The economic model of consumer behavior assumes that consumers:
 A) Act impulsively without considering costs
 B) Seek to minimize utility
 C) Maximize utility given their budget constraints
 D) Ignore market demand
 Answer: C
10. What does the economic model primarily emphasize in understanding consumer
behavior?
 A) Cultural heritage
 B) Emotional responses
 C) Rational decision-making based on economic factors
 D) Social influences
 Answer: C

Consumer Behaviour MCQ

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Consumer Behaviour MCQ

Uploaded by

Copyright:

Available Formats

Consumer Behaviour MCQs

1. Which model of consumer behavior focuses primarily on rational decision-making processes?

You might also like