Group standard VW 10514

Issue 2023-02
Class. No.: 01151

Descriptors: logo, marking, vehicle part, workshop equipment

Logos
Marking of Vehicle Parts and Workshop Equipment

Previous issues
VW 10514: 1966-01, 1973-01, 1974-03, 1998-09, 2001-01, 2002-06, 2002-11, 2006-03,
2007-06, 2010-05, 2011-06, 2013-02, 2015-10, 2021-05

Changes
The following changes have been made to VW 10514: 2021-05:
a) Section 1, 2nd sentence: Requirement for a quality check seal added
b) Section 3, Table 1: „Cupra“ brand added
c) Section 4.4: „Cupra“ brand added
d) Section 4: Dash inserted in all brand-specific logo designations between type and height or
length information (for clarity, as types with A1 and R1 had to be assigned in the meantime)
e) Section 5.2 updated, Figure 26 and Figure 27 added

Always use the latest version of this standard.

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© Volkswagen Aktiengesellschaft VWNORM-2021-11
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Contents
Page
1 Scope ......................................................................................................................... 2
2 Requirements ............................................................................................................. 2
3 Regulation .................................................................................................................. 3
4 Logo ........................................................................................................................... 5
4.1 Volkswagen ................................................................................................................ 5
4.2 Audi ............................................................................................................................ 5
4.3 SEAT .......................................................................................................................... 5
4.4 Cupra ......................................................................................................................... 6
4.5 Škoda ......................................................................................................................... 7
4.6 Lamborghini ............................................................................................................... 8
4.7 Bugatti ........................................................................................................................ 9
4.8 Bentley ....................................................................................................................... 9
4.9 Porsche .................................................................................................................... 10
4.10 MAN ......................................................................................................................... 11
4.11 Scania ...................................................................................................................... 12
4.12 Ducati ....................................................................................................................... 13
5 The wordmark (Group logo) ..................................................................................... 13
5.1 Group logo for vehicle parts ..................................................................................... 13
5.2 Group logo and quality check seal for workshop equipment .................................... 14
6 Applicable documents .............................................................................................. 15

1 Scope
Vehicle parts, purchase parts, and/or genuine parts of the Volkswagen Group must always be
marked with the corresponding logos as per this standard, provided that this is technically feasible.
Workshop equipment must always be marked with the Group logo (type S) (see section 5.1) and
the quality check seal (see section 5.2).
NOTE 1: The logos shown in this document are merely informative in nature. The size details in
the designations are examples. The appropriate logos (files/CAD, etc.) will be provided via the indi-
vidual Group brands' BrandNet.

2 Requirements
The logos must be applied on the part in the largest font/logo size possible. Where they are posi-
tioned is discretionary. For an exception to this rule, see section 5.
During the design phase/drawing creation, it must be checked by which Group brands the vehicle
part will be used, so that the appropriate logo can be selected. If a final decision cannot be made at
that point in time, then the Group logos „Volkswagen AG“ or „VW AG“ must be given priority, tak-
ing into account any property rights. The use of Group logos is intended to prevent follow-up costs
that would arise due to a later change from an individual brand logo to a Group logo.
This approach applies particularly to vehicle parts that are not directly in the customer's field of
view; see also section 5 for this.
The marking must be designed to be durable and legible throughout the part's service life; see
Volkswagen standard VW 10500.
Downstream work processes must not degrade the legibility of the marking.
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Preferably, the marking must be applied by incorporating it into the manufacturing tool. Stickers (la-
bels), tags, and the like must not be used for part marking as per this standard.

3 Regulation
The appropriate Design Engineering department will specify the need for part marking using the
standardized text macro (VW 01014, ID-No. NO-E2) in the drawing.
The logo type must always be indicated in the drawing. If this specification is missing, type
„Z“ must be used.
The appropriate Design Engineering department must only specify deviations from the part mark-
ing in agreement with Product Definition, Quality Assurance, and Standardization. They must be
documented accordingly in the drawing.
Parts that cannot be marked for design reasons such as notch sensitivity (high notch stresses) or
lack of space, are exempt from the marking obligation.
In the case of spatial constraints, marking with the logo takes precedence over the country of origin
(VW 10550), the manufacturer's code (VW 10540-1), the part number (DIN 1451-4), the date mark-
ing (VW 10560), and the material marking (German Association of the Automotive Industry [VDA]
publication VDA 260); see VW 10500.
Which logos are to be applied to vehicle parts of different brands must be determined as shown in
table 1 according to their use in vehicles of the different brands.
The application method – cast, punched, etched, embossed, stamped, electric-discharge-ma-
chined, raised, or recessed – must be specified in the drawing. If this specification is missing, the
choice is left to the manufacturer.
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The appropriate logos (files/CAD, etc.) will be provided via the individual Group brands'
BrandNet.
Table 1 – Group brands (overview)
Brand name Type Figure
Volkswagen C For an example, see figure 1
Audi D For an example, see figure 2
F For examples, see figure 3
SEAT
J and figure 4
A1 For an example, see figure 5
Cupra
A2 For an example, see figure 6
Škoda M For an example, see figure 7
T For examples, see figure 8,
Lamborghini H figure 9,
Y and figure 10
U For examples, see figure 11
Bugatti
N and figure 12
Bentley V For an example, see figure 13
P For examples, see figure 14
Porsche
X and figure 15
K For examples, see figure 16
MAN
L and figure 17
R1 For examples, see figure 18,
R2 figure 19,
Scania
R3 figure 20,
R4 and figure 21
E For examples, see figure 22
Ducati
G and figure 23
Z For examples, see figure 24
Volkswagen Group
S and figure 25
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4 Logo

4.1 Volkswagen
Vehicle parts that are used exclusively in vehicles of the Volkswagen brand must be marked with
the type-C logo (see example in figure 1).

Legend
d Nominal dimension (for type C)
Figure 1 – Type C

Designation of a type-C logo with a nominal diameter of d = ∅ 30 mm:

Logo VW 10514 – C–30

4.2 Audi
Vehicle parts that are used exclusively in vehicles of the Audi brand must be marked with the type-
D logo (see example in figure 2).

Legend
L Nominal dimension (for type D)
Figure 2 – Type D

Designation of a type-D logo with a nominal length of L = 20 mm:

Logo VW 10514 – D–20

4.3 SEAT
Vehicle parts that are used exclusively in vehicles of the SEAT brand must preferably be marked
with the type-F logo (see example in figure 3). If this is not possible for reasons of manufacturing
technology or similar, type J (see example in figure 4) may be used in exceptional cases.
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Figure 3 – Type F Figure 4 – Type J

Legend
h Nominal dimension (for type F)
L Nominal dimension (for type J)
Designation of a type-F logo with a nominal height of h = 10 mm:
Logo VW 10514 – F–10
Designation of a type-J logo with a nominal length of L = 20 mm:
Logo VW 10514 – J–20

4.4 Cupra
Vehicle parts that are used exclusively in vehicles of the Cupra brand must be marked with the
type-A1 logo (see example in figure 5) or the type-A2 logo (see example in figure 6).

Figure 5 – Type A1 Figure 6 – Type A2

Legend
h Nominal dimension (for type A1)
L Nominal dimension (for type A2)
Designation of a type-A1 logo with a nominal height of h = 20 mm:
Logo VW 10514 – A1–20
Designation of a type-A2 logo with a nominal length of L = 25 mm:
Logo VW 10514 – A2–25
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4.5 Škoda
Vehicle parts that are used exclusively in vehicles of the Škoda brand must be marked with the
type-M logo (see example in figure 7).

Legend
d Nominal dimension (for type M)
Figure 7 – Type M

Designation of a type-M logo with a nominal diameter of d = ∅ 16 mm:

Logo VW 10514 – M–16
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4.6 Lamborghini
Vehicle parts that are used exclusively in vehicles of the Lamborghini brand must be marked with
the type-T logo (see example in figure 8), the type-H logo (see example in figure 9), or the type-Y
logo (see example in figure 10).

Figure 8 – Type T Figure 9 – Type H

Legend
h Nominal dimension (for types T, H and Y)
Figure 10 – Type Y

The lettering must be designed in Interstate font – light, regular, bold, or black – wherever techni-
cally possible.
Designation of a type-T logo with a nominal height of h = 20 mm:
Logo VW 10514 – T–20
Designation of a type-H logo with a nominal height of h = 20 mm:
Logo VW 10514 – H–20
Designation of a type-Y logo with a nominal height of h = 15 mm:
Logo VW 10514 – Y–15
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4.7 Bugatti
Vehicle parts that are used exclusively in vehicles of the Bugatti brand must be marked with the
type-U logo (see example in figure 11) or the type-N logo (see example in figure 12).

Figure 11 – Type U Figure 12 – Type N

Legend
L Nominal dimension (for types U and N)
Designation of a type-U logo with a nominal length of L = 30 mm:
Logo VW 10514 – U–30
Designation of a type-N logo with a nominal length of L = 30 mm:
Logo VW 10514 – N–30

4.8 Bentley
Vehicle parts that are used exclusively in vehicles of the Bentley brand must be marked with the
type-V logo (see example in figure 13).

Legend
h Nominal dimension (for type V)
Figure 13 – Type V

Designation of a type-V logo with a nominal height of h = 10 mm:

Logo VW 10514 – V–10
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4.9 Porsche
Vehicle parts that are used exclusively in vehicles of the Porsche brand must be marked with the
type-P logo (see example in figure 14) or the type-X logo (see example in figure 15).

Figure 14 – Type P Figure 15 – Type X

Legend
h Nominal dimension (for type P)
L Nominal dimension (for type X)
Standard marking: Type P
Recommended size of the logo: Height = 12 mm
Other sizes are 3, 6, 16, and 20 mm. Justified oversizes are permissible.
Designation of a type-P logo with a nominal height of h = 12 mm:
Logo VW 10514 – P–12
If Porsche lettering is applied on the component for styling reasons (e.g., on a brake caliper), then
this can replace the Porsche P logo. The Porsche Corporate Identity specifications must be ad-
hered to in this case.
Designation of a type-X logo with a nominal length of L = 70 mm:
Logo VW 10514 – X–70
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4.10 MAN
Vehicle parts that are used exclusively in vehicles of the MAN brand must be marked with the type-
K logo (see example in figure 16) or the type-L logo (see example in figure 17).

Figure 16 – Type K Figure 17 – Type L (MAN product

trademark)

Legend
h Nominal dimension (for types K and L)
Standard marking: Type K in Helvetica font (E) as per DIN 1451-1
Designation of a type-K logo with a nominal height of h = 12 mm:
Logo VW 10514 – K–12
If the MAN product trademark is applied on the component for design reasons (e.g., on an oil filter),
then all other manufacturer logos are omitted. The preferred sizes as per table 2 must be adhered
to.
Designation of a type-L logo with a nominal height of h = 12,5 mm:
Logo VW 10514 – L–12,5

Table 2 – MAN logo, type L (preferred sizes)

Dimensions in mm

Height 2,5 3 4 5 6 8 10 12,5 16 20 25 32 40

(h) 50 60 63 70 80 90 100 125 150 200 250 315 400
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4.11 Scania
Vehicle parts that are used exclusively in vehicles of the Scania brand must be marked with the
type-R1 logo (see example in figure 18), the type-R2 logo (see example in figure 19), the type-R3
logo (see example in figure 20), or the type-R4 logo (see example in figure 21).

Figure 18 – Type R1 Figure 19 – Type R2

Figure 20 – Type R3 Figure 21 – Type R4

Legend
L Nominal dimension (for types R1, R3, and R4)
d Nominal dimension (for type R2)
Designation of a type-R1 logo with a nominal length of L = 80 mm:
Logo VW 10514 – R1–80
Designation of a type-R2 logo with a nominal diameter of d = ∅ 50 mm:
Logo VW 10514 – R2–50
Designation of a type-R3 logo with a nominal length of L = 60 mm:
Logo VW 10514 – R3–60
Designation of a type-R4 logo with a nominal length of L = 100 mm:
Logo VW 10514 – R4–100
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4.12 Ducati
Vehicle parts that are used exclusively in vehicles of the Ducati brand must be marked with the
type-E logo (see example in figure 22) or the type-G logo (see example in figure 23).

Figure 22 – Type E Figure 23 – Type G

Legend
h Nominal dimension (for type E)
L Nominal dimension (for type G)
Designation of a type-E logo with a nominal height of h = 50 mm:
Logo VW 10514 – E–50
Designation of a type-G logo with a nominal length of L = 30 mm:
Logo VW 10514 – G–30

5 The wordmark (Group logo)

5.1 Group logo for vehicle parts

If structurally identical parts are used in multiple brands, then the type-Z Group logo (see example
in figure 24) or the type-S Group logo (see example in figure 25) in the case of spatial constraints
must be used. It must be ensured that the Group logo is positioned on the part such that it is as
inconspicuous as possible in the installation position. The Group logo must not be directly visible to
the customer in the installed condition (installation position in the vehicle).
NOTE 1: Owing to their use in multiple brands, the specification of Group logos deviates from the
general requirement in terms of size and positioning (see section 2).
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Figure 24 – Type Z

Legend
h Nominal dimension (for types Z and S)
Figure 25 – Type S

The lettering must be designed in Thesis – The SansBold Plain – font wherever technically possi-
ble.
Designation of a type-Z logo with a nominal height of h = 20 mm:
Logo VW 10514 – Z–20
Designation of a type-S logo with a nominal height of h = 15 mm:
Logo VW 10514 – S–15

5.2 Group logo and quality check seal for workshop equipment
The type-S Group logo (see figure 25) must be used to mark workshop equipment in an easily legi-
ble size. In addition, the quality check seal (see figure 26 and figure 27) must be applied with the
same height as the Group logo.
NOTE 2: Additional details (color, font, etc.) will be provided in a Design Guideline for workshop
equipment.

Figure 26 – Quality check seal with Group logo, 1 line

Figure 27 – Quality check seal with Group logo, 2 line

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6 Applicable documents
The following documents cited in the standard are required for the application of this standard:
Some of the cited documents are translations from the German original. The translations of Ger-
man terms in such documents may differ from those used in this standard, resulting in terminologi-
cal inconsistency.
Standards whose titles are given in German may be available only in German. Editions in other
languages may be available from the institution issuing the standard.

VW 01014 Drawings; Drawing Frames and Text Macros

VW 10500 Company Designation, Marking of Parts; Guidelines for Use
VW 10540-1 Manufacturer's Code; for Vehicle Parts
VW 10550 Country-of-Origin Marking; Vehicle Parts
VW 10560 Date Marking; Vehicle Parts
DIN 1451-1 Typefaces - Sans Serif - Part 1: General
DIN 1451-4 Typefaces; lineal linear-antiqua; stenciled lettering for engraving and oth-
er processes
VDA 260 Components of motor vehicles - Marking of material