MARKETING MANAGEMENT

BUSINESS ENVIRONMENT & ORIENTATION OF COMPANY TOWARDS

MARKETPLACE
Author- Pelly, Richard; Krämer-Eis, Helmut
Title- Creating a Better Business Environment for Financing Business, Innovation
and Green Growth
Year of publication- 2011
Review-
The OECD Journal published an article titled "Creating a Better Business
Environment for Financing Business, Innovation, and Green Growth.". The 2011
Financial Market Trends study looks at the obstacles and possible fixes for
financing innovation, business, and green growth in Europe. While recognizing the
limitations of debt and equity financing, the article highlights the significance of
innovation and green growth and offers a comprehensive understanding of the
current financing landscape for businesses. The authors suggest particular
measures to deal with these issues, like Project Bonds, which use EU funding to
entice private sector investment for infrastructure projects by improving credit.
Encouraging banks to finance innovative SMEs through portfolio credit-risk
transfer is known as "risk-sharing for innovation.". Finance for Intellectual Proper
creating a fund for strategic partnerships to monetize patents and expand the IP
market in Europe. The article is backed up by pertinent statistics and data, such as
figures on venture capital investment and surveys on the financing difficulties that
businesses face. Expertise of the authors' positions at the European Investment
Fund (EIF) give their analysis and suggested fixes legitimacy. Weaknesses: Limited
scope: Although the article gives a good overview, it could go into more detail
about particular issues or business, innovation, and green growth landscape
sectors.
URL/ DOI- https://www.proquest.com/trade-journals/creating-better-business-
environment-financing/docview/911071812/se-2?accountid=178351