A STUDY ON THE CONSUMER BUYING BEHAVIOUR OF RICE WITH

SPECIAL REFERENCE TO ~PERIYAR RICE

MINOR PRO1ECT REPORT

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kLGNC MkAkM8A013

Under the guidance of

Mr SAII kUkIAkCSL M8AGDI1
nead of the Department
Department of Management Sc|ence

ln parLlal fulflllmenL of Lhe requlremenLs
lor Lhe award of Lhe degree of
MASTER OF BUSINESS ADMINISTRATION OF
CALICUT UNIVERSITY










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DEPARTMENT OF MANAGEMENT SCIENCE
MES COLLEGE OF ENGINEERING
KUTTIPPURAM, KERALA
PIN: 679573
(AFFILIATED TO UNIVERSITY OF CALICUT)


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This project report entitled 'A STUDY ON THE CONSUMER
BUYING BEHAVIOUR OF RICE WITH SPECIAL REFERENCE TO
PERIYAR RICE , KALADY is a bonaIide record oI the work done by
Mr. JAZEER K.S.(MKAKMBA013) and submitted in partial IulIillment
oI the requirements Ior the award oI the degree MASTER OF
BUSINESS ADMINISTRATION by Calicut University.

This project work was carried out under my supervision and guidance.


...................................................

Mr. SAJI KURIAKOSE
Head oI the Department
Project Guide
Dept. oI Management Science

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Place: Kuttippuiam }AZEER K.S
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First I thanks to Allah for His Almighty and blessings and support for me to
complete my profect within the stipulated time.
I ove my sincere thanks to Mr.Madhu (Exporting and Marketing Manager) with
all my heart for everything he has done for me to complete this profect on time.
Words fail me in conveying my feelings of sincere and deep sense of gratitude to
Prof. SAJI KURIAKOSE (Department of management science) for his unreserved
helps and encouragement during the period of this study. I am greatful to all other
staff members of the Department of Management Science for their valuable
suggestions and encouragements.

I sincerely acknowledge my gratitude to the staff members of Periyar Rice Kalady,
who extended their co-operation without any regress in the midst of their various
programs. I am extremely thankful to all of them.
I place on record my sincere thanks to my family for their encouragement in the
preparation of this profect report. I also express my thanks to my friends and well
wishers who have extended help to me for carrying on this work.






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CONTENT
SL.NO. PARTICULARS PAGE NO
CERTIFICATES
DECLARATION
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
LIST OF TABLE
LIST OF CHART

1 INTRODUCTION
1.1 Introduction to the study
1.2 Statement of the problem
1.3 Need for the study
1.4 scope of the study
1.5 Objective of the study

1-2
1
1
1
2
2
2 INDUSTRY PROFILE 4-5
3 COMPANY PROFILE 7-8
4 LITERATURE REVIEW 10-29
5 RESEARCH METHODOLOGY
5.1 Sampling design
5.2 Sampling area
5.3 Sampling unit
5.4 Sampling technique
5.5 Sampling size
5.6 Research instrument
5.7 Data collection
5.8 Primary data
5.9 Secondary data
5.10 Limitation of the study
30-33
31
31
31
31
32
32
32
32
33
33
6 DATA ANALYSIS & INTERPRETATION 34-57
7 CONCLUSION
7.1 Findings
7.2 Suggestions
7.3 Conclusion
58-61
59
60
61

8 BIBLIOGRAPHY 62-63
9 ANNEXURE 64-67