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Healthcare Digital Transformation How Consumerism Technology and Pandemic Are Accelerating The Future 1st Edition Edward W. Marx
Healthcare Digital Transformation How Consumerism Technology and Pandemic Are Accelerating The Future 1st Edition Edward W. Marx
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The pandemic has reiterated the significance of digitization in
EVERYTHING we do, but more significantly in health care.
It is indeed survival of the digital fittest. Ed and Paddy are
expert practitioners in digital transformation who have synthe-
sized several key trends and this book is a compelling narra-
tive that defines the future of healthcare as we know it.
CP Gurnani
CEO, Tech Mahindra
Timely and inspiring! Our new digital world will require lead-
ership that is innovative, courageous, passionate and effective.
Ed and Paddy provide a roadmap that healthcare leaders must
embrace.
Britt Berrett, PhD
Past Executive Vice President, Texas Health Resources
Professor, University Texas Dallas
This is the timeliest book that not only provides the guidance
to alter the slow spiral diminish of our industry, but rather pre-
pares us with a roadmap and applies the intellectual capital to
accelerate our transformation and embraces the digital world
to exceed any other industry from the past.
Craig D. Richardville
Senior Vice President and Chief Information and
Digital Officer, SCL Health
Edward W. Marx
and
Paddy Padmanabhan
First edition published 2021
by CRC Press
6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742
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Typeset in Garamond
by Deanta Global Publishing Services, Chennai, India
I dedicate this book to my five children who forced
me to be digital. From the early days of MySpace to
Instagram and beyond, you forced your Daddy to learn
and grow. You taught me everything digital. Love you.
—Edward
xiii
xiv ◾ Contents
Index........................................................................... 219
List of Figures and Tables
Figures
Figure 1.1 M
arket forces driving digital transformation
in healthcare.........................................................12
Figure 1.2 D
igital transformation maturity models in
health systems......................................................14
Figure 1.3 Components of digital health .............................27
Figure 3.1 ey focus areas for healthcare’s digital
K
transformation..................................................... 68
Figure 3.2 A phased approach to digital transformation.....71
Figure 3.3 Digital innovation prioritization matrix...............81
Figure 3.4 Traditional versus agile digital transformation......85
Figure 6.1 Technology vendors: ICEATM framework........... 158
Figure 7.1 T
he role of the chief digital officer in
healthcare organizations.....................................210
Tables
xix
xx ◾ Foreword
Toby Cosgrove, MD
Former President and CEO of Cleveland Clinic
Acknowledgments
The idea for the book came together as the result of the work
that Ed and I did together while he was CIO of Cleveland
Clinic. I would like to start by acknowledging Ed for provid-
ing me that opportunity, and also to numerous other health-
care and technology executives with whom I have had the
privilege of working over the past several years. Many of
them have generously shared their insights with me through
a series of formal and informal conversations, in particular
as guests on my podcast, The Big Unlock. Their names are
everywhere in the book. I want to especially acknowledge
the support of Aaron Martin at Providence Health; Karen
Murphy and John Kravitz at Geisinger Health; David Quirke
at Inova Health; Daniel Barchi at New York Presbyterian;
John Halamka at Mayo Clinic; Manu Tandon at Beth Israel
Deaconess; Sylvia Romm at Atlantic Health System; Angela
Yochem at Novant Health; Steve Miff of the Parkland Center
for Clinical Innovation; and Dwight Raum at Johns Hopkins.
The technology community has been enormously influential
in accelerating the digital transformation of healthcare. I want
to make a special mention of the deep insights I received
from my conversations with Paul Black at Allscripts, Seth
Hain and Sean Bina from Epic, along with a number of digital
health entrepreneurs who are shaping the future of healthcare:
Graham Gardner of Kyruus, Mike McSherry of Xealth, Mudit
Garg of Qventus, Leah Sparks of Wildflower Health, and Drew
xxiii
xxiv ◾ Acknowledgments
xxvii
xxviii ◾ About the Authors