CHIPCRAZE - Marketing Plan

 Who is ChipCraze?
 A young startup specializing in high-quality,
flavorful chips.
 Offers adventurous flavor combinations using
unique and delicious ingredients.
 Aims to elevate the snacking experience and
become the leading brand for adventurous palates.
 What Makes ChipCraze Different?
 Flavor Innovation: Unique and never-before-seen
flavor combinations.
 High-Quality Ingredients: Uses premium
ingredients for superior taste and texture.
 Variety: Wide range of chip flavors and varieties for
different preferences.
 ChipCraze's Target Customer
 Demographics: Millennials (28-43) and Gen Z (18-
27) with mid-range to higher income.
 Psychographics: Open-minded, adventurous eaters
who enjoy trying new things.
 Behaviors: Frequent snackers who experiment with
new flavors and value quality.
 ChipCraze's Market Segmentation
 The Health Nut: Organic, non-GMO chips with
healthy ingredients.
 The Spice Seeker: Bold and fiery flavors like
habanero mango or ghost pepper cheddar.
 The Global Adventurer: Flavors inspired by
international cuisines such as Thai curry coconut.
 The Classic with a Twist: Familiar flavors with a
twist, like truffle parmesan.
 Marketing Objectives
 Increase brand awareness among Millennials and
Gen Z.
 Drive sales growth by a specific percentage.
 Gain market share in the premium chip market
within the target demographics.
 Marketing Strategies
 Product Differentiation: Develop new flavors and
limited-edition options.
 Brand Positioning: Position as the adventurous
snack brand, align with social responsibility causes,
and partner with influencers.
 Digital Marketing: Strong social media presence,
interactive contests, and targeted online ads.
  Experiential Marketing: Pop-up sampling events,
collaborations with local restaurants, and
interactive in-store displays.
 Market Opportunity
 Growth in the Indian snacks market, particularly
among Millennials and Gen Z.
 Potential growth in the premium chip segment
suggests opportunity for ChipCraze's success.