E-MAIL: soni.akash2906@gmail.

com
MOBILE: +44-7469689675
AKASH SONI LinkedIn: https://www.linkedin.com/in/akash-soni29/
Digital Marketing Manager
LOCATION
Bournemouth

“Innovative and growth-oriented Digital Marketing Professional with experience of planning & implementing strategies, achieving
fueling next-level business growth in multi-industry environments across domestic & international markets”

PROFILE SUMMARY
 Creative and results-driven professional with 5 years of rich experience with the passion
CORE COMPETENCIES for building & driving business objective through Marketing Strategies like Brand
Marketing, Media Planning and Digital Marketing with key focus on top line
Search Engine Optimization profitability
 Expert Planner & Business Strategist – implemented measurable marketing
Digital/Content Marketing strategies that realized revenue goals and increased awareness by showcasing the
brand in most differentiated ways
PPC Campaigns/ Google Ads
 Skilled in conceiving & implementing digital marketing plans that fueled
market-place presence and revenue growth; successfully conducted digital marketing
ROI Accountability campaigns which includes social media, digital and services marketing

Social-media Marketing
Project Management
Lead & Demand Generation
Keyword Research
Team Building & Leadership
 Pioneered in extending marketing campaign ideas across digital & social
platforms through SEO, SEM, Content Design & Marketing, Google Analytics &
Dashboards
 Created strategic search engine marketing and social media direction to optimize
online presence for maximum exposure and increased revenue
 Analysed consumer insights, ascertained target audience and best way to reach
them in the most cost effective & flexible manner with different set of communications
using tools like ROI, Data Analytics and Research Analysis
 Broad-based expertise in leading the marketing functions including promotions,
media planning, advertisement, website customization, online leads, enquiry
generation

SOFT SKILLS EDUCATION

Change Agent MSc In Marketing Management (Digital) from
Bournemouth University, Jan 2021 - Pursuing
Collaborator B.Tech. (Computer Science) from Anand International
College of Engineering, 2015
Communicator 12th from Shri Agrasen Public School, 2010

Innovator
CERTIFICATIONS
Planner Search Ads
https://drive.google.com/file/d/1giJ8B9hC4XZeC-5dEjOLvYSotaAVozub/
Thinker
Display Ads
https://drive.google.com/file/d/1l1V5U5fMzm6WYVy6N2nLVt4cDukla4Fx/

Google Analytics
https://drive.google.com/file/d/1Spd717dkNHJ6Ocq15NigRlmhkghMGY_4/

CAREER TIMELINE

Apr’15 – Mar’18 Apr’18 – Jan’19 Jan’19 – Oct’20

 NOTABLE ACCOMPLISHMENTS ACROSS THE TENURE
At Biz4Group LLC
 Successfully led the initiation of using SEO techniques to divert traffic to websites for target keywords and elevated the revenue by
25% through managing campaign and reducing PPC cost
 Pioneered the thoughts and approached site owner for Guest posts; successfully published article on IBM, IoTAgenda, Readwrite,
Growmap, Feedsportal and many others
 Productively generated over 100 leads per month for IoT product (www.biz4intellia.com)

At Rams Creative Technologies

 Front-led a team of 6 SEO Executive to produce SEO results, increased traffic, and strengthened partnerships & strategic alliances
with the clients
 Maintained site link visibility for more than 20 websites of the client through different strategies & measures and led the creation of
inbound links
 Worked on the Google ads to generate lead for several renowned clients namely DNA, Elecrama and Jai Club etc

WORK EXPERIENCE

SEO and PCC Executive (Part-time) April’21 – Present

Saltiesports
Key Result Areas:
 Promoting company products on social media (FB and Instagram) and Google ads to sell products
 Implementing SEO strategies to generate traffic and sales.

Digital Marketing Manager Jan’19 – Oct’20

Biz4Group

Key Result Areas:

 Spearheading a team of 5 content writers and 3 SEO for SEO rich content for sites with 90% satisfaction rate; executing content
initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound
marketing results
 Developing strong market knowledge of existing & potential clients and ensuring that business growth opportunities are aligned to
company’s strategic plans
 Directing digital marketing & analytics plans using marketing strategies for marketing/promotional activities on Google ads and all
social media platforms including Facebook, LinkedIn, Twitter and Instagram towards lead generation for business
 Imparting training to staff on using social media tools and technologies; setting up internal processes to manage social media
activity across multiple departments
 Analysing keywords and Google Analytics, conducting competitive analysis to identify improvements as well as increase visibility and
rankings
 Managing marketing agencies for tasks such as Media Planning, Pay Per Click (PPC), Search Engine Optimisation (SEO), Usability
Testing, and Copywriting
 Gaining traction (increased traffic to the website) through evolving and executing strong branding initiatives and focusing
campaigns geared towards engaging the customer base
 Ameliorating business revenues, setting-up & streamlining department, creating a team work environment to enhance profitability
innovatively for reputed clients

PREVIOUS EXPERIENCE

SEO Team Leader Apr’18 – Jan’19

Rams Creative Technologies

Digital Marketing Manager Apr’15 – Mar’18

NubeOrb Internet Solutions

KNOWLEDGE PURVIEW
Lead Google Keyword Project Microsoft
SMO & SMM
Generation Analytics Research Management Excel

Google Search Content

Facebook Marketing Google Tag Manager
Console Marketing

SEO (On-page & Off-page) Google Ads / PPC Marketing