HUGOFARIA

MARKETING SPECIALIST
www.hugofariamkt.com

ABOUT ME
I am a Senior Marketing Specialist, with a true passion for
marketing and a proven track record in running B2B multimillion
euros marketing campaigns and increasing market share for
leading companies in different kind of markets (EUA, South

HELLO America and Europe).

I believe marketing must be based on data and intelligence, all my

CONTACT
hugofaria23@gmail.com
+353 83 434 6741
22 Holywell Villas - Swords
(willing to travel)
www.linkedin.com/in/hugofariamkt
www.hugofariamkt.com
actions are based on numbers and all my campaigns are tracked
with proven ROI.
With over twelve years of experience creating and delivering
complex marketing strategies for large national brands, I have the
knowledge and skills to perform significant growth results. My
expertise crosses all channels of marketing including social
media, events, digital marketing, press releases, media, customer
journey, content creation and more.
WORK EXPERIENCE
EMEA Marketing Manager, Mar 2021 - Present
Hitachi Vantara, Ireland

Marketing Manager, Kemp, Ireland Mar 2020 - Mar 2021

PROFESSIONAL SKILLS - Responsible for all marketing, brand and channel activities in the
European region, like case studies, virtual conferences, webinars, etc.
B2B - Manage a team with three marketing professionals in the EMEA region
(Ireland, France and DACH region).
- Working daily with Resellers, Distributors and Partners across Europe
Events to ensure marketing activities are aligned and effective in all regions.
- Working in the middle of the pandemic, we manage to generate more
Brand leads than last year with a reliable and successful digital plan, helping
the sales team to generate opportunities during these unique times.
B2C - Responsible for implementing the Reseller Spiff campaign in the
company, with an increase of 200% of projects registrations from
PR
partners.
Digital Mkt
Field Marketing Specialist, LiveTiles, Ireland Nov 2018 - Feb 2020
Customer Journey
- Responsible for all marketing and brand activities for the
Content Create European region.
- Lead Generation increased by 1500% in one year with webinars,
Product Mkt digital campaigns such as email marketing, conferences and
events.
Media - Developed and implemented a webinar program for LiveTiles Europe,
with at least two webi-nars per month. With zero cost, we reached key
Agency leads and opportunities, with a 1200% ROI.
Interactions
- Point of contact for Salesforce and Marketo with LiveTiles
Europe.
- Responsible for the EMEA region email marketing campaign,
with 10k emails sent weekly and 1700% ROI.
- Coordination of the first LiveTiles EMEA region event in Dublin.
- Coordinated all the logistics and leads activities for all
conferences around Europe (2 confer-ences per month)
 EDUCATION

LANGUAGES Community Manager, VoxPro, Ireland Mar 2018 - Oct 2018

Portuguese
- Implemented social media strategy and best practices across
English various platforms and social communities (including Facebook,
Instagram, Twitter , and Youtube).
Spanish - Developed top-line reports on the client’s social media performance
monthly; competitor analysis quarter.
- Built relationships with customers, potential customers, industry
HOBBIES professionals and journalists.
- Planned social content and maintaining the content calendar
ensuring social media content was regular, relevant and engaging.
- Monitored the success of the community and social media
regarding the overall marketing strategy.

Photography

Marketing Specialist, Schneider Electric Jun 2007 - Dec 2016

-Prepared and executed strategic marketing plans for the energy

business units (medium voltage), Sustainability (corporate and
sustainable products sustainability), Oil and Gas and Services.
Geek Culture - Launched products while coordinating and implementing local plans
and global product launch B2B and B2C.
-Managed daily activities with PR, press, and marketing
communications agencies.
-Planned and managed budgets over $3 million.
-Developed 40-50 marketing strategies and campaigns each quarter.
-Projected and led corporate brand building events from start to
Movies finish, including aligning teams and managing multiple work streams
(trade fairs, seminars, product launches, etc.).
-Developed online campaigns, website, use of digital/social media.
-Promoted brand awareness through SEO optimization and attractive
web design.
Increased closed won opportunity revenue by 24% by focusing on
Travel lead scoring and sending better-qualified leads sales.
-Managed sales and marketing lead funnel to achieve each stage of
the funnel.
-Email marketing increased the number of impressions to over 100k
in 3 months.
-Campaign/ Webinar strategy managed over 25 webinar and 50
email campaigns for multiple lines of business
Comics & -Drove a significant increase in web traffic through integrated digital
Books campaigns
Increased social media ROI and digital marketing lead generation in
35%.
-Planned and implemented actions to improve Google Adwords ROI
and grew Facebook likes and twitter followers.

Surfing
 EDUCATION

2010 Bachelor's degree in

Marketing and Communication
Mackenzie University, Brazil

PROFICIENCY Planning, Media Negotiation and

2012 Administration Advanced
Photoshop
ESPM University, Brazil
Corel Draw
2014 Digital Media and Marketing 2.0
Illustrator ESPM University, Brazil
Word
English Language proficiency
Power Point 2016 certificate
Excel Cork English World, Ireland

Sales Force English Language Assessment

2017 certificate
Marketo
Cambridge English, Ireland

Become a Digital Marketer

2018
Linkedin, Ireland
PERSONAL SKILLS
AWARDS
Creative

Team Work 2010 Best Apprentice of the year

Schneider Electric
Organization
Innovate 2014 One Trophy Global Schneider Electric
Bronze
Self-Motivation

Time-Keeping
2014 Trophy Best Practices Brazil
Leadership

Flexibility
2015 One Trophy Global Schneider Electric
Ouro

Award Aberje Brazil - Project:

2016 Energy Efficiency Montly
 PROJECTS & RESULTS

A Career of Success 2013 Energy University

Challenge: EU is a website with free courses teaching how to save and use energy in an
efficient way. In 2012 we had 653 users on this website in Brazil. Of course
the head office in France wasn’t very happy with this number, it was far from
the 2000 people they were expecting.

Result: So, in 2013 I was given the task of improving these numbers.
The first and biggest challenge we faced was that we were not given a
budget for this project. My solution was simple; we didn’t need money, as we
already had a marketing plan for every business.
I began by implementing the project in every marketing action, for example
events; we sent brochures about EU to every event. And of course, a
massive digital campaign about the project, using social media and direct
marketing.
In 2013, with no budget, we reached 7467 users. And for this I received a
trophy for the best practice of the year within the company.

2015 Schneider Electric Experience

Challenge: SEE was a three day global event which happened in multiple countries
around the world. In Brazil, I was responsible for two tasks; translating the
global content and for ensuring that the oil/gas portfolio solutions would be
presenting correctly at the trade show.
The challenge was to attract the 3000 customers that head office was
expecting at the event.

Result: It was the biggest project I had ever been apart of, with more than 150
people involved and a €2m budget. I coordinated all the translations from
English to Portuguese and the construction of the trade show. We built a
smart city.
Due to the input of everyone and the great teamwork that was put in, we
reached 3650 customers by the end of the event. We also received an
important marketing award for the best company event of the year. It was an
award given by an important Marketing Institute in Brazil.

2016 Energy Efficiency Month

Challenge: This was a project that I came up with and then presented to the CEO of the
company. He loved the idea and gave me the budget and the green light to
start the project. Every year around the world we celebrate the Energy
Efficiency Day. So I had the idea to have an Energy Efficiency Month. It was
a big project with a lot of marketing actions to reach our costumers and
increase our sales and brand.

Result: The objective was to use all marketing tools during the entire month to reach
our customers. So I prepared the plan and with alot of team work, we
executed different types of actions like; direct marketing, social media,
seminars, media, marketing content (videos and story telling), press
releases, etc.
By the end of the month we reached more than 75k customers from our
combined marketing actions, we generated €2m worth of leads for
Sales Force, our press releases were published in important magazines
and newspapers in the country and the final event was a success.

2019 LiveTiles Europe

Challenge: After the GDPR release, LiveTiles Europe lost 95% of their database. With a
small and new team, I had the challenge to build their database again with
very little budget, create opportunities and help the sales team pipeline.

Result: I spent my first months with the company building the pilars of the brand in
Europe, I created a GDPR policy for the company, invested in digital
campaigns such as webinars and email marketing (developed and
implemented the project) and organised all the campaigns and leads on
Salesforce and Marketo. With the house tidy up, it was easy to use the data
and intelligence from the CRM softwares to understand the personas, invest
in the right markets and use the right message. After one year, I increased
the leads by1500% with a 150% ROI.